---
title: "Insulated tumbler brands in New Zealand: Which are searched most?"
description: "Compare the insulated tumbler brands people buy. Share of Search among Owala, Frank Green, Hydro Flask, Stanley, YETI and Chilly's, the insulated tumbler brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-insulated-tumbler-brands"
publisher: "Brandwave"
---

# Insulated tumbler brands in New Zealand: Which are searched most?

Compare the insulated tumbler brands people buy. Share of Search among Owala, Frank Green, Hydro Flask, Stanley, YETI and Chilly's, the insulated tumbler brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Insulated tumbler brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Owala, 40%

## Which brand is most popular in search among insulated tumbler brands in New Zealand?

- In September 2026, Owala was the most searched among insulated tumbler brands in New Zealand, with an estimated 20.1K branded searches, 40% of all searches for the six we track.
- Frank Green is in 2nd place, 15.5 percentage points behind at 24.4%.
- Across the 12 months ending September 2026, Owala’s share of searches among insulated tumbler brands in New Zealand increased from 21.9% to 40%.
- Across the 12 months ending September 2026, Frank Green’s share of searches among insulated tumbler brands in New Zealand decreased from 37.7% to 24.4%.
- Across the 12 months ending September 2026, Hydro Flask’s share of searches among insulated tumbler brands in New Zealand decreased from 21.6% to 17%.
- Across the 12 months ending September 2026, Stanley’s share of searches among insulated tumbler brands in New Zealand decreased from 16.7% to 16.1%.
- Across the 12 months ending September 2026, Frank Green’s share of searches among insulated tumbler brands in New Zealand peaked at 37.7% in October 2025 and was lowest at 23.6% in June 2026.
- Across the 12 months ending September 2026, Hydro Flask’s share of searches among insulated tumbler brands in New Zealand peaked at 27% in November 2025 and was lowest at 17% in September 2026.
- Across the 12 months ending September 2026, Stanley’s share of searches among insulated tumbler brands in New Zealand peaked at 23.2% in June 2026 and was lowest at 10.1% in February 2026.
- Across the 12 months ending September 2026, YETI’s share of searches among insulated tumbler brands in New Zealand peaked at 2.6% in December 2025 and was lowest at 1.6% in October 2025.
- Across the 12 months ending September 2026, Owala rose from 2nd to 1st among insulated tumbler brands in New Zealand.
- Across the 12 months ending September 2026, Frank Green fell from 1st to 2nd among insulated tumbler brands in New Zealand.
- Across the 12 months ending September 2026, YETI and Chilly's held steady: their share of searches among insulated tumbler brands in New Zealand each moved less than 0.5 percentage points.

## Top insulated tumbler brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Frank Green, Hydro Flask and Stanley were mentioned most often, in four of the five answers. Stanley was recommended most often, coming first in one out of four answers that gave a list. YETI was second, and Hydro Flask was third. Owala, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Stanley | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| YETI | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Hydro Flask | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Frank Green | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Owala | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Chilly's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about insulated tumbler brands

- Asked ChatGPT "Which insulated tumbler brand should I buy in New Zealand?": 1. YETI, 2. Stanley, 3. Frank Green
- Asked ChatGPT "What are the best insulated tumbler brands in New Zealand?": 1. YETI, 2. Stanley, 3. Hydro Flask, 4. Frank Green
- Asked ChatGPT "What's the best insulated tumbler brand in New Zealand for everyday drinks?": 1. YETI, 2. Stanley, 3. Hydro Flask, 4. Frank Green
- Searched Google, AI Overview "best insulated tumbler": 1. Stanley, 2. Hydro Flask
- Searched Google, AI Overview "insulated bottle nz": 1. Hydro Flask, 2. Frank Green

Not named in any answer: Owala and Chilly's.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## Compare search popularity between leading brands

