---
title: "Instant noodle brands in New Zealand: Which brands are most popular in search?"
description: "Compare the instant noodle brands New Zealanders buy. Share of Search among Samyang, Indomie, Maggi, Nongshim and Nissin, the instant noodle brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-instant-noodle-brands"
publisher: "Brandwave"
---

# Instant noodle brands in New Zealand: Which brands are most popular in search?

Compare the instant noodle brands New Zealanders buy. Share of Search among Samyang, Indomie, Maggi, Nongshim and Nissin, the instant noodle brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Instant noodle brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Samyang, 30.4%

## Which brand is most popular in search among instant noodle brands in New Zealand?

- In August 2026, Samyang was the most searched among instant noodle brands in New Zealand, with an estimated 8.3K branded searches and 30.4% estimated Share of Search within this set.
- Indomie is in 2nd place, 5.6 percentage points behind at 24.8% Share of Search.
- Across the 11 months ending August 2026, Samyang’s estimated Share of Search among instant noodle brands in New Zealand decreased from 34.6% to 30.4%.
- Across the 11 months ending August 2026, Maggi’s estimated Share of Search among instant noodle brands in New Zealand increased from 20.4% to 21.7%.
- Across the 11 months ending August 2026, Nongshim’s estimated Share of Search among instant noodle brands in New Zealand increased from 17.7% to 19.4%.
- Across the 11 months ending August 2026, Nissin’s estimated Share of Search among instant noodle brands in New Zealand increased from 2.4% to 3.6%.
- Across the 11 months ending August 2026, Samyang’s estimated Share of Search among instant noodle brands in New Zealand peaked at 35.4% in November 2025 and was lowest at 27.5% in May 2026.
- Across the 11 months ending August 2026, Indomie’s estimated Share of Search among instant noodle brands in New Zealand peaked at 28.8% in March 2026 and was lowest at 24.8% in October 2025.
- Across the 11 months ending August 2026, Maggi’s estimated Share of Search among instant noodle brands in New Zealand peaked at 22.7% in May 2026 and was lowest at 19.9% in March 2026.
- Across the 11 months ending August 2026, Nongshim’s estimated Share of Search among instant noodle brands in New Zealand peaked at 20.2% in July 2026 and was lowest at 16.5% in February 2026.
- Across the 11 months ending August 2026, Nissin’s estimated Share of Search among instant noodle brands in New Zealand peaked at 3.6% in May 2026 and was lowest at 2.3% in November 2025.
- Across the 11 months ending August 2026, Indomie held steady: its estimated Share of Search among instant noodle brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Samyang vs Indomie: compare search popularity](/demand/nz/compare/indomie-vs-samyang): 30.4% against 24.8% Share of Search.
- [Samyang vs Maggi: compare search popularity](/demand/nz/compare/maggi-vs-samyang): 30.4% against 21.7% Share of Search.
- [Samyang vs Nongshim: compare search popularity](/demand/nz/compare/nongshim-vs-samyang): 30.4% against 19.4% Share of Search.
- [Samyang vs Nissin: compare search popularity](/demand/nz/compare/nissin-vs-samyang): 30.4% against 3.6% Share of Search.
- [Indomie vs Maggi: compare search popularity](/demand/nz/compare/indomie-vs-maggi): 24.8% against 21.7% Share of Search.
- [Indomie vs Nongshim: compare search popularity](/demand/nz/compare/indomie-vs-nongshim): 24.8% against 19.4% Share of Search.
- [Indomie vs Nissin: compare search popularity](/demand/nz/compare/indomie-vs-nissin): 24.8% against 3.6% Share of Search.
- [Maggi vs Nongshim: compare search popularity](/demand/nz/compare/maggi-vs-nongshim): 21.7% against 19.4% Share of Search.
- [Maggi vs Nissin: compare search popularity](/demand/nz/compare/maggi-vs-nissin): 21.7% against 3.6% Share of Search.
- [Nongshim vs Nissin: compare search popularity](/demand/nz/compare/nissin-vs-nongshim): 19.4% against 3.6% Share of Search.

