---
title: "Internal knowledge management platforms in New Zealand: Which are searched most?"
description: "Compare services and tools used to organize and share internal team knowledge. Share of Search among SharePoint, Notion, Confluence, Slab, Guru, Nuclino and Document360, the internal knowledge management platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-internal-knowledge-management-platforms"
publisher: "Brandwave"
---

# Internal knowledge management platforms in New Zealand: Which are searched most?

Compare services and tools used to organize and share internal team knowledge. Share of Search among SharePoint, Notion, Confluence, Slab, Guru, Nuclino and Document360, the internal knowledge management platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Internal knowledge management platforms
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: SharePoint, 44.7%

## Which brand is most popular in search among internal knowledge management platforms in New Zealand?

- In September 2026, SharePoint was the most searched among internal knowledge management platforms in New Zealand, with an estimated 18.1K branded searches, 44.7% of all searches for the seven we track.
- Notion is in 2nd place, 6.5 percentage points behind at 38.2%.
- Across the 12 months ending September 2026, SharePoint’s share of searches among internal knowledge management platforms in New Zealand increased from 40.2% to 44.7%.
- Across the 12 months ending September 2026, Notion’s share of searches among internal knowledge management platforms in New Zealand decreased from 42.5% to 38.2%.
- Across the 12 months ending September 2026, Confluence’s share of searches among internal knowledge management platforms in New Zealand decreased from 9.8% to 8.9%.
- Across the 12 months ending September 2026, Slab’s share of searches among internal knowledge management platforms in New Zealand increased from 5.3% to 5.9%.
- Across the 12 months ending September 2026, SharePoint’s share of searches among internal knowledge management platforms in New Zealand peaked at 44.7% in September 2026 and was lowest at 31.5% in January 2026.
- Across the 12 months ending September 2026, Notion’s share of searches among internal knowledge management platforms in New Zealand peaked at 52.6% in February 2026 and was lowest at 38.2% in September 2026.
- Across the 12 months ending September 2026, Confluence’s share of searches among internal knowledge management platforms in New Zealand peaked at 11.6% in November 2025 and was lowest at 8.1% in February 2026.
- Across the 12 months ending September 2026, Slab’s share of searches among internal knowledge management platforms in New Zealand peaked at 6.7% in December 2025 and was lowest at 4.3% in June 2026.
- Across the 12 months ending September 2026, SharePoint rose from 2nd to 1st among internal knowledge management platforms in New Zealand.
- Across the 12 months ending September 2026, Notion fell from 1st to 2nd among internal knowledge management platforms in New Zealand.
- Across the 12 months ending September 2026, Guru, Nuclino and Document360 held steady: their share of searches among internal knowledge management platforms in New Zealand each moved less than 0.5 percentage points.

## Top internal knowledge management platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Notion and Confluence appeared every time. Confluence was recommended most often, coming first in one out of five answers. Notion was second, and SharePoint was third. Nuclino, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Confluence | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Notion | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| SharePoint | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Guru | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Document360 | 5th | 1 of 3 | 2 of 2 | 3 of 5 |
| Slab | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Nuclino | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about internal knowledge management platforms

- Asked ChatGPT "Which internal knowledge management platform should I use in New Zealand?": 1. SharePoint, 2. Confluence, 3. Notion, 4. Guru
- Asked ChatGPT "What are the best internal knowledge management platforms in New Zealand?": 1. SharePoint, 2. Confluence, 3. Notion, 4. Guru, 5. Document360, 6. Slab
- Asked ChatGPT "What's the best internal knowledge management platform in New Zealand for team knowledge?": 1. Notion, 2. Confluence, 3. SharePoint, 4. Guru
- Searched Google, AI Overview "knowledge management platform": 1. Confluence, 2. Notion, 3. Guru, 4. Document360
- Searched Google, AI Overview "internal knowledge base": 1. Notion, 2. Confluence, 3. Document360

Not named in any answer: Nuclino.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [SharePoint vs Notion: compare search popularity](/demand/nz/compare/notion-vs-sharepoint): 44.7% against 38.2% Share of Search.
- [SharePoint vs Confluence: compare search popularity](/demand/nz/compare/confluence-vs-sharepoint): 44.7% against 8.9% Share of Search.
- [SharePoint vs Slab: compare search popularity](/demand/nz/compare/sharepoint-vs-slab): 44.7% against 5.9% Share of Search.
- [SharePoint vs Guru: compare search popularity](/demand/nz/compare/guru-vs-sharepoint): 44.7% against 2.2% Share of Search.
- [Notion vs Confluence: compare search popularity](/demand/nz/compare/confluence-vs-notion): 38.2% against 8.9% Share of Search.
- [Notion vs Slab: compare search popularity](/demand/nz/compare/notion-vs-slab): 38.2% against 5.9% Share of Search.
- [Notion vs Guru: compare search popularity](/demand/nz/compare/guru-vs-notion): 38.2% against 2.2% Share of Search.
- [Confluence vs Slab: compare search popularity](/demand/nz/compare/confluence-vs-slab): 8.9% against 5.9% Share of Search.
- [Confluence vs Guru: compare search popularity](/demand/nz/compare/confluence-vs-guru): 8.9% against 2.2% Share of Search.
- [Slab vs Guru: compare search popularity](/demand/nz/compare/guru-vs-slab): 5.9% against 2.2% Share of Search.