- [Owala vs Frank Green: compare search popularity](/demand/nz/compare/frank-green-vs-owala): 40% against 24.4% Share of Search.
- [Owala vs Hydro Flask: compare search popularity](/demand/nz/compare/hydro-flask-vs-owala): 40% against 17% Share of Search.
- [Owala vs Stanley: compare search popularity](/demand/nz/compare/owala-vs-stanley): 40% against 16.1% Share of Search.
- [Owala vs YETI: compare search popularity](/demand/nz/compare/owala-vs-yeti): 40% against 2.1% Share of Search.
- [Frank Green vs Hydro Flask: compare search popularity](/demand/nz/compare/frank-green-vs-hydro-flask): 24.4% against 17% Share of Search.
- [Frank Green vs Stanley: compare search popularity](/demand/nz/compare/frank-green-vs-stanley): 24.4% against 16.1% Share of Search.
- [Frank Green vs YETI: compare search popularity](/demand/nz/compare/frank-green-vs-yeti): 24.4% against 2.1% Share of Search.
- [Hydro Flask vs Stanley: compare search popularity](/demand/nz/compare/hydro-flask-vs-stanley): 17% against 16.1% Share of Search.
- [Hydro Flask vs YETI: compare search popularity](/demand/nz/compare/hydro-flask-vs-yeti): 17% against 2.1% Share of Search.
- [Stanley vs YETI: compare search popularity](/demand/nz/compare/stanley-vs-yeti): 16.1% against 2.1% Share of Search.

## How did search popularity change for New Zealand insulated tumbler brands in September 2026?

- In September 2026, Stanley gained share of searches among insulated tumbler brands in New Zealand, from 12.5% to 16.1%.
- In September 2026, Owala gained share of searches among insulated tumbler brands in New Zealand, from 37.4% to 40%.
- In September 2026, Frank Green lost share of searches among insulated tumbler brands in New Zealand, from 28.3% to 24.4%.
- In September 2026, Hydro Flask lost share of searches among insulated tumbler brands in New Zealand, from 19.7% to 17%.
- Estimated monthly branded searches for YETI in New Zealand rose 35.1% over 12 measured months, from 770 to 1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Owala | 40% | 20.1K | -17.1% | Owala |
| 2 | Frank Green | 24.4% | 12.3K | -32.8% | Frank Green |
| 3 | Hydro Flask | 17% | 8.6K | -33.2% | Hydro Flask |
| 4 | Stanley | 16.1% | 8.1K | 0.0% | Stanley |
| 5 | YETI | 2.1% | 1K | 0.0% | YETI |
| 6 | Chilly's | 0.52% | 260 | -18.8% | Chilly's |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Frank Green | 18.3K | 37.7% | 1 |
| Oct 2025 | Owala | 10.6K | 21.9% | 2 |
| Oct 2025 | Hydro Flask | 10.5K | 21.6% | 3 |
| Oct 2025 | Stanley | 8.1K | 16.7% | 4 |
| Oct 2025 | YETI | 770 | 1.6% | 5 |
| Oct 2025 | Chilly's | 260 | 0.54% | 6 |
| Nov 2025 | Frank Green | 27.4K | 32% | 1 |
| Nov 2025 | Owala | 23.4K | 27.2% | 2 |
| Nov 2025 | Hydro Flask | 23.1K | 27% | 3 |
| Nov 2025 | Stanley | 9.9K | 11.5% | 4 |
| Nov 2025 | YETI | 1.7K | 2% | 5 |
| Nov 2025 | Chilly's | 260 | 0.3% | 6 |
| Dec 2025 | Frank Green | 27.5K | 35.1% | 1 |
| Dec 2025 | Owala | 19.5K | 24.9% | 2 |
| Dec 2025 | Hydro Flask | 19K | 24.3% | 3 |
| Dec 2025 | Stanley | 9.9K | 12.7% | 4 |
| Dec 2025 | YETI | 2K | 2.6% | 5 |
| Dec 2025 | Chilly's | 320 | 0.41% | 6 |
| Jan 2026 | Frank Green | 18.3K | 31.6% | 1 |
| Jan 2026 | Owala | 16K | 27.6% | 2 |
| Jan 2026 | Hydro Flask | 15.4K | 26.6% | 3 |
| Jan 2026 | Stanley | 6.6K | 11.4% | 4 |
| Jan 2026 | YETI | 1.4K | 2.4% | 5 |
| Jan 2026 | Chilly's | 260 | 0.45% | 6 |
| Feb 2026 | Owala | 19.2K | 35.8% | 1 |
| Feb 2026 | Frank Green | 15.1K | 28.1% | 2 |
| Feb 2026 | Hydro Flask | 12.6K | 23.5% | 3 |
| Feb 2026 | Stanley | 5.4K | 10.1% | 4 |
| Feb 2026 | YETI | 1.1K | 2% | 5 |
| Feb 2026 | Chilly's | 260 | 0.48% | 6 |
| Mar 2026 | Owala | 19.4K | 36.2% | 1 |
| Mar 2026 | Frank Green | 15K | 28% | 2 |
| Mar 2026 | Hydro Flask | 12.5K | 23.4% | 3 |
| Mar 2026 | Stanley | 5.4K | 10.1% | 4 |
| Mar 2026 | YETI | 930 | 1.7% | 5 |
| Mar 2026 | Chilly's | 320 | 0.6% | 6 |
| Apr 2026 | Owala | 13.2K | 31.1% | 1 |
| Apr 2026 | Frank Green | 12.2K | 28.9% | 2 |
| Apr 2026 | Hydro Flask | 10.4K | 24.5% | 3 |
| Apr 2026 | Stanley | 5.4K | 12.8% | 4 |
| Apr 2026 | YETI | 920 | 2.2% | 5 |
| Apr 2026 | Chilly's | 260 | 0.61% | 6 |
| May 2026 | Owala | 16.1K | 31.6% | 1 |
| May 2026 | Frank Green | 15K | 29.5% | 2 |
| May 2026 | Hydro Flask | 10.4K | 20.5% | 3 |
| May 2026 | Stanley | 8.1K | 15.9% | 4 |
| May 2026 | YETI | 950 | 1.9% | 5 |
| May 2026 | Chilly's | 320 | 0.63% | 6 |
| Jun 2026 | Owala | 16.1K | 30.9% | 1 |
| Jun 2026 | Frank Green | 12.3K | 23.6% | 2 |
| Jun 2026 | Stanley | 12.1K | 23.2% | 3 |
| Jun 2026 | Hydro Flask | 10.4K | 19.9% | 4 |
| Jun 2026 | YETI | 920 | 1.8% | 5 |
| Jun 2026 | Chilly's | 320 | 0.61% | 6 |
| Jul 2026 | Owala | 16.2K | 34.8% | 1 |
| Jul 2026 | Frank Green | 12.3K | 26.4% | 2 |
| Jul 2026 | Hydro Flask | 10.4K | 22.4% | 3 |
| Jul 2026 | Stanley | 6.6K | 14.2% | 4 |
| Jul 2026 | YETI | 770 | 1.7% | 5 |
| Jul 2026 | Chilly's | 260 | 0.56% | 6 |
| Aug 2026 | Owala | 24.3K | 37.4% | 1 |
| Aug 2026 | Frank Green | 18.3K | 28.3% | 2 |
| Aug 2026 | Hydro Flask | 12.8K | 19.7% | 3 |
| Aug 2026 | Stanley | 8.1K | 12.5% | 4 |
| Aug 2026 | YETI | 1K | 1.6% | 5 |
| Aug 2026 | Chilly's | 320 | 0.49% | 6 |
| Sep 2026 | Owala | 20.1K | 40% | 1 |
| Sep 2026 | Frank Green | 12.3K | 24.4% | 2 |
| Sep 2026 | Hydro Flask | 8.6K | 17% | 3 |
| Sep 2026 | Stanley | 8.1K | 16.1% | 4 |
| Sep 2026 | YETI | 1K | 2.1% | 5 |
| Sep 2026 | Chilly's | 260 | 0.52% | 6 |

