--- title: "Calibre Partners vs Deloitte: Which is searched more in New Zealand?" description: "Is Calibre Partners or Deloitte more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Insolvency and restructuring firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-insolvency-and-restructuring-firms/compare/calibre-partners-vs-deloitte-new-zealand" publisher: "Brandwave" --- # Calibre Partners vs Deloitte: Which is searched more in New Zealand? Is Calibre Partners or Deloitte more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Insolvency and restructuring firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Calibre Partners and Deloitte - **Competitive set**: Insolvency and restructuring firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Calibre Partners Share of Search**: 10.4% - **Deloitte Share of Search**: 27.3% ## Is Calibre Partners or Deloitte more popular in search? - In September 2026, Deloitte had more branded searches than Calibre Partners among insolvency and restructuring firms in New Zealand. Deloitte had about 680 branded searches, while Calibre Partners had 260. Deloitte made up 27.3% of all insolvency and restructuring firm searches we track, and Calibre Partners accounted for 10.4%. - Deloitte was ahead of Calibre Partners in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Calibre Partners’ share of searches among insolvency and restructuring firms in New Zealand moved from 24.5% to 10.4%, and its estimated monthly branded searches moved from 590 to 260. - Across the 12 months ending September 2026, Deloitte’s share of searches among insolvency and restructuring firms in New Zealand moved from 29% to 27.3%, and its estimated monthly branded searches moved from 700 to 680. ## Top insolvency and restructuring firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Calibre Partners was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Deloitte was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Calibre Partners was listed before Deloitte in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Calibre Partners | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Dentons | 2nd | 1 of 3 | 1 of 1 | 2 of 4 | | Deloitte | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | McDonald Vague | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | BDO | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | McGrathNicol | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | KordaMentha | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about insolvency and restructuring firms - Asked ChatGPT "Which insolvency and restructuring firm should I hire in New Zealand?": 1. Calibre Partners, 2. BDO, 3. Deloitte, 4. McDonald Vague - Asked ChatGPT "What are the best insolvency and restructuring firms in New Zealand?": 1. Dentons, 2. Calibre Partners, 3. McGrathNicol, 4. McDonald Vague - Asked ChatGPT "What's the best insolvency and restructuring firm in New Zealand for a distressed company?": 1. Calibre Partners, 2. Deloitte, 3. BDO, 4. McGrathNicol - Searched Google, AI Overview "business restructuring firm": 1. McDonald Vague, 2. Dentons, 3. Deloitte Not named in any answer: KordaMentha. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand insolvency and restructuring firms in September 2026? - In September 2026, McGrathNicol overtook BDO and Calibre Partners to rank 3rd among insolvency and restructuring firms in New Zealand, with 15.7% of the searches. - In September 2026, Deloitte lost share of searches among insolvency and restructuring firms in New Zealand, from 32% to 27.3%. - Estimated monthly branded searches for Calibre Partners in New Zealand fell 55.9% over 12 measured months, from 590 to 260 in September 2026. ## Month by month | Month | Calibre Partners estimated searches | Calibre Partners Share of Search | Calibre Partners rank | Deloitte estimated searches | Deloitte Share of Search | Deloitte rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 24.5% | 2 | 700 | 29% | 1 | | Nov 2025 | 320 | 14.3% | 3 | 720 | 32.3% | 1 | | Dec 2025 | 320 | 17.2% | 3 | 600 | 32.3% | 1 | | Jan 2026 | 260 | 16% | 3 | 570 | 35% | 1 | | Feb 2026 | 320 | 14.2% | 4 | 660 | 29.2% | 1 | | Mar 2026 | 720 | 20.1% | 3 | 990 | 27.6% | 1 | | Apr 2026 | 390 | 19.4% | 2 | 570 | 28.4% | 1 | | May 2026 | 320 | 15.5% | 3 | 610 | 29.6% | 1 | | Jun 2026 | 320 | 15.4% | 3 | 630 | 30.3% | 1 | | Jul 2026 | 390 | 19.6% | 2 | 610 | 30.7% | 1 | | Aug 2026 | 260 | 10.5% | 4 | 790 | 32% | 1 | | Sep 2026 | 260 | 10.4% | 5 | 680 | 27.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Calibre Partners’ and Deloitte’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Calibre Partners**: Measured on the search term “calibre partners”. - **Deloitte**: Measured on the search terms “Deloitte Dunedin”, “Deloitte Hamilton”, “Deloitte New Zealand” and “Deloitte Tauranga”, summed into one figure. - [Calibre Partners profile](/demand/nz/brands/calibre-partners) - [Deloitte profile](/demand/nz/brands/deloitte-new-zealand) - [All insolvency and restructuring firms in New Zealand](/demand/nz/categories/nz-insolvency-and-restructuring-firms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Calibre Partners or Deloitte more popular in search? In September 2026, Deloitte had more branded searches than Calibre Partners among insolvency and restructuring firms in New Zealand. Deloitte had about 680 branded searches, while Calibre Partners had 260. Deloitte made up 27.3% of all insolvency and restructuring firm searches we track, and Calibre Partners accounted for 10.4%. ## Cite this page Brandwave. "Calibre Partners vs Deloitte: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-insolvency-and-restructuring-firms/compare/calibre-partners-vs-deloitte-new-zealand This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-insolvency-and-restructuring-firms/compare/calibre-partners-vs-deloitte-new-zealand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.