## How did search popularity change for New Zealand internal knowledge management platforms in September 2026?

- In September 2026, SharePoint overtook Notion to become the leader among internal knowledge management platforms in New Zealand, with 44.7% of the searches.
- In September 2026, Slab gained share of searches among internal knowledge management platforms in New Zealand, from 5.4% to 5.9%.
- In September 2026, Notion lost share of searches among internal knowledge management platforms in New Zealand, from 42.3% to 38.2%.
- In September 2026, Confluence lost share of searches among internal knowledge management platforms in New Zealand, from 9.8% to 8.9%.
- Estimated monthly branded searches for Nuclino in New Zealand fell 77.8% over 12 measured months, from 90 to 20 in September 2026.
- Estimated monthly branded searches for Document360 in New Zealand fell 66.7% over 12 measured months, from 30 to 10 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | SharePoint | 44.7% | 18.1K | 0.0% | Microsoft |
| 2 | Notion | 38.2% | 15.5K | -18.2% | Notion |
| 3 | Confluence | 8.9% | 3.6K | -18.2% | Atlassian |
| 4 | Slab | 5.9% | 2.4K | 0.0% | Slab |
| 5 | Guru | 2.2% | 880 | 0.0% | Guru |
| 6 | Nuclino | 0.05% | 20 | -60.0% | Nuclino |
| 7 | Document360 | 0.02% | 10 | -66.7% | Document360 |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Notion | 19.1K | 42.5% | 1 |
| Oct 2025 | SharePoint | 18.1K | 40.2% | 2 |
| Oct 2025 | Confluence | 4.4K | 9.8% | 3 |
| Oct 2025 | Slab | 2.4K | 5.3% | 4 |
| Oct 2025 | Guru | 880 | 2% | 5 |
| Oct 2025 | Nuclino | 90 | 0.2% | 6 |
| Oct 2025 | Document360 | 30 | 0.07% | 7 |
| Nov 2025 | Notion | 15.7K | 41.6% | 1 |
| Nov 2025 | SharePoint | 14.8K | 39.2% | 2 |
| Nov 2025 | Confluence | 4.4K | 11.6% | 3 |
| Nov 2025 | Slab | 1.9K | 5% | 4 |
| Nov 2025 | Guru | 880 | 2.3% | 5 |
| Nov 2025 | Nuclino | 70 | 0.19% | 6 |
| Nov 2025 | Document360 | 30 | 0.08% | 7 |
| Dec 2025 | Notion | 12.8K | 45.3% | 1 |
| Dec 2025 | SharePoint | 9.9K | 35% | 2 |
| Dec 2025 | Confluence | 2.9K | 10.2% | 3 |
| Dec 2025 | Slab | 1.9K | 6.7% | 4 |
| Dec 2025 | Guru | 720 | 2.5% | 5 |
| Dec 2025 | Nuclino | 50 | 0.18% | 6 |
| Dec 2025 | Document360 | 20 | 0.07% | 7 |
| Jan 2026 | Notion | 19.3K | 50.3% | 1 |
| Jan 2026 | SharePoint | 12.1K | 31.5% | 2 |
| Jan 2026 | Confluence | 3.6K | 9.4% | 3 |
| Jan 2026 | Slab | 2.4K | 6.3% | 4 |
| Jan 2026 | Guru | 880 | 2.3% | 5 |
| Jan 2026 | Nuclino | 50 | 0.13% | 6 |
| Jan 2026 | Document360 | 30 | 0.08% | 7 |
| Feb 2026 | Notion | 23.4K | 52.6% | 1 |
| Feb 2026 | SharePoint | 14.8K | 33.3% | 2 |
| Feb 2026 | Confluence | 3.6K | 8.1% | 3 |
| Feb 2026 | Slab | 1.9K | 4.3% | 4 |
| Feb 2026 | Guru | 720 | 1.6% | 5 |
| Feb 2026 | Nuclino | 50 | 0.11% | 6 |
| Feb 2026 | Document360 | 30 | 0.07% | 7 |
| Mar 2026 | Notion | 23.7K | 47.8% | 1 |
| Mar 2026 | SharePoint | 18.1K | 36.5% | 2 |
| Mar 2026 | Confluence | 4.4K | 8.9% | 3 |
| Mar 2026 | Slab | 2.4K | 4.8% | 4 |
| Mar 2026 | Guru | 880 | 1.8% | 5 |
| Mar 2026 | Document360 | 50 | 0.1% | 6 |
| Mar 2026 | Nuclino | 50 | 0.1% | 7 |
