---
title: "Insulation brands in New Zealand: Which brands are most popular in search?"
description: "Compare the home insulation brands New Zealanders install. Share of Search among Pink Batts, Mammoth, Knauf Insulation, GreenStuf and Bradford Insulation, the insulation brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-insulation-brands"
publisher: "Brandwave"
---

# Insulation brands in New Zealand: Which brands are most popular in search?

Compare the home insulation brands New Zealanders install. Share of Search among Pink Batts, Mammoth, Knauf Insulation, GreenStuf and Bradford Insulation, the insulation brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Insulation brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Pink Batts, 60.4%

## Which brand is most popular in search among insulation brands in New Zealand?

- In August 2026, Pink Batts was the most searched among insulation brands in New Zealand, with an estimated 4.3K branded searches and 60.4% estimated Share of Search within this set.
- Mammoth is in 2nd place, 42.9 percentage points behind at 17.5% Share of Search.
- Across the 11 months ending August 2026, Pink Batts’ estimated Share of Search among insulation brands in New Zealand increased from 55.7% to 60.4%.
- Across the 11 months ending August 2026, Mammoth’s estimated Share of Search among insulation brands in New Zealand decreased from 18.4% to 17.5%.
- Across the 11 months ending August 2026, Knauf Insulation’s estimated Share of Search among insulation brands in New Zealand decreased from 14.9% to 12.6%.
- Across the 11 months ending August 2026, GreenStuf’s estimated Share of Search among insulation brands in New Zealand decreased from 9% to 8.1%.
- Across the 11 months ending August 2026, Bradford Insulation’s estimated Share of Search among insulation brands in New Zealand decreased from 2.1% to 1.3%.
- Across the 11 months ending August 2026, Mammoth’s estimated Share of Search among insulation brands in New Zealand peaked at 19.5% in April 2026 and was lowest at 15.3% in December 2025.
- Across the 11 months ending August 2026, GreenStuf’s estimated Share of Search among insulation brands in New Zealand peaked at 9.7% in December 2025 and was lowest at 7.2% in February 2026.
- Across the 11 months ending August 2026, Bradford Insulation’s estimated Share of Search among insulation brands in New Zealand peaked at 2.1% in October 2025 and was lowest at 0.93% in June 2026.

## Compare search popularity between leading brands

- [Pink Batts vs Mammoth: compare search popularity](/demand/nz/compare/mammoth-vs-pink-batts): 60.4% against 17.5% Share of Search.
- [Pink Batts vs Knauf Insulation: compare search popularity](/demand/nz/compare/knauf-insulation-vs-pink-batts): 60.4% against 12.6% Share of Search.
- [Pink Batts vs GreenStuf: compare search popularity](/demand/nz/compare/greenstuf-vs-pink-batts): 60.4% against 8.1% Share of Search.
- [Mammoth vs Knauf Insulation: compare search popularity](/demand/nz/compare/knauf-insulation-vs-mammoth): 17.5% against 12.6% Share of Search.
- [Mammoth vs GreenStuf: compare search popularity](/demand/nz/compare/greenstuf-vs-mammoth): 17.5% against 8.1% Share of Search.
- [Knauf Insulation vs GreenStuf: compare search popularity](/demand/nz/compare/greenstuf-vs-knauf-insulation): 12.6% against 8.1% Share of Search.

