--- title: "Hydro Flask vs Stanley: Which is searched more in New Zealand?" description: "Is Hydro Flask or Stanley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Insulated tumbler brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-insulated-tumbler-brands/compare/hydro-flask-vs-stanley" publisher: "Brandwave" --- # Hydro Flask vs Stanley: Which is searched more in New Zealand? Is Hydro Flask or Stanley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Insulated tumbler brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hydro Flask and Stanley - **Competitive set**: Insulated tumbler brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hydro Flask Share of Search**: 17% - **Stanley Share of Search**: 16.1% ## Is Hydro Flask or Stanley more popular in search? - In September 2026, Hydro Flask had more branded searches than Stanley among insulated tumbler brands in New Zealand. Hydro Flask had about 8,550 branded searches, while Stanley had 8,100. Hydro Flask made up 17% of all insulated tumbler brand searches we track, and Stanley accounted for 16.1%. - The lead changed hands 2 times in the 12 months ending September 2026: Stanley took it in June 2026, Hydro Flask took it in July 2026. - Across the 12 months ending September 2026, Hydro Flask’s share of searches among insulated tumbler brands in New Zealand moved from 21.6% to 17%, and its estimated monthly branded searches moved from 10.5K to 8.6K. - Across the 12 months ending September 2026, Stanley’s share of searches among insulated tumbler brands in New Zealand moved from 16.7% to 16.1%, and its estimated monthly branded searches held steady at 8.1K. ## Top insulated tumbler brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hydro Flask was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Stanley was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Stanley was listed before Hydro Flask in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stanley | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | YETI | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Hydro Flask | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Frank Green | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Owala | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Chilly's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about insulated tumbler brands - Asked ChatGPT "Which insulated tumbler brand should I buy in New Zealand?": 1. YETI, 2. Stanley, 3. Frank Green - Asked ChatGPT "What are the best insulated tumbler brands in New Zealand?": 1. YETI, 2. Stanley, 3. Hydro Flask, 4. Frank Green - Asked ChatGPT "What's the best insulated tumbler brand in New Zealand for everyday drinks?": 1. YETI, 2. Stanley, 3. Hydro Flask, 4. Frank Green - Searched Google, AI Overview "best insulated tumbler": 1. Stanley, 2. Hydro Flask - Searched Google, AI Overview "insulated bottle nz": 1. Hydro Flask, 2. Frank Green Not named in any answer: Owala and Chilly's. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand insulated tumbler brands in September 2026? - In September 2026, Stanley gained share of searches among insulated tumbler brands in New Zealand, from 12.5% to 16.1%. - In September 2026, Hydro Flask lost share of searches among insulated tumbler brands in New Zealand, from 19.7% to 17%. ## Month by month | Month | Hydro Flask estimated searches | Hydro Flask Share of Search | Hydro Flask rank | Stanley estimated searches | Stanley Share of Search | Stanley rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.5K | 21.6% | 3 | 8.1K | 16.7% | 4 | | Nov 2025 | 23.1K | 27% | 3 | 9.9K | 11.5% | 4 | | Dec 2025 | 19K | 24.3% | 3 | 9.9K | 12.7% | 4 | | Jan 2026 | 15.4K | 26.6% | 3 | 6.6K | 11.4% | 4 | | Feb 2026 | 12.6K | 23.5% | 3 | 5.4K | 10.1% | 4 | | Mar 2026 | 12.5K | 23.4% | 3 | 5.4K | 10.1% | 4 | | Apr 2026 | 10.4K | 24.5% | 3 | 5.4K | 12.8% | 4 | | May 2026 | 10.4K | 20.5% | 3 | 8.1K | 15.9% | 4 | | Jun 2026 | 10.4K | 19.9% | 4 | 12.1K | 23.2% | 3 | | Jul 2026 | 10.4K | 22.4% | 3 | 6.6K | 14.2% | 4 | | Aug 2026 | 12.8K | 19.7% | 3 | 8.1K | 12.5% | 4 | | Sep 2026 | 8.6K | 17% | 3 | 8.1K | 16.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Hydro Flask’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hydro Flask**: Measured on the search terms “hydro flask”, “hydro flask coffee”, “hydro flask sale”, “hydroflask”, “hydroflask lunchbox” and “hydroflask with straw”, summed into one figure. - **Stanley**: Measured on the search term “stanley cup”. - [Hydro Flask profile](/demand/nz/brands/hydro-flask) - [Stanley profile](/demand/nz/brands/stanley) - [All insulated tumbler brands in New Zealand](/demand/nz/categories/nz-insulated-tumbler-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hydro Flask or Stanley more popular in search? In September 2026, Hydro Flask had more branded searches than Stanley among insulated tumbler brands in New Zealand. Hydro Flask had about 8,550 branded searches, while Stanley had 8,100. Hydro Flask made up 17% of all insulated tumbler brand searches we track, and Stanley accounted for 16.1%. ## Cite this page Brandwave. "Hydro Flask vs Stanley: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-insulated-tumbler-brands/compare/hydro-flask-vs-stanley This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-insulated-tumbler-brands/compare/hydro-flask-vs-stanley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.