---
title: "Supermarket coffee brands in New Zealand: Which brands are most popular in search?"
description: "Compare the instant, ground and pod coffee brands New Zealanders buy at the supermarket. Share of Search among Nespresso, L'affare, Moccona, Nescafé, Robert Harris and Vittoria, the supermarket coffee brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-instant-coffee-brands"
publisher: "Brandwave"
---

# Supermarket coffee brands in New Zealand: Which brands are most popular in search?

Compare the instant, ground and pod coffee brands New Zealanders buy at the supermarket. Share of Search among Nespresso, L'affare, Moccona, Nescafé, Robert Harris and Vittoria, the supermarket coffee brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Supermarket coffee brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Nespresso, 48.8%

## Which brand is most popular in search among supermarket coffee brands in New Zealand?

- In August 2026, Nespresso was the most searched among supermarket coffee brands in New Zealand, with an estimated 32.2K branded searches and 48.8% estimated Share of Search within this set.
- L'affare is in 2nd place, 26.3 percentage points behind at 22.5% Share of Search.
- Across the 11 months ending August 2026, Nespresso’s estimated Share of Search among supermarket coffee brands in New Zealand decreased from 63.5% to 48.8%.
- Across the 11 months ending August 2026, L'affare’s estimated Share of Search among supermarket coffee brands in New Zealand increased from 12.2% to 22.5%.
- Across the 11 months ending August 2026, Moccona’s estimated Share of Search among supermarket coffee brands in New Zealand increased from 9.5% to 13%.
- Across the 11 months ending August 2026, Nespresso’s estimated Share of Search among supermarket coffee brands in New Zealand peaked at 69.7% in December 2025 and was lowest at 48.8% in August 2026.
- Across the 11 months ending August 2026, L'affare’s estimated Share of Search among supermarket coffee brands in New Zealand peaked at 22.5% in August 2026 and was lowest at 9.2% in December 2025.
- Across the 11 months ending August 2026, Moccona’s estimated Share of Search among supermarket coffee brands in New Zealand peaked at 15.9% in July 2026 and was lowest at 7.7% in December 2025.
- Across the 11 months ending August 2026, Nescafé’s estimated Share of Search among supermarket coffee brands in New Zealand peaked at 12.1% in July 2026 and was lowest at 8.6% in December 2025.
- Across the 11 months ending August 2026, Moccona rose from 4th to 3rd among supermarket coffee brands in New Zealand.
- Across the 11 months ending August 2026, Nescafé fell from 3rd to 4th among supermarket coffee brands in New Zealand.
- Across the 11 months ending August 2026, Robert Harris and Vittoria held steady: their estimated Share of Search among supermarket coffee brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Nespresso vs L'affare: compare search popularity](/demand/nz/compare/laffare-vs-nespresso): 48.8% against 22.5% Share of Search.
- [Nespresso vs Moccona: compare search popularity](/demand/nz/compare/moccona-vs-nespresso): 48.8% against 13% Share of Search.
- [Nespresso vs Nescafé: compare search popularity](/demand/nz/compare/nescafe-vs-nespresso): 48.8% against 10.6% Share of Search.
- [Nespresso vs Robert Harris: compare search popularity](/demand/nz/compare/nespresso-vs-robert-harris): 48.8% against 3.6% Share of Search.
- [L'affare vs Moccona: compare search popularity](/demand/nz/compare/laffare-vs-moccona): 22.5% against 13% Share of Search.
- [L'affare vs Nescafé: compare search popularity](/demand/nz/compare/laffare-vs-nescafe): 22.5% against 10.6% Share of Search.
- [L'affare vs Robert Harris: compare search popularity](/demand/nz/compare/laffare-vs-robert-harris): 22.5% against 3.6% Share of Search.
- [Moccona vs Nescafé: compare search popularity](/demand/nz/compare/moccona-vs-nescafe): 13% against 10.6% Share of Search.
- [Moccona vs Robert Harris: compare search popularity](/demand/nz/compare/moccona-vs-robert-harris): 13% against 3.6% Share of Search.
- [Nescafé vs Robert Harris: compare search popularity](/demand/nz/compare/nescafe-vs-robert-harris): 10.6% against 3.6% Share of Search.

