---
title: "Insurance brokers in New Zealand: Which brands are most popular in search?"
description: "Compare the insurance brokers New Zealand businesses and households insure through. Share of Search among Gallagher Insurance, Aon, Rothbury, Marsh, Crombie Lockwood and NZbrokers, the insurance brokers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-insurance-brokers"
publisher: "Brandwave"
---

# Insurance brokers in New Zealand: Which brands are most popular in search?

Compare the insurance brokers New Zealand businesses and households insure through. Share of Search among Gallagher Insurance, Aon, Rothbury, Marsh, Crombie Lockwood and NZbrokers, the insurance brokers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Insurance brokers
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Gallagher Insurance, 71.1%

## Which brand is most popular in search among insurance brokers in New Zealand?

- In August 2026, Gallagher Insurance was the most searched among insurance brokers in New Zealand, with an estimated 14.3K branded searches and 71.1% estimated Share of Search within this set.
- Aon is in 2nd place, 59.1 percentage points behind at 12% Share of Search.
- Across the 11 months ending August 2026, Gallagher Insurance’s estimated Share of Search among insurance brokers in New Zealand decreased from 72.4% to 71.1%.
- Across the 11 months ending August 2026, Aon’s estimated Share of Search among insurance brokers in New Zealand increased from 9.4% to 12%.
- Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among insurance brokers in New Zealand decreased from 10% to 9.2%.
- Across the 11 months ending August 2026, Marsh’s estimated Share of Search among insurance brokers in New Zealand increased from 3.9% to 4.7%.
- Across the 11 months ending August 2026, Crombie Lockwood’s estimated Share of Search among insurance brokers in New Zealand decreased from 3.5% to 2.6%.
- Across the 11 months ending August 2026, Gallagher Insurance’s estimated Share of Search among insurance brokers in New Zealand peaked at 72.4% in October 2025 and was lowest at 67% in April 2026.
- Across the 11 months ending August 2026, Aon’s estimated Share of Search among insurance brokers in New Zealand peaked at 12.3% in April 2026 and was lowest at 9.4% in October 2025.
- Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among insurance brokers in New Zealand peaked at 11.5% in April 2026 and was lowest at 9.2% in August 2026.
- Across the 11 months ending August 2026, Marsh’s estimated Share of Search among insurance brokers in New Zealand peaked at 5.7% in March 2026 and was lowest at 3.9% in October 2025.
- Across the 11 months ending August 2026, Crombie Lockwood’s estimated Share of Search among insurance brokers in New Zealand peaked at 4% in April 2026 and was lowest at 2.6% in August 2026.
- Across the 11 months ending August 2026, Aon rose from 3rd to 2nd among insurance brokers in New Zealand.
- Across the 11 months ending August 2026, Rothbury fell from 2nd to 3rd among insurance brokers in New Zealand.
- Across the 11 months ending August 2026, NZbrokers held steady: its estimated Share of Search among insurance brokers in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Gallagher Insurance vs Aon: compare search popularity](/demand/nz/compare/aon-vs-gallagher-insurance): 71.1% against 12% Share of Search.
- [Gallagher Insurance vs Rothbury: compare search popularity](/demand/nz/compare/gallagher-insurance-vs-rothbury): 71.1% against 9.2% Share of Search.
- [Gallagher Insurance vs Marsh: compare search popularity](/demand/nz/compare/gallagher-insurance-vs-marsh): 71.1% against 4.7% Share of Search.
- [Gallagher Insurance vs Crombie Lockwood: compare search popularity](/demand/nz/compare/crombie-lockwood-vs-gallagher-insurance): 71.1% against 2.6% Share of Search.
- [Aon vs Rothbury: compare search popularity](/demand/nz/compare/aon-vs-rothbury): 12% against 9.2% Share of Search.
- [Aon vs Marsh: compare search popularity](/demand/nz/compare/aon-vs-marsh): 12% against 4.7% Share of Search.
- [Aon vs Crombie Lockwood: compare search popularity](/demand/nz/compare/aon-vs-crombie-lockwood): 12% against 2.6% Share of Search.
- [Rothbury vs Marsh: compare search popularity](/demand/nz/compare/marsh-vs-rothbury): 9.2% against 4.7% Share of Search.
- [Rothbury vs Crombie Lockwood: compare search popularity](/demand/nz/compare/crombie-lockwood-vs-rothbury): 9.2% against 2.6% Share of Search.
- [Marsh vs Crombie Lockwood: compare search popularity](/demand/nz/compare/crombie-lockwood-vs-marsh): 4.7% against 2.6% Share of Search.