## How did search popularity change for New Zealand instant noodle brands in August 2026?

- In August 2026, Samyang gained estimated Share of Search among instant noodle brands in New Zealand, from 29.3% to 30.4%.
- In August 2026, Nongshim lost estimated Share of Search among instant noodle brands in New Zealand, from 20.2% to 19.4%.
- In August 2026, Indomie lost estimated Share of Search among instant noodle brands in New Zealand, from 25.4% to 24.8%.
- Estimated monthly branded searches for Nissin in New Zealand rose 66.1% over 11 measured months, from 590 to 980 in August 2026.
- Estimated monthly branded searches for Maggi in New Zealand rose 18.9% over 11 measured months, from 5K to 5.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Samyang | 30.4% | 8.3K | +10.3% | Samyang |
| 2 | Indomie | 24.8% | 6.8K | +3.7% | Indomie |
| 3 | Maggi | 21.7% | 5.9K | +7.1% | Nestlé |
| 4 | Nongshim | 19.4% | 5.3K | +2.3% | Nongshim |
| 5 | Nissin | 3.6% | 980 | +8.9% | Nissin |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Samyang | 8.4K | 34.6% | 1 |
| Oct 2025 | Indomie | 6K | 24.8% | 2 |
| Oct 2025 | Maggi | 5K | 20.4% | 3 |
| Oct 2025 | Nongshim | 4.3K | 17.7% | 4 |
| Oct 2025 | Nissin | 590 | 2.4% | 5 |
| Nov 2025 | Samyang | 7.5K | 35.4% | 1 |
| Nov 2025 | Indomie | 5.3K | 25.2% | 2 |
| Nov 2025 | Maggi | 4.2K | 20% | 3 |
| Nov 2025 | Nongshim | 3.6K | 17.1% | 4 |
| Nov 2025 | Nissin | 490 | 2.3% | 5 |
| Dec 2025 | Samyang | 6K | 31.7% | 1 |
| Dec 2025 | Indomie | 4.9K | 25.8% | 2 |
| Dec 2025 | Maggi | 4K | 20.8% | 3 |
| Dec 2025 | Nongshim | 3.7K | 19.2% | 4 |
| Dec 2025 | Nissin | 470 | 2.5% | 5 |
| Jan 2026 | Samyang | 6.8K | 31.1% | 1 |
| Jan 2026 | Indomie | 5.6K | 25.7% | 2 |
| Jan 2026 | Maggi | 4.6K | 21.2% | 3 |
| Jan 2026 | Nongshim | 4.2K | 19.3% | 4 |
| Jan 2026 | Nissin | 580 | 2.7% | 5 |
| Feb 2026 | Samyang | 6.8K | 33.3% | 1 |
| Feb 2026 | Indomie | 5.6K | 27.3% | 2 |
| Feb 2026 | Maggi | 4.2K | 20.3% | 3 |
| Feb 2026 | Nongshim | 3.4K | 16.5% | 4 |
| Feb 2026 | Nissin | 540 | 2.6% | 5 |
| Mar 2026 | Indomie | 6.8K | 28.8% | 1 |
| Mar 2026 | Samyang | 6.8K | 28.7% | 2 |
| Mar 2026 | Maggi | 4.7K | 19.9% | 3 |
| Mar 2026 | Nongshim | 4.7K | 19.9% | 4 |
| Mar 2026 | Nissin | 650 | 2.7% | 5 |
| Apr 2026 | Samyang | 6.8K | 29.6% | 1 |
| Apr 2026 | Indomie | 6.4K | 27.8% | 2 |
| Apr 2026 | Maggi | 4.9K | 21.2% | 3 |
| Apr 2026 | Nongshim | 4.3K | 18.6% | 4 |
| Apr 2026 | Nissin | 640 | 2.8% | 5 |
| May 2026 | Samyang | 6.8K | 27.5% | 1 |
| May 2026 | Indomie | 6.8K | 27.4% | 2 |
| May 2026 | Maggi | 5.6K | 22.7% | 3 |
| May 2026 | Nongshim | 4.6K | 18.7% | 4 |
| May 2026 | Nissin | 900 | 3.6% | 5 |
| Jun 2026 | Samyang | 6.8K | 27.5% | 1 |
| Jun 2026 | Indomie | 6.7K | 26.9% | 2 |
| Jun 2026 | Maggi | 5.6K | 22.6% | 3 |
| Jun 2026 | Nongshim | 4.9K | 19.6% | 4 |
| Jun 2026 | Nissin | 840 | 3.4% | 5 |
| Jul 2026 | Samyang | 7.5K | 29.3% | 1 |
| Jul 2026 | Indomie | 6.5K | 25.4% | 2 |
| Jul 2026 | Maggi | 5.5K | 21.5% | 3 |
| Jul 2026 | Nongshim | 5.2K | 20.2% | 4 |
| Jul 2026 | Nissin | 900 | 3.5% | 5 |
| Aug 2026 | Samyang | 8.3K | 30.4% | 1 |
| Aug 2026 | Indomie | 6.8K | 24.8% | 2 |
| Aug 2026 | Maggi | 5.9K | 21.7% | 3 |
| Aug 2026 | Nongshim | 5.3K | 19.4% | 4 |
| Aug 2026 | Nissin | 980 | 3.6% | 5 |
| Sep 2026 | Indomie | — | — | — |
| Sep 2026 | Maggi | — | — | — |
| Sep 2026 | Nissin | — | — | — |
| Sep 2026 | Nongshim | — | — | — |
| Sep 2026 | Samyang | — | — | — |

