--- title: "Frank Green vs YETI: Which is searched more in New Zealand?" description: "Is Frank Green or YETI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Insulated tumbler brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-insulated-tumbler-brands/compare/frank-green-vs-yeti" publisher: "Brandwave" --- # Frank Green vs YETI: Which is searched more in New Zealand? Is Frank Green or YETI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Insulated tumbler brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Frank Green and YETI - **Competitive set**: Insulated tumbler brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Frank Green Share of Search**: 24.4% - **YETI Share of Search**: 2.1% ## Is Frank Green or YETI more popular in search? - In September 2026, Frank Green had more branded searches than YETI among insulated tumbler brands in New Zealand. Frank Green had about 12,300 branded searches, while YETI had 1,040. Frank Green made up 24.4% of all insulated tumbler brand searches we track, and YETI accounted for 2.1%. - Frank Green was ahead of YETI in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Frank Green’s share of searches among insulated tumbler brands in New Zealand moved from 37.7% to 24.4%, and its estimated monthly branded searches moved from 18.3K to 12.3K. - Across the 12 months ending September 2026, YETI’s share of searches among insulated tumbler brands in New Zealand moved from 1.6% to 2.1%, and its estimated monthly branded searches moved from 770 to 1K. ## Top insulated tumbler brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Frank Green was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. YETI was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. YETI was listed before Frank Green in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stanley | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | YETI | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Hydro Flask | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Frank Green | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Owala | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Chilly's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about insulated tumbler brands - Asked ChatGPT "Which insulated tumbler brand should I buy in New Zealand?": 1. YETI, 2. Stanley, 3. Frank Green - Asked ChatGPT "What are the best insulated tumbler brands in New Zealand?": 1. YETI, 2. Stanley, 3. Hydro Flask, 4. Frank Green - Asked ChatGPT "What's the best insulated tumbler brand in New Zealand for everyday drinks?": 1. YETI, 2. Stanley, 3. Hydro Flask, 4. Frank Green - Searched Google, AI Overview "best insulated tumbler": 1. Stanley, 2. Hydro Flask - Searched Google, AI Overview "insulated bottle nz": 1. Hydro Flask, 2. Frank Green Not named in any answer: Owala and Chilly's. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand insulated tumbler brands in September 2026? - In September 2026, Frank Green lost share of searches among insulated tumbler brands in New Zealand, from 28.3% to 24.4%. - Estimated monthly branded searches for YETI in New Zealand rose 35.1% over 12 measured months, from 770 to 1K in September 2026. ## Month by month | Month | Frank Green estimated searches | Frank Green Share of Search | Frank Green rank | YETI estimated searches | YETI Share of Search | YETI rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.3K | 37.7% | 1 | 770 | 1.6% | 5 | | Nov 2025 | 27.4K | 32% | 1 | 1.7K | 2% | 5 | | Dec 2025 | 27.5K | 35.1% | 1 | 2K | 2.6% | 5 | | Jan 2026 | 18.3K | 31.6% | 1 | 1.4K | 2.4% | 5 | | Feb 2026 | 15.1K | 28.1% | 2 | 1.1K | 2% | 5 | | Mar 2026 | 15K | 28% | 2 | 930 | 1.7% | 5 | | Apr 2026 | 12.2K | 28.9% | 2 | 920 | 2.2% | 5 | | May 2026 | 15K | 29.5% | 2 | 950 | 1.9% | 5 | | Jun 2026 | 12.3K | 23.6% | 2 | 920 | 1.8% | 5 | | Jul 2026 | 12.3K | 26.4% | 2 | 770 | 1.7% | 5 | | Aug 2026 | 18.3K | 28.3% | 2 | 1K | 1.6% | 5 | | Sep 2026 | 12.3K | 24.4% | 2 | 1K | 2.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Frank Green’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Frank Green**: Measured on the search terms “frank green”, “frank green coffee”, “frank green container”, “frank green thermos”, “frankgreen” and “yellow frank green”, summed into one figure. - **YETI**: Measured on the search terms “yeti bottle” and “yeti tundra”, summed into one figure. - [Frank Green profile](/demand/nz/brands/frank-green) - [YETI profile](/demand/nz/brands/yeti) - [All insulated tumbler brands in New Zealand](/demand/nz/categories/nz-insulated-tumbler-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Frank Green or YETI more popular in search? In September 2026, Frank Green had more branded searches than YETI among insulated tumbler brands in New Zealand. Frank Green had about 12,300 branded searches, while YETI had 1,040. Frank Green made up 24.4% of all insulated tumbler brand searches we track, and YETI accounted for 2.1%. ## Cite this page Brandwave. "Frank Green vs YETI: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-insulated-tumbler-brands/compare/frank-green-vs-yeti This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-insulated-tumbler-brands/compare/frank-green-vs-yeti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.