## How did search popularity change for New Zealand insurance brokers in August 2026?

- In August 2026, Aon gained estimated Share of Search among insurance brokers in New Zealand, from 11.1% to 12%.
- In August 2026, Rothbury lost estimated Share of Search among insurance brokers in New Zealand, from 9.8% to 9.2%.
- Gallagher Insurance’s estimated Share of Search among insurance brokers in New Zealand has lost ground for 3 months in a row, from 71.6% to 71.1% in August 2026.
- Estimated monthly branded searches for NZbrokers in New Zealand fell 58.8% over 11 measured months, from 170 to 70 in August 2026.
- Estimated monthly branded searches for Crombie Lockwood in New Zealand fell 33.8% over 11 measured months, from 800 to 530 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Gallagher Insurance | 71.1% | 14.3K | +1.2% | Gallagher Insurance |
| 2 | Aon | 12% | 2.4K | +9.5% | Aon |
| 3 | Rothbury | 9.2% | 1.9K | -4.1% | Rothbury |
| 4 | Marsh | 4.7% | 950 | -2.1% | Marsh |
| 5 | Crombie Lockwood | 2.6% | 530 | -10.2% | Crombie Lockwood |
| 6 | NZbrokers | 0.35% | 70 | +40.0% | NZbrokers |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gallagher Insurance | 16.4K | 72.4% | 1 |
| Oct 2025 | Rothbury | 2.3K | 10% | 2 |
| Oct 2025 | Aon | 2.1K | 9.4% | 3 |
| Oct 2025 | Marsh | 880 | 3.9% | 4 |
| Oct 2025 | Crombie Lockwood | 800 | 3.5% | 5 |
| Oct 2025 | NZbrokers | 170 | 0.75% | 6 |
| Nov 2025 | Gallagher Insurance | 14.3K | 69.8% | 1 |
| Nov 2025 | Aon | 2.2K | 10.6% | 2 |
| Nov 2025 | Rothbury | 2K | 9.7% | 3 |
| Nov 2025 | Marsh | 1.1K | 5.2% | 4 |
| Nov 2025 | Crombie Lockwood | 790 | 3.9% | 5 |
| Nov 2025 | NZbrokers | 170 | 0.83% | 6 |
| Dec 2025 | Gallagher Insurance | 11.1K | 70.5% | 1 |
| Dec 2025 | Aon | 1.6K | 10.3% | 2 |
| Dec 2025 | Rothbury | 1.6K | 10.2% | 3 |
| Dec 2025 | Marsh | 790 | 5% | 4 |
| Dec 2025 | Crombie Lockwood | 560 | 3.6% | 5 |
| Dec 2025 | NZbrokers | 50 | 0.32% | 6 |
| Jan 2026 | Gallagher Insurance | 13.8K | 69.7% | 1 |
| Jan 2026 | Aon | 2.4K | 12.1% | 2 |
| Jan 2026 | Rothbury | 1.9K | 9.5% | 3 |
| Jan 2026 | Marsh | 990 | 5% | 4 |
| Jan 2026 | Crombie Lockwood | 680 | 3.4% | 5 |
| Jan 2026 | NZbrokers | 70 | 0.35% | 6 |
| Feb 2026 | Gallagher Insurance | 14.1K | 70.5% | 1 |
| Feb 2026 | Aon | 2.3K | 11.3% | 2 |
| Feb 2026 | Rothbury | 1.9K | 9.5% | 3 |
| Feb 2026 | Marsh | 1K | 5% | 4 |
| Feb 2026 | Crombie Lockwood | 670 | 3.3% | 5 |
| Feb 2026 | NZbrokers | 70 | 0.35% | 6 |
| Mar 2026 | Gallagher Insurance | 14.4K | 67.8% | 1 |
| Mar 2026 | Aon | 2.6K | 12.2% | 2 |
| Mar 2026 | Rothbury | 2.2K | 10.5% | 3 |
| Mar 2026 | Marsh | 1.2K | 5.7% | 4 |
| Mar 2026 | Crombie Lockwood | 730 | 3.4% | 5 |
| Mar 2026 | NZbrokers | 70 | 0.33% | 6 |
| Apr 2026 | Gallagher Insurance | 11.4K | 67% | 1 |
| Apr 2026 | Aon | 2.1K | 12.3% | 2 |
| Apr 2026 | Rothbury | 1.9K | 11.5% | 3 |
| Apr 2026 | Marsh | 830 | 4.9% | 4 |
| Apr 2026 | Crombie Lockwood | 680 | 4% | 5 |
| Apr 2026 | NZbrokers | 70 | 0.41% | 6 |
| May 2026 | Gallagher Insurance | 14.1K | 71.6% | 1 |
| May 2026 | Aon | 2K | 10.3% | 2 |
| May 2026 | Rothbury | 1.9K | 9.9% | 3 |
| May 2026 | Marsh | 930 | 4.7% | 4 |
| May 2026 | Crombie Lockwood | 600 | 3.1% | 5 |
| May 2026 | NZbrokers | 70 | 0.36% | 6 |
| Jun 2026 | Gallagher Insurance | 14.2K | 71.2% | 1 |
| Jun 2026 | Aon | 2.1K | 10.6% | 2 |
| Jun 2026 | Rothbury | 1.9K | 9.8% | 3 |
| Jun 2026 | Marsh | 1K | 5.1% | 4 |
| Jun 2026 | Crombie Lockwood | 600 | 3% | 5 |
| Jun 2026 | NZbrokers | 70 | 0.35% | 6 |
| Jul 2026 | Gallagher Insurance | 14.1K | 71.1% | 1 |
| Jul 2026 | Aon | 2.2K | 11.1% | 2 |
| Jul 2026 | Rothbury | 1.9K | 9.8% | 3 |
| Jul 2026 | Marsh | 970 | 4.9% | 4 |
| Jul 2026 | Crombie Lockwood | 590 | 3% | 5 |
| Jul 2026 | NZbrokers | 50 | 0.25% | 6 |
| Aug 2026 | Gallagher Insurance | 14.3K | 71.1% | 1 |
| Aug 2026 | Aon | 2.4K | 12% | 2 |
| Aug 2026 | Rothbury | 1.9K | 9.2% | 3 |
| Aug 2026 | Marsh | 950 | 4.7% | 4 |
| Aug 2026 | Crombie Lockwood | 530 | 2.6% | 5 |
| Aug 2026 | NZbrokers | 70 | 0.35% | 6 |
| Sep 2026 | Aon | — | — | — |
| Sep 2026 | Crombie Lockwood | — | — | — |
| Sep 2026 | Gallagher Insurance | — | — | — |
| Sep 2026 | Marsh | — | — | — |
| Sep 2026 | NZbrokers | — | — | — |
| Sep 2026 | Rothbury | — | — | — |