## What is being compared

- **Indomie**: Measured on the search terms “chicken mi goreng”, “hot and spicy mi goreng”, “indomie”, “indomie com”, “indomie hot spicy”, “indomie mi goreng”, “indomie mi goreng noodles”, “indomie mi goreng original”, “indomie near me”, “indomie new zealand”, “indomie noodles”, “indomie noodles online”, “indomie noodles satay”, “indomie nz”, “indomie online”, “indomie ramen”, “mi goreng”, “mi goreng indo mie”, “mi goreng noodles”, “mi goreng packet noodles”, “mi goreng satay” and “mi goreng spicy”, summed into one figure.
- **Maggi**: Measured on the search terms “chicken maggi soup”, “cream of chicken soup maggi”, “curry noodles maggi”, “maggi”, “maggi 2 minute noodles”, “maggi beef noodles”, “maggi carbonara”, “maggi chicken noodle soup”, “maggi co nz”, “maggi creamy chicken soup”, “maggi cubes”, “maggi cuppa noodles”, “maggi curried sausages”, “maggi curry”, “maggi devilled sausages”, “maggi indian noodles”, “maggi masala”, “maggi mushroom soup”, “maggi near me”, “maggi noodles”, “maggi nz”, “maggi onion soup”, “maggi onion soup mix”, “maggi online”, “maggi oriental noodles”, “maggi pumpkin and garlic soup”, “maggi ramen”, “maggi sauces”, “maggi seafood chowder”, “maggi season”, “maggi soup”, “maggi soup mix”, “maggi soup packets”, “maggi soup tomato” and “maggi stroganoff”, summed into one figure.
- **Nissin**: Measured on the search terms “nissin cup noodles”, “nissin noodles”, “nissin packet noodles”, “nissin ramen”, “nissin ramen tokyo shoyu”, “nissin seafood cup noodles” and “nissin tonkotsu ramen”, summed into one figure.
- **Nongshim**: Measured on the search terms “nongshim”, “nongshim bowl noodle”, “nongshim chapagetti”, “nongshim com”, “nongshim near me”, “nongshim nz”, “nongshim onion rings”, “nongshim online”, “nongshim ramen”, “nongshim ramyun”, “nongshim shin ramyun noodle”, “noodle nongshim”, “ramen shin ramyun”, “shin ramyun”, “shin ramyun cup”, “shin ramyun kimchi” and “shin ramyun noodles”, summed into one figure.
- **Samyang**: Measured on the search terms “buldak”, “buldak noodles”, “samyang buldak”, “samyang noodles” and “samyang ramen”, summed into one figure.

- [Indomie](/demand/nz/brands/indomie)
- [Maggi](/demand/nz/brands/maggi)
- [Nissin](/demand/nz/brands/nissin)
- [Nongshim](/demand/nz/brands/nongshim)
- [Samyang](/demand/nz/brands/samyang)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among instant noodle brands in New Zealand?

In August 2026, Samyang was the most searched among instant noodle brands in New Zealand, with an estimated 8.3K branded searches and 30.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Instant noodle brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-instant-noodle-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-instant-noodle-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.