---
title: "Integrated dishwasher brands in New Zealand: Which are searched most?"
description: "Compare the integrated dishwasher brands people buy. Share of Search among Fisher & Paykel, Electrolux, Hisense, Miele, ASKO, Beko and Bosch, the integrated dishwasher brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-integrated-dishwasher-brands"
publisher: "Brandwave"
---

# Integrated dishwasher brands in New Zealand: Which are searched most?

Compare the integrated dishwasher brands people buy. Share of Search among Fisher & Paykel, Electrolux, Hisense, Miele, ASKO, Beko and Bosch, the integrated dishwasher brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Integrated dishwasher brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Fisher & Paykel, 78%

## Which brand is most popular in search among integrated dishwasher brands in New Zealand?

- In September 2026, Fisher & Paykel was the most searched among integrated dishwasher brands in New Zealand, with an estimated 20.1K branded searches, 78% of all searches for the seven we track.
- Electrolux is in 2nd place, 67.6 percentage points behind at 10.4%.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among integrated dishwasher brands in New Zealand increased from 76.1% to 78%.
- Across the 12 months ending September 2026, Electrolux’s share of searches among integrated dishwasher brands in New Zealand increased from 9.6% to 10.4%.
- Across the 12 months ending September 2026, Hisense’s share of searches among integrated dishwasher brands in New Zealand decreased from 4.9% to 4%.
- Across the 12 months ending September 2026, ASKO’s share of searches among integrated dishwasher brands in New Zealand decreased from 3.3% to 2.1%.
- Across the 12 months ending September 2026, Beko’s share of searches among integrated dishwasher brands in New Zealand decreased from 2.4% to 1.7%.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among integrated dishwasher brands in New Zealand peaked at 81% in August 2026 and was lowest at 73.6% in January 2026.
- Across the 12 months ending September 2026, Electrolux’s share of searches among integrated dishwasher brands in New Zealand peaked at 11.7% in January 2026 and was lowest at 8.2% in March 2026.
- Across the 12 months ending September 2026, Hisense’s share of searches among integrated dishwasher brands in New Zealand peaked at 6.2% in December 2025 and was lowest at 3.4% in August 2026.
- Across the 12 months ending September 2026, ASKO’s share of searches among integrated dishwasher brands in New Zealand peaked at 3.3% in October 2025 and was lowest at 1.7% in July 2026.
- Across the 12 months ending September 2026, Miele rose from 5th to 4th among integrated dishwasher brands in New Zealand.
- Across the 12 months ending September 2026, ASKO fell from 4th to 5th among integrated dishwasher brands in New Zealand.
- Across the 12 months ending September 2026, Bosch held steady: its share of searches among integrated dishwasher brands in New Zealand moved less than 0.5 percentage points.

## Top integrated dishwasher brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Fisher & Paykel, Miele and Bosch appeared every time. Bosch was recommended most often, coming first in three out of four answers. Miele was second, and Fisher & Paykel was third. Electrolux, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bosch | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Miele | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Fisher & Paykel | 3rd | 3 of 3 | 1 of 1 | 4 of 4 |
| ASKO | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Electrolux | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Hisense | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Beko | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about integrated dishwasher brands

- Asked ChatGPT "Which integrated dishwasher brand should I buy in New Zealand?": 1. Bosch, 2. Miele, 3. Fisher & Paykel
- Asked ChatGPT "What are the best integrated dishwasher brands in New Zealand?": 1. Bosch, 2. Miele, 3. Fisher & Paykel, 4. ASKO
- Asked ChatGPT "What's the best integrated dishwasher brand in New Zealand for a built in kitchen?": 1. Miele, 2. Bosch, 3. Fisher & Paykel, 4. ASKO
- Searched Google, AI Overview "integrated dishwasher nz": 1. Bosch, 2. Miele, 3. Fisher & Paykel

Not named in any answer: Electrolux, Hisense and Beko.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Fisher & Paykel vs Electrolux: compare search popularity](/demand/nz/compare/electrolux-vs-fisher-and-paykel): 78% against 10.4% Share of Search.
- [Fisher & Paykel vs Hisense: compare search popularity](/demand/nz/compare/fisher-and-paykel-vs-hisense): 78% against 4% Share of Search.
- [Fisher & Paykel vs Miele: compare search popularity](/demand/nz/compare/fisher-and-paykel-vs-miele): 78% against 3.4% Share of Search.
- [Fisher & Paykel vs ASKO: compare search popularity](/demand/nz/compare/asko-vs-fisher-and-paykel): 78% against 2.1% Share of Search.
- [Electrolux vs Hisense: compare search popularity](/demand/nz/compare/electrolux-vs-hisense): 10.4% against 4% Share of Search.
- [Electrolux vs Miele: compare search popularity](/demand/nz/compare/electrolux-vs-miele): 10.4% against 3.4% Share of Search.
- [Electrolux vs ASKO: compare search popularity](/demand/nz/compare/asko-vs-electrolux): 10.4% against 2.1% Share of Search.
- [Hisense vs Miele: compare search popularity](/demand/nz/compare/hisense-vs-miele): 4% against 3.4% Share of Search.
- [Hisense vs ASKO: compare search popularity](/demand/nz/compare/asko-vs-hisense): 4% against 2.1% Share of Search.
- [Miele vs ASKO: compare search popularity](/demand/nz/compare/asko-vs-miele): 3.4% against 2.1% Share of Search.