## How did search popularity change for New Zealand supermarket coffee brands in August 2026?

- In August 2026, L'affare overtook Nescafé to rank 2nd among supermarket coffee brands in New Zealand, at 22.5%.
- In August 2026, Nespresso lost estimated Share of Search among supermarket coffee brands in New Zealand, from 56.7% to 48.8%.
- In August 2026, Moccona lost estimated Share of Search among supermarket coffee brands in New Zealand, from 15.9% to 13%.
- In August 2026, Nescafé lost estimated Share of Search among supermarket coffee brands in New Zealand, from 12.1% to 10.6%.
- Estimated monthly branded searches for Vittoria in New Zealand rose 76.4% over 11 measured months, from 550 to 970 in August 2026.
- Estimated monthly branded searches for Robert Harris in New Zealand rose 25.5% over 11 measured months, from 1.9K to 2.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Nespresso | 48.8% | 32.2K | +1.0% | Nespresso |
| 2 | L'affare | 22.5% | 14.9K | +170.7% | UCC Coffee Australia and New Zealand |
| 3 | Moccona | 13% | 8.6K | -3.9% | Moccona |
| 4 | Nescafé | 10.6% | 7K | +2.9% | Nestlé |
| 5 | Robert Harris | 3.6% | 2.4K | +13.1% | Robert Harris |
| 6 | Vittoria | 1.5% | 970 | -4.0% | Vittoria |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nespresso | 34.4K | 63.5% | 1 |
| Oct 2025 | L'affare | 6.6K | 12.2% | 2 |
| Oct 2025 | Nescafé | 5.6K | 10.3% | 3 |
| Oct 2025 | Moccona | 5.1K | 9.5% | 4 |
| Oct 2025 | Robert Harris | 1.9K | 3.5% | 5 |
| Oct 2025 | Vittoria | 550 | 1% | 6 |
| Nov 2025 | Nespresso | 37.5K | 66.5% | 1 |
| Nov 2025 | L'affare | 5.8K | 10.2% | 2 |
| Nov 2025 | Nescafé | 5.7K | 10% | 3 |
| Nov 2025 | Moccona | 5.1K | 9.1% | 4 |
| Nov 2025 | Robert Harris | 1.8K | 3.2% | 5 |
| Nov 2025 | Vittoria | 480 | 0.85% | 6 |
| Dec 2025 | Nespresso | 44K | 69.7% | 1 |
| Dec 2025 | L'affare | 5.8K | 9.2% | 2 |
| Dec 2025 | Nescafé | 5.4K | 8.6% | 3 |
| Dec 2025 | Moccona | 4.9K | 7.7% | 4 |
| Dec 2025 | Robert Harris | 2.4K | 3.8% | 5 |
| Dec 2025 | Vittoria | 600 | 0.95% | 6 |
| Jan 2026 | Nespresso | 35.9K | 63.6% | 1 |
| Jan 2026 | L'affare | 6.9K | 12.3% | 2 |
| Jan 2026 | Nescafé | 5.5K | 9.7% | 3 |
| Jan 2026 | Moccona | 5.3K | 9.3% | 4 |
| Jan 2026 | Robert Harris | 2.3K | 4.1% | 5 |
| Jan 2026 | Vittoria | 570 | 1% | 6 |
| Feb 2026 | Nespresso | 30.3K | 61.8% | 1 |
| Feb 2026 | L'affare | 6.5K | 13.3% | 2 |
| Feb 2026 | Moccona | 5.1K | 10.3% | 3 |
| Feb 2026 | Nescafé | 4.8K | 9.8% | 4 |
| Feb 2026 | Robert Harris | 1.9K | 3.9% | 5 |
| Feb 2026 | Vittoria | 450 | 0.92% | 6 |
| Mar 2026 | Nespresso | 30.6K | 59.2% | 1 |
| Mar 2026 | L'affare | 6.6K | 12.7% | 2 |
| Mar 2026 | Moccona | 6.2K | 12% | 3 |
| Mar 2026 | Nescafé | 5.5K | 10.6% | 4 |
| Mar 2026 | Robert Harris | 2.1K | 4.1% | 5 |
| Mar 2026 | Vittoria | 700 | 1.4% | 6 |
| Apr 2026 | Nespresso | 32K | 60.5% | 1 |
| Apr 2026 | L'affare | 6.6K | 12.5% | 2 |
| Apr 2026 | Moccona | 6K | 11.3% | 3 |
| Apr 2026 | Nescafé | 5.3K | 10% | 4 |
| Apr 2026 | Robert Harris | 2.2K | 4.2% | 5 |
| Apr 2026 | Vittoria | 830 | 1.6% | 6 |
| May 2026 | Nespresso | 35.3K | 59.8% | 1 |
| May 2026 | Moccona | 8K | 13.5% | 2 |
| May 2026 | L'affare | 6.4K | 10.9% | 3 |
| May 2026 | Nescafé | 6.2K | 10.5% | 4 |
| May 2026 | Robert Harris | 2.2K | 3.8% | 5 |
| May 2026 | Vittoria | 920 | 1.6% | 6 |
| Jun 2026 | Nespresso | 31.6K | 58.7% | 1 |
| Jun 2026 | Moccona | 7.6K | 14.2% | 2 |
| Jun 2026 | Nescafé | 6.4K | 11.8% | 3 |
| Jun 2026 | L'affare | 5.3K | 9.8% | 4 |
| Jun 2026 | Robert Harris | 2.1K | 3.9% | 5 |
| Jun 2026 | Vittoria | 830 | 1.5% | 6 |
| Jul 2026 | Nespresso | 31.9K | 56.7% | 1 |
| Jul 2026 | Moccona | 8.9K | 15.9% | 2 |
| Jul 2026 | Nescafé | 6.8K | 12.1% | 3 |
| Jul 2026 | L'affare | 5.5K | 9.7% | 4 |
| Jul 2026 | Robert Harris | 2.1K | 3.8% | 5 |
| Jul 2026 | Vittoria | 1K | 1.8% | 6 |
| Aug 2026 | Nespresso | 32.2K | 48.8% | 1 |
| Aug 2026 | L'affare | 14.9K | 22.5% | 2 |
| Aug 2026 | Moccona | 8.6K | 13% | 3 |
| Aug 2026 | Nescafé | 7K | 10.6% | 4 |
| Aug 2026 | Robert Harris | 2.4K | 3.6% | 5 |
| Aug 2026 | Vittoria | 970 | 1.5% | 6 |
| Sep 2026 | L'affare | — | — | — |
| Sep 2026 | Moccona | — | — | — |
| Sep 2026 | Nescafé | — | — | — |
| Sep 2026 | Nespresso | — | — | — |
| Sep 2026 | Robert Harris | — | — | — |
| Sep 2026 | Vittoria | — | — | — |