## What is being compared

- **Chilly's**: Measured on the search term “chillys”.
- **Frank Green**: Measured on the search terms “frank green”, “frank green coffee”, “frank green container”, “frank green thermos”, “frankgreen” and “yellow frank green”, summed into one figure.
- **Hydro Flask**: Measured on the search terms “hydro flask”, “hydro flask coffee”, “hydro flask sale”, “hydroflask”, “hydroflask lunchbox” and “hydroflask with straw”, summed into one figure.
- **Owala**: Measured on the search terms “owala”, “owala bottle”, “owala colors”, “owala lid”, “owala replacement lid”, “owala sale” and “yellow owala”, summed into one figure.
- **Stanley**: Measured on the search term “stanley cup”.
- **YETI**: Measured on the search terms “yeti bottle” and “yeti tundra”, summed into one figure.

- [Chilly's](/demand/nz/brands/chillys)
- [Frank Green](/demand/nz/brands/frank-green)
- [Hydro Flask](/demand/nz/brands/hydro-flask)
- [Owala](/demand/nz/brands/owala)
- [Stanley](/demand/nz/brands/stanley)
- [YETI](/demand/nz/brands/yeti)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among insulated tumbler brands in New Zealand?

In September 2026, Owala was the most searched among insulated tumbler brands in New Zealand, with an estimated 20.1K branded searches, 40% of all searches for the six we track.

## Cite this page

Brandwave. "Insulated tumbler brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-insulated-tumbler-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-insulated-tumbler-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.