## How did search popularity change for New Zealand insulation brands in August 2026?

- In August 2026, Pink Batts gained estimated Share of Search among insulation brands in New Zealand, from 59.4% to 60.4%.
- In August 2026, GreenStuf gained estimated Share of Search among insulation brands in New Zealand, from 7.6% to 8.1%.
- In August 2026, Knauf Insulation lost estimated Share of Search among insulation brands in New Zealand, from 14.1% to 12.6%.
- Estimated monthly branded searches for Bradford Insulation in New Zealand fell 30.8% over 11 measured months, from 130 to 90 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Pink Batts | 60.4% | 4.3K | -6.1% | Pink Batts |
| 2 | Mammoth | 17.5% | 1.3K | -8.8% | Mammoth |
| 3 | Knauf Insulation | 12.6% | 900 | -17.4% | Knauf Insulation |
| 4 | GreenStuf | 8.1% | 580 | -1.7% | GreenStuf |
| 5 | Bradford Insulation | 1.3% | 90 | 0.0% | Bradford Insulation |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pink Batts | 3.5K | 55.7% | 1 |
| Oct 2025 | Mammoth | 1.2K | 18.4% | 2 |
| Oct 2025 | Knauf Insulation | 940 | 14.9% | 3 |
| Oct 2025 | GreenStuf | 570 | 9% | 4 |
| Oct 2025 | Bradford Insulation | 130 | 2.1% | 5 |
| Nov 2025 | Pink Batts | 3.3K | 58.9% | 1 |
| Nov 2025 | Mammoth | 960 | 17.1% | 2 |
| Nov 2025 | Knauf Insulation | 790 | 14.1% | 3 |
| Nov 2025 | GreenStuf | 450 | 8% | 4 |
| Nov 2025 | Bradford Insulation | 100 | 1.8% | 5 |
| Dec 2025 | Pink Batts | 2.5K | 59.2% | 1 |
| Dec 2025 | Mammoth | 650 | 15.3% | 2 |
| Dec 2025 | Knauf Insulation | 600 | 14.2% | 3 |
| Dec 2025 | GreenStuf | 410 | 9.7% | 4 |
| Dec 2025 | Bradford Insulation | 70 | 1.7% | 5 |
| Jan 2026 | Pink Batts | 2.9K | 59.6% | 1 |
| Jan 2026 | Mammoth | 810 | 16.4% | 2 |
| Jan 2026 | Knauf Insulation | 690 | 14% | 3 |
| Jan 2026 | GreenStuf | 400 | 8.1% | 4 |
| Jan 2026 | Bradford Insulation | 90 | 1.8% | 5 |
| Feb 2026 | Pink Batts | 3.1K | 59.5% | 1 |
| Feb 2026 | Mammoth | 980 | 18.6% | 2 |
| Feb 2026 | Knauf Insulation | 710 | 13.5% | 3 |
| Feb 2026 | GreenStuf | 380 | 7.2% | 4 |
| Feb 2026 | Bradford Insulation | 60 | 1.1% | 5 |
| Mar 2026 | Pink Batts | 3.9K | 57.8% | 1 |
| Mar 2026 | Mammoth | 1.2K | 17.9% | 2 |
| Mar 2026 | Knauf Insulation | 990 | 14.6% | 3 |
| Mar 2026 | GreenStuf | 560 | 8.3% | 4 |
| Mar 2026 | Bradford Insulation | 100 | 1.5% | 5 |
| Apr 2026 | Pink Batts | 3.6K | 56.1% | 1 |
| Apr 2026 | Mammoth | 1.2K | 19.5% | 2 |
| Apr 2026 | Knauf Insulation | 880 | 13.8% | 3 |
| Apr 2026 | GreenStuf | 580 | 9.1% | 4 |
| Apr 2026 | Bradford Insulation | 90 | 1.4% | 5 |
| May 2026 | Pink Batts | 4.4K | 58.9% | 1 |
| May 2026 | Mammoth | 1.4K | 18.5% | 2 |
| May 2026 | Knauf Insulation | 1.1K | 14% | 3 |
| May 2026 | GreenStuf | 550 | 7.3% | 4 |
| May 2026 | Bradford Insulation | 100 | 1.3% | 5 |
| Jun 2026 | Pink Batts | 4.5K | 59.7% | 1 |
| Jun 2026 | Mammoth | 1.2K | 16.3% | 2 |
| Jun 2026 | Knauf Insulation | 1.1K | 14.5% | 3 |
| Jun 2026 | GreenStuf | 640 | 8.5% | 4 |
| Jun 2026 | Bradford Insulation | 70 | 0.93% | 5 |
| Jul 2026 | Pink Batts | 4.6K | 59.4% | 1 |
| Jul 2026 | Mammoth | 1.4K | 17.7% | 2 |
| Jul 2026 | Knauf Insulation | 1.1K | 14.1% | 3 |
| Jul 2026 | GreenStuf | 590 | 7.6% | 4 |
| Jul 2026 | Bradford Insulation | 90 | 1.2% | 5 |
| Aug 2026 | Pink Batts | 4.3K | 60.4% | 1 |
| Aug 2026 | Mammoth | 1.3K | 17.5% | 2 |
| Aug 2026 | Knauf Insulation | 900 | 12.6% | 3 |
| Aug 2026 | GreenStuf | 580 | 8.1% | 4 |
| Aug 2026 | Bradford Insulation | 90 | 1.3% | 5 |
| Sep 2026 | Bradford Insulation | — | — | — |
| Sep 2026 | GreenStuf | — | — | — |
| Sep 2026 | Knauf Insulation | — | — | — |
| Sep 2026 | Mammoth | — | — | — |
| Sep 2026 | Pink Batts | — | — | — |

## What is being compared

- **Bradford Insulation**: Measured on the search terms “bradford co nz”, “bradford insulation”, “bradford insulation batts”, “bradford insulation nz” and “bradfordinsulation”, summed into one figure.
- **GreenStuf**: Measured on the search terms “autex greenstuf”, “greenstuf”, “greenstuf batts”, “greenstuf ceiling insulation”, “greenstuf co nz”, “greenstuf insulation”, “greenstuf nz” and “greenstuf underfloor insulation”, summed into one figure.
- **Knauf Insulation**: Measured on the search terms “earthwool”, “earthwool ceiling insulation”, “earthwool glasswool”, “earthwool wall insulation”, “knauf earthwool insulation”, “knauf insulation”, “knauf insulation batts”, “knauf insulation near me”, “knauf insulation nz” and “knaufinsulation”, summed into one figure.
- **Mammoth**: Measured on the search terms “mammoth acoustic insulation”, “mammoth ceiling insulation”, “mammoth insulation”, “mammoth polyester insulation”, “mammoth underfloor insulation” and “mammoth wall insulation”, summed into one figure.
- **Pink Batts**: Measured on the search terms “pink batts”, “pink batts ceiling”, “pink batts ceiling insulation”, “pink batts ceiling price”, “pink batts insulation”, “pink batts near me”, “pink batts nz”, “pink batts price”, “pink batts r2 2”, “pink batts r3 6”, “pink batts roof insulation”, “pink batts snugfloor”, “pink batts sound insulation”, “pink batts underfloor”, “pink batts wall”, “pink batts wall insulation”, “pinkbatts”, “pinkbatts co nz”, “pinkbatts insulation”, “pinkbatts nz” and “r2 8 pink batts”, summed into one figure.

- [Bradford Insulation](/demand/nz/brands/bradford-insulation)
- [GreenStuf](/demand/nz/brands/greenstuf)
- [Knauf Insulation](/demand/nz/brands/knauf-insulation)
- [Mammoth](/demand/nz/brands/mammoth)
- [Pink Batts](/demand/nz/brands/pink-batts)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among insulation brands in New Zealand?

In August 2026, Pink Batts was the most searched among insulation brands in New Zealand, with an estimated 4.3K branded searches and 60.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Insulation brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-insulation-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-insulation-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.