| Apr 2026 | Notion | 19.1K | 43.9% | 1 |
| Apr 2026 | SharePoint | 18.1K | 41.6% | 2 |
| Apr 2026 | Confluence | 3.6K | 8.3% | 3 |
| Apr 2026 | Slab | 1.9K | 4.4% | 4 |
| Apr 2026 | Guru | 720 | 1.7% | 5 |
| Apr 2026 | Nuclino | 70 | 0.16% | 6 |
| Apr 2026 | Document360 | 20 | 0.05% | 7 |
| May 2026 | Notion | 19.1K | 42.5% | 1 |
| May 2026 | SharePoint | 18.1K | 40.2% | 2 |
| May 2026 | Confluence | 4.4K | 9.8% | 3 |
| May 2026 | Slab | 2.4K | 5.3% | 4 |
| May 2026 | Guru | 880 | 2% | 5 |
| May 2026 | Nuclino | 70 | 0.16% | 6 |
| May 2026 | Document360 | 20 | 0.04% | 7 |
| Jun 2026 | Notion | 19.2K | 43.1% | 1 |
| Jun 2026 | SharePoint | 18.1K | 40.6% | 2 |
| Jun 2026 | Confluence | 4.4K | 9.9% | 3 |
| Jun 2026 | Slab | 1.9K | 4.3% | 4 |
| Jun 2026 | Guru | 880 | 2% | 5 |
| Jun 2026 | Nuclino | 50 | 0.11% | 6 |
| Jun 2026 | Document360 | 30 | 0.07% | 7 |
| Jul 2026 | Notion | 19.1K | 43.8% | 1 |
| Jul 2026 | SharePoint | 18.1K | 41.5% | 2 |
| Jul 2026 | Confluence | 3.6K | 8.3% | 3 |
| Jul 2026 | Slab | 1.9K | 4.4% | 4 |
| Jul 2026 | Guru | 880 | 2% | 5 |
| Jul 2026 | Nuclino | 40 | 0.09% | 6 |
| Jul 2026 | Document360 | 20 | 0.05% | 7 |
| Aug 2026 | Notion | 18.9K | 42.3% | 1 |
| Aug 2026 | SharePoint | 18.1K | 40.4% | 2 |
| Aug 2026 | Confluence | 4.4K | 9.8% | 3 |
| Aug 2026 | Slab | 2.4K | 5.4% | 4 |
| Aug 2026 | Guru | 880 | 2% | 5 |
| Aug 2026 | Nuclino | 50 | 0.11% | 6 |
| Aug 2026 | Document360 | 30 | 0.07% | 7 |
| Sep 2026 | SharePoint | 18.1K | 44.7% | 1 |
| Sep 2026 | Notion | 15.5K | 38.2% | 2 |
| Sep 2026 | Confluence | 3.6K | 8.9% | 3 |
| Sep 2026 | Slab | 2.4K | 5.9% | 4 |
| Sep 2026 | Guru | 880 | 2.2% | 5 |
| Sep 2026 | Nuclino | 20 | 0.05% | 6 |
| Sep 2026 | Document360 | 10 | 0.02% | 7 |

## What is being compared

- **Confluence**: Measured on the search term “confluence”.
- **Document360**: Measured on the search term “document360”.
- **Guru**: Measured on the search term “guru”.
- **Notion**: Measured on the search terms “notion”, “notion ai”, “notion templates” and “notion web”, summed into one figure.
- **Nuclino**: Measured on the search term “nuclino”.
- **SharePoint**: Measured on the search term “sharepoint”.
- **Slab**: Measured on the search term “slab”.

- [Confluence](/demand/nz/brands/confluence)
- [Document360](/demand/nz/brands/document360)
- [Guru](/demand/nz/brands/guru)
- [Notion](/demand/nz/brands/notion)
- [Nuclino](/demand/nz/brands/nuclino)
- [SharePoint](/demand/nz/brands/sharepoint)
- [Slab](/demand/nz/brands/slab)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among internal knowledge management platforms in New Zealand?

In September 2026, SharePoint was the most searched among internal knowledge management platforms in New Zealand, with an estimated 18.1K branded searches, 44.7% of all searches for the seven we track.

## Cite this page

Brandwave. "Internal knowledge management platforms in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-internal-knowledge-management-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-internal-knowledge-management-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.