--- title: "BDO vs Deloitte: Which is searched more in New Zealand?" description: "Is BDO or Deloitte more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Insolvency and restructuring firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-insolvency-and-restructuring-firms/compare/bdo-new-zealand-vs-deloitte-new-zealand" publisher: "Brandwave" --- # BDO vs Deloitte: Which is searched more in New Zealand? Is BDO or Deloitte more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Insolvency and restructuring firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BDO and Deloitte - **Competitive set**: Insolvency and restructuring firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **BDO Share of Search**: 14.9% - **Deloitte Share of Search**: 27.3% ## Is BDO or Deloitte more popular in search? - In September 2026, Deloitte had more branded searches than BDO among insolvency and restructuring firms in New Zealand. Deloitte had about 680 branded searches, while BDO had 370. Deloitte made up 27.3% of all insolvency and restructuring firm searches we track, and BDO accounted for 14.9%. - Deloitte was ahead of BDO in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BDO’s share of searches among insolvency and restructuring firms in New Zealand moved from 15.4% to 14.9%, and its estimated monthly branded searches held steady at 370. - Across the 12 months ending September 2026, Deloitte’s share of searches among insolvency and restructuring firms in New Zealand moved from 29% to 27.3%, and its estimated monthly branded searches moved from 700 to 680. ## Top insolvency and restructuring firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Deloitte was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. BDO was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Deloitte was listed before BDO in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Calibre Partners | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Dentons | 2nd | 1 of 3 | 1 of 1 | 2 of 4 | | Deloitte | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | McDonald Vague | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | BDO | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | McGrathNicol | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | KordaMentha | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about insolvency and restructuring firms - Asked ChatGPT "Which insolvency and restructuring firm should I hire in New Zealand?": 1. Calibre Partners, 2. BDO, 3. Deloitte, 4. McDonald Vague - Asked ChatGPT "What are the best insolvency and restructuring firms in New Zealand?": 1. Dentons, 2. Calibre Partners, 3. McGrathNicol, 4. McDonald Vague - Asked ChatGPT "What's the best insolvency and restructuring firm in New Zealand for a distressed company?": 1. Calibre Partners, 2. Deloitte, 3. BDO, 4. McGrathNicol - Searched Google, AI Overview "business restructuring firm": 1. McDonald Vague, 2. Dentons, 3. Deloitte Not named in any answer: KordaMentha. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand insolvency and restructuring firms in September 2026? - In September 2026, KordaMentha overtook BDO to rank 2nd among insolvency and restructuring firms in New Zealand, with 19.3% of the searches. - In September 2026, McGrathNicol overtook BDO and Calibre Partners to rank 3rd among insolvency and restructuring firms in New Zealand, with 15.7% of the searches. - In September 2026, Deloitte lost share of searches among insolvency and restructuring firms in New Zealand, from 32% to 27.3%. - In September 2026, BDO lost share of searches among insolvency and restructuring firms in New Zealand, from 18.6% to 14.9%. ## Month by month | Month | BDO estimated searches | BDO Share of Search | BDO rank | Deloitte estimated searches | Deloitte Share of Search | Deloitte rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 370 | 15.4% | 3 | 700 | 29% | 1 | | Nov 2025 | 460 | 20.6% | 2 | 720 | 32.3% | 1 | | Dec 2025 | 350 | 18.8% | 2 | 600 | 32.3% | 1 | | Jan 2026 | 300 | 18.4% | 2 | 570 | 35% | 1 | | Feb 2026 | 430 | 19% | 2 | 660 | 29.2% | 1 | | Mar 2026 | 760 | 21.2% | 2 | 990 | 27.6% | 1 | | Apr 2026 | 370 | 18.4% | 3 | 570 | 28.4% | 1 | | May 2026 | 430 | 20.9% | 2 | 610 | 29.6% | 1 | | Jun 2026 | 370 | 17.8% | 2 | 630 | 30.3% | 1 | | Jul 2026 | 370 | 18.6% | 3 | 610 | 30.7% | 1 | | Aug 2026 | 460 | 18.6% | 2 | 790 | 32% | 1 | | Sep 2026 | 370 | 14.9% | 4 | 680 | 27.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using BDO’s and Deloitte’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BDO**: Measured on the search terms “BDO New Zealand” and “bdo nz”, summed into one figure. - **Deloitte**: Measured on the search terms “Deloitte Dunedin”, “Deloitte Hamilton”, “Deloitte New Zealand” and “Deloitte Tauranga”, summed into one figure. - [BDO profile](/demand/nz/brands/bdo-new-zealand) - [Deloitte profile](/demand/nz/brands/deloitte-new-zealand) - [All insolvency and restructuring firms in New Zealand](/demand/nz/categories/nz-insolvency-and-restructuring-firms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BDO or Deloitte more popular in search? In September 2026, Deloitte had more branded searches than BDO among insolvency and restructuring firms in New Zealand. Deloitte had about 680 branded searches, while BDO had 370. Deloitte made up 27.3% of all insolvency and restructuring firm searches we track, and BDO accounted for 14.9%. ## Cite this page Brandwave. "BDO vs Deloitte: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-insolvency-and-restructuring-firms/compare/bdo-new-zealand-vs-deloitte-new-zealand This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-insolvency-and-restructuring-firms/compare/bdo-new-zealand-vs-deloitte-new-zealand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.