---
title: "Fisher & Paykel vs Hisense: Which is searched more in New Zealand?"
description: "Is Fisher & Paykel or Hisense more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Integrated dishwasher brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-integrated-dishwasher-brands/compare/fisher-and-paykel-vs-hisense"
publisher: "Brandwave"
---

# Fisher & Paykel vs Hisense: Which is searched more in New Zealand?

Is Fisher & Paykel or Hisense more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Integrated dishwasher brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fisher & Paykel and Hisense
- **Competitive set**: Integrated dishwasher brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Fisher & Paykel Share of Search**: 77.8%
- **Hisense Share of Search**: 4%

## Is Fisher & Paykel or Hisense more popular in search?

- In September 2026, Fisher & Paykel had more branded searches than Hisense among integrated dishwasher brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Hisense had 1,040. Fisher & Paykel made up 77.8% of all integrated dishwasher brand searches we track, and Hisense accounted for 4%.
- Fisher & Paykel was ahead of Hisense in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among integrated dishwasher brands in New Zealand moved from 76% to 77.8%, and its estimated monthly branded searches moved from 20.7K to 20.1K.
- Across the 12 months ending September 2026, Hisense’s share of searches among integrated dishwasher brands in New Zealand moved from 4.9% to 4%, and its estimated monthly branded searches moved from 1.3K to 1K.

## Top integrated dishwasher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Fisher & Paykel appeared in all four answers. Hisense did not appear in any of the four answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bosch | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Miele | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Fisher & Paykel | 3rd | 3 of 3 | 1 of 1 | 4 of 4 |
| ASKO | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Electrolux | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Hisense | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Beko | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about integrated dishwasher brands

- Asked ChatGPT "Which integrated dishwasher brand should I buy in New Zealand?": 1. Bosch, 2. Miele, 3. Fisher & Paykel
- Asked ChatGPT "What are the best integrated dishwasher brands in New Zealand?": 1. Bosch, 2. Miele, 3. Fisher & Paykel, 4. ASKO
- Asked ChatGPT "What's the best integrated dishwasher brand in New Zealand for a built in kitchen?": 1. Miele, 2. Bosch, 3. Fisher & Paykel, 4. ASKO
- Searched Google, AI Overview "integrated dishwasher nz": 1. Bosch, 2. Miele, 3. Fisher & Paykel

Not named in any answer: Electrolux, Hisense and Beko.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand integrated dishwasher brands in September 2026?

- In September 2026, Hisense gained share of searches among integrated dishwasher brands in New Zealand, from 3.4% to 4%.
- In September 2026, Fisher & Paykel lost share of searches among integrated dishwasher brands in New Zealand, from 80.9% to 77.8%.

## Month by month

| Month | Fisher & Paykel estimated searches | Fisher & Paykel Share of Search | Fisher & Paykel rank | Hisense estimated searches | Hisense Share of Search | Hisense rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20.7K | 76% | 1 | 1.3K | 4.9% | 3 |
| Nov 2025 | 24.8K | 77.8% | 1 | 1.6K | 5.2% | 3 |
| Dec 2025 | 20.2K | 74.2% | 1 | 1.7K | 6.1% | 3 |
| Jan 2026 | 20.1K | 73.5% | 1 | 1.6K | 6% | 3 |
| Feb 2026 | 20.2K | 77.8% | 1 | 1K | 4% | 3 |
| Mar 2026 | 24.7K | 80% | 1 | 1.4K | 4.4% | 3 |
| Apr 2026 | 20.7K | 75% | 1 | 1.7K | 6.1% | 3 |
| May 2026 | 24.4K | 78.3% | 1 | 1.3K | 4.3% | 3 |
| Jun 2026 | 24.4K | 77.7% | 1 | 1.6K | 5.2% | 3 |
| Jul 2026 | 27.8K | 79.7% | 1 | 1.6K | 4.7% | 3 |
| Aug 2026 | 24.8K | 80.9% | 1 | 1.1K | 3.4% | 3 |
| Sep 2026 | 20.1K | 77.8% | 1 | 1K | 4% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Fisher & Paykel’s and Hisense’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fisher & Paykel**: Measured on the search terms “fisher & paykel”, “fisher and paykel”, “fisher paykel”, “fisher paykel dishdrawer” and “fisherpaykel”, summed into one figure.
- **Hisense**: Measured on the search terms “hisense” and “hisense brand”, summed into one figure.

- [Fisher & Paykel profile](/demand/nz/brands/fisher-and-paykel)
- [Hisense profile](/demand/nz/brands/hisense)
- [All integrated dishwasher brands in New Zealand](/demand/nz/categories/nz-integrated-dishwasher-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Fisher & Paykel or Hisense more popular in search?

In September 2026, Fisher & Paykel had more branded searches than Hisense among integrated dishwasher brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Hisense had 1,040. Fisher & Paykel made up 77.8% of all integrated dishwasher brand searches we track, and Hisense accounted for 4%.

## Cite this page

Brandwave. "Fisher & Paykel vs Hisense: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-integrated-dishwasher-brands/compare/fisher-and-paykel-vs-hisense

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-integrated-dishwasher-brands/compare/fisher-and-paykel-vs-hisense. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