## What is being compared

- **L'affare**: Measured on the search terms “caffe laffare”, “l affare beans”, “l affare coffee”, “l affare primo”, “l'affare”, “laffare”, “laffare beans”, “laffare coffee”, “laffare coffee beans” and “laffare near me”, summed into one figure.
- **Moccona**: Measured on the search terms “moccona”, “moccona 1kg”, “moccona 400g”, “moccona beans”, “moccona capsules”, “moccona classic”, “moccona co nz”, “moccona coffee”, “moccona coffee 1kg”, “moccona coffee 400g”, “moccona coffee hazelnut”, “moccona coffee online”, “moccona coffee pak n save”, “moccona coffee pods”, “moccona coffee warehouse”, “moccona coffee woolies”, “moccona decaf”, “moccona decaf coffee”, “moccona espresso”, “moccona indulgence coffee”, “moccona latte”, “moccona near me”, “moccona nz”, “moccona woolies” and “pak n save moccona coffee”, summed into one figure.
- **Nescafé**: Measured on the search terms “coffee nescafe classic”, “expresso nescafe”, “nescafe”, “nescafe beans”, “nescafe cappuccino”, “nescafe caramel latte”, “nescafe coffee”, “nescafe coffee machines”, “nescafe coffee pods”, “nescafe com”, “nescafe decaf coffee”, “nescafe gold”, “nescafe mocha”, “nescafe near me”, “nescafe nz”, “nescafe online”, “nescafe original” and “nescafe pods”, summed into one figure.
- **Nespresso**: Measured on the search terms “coffee capsules for nespresso”, “creatista plus nespresso”, “descaler for nespresso machine”, “nespresso”, “nespresso beans”, “nespresso capsules”, “nespresso capsules machine”, “nespresso capsules originalline”, “nespresso coffee”, “nespresso coffee machine”, “nespresso coffee pods”, “nespresso com”, “nespresso creatista”, “nespresso descaler”, “nespresso espresso machine”, “nespresso lattissima”, “nespresso machine”, “nespresso near me”, “nespresso nz”, “nespresso online”, “nespresso pods”, “nespresso vertuo”, “nespresso vertuo coffee machine” and “nespresso vertuo machine”, summed into one figure.
- **Robert Harris**: Measured on the search terms “robert harris beans”, “robert harris coffee”, “robert harris coffee pods”, “robert harris menu” and “robert harris near me”, summed into one figure.
- **Vittoria**: Measured on the search terms “vittoria beans”, “vittoria coffee”, “vittoria coffee bags”, “vittoria coffee bean”, “vittoria coffee capsules”, “vittoria coffee pods”, “vittoria decaf coffee” and “woolies vittoria coffee”, summed into one figure.

- [L'affare](/demand/nz/brands/laffare)
- [Moccona](/demand/nz/brands/moccona)
- [Nescafé](/demand/nz/brands/nescafe)
- [Nespresso](/demand/nz/brands/nespresso)
- [Robert Harris](/demand/nz/brands/robert-harris)
- [Vittoria](/demand/nz/brands/vittoria)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among supermarket coffee brands in New Zealand?

In August 2026, Nespresso was the most searched among supermarket coffee brands in New Zealand, with an estimated 32.2K branded searches and 48.8% estimated Share of Search within this set.

## Cite this page

Brandwave. "Supermarket coffee brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-instant-coffee-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-instant-coffee-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.