## How did search popularity change for New Zealand integrated dishwasher brands in September 2026?

- In September 2026, Electrolux gained share of searches among integrated dishwasher brands in New Zealand, from 8.6% to 10.4%.
- In September 2026, Hisense gained share of searches among integrated dishwasher brands in New Zealand, from 3.4% to 4%.
- In September 2026, Miele gained share of searches among integrated dishwasher brands in New Zealand, from 2.9% to 3.4%.
- In September 2026, Fisher & Paykel lost share of searches among integrated dishwasher brands in New Zealand, from 81% to 78%.
- Beko’s share of searches among integrated dishwasher brands in New Zealand has lost ground for 3 months in a row, from 2.2% to 1.7% in September 2026.
- Estimated monthly branded searches for ASKO in New Zealand fell 41.8% over 12 measured months, from 910 to 530 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fisher & Paykel | 78% | 20.1K | -18.8% | Fisher & Paykel |
| 2 | Electrolux | 10.4% | 2.7K | +1.9% | Electrolux Group |
| 3 | Hisense | 4% | 1K | -1.0% | Hisense |
| 4 | Miele | 3.4% | 880 | 0.0% | Miele |
| 5 | ASKO | 2.1% | 530 | -8.6% | ASKO |
| 6 | Beko | 1.7% | 430 | -17.3% | Beko |
| 7 | Bosch | 0.43% | 110 | -21.4% | Bosch |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fisher & Paykel | 20.7K | 76.1% | 1 |
| Oct 2025 | Electrolux | 2.6K | 9.6% | 2 |
| Oct 2025 | Hisense | 1.3K | 4.9% | 3 |
| Oct 2025 | ASKO | 910 | 3.3% | 4 |
| Oct 2025 | Miele | 880 | 3.2% | 5 |
| Oct 2025 | Beko | 640 | 2.4% | 6 |
| Oct 2025 | Bosch | 110 | 0.4% | 7 |
| Nov 2025 | Fisher & Paykel | 24.8K | 78.1% | 1 |
| Nov 2025 | Electrolux | 2.9K | 9.3% | 2 |
| Nov 2025 | Hisense | 1.6K | 5.2% | 3 |
| Nov 2025 | Miele | 880 | 2.8% | 4 |
| Nov 2025 | ASKO | 850 | 2.7% | 5 |
| Nov 2025 | Beko | 530 | 1.7% | 6 |
| Nov 2025 | Bosch | 110 | 0.35% | 7 |
| Dec 2025 | Fisher & Paykel | 20.2K | 74.3% | 1 |
| Dec 2025 | Electrolux | 3.1K | 11.3% | 2 |
| Dec 2025 | Hisense | 1.7K | 6.2% | 3 |
| Dec 2025 | Miele | 880 | 3.2% | 4 |
| Dec 2025 | ASKO | 710 | 2.6% | 5 |
| Dec 2025 | Beko | 570 | 2.1% | 6 |
| Dec 2025 | Bosch | 70 | 0.26% | 7 |
| Jan 2026 | Fisher & Paykel | 20.1K | 73.6% | 1 |
| Jan 2026 | Electrolux | 3.2K | 11.7% | 2 |
| Jan 2026 | Hisense | 1.6K | 6% | 3 |
| Jan 2026 | Miele | 880 | 3.2% | 4 |
| Jan 2026 | ASKO | 800 | 2.9% | 5 |
| Jan 2026 | Beko | 620 | 2.3% | 6 |
| Jan 2026 | Bosch | 70 | 0.26% | 7 |
| Feb 2026 | Fisher & Paykel | 20.2K | 78.2% | 1 |
| Feb 2026 | Electrolux | 2.6K | 10.2% | 2 |
| Feb 2026 | Hisense | 1K | 4% | 3 |
| Feb 2026 | Miele | 720 | 2.8% | 4 |
| Feb 2026 | ASKO | 650 | 2.5% | 5 |
| Feb 2026 | Beko | 530 | 2.1% | 6 |
| Feb 2026 | Bosch | 70 | 0.27% | 7 |
| Mar 2026 | Fisher & Paykel | 24.7K | 80.2% | 1 |
| Mar 2026 | Electrolux | 2.5K | 8.2% | 2 |
| Mar 2026 | Hisense | 1.4K | 4.4% | 3 |
| Mar 2026 | Miele | 880 | 2.9% | 4 |
| Mar 2026 | ASKO | 710 | 2.3% | 5 |
| Mar 2026 | Beko | 530 | 1.7% | 6 |
| Mar 2026 | Bosch | 110 | 0.36% | 7 |
| Apr 2026 | Fisher & Paykel | 20.7K | 75.2% | 1 |
| Apr 2026 | Electrolux | 2.8K | 10.2% | 2 |
| Apr 2026 | Hisense | 1.7K | 6.1% | 3 |
| Apr 2026 | Miele | 1K | 3.6% | 4 |
| Apr 2026 | ASKO | 710 | 2.6% | 5 |
| Apr 2026 | Beko | 530 | 1.9% | 6 |
| Apr 2026 | Bosch | 110 | 0.4% | 7 |
| May 2026 | Fisher & Paykel | 24.4K | 78.5% | 1 |
| May 2026 | Electrolux | 2.7K | 8.6% | 2 |
| May 2026 | Hisense | 1.3K | 4.3% | 3 |
| May 2026 | Miele | 1K | 3.2% | 4 |
| May 2026 | ASKO | 910 | 2.9% | 5 |
| May 2026 | Beko | 660 | 2.1% | 6 |
| May 2026 | Bosch | 90 | 0.29% | 7 |
| Jun 2026 | Fisher & Paykel | 24.4K | 77.9% | 1 |
| Jun 2026 | Electrolux | 3K | 9.7% | 2 |
| Jun 2026 | Hisense | 1.6K | 5.2% | 3 |
| Jun 2026 | Miele | 880 | 2.8% | 4 |
| Jun 2026 | Beko | 680 | 2.2% | 5 |
| Jun 2026 | ASKO | 530 | 1.7% | 6 |
| Jun 2026 | Bosch | 140 | 0.45% | 7 |
| Jul 2026 | Fisher & Paykel | 27.8K | 79.9% | 1 |
| Jul 2026 | Electrolux | 2.9K | 8.4% | 2 |
| Jul 2026 | Hisense | 1.6K | 4.7% | 3 |
| Jul 2026 | Miele | 1K | 2.9% | 4 |
| Jul 2026 | Beko | 680 | 2% | 5 |
| Jul 2026 | ASKO | 580 | 1.7% | 6 |
| Jul 2026 | Bosch | 170 | 0.49% | 7 |
| Aug 2026 | Fisher & Paykel | 24.8K | 81% | 1 |
| Aug 2026 | Electrolux | 2.6K | 8.6% | 2 |
| Aug 2026 | Hisense | 1.1K | 3.4% | 3 |
| Aug 2026 | Miele | 880 | 2.9% | 4 |
| Aug 2026 | ASKO | 580 | 1.9% | 5 |
| Aug 2026 | Beko | 520 | 1.7% | 6 |
| Aug 2026 | Bosch | 140 | 0.46% | 7 |
| Sep 2026 | Fisher & Paykel | 20.1K | 78% | 1 |
| Sep 2026 | Electrolux | 2.7K | 10.4% | 2 |
| Sep 2026 | Hisense | 1K | 4% | 3 |
| Sep 2026 | Miele | 880 | 3.4% | 4 |
| Sep 2026 | ASKO | 530 | 2.1% | 5 |
| Sep 2026 | Beko | 430 | 1.7% | 6 |
| Sep 2026 | Bosch | 110 | 0.43% | 7 |