## What is being compared

- **Aon**: Measured on the search terms “aon broker”, “aon business insurance”, “aon insurance”, “aon insurance broker”, “aon insurance nz”, “aon new zealand” and “aon nz”, summed into one figure.
- **Crombie Lockwood**: Measured on the search terms “crombie lockwood”, “crombie lockwood insurance”, “crombie lockwood near me”, “crombie lockwood new zealand”, “crombie lockwood nz”, “crombielockwood” and “crombielockwood co nz”, summed into one figure.
- **Gallagher Insurance**: Measured on the search terms “aj gallagher insurance”, “aj gallagher insurance brokers”, “ajg co nz”, “ajg insurance”, “ajg insurance agency”, “ajg insurance broker”, “ajg nz”, “ajg.co.nz”, “arthur g gallagher insurance”, “arthur gallagher insurance”, “arthur gallagher insurance brokers”, “arthur gallagher insurance company”, “arthur j gallagher insurance”, “arthur j gallagher insurance agency”, “arthur j gallagher insurance brokers”, “arthur j gallagher insurance company”, “gallagher boat insurance”, “gallagher car insurance”, “gallagher health insurance”, “gallagher home insurance”, “gallagher insurance”, “gallagher insurance agency”, “gallagher insurance and risk management”, “gallagher insurance ashburton”, “gallagher insurance auckland”, “gallagher insurance blenheim”, “gallagher insurance broker”, “gallagher insurance christchurch”, “gallagher insurance company”, “gallagher insurance dunedin”, “gallagher insurance hamilton”, “gallagher insurance invercargill”, “gallagher insurance kaitaia”, “gallagher insurance napier”, “gallagher insurance nelson”, “gallagher insurance new plymouth”, “gallagher insurance new zealand”, “gallagher insurance nz”, “gallagher insurance palmerston north”, “gallagher insurance quote”, “gallagher insurance risk management”, “gallagher insurance services”, “gallagher insurance taupo”, “gallagher insurance tauranga”, “gallagher insurance timaru”, “gallagher insurance wanaka”, “gallagher insurance wellington”, “gallagher insurance whangarei”, “gallagher landlord insurance”, “gallagher life insurance”, “gallagher pet insurance”, “gallagher travel insurance” and “gallagherinsurance”, summed into one figure.
- **Marsh**: Measured on the search terms “marsh broker”, “marsh business insurance”, “marsh insurance”, “marsh insurance broker”, “marsh insurance new zealand”, “marsh insurance nz”, “marsh new plymouth”, “marsh new zealand” and “marsh nz”, summed into one figure.
- **NZbrokers**: Measured on the search term “nzbrokers”.
- **Rothbury**: Measured on the search terms “rothbury ashburton”, “rothbury co nz”, “rothbury insurance”, “rothbury insurance ashburton”, “rothbury insurance nz”, “rothbury nz”, “rothbury queenstown”, “rothbury rotorua”, “rothbury timaru”, “rothbury whangarei” and “rothbury.co.nz”, summed into one figure.

- [Aon](/demand/nz/brands/aon)
- [Crombie Lockwood](/demand/nz/brands/crombie-lockwood)
- [Gallagher Insurance](/demand/nz/brands/gallagher-insurance)
- [Marsh](/demand/nz/brands/marsh)
- [NZbrokers](/demand/nz/brands/nzbrokers)
- [Rothbury](/demand/nz/brands/rothbury)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among insurance brokers in New Zealand?

In August 2026, Gallagher Insurance was the most searched among insurance brokers in New Zealand, with an estimated 14.3K branded searches and 71.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Insurance brokers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-insurance-brokers

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-insurance-brokers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.