## What is being compared

- **ASKO**: Measured on the search terms “asko” and “asko dishwasher”, summed into one figure.
- **Beko**: Measured on the search terms “beko” and “beko appliances”, summed into one figure.
- **Bosch**: Measured on the search term “bosch integrated dishwasher”.
- **Electrolux**: Measured on the search terms “electrolux”, “electrolux appliances”, “electrolux ergorapido”, “electrolux induction”, “electrolux powerforce”, “electrolux silent performer”, “electrolux ultrasilencer”, “electrolux washing” and “s bag electrolux”, summed into one figure.
- **Fisher & Paykel**: Measured on the search terms “fisher & paykel”, “fisher and paykel”, “fisher paykel”, “fisher paykel dishdrawer” and “fisherpaykel”, summed into one figure.
- **Hisense**: Measured on the search terms “hisense” and “hisense brand”, summed into one figure.
- **Miele**: Measured on the search term “miele dishwasher”.

- [ASKO](/demand/nz/brands/asko)
- [Beko](/demand/nz/brands/beko)
- [Bosch](/demand/nz/brands/bosch)
- [Electrolux](/demand/nz/brands/electrolux)
- [Fisher & Paykel](/demand/nz/brands/fisher-and-paykel)
- [Hisense](/demand/nz/brands/hisense)
- [Miele](/demand/nz/brands/miele)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among integrated dishwasher brands in New Zealand?

In September 2026, Fisher & Paykel was the most searched among integrated dishwasher brands in New Zealand, with an estimated 20.1K branded searches, 78% of all searches for the seven we track.

## Cite this page

Brandwave. "Integrated dishwasher brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-integrated-dishwasher-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-integrated-dishwasher-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.