--- title: "Insolvency and restructuring firms in New Zealand: Which are searched most?" description: "Compare the insolvency and restructuring firms New Zealand businesses engage. Share of Search among Deloitte, KordaMentha, McGrathNicol, BDO, Calibre Partners, Dentons and McDonald Vague, the insolvency and restructuring firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-insolvency-and-restructuring-firms" publisher: "Brandwave" --- # Insolvency and restructuring firms in New Zealand: Which are searched most? Compare the insolvency and restructuring firms New Zealand businesses engage. Share of Search among Deloitte, KordaMentha, McGrathNicol, BDO, Calibre Partners, Dentons and McDonald Vague, the insolvency and restructuring firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Insolvency and restructuring firms - **Market**: New Zealand - **Brands compared**: 7 - **Month measured**: Sep 2026 - **Highest Share of Search**: Deloitte, 27.3% ## Which brand is most popular in search among insolvency and restructuring firms in New Zealand? - In September 2026, Deloitte was the most searched among insolvency and restructuring firms in New Zealand, with an estimated 680 branded searches, 27.3% of all searches for the seven we track. - KordaMentha is in 2nd place, 8 percentage points behind at 19.3%. - Across the 12 months ending September 2026, Deloitte’s share of searches among insolvency and restructuring firms in New Zealand decreased from 29% to 27.3%. - Across the 12 months ending September 2026, KordaMentha’s share of searches among insolvency and restructuring firms in New Zealand increased from 10.8% to 19.3%. - Across the 12 months ending September 2026, McGrathNicol’s share of searches among insolvency and restructuring firms in New Zealand increased from 8.7% to 15.7%. - Across the 12 months ending September 2026, Calibre Partners’ share of searches among insolvency and restructuring firms in New Zealand decreased from 24.5% to 10.4%. - Across the 12 months ending September 2026, McDonald Vague’s share of searches among insolvency and restructuring firms in New Zealand increased from 4.6% to 5.6%. - Across the 12 months ending September 2026, Deloitte’s share of searches among insolvency and restructuring firms in New Zealand peaked at 35% in January 2026 and was lowest at 27.3% in September 2026. - Across the 12 months ending September 2026, KordaMentha’s share of searches among insolvency and restructuring firms in New Zealand peaked at 19.3% in September 2026 and was lowest at 6.7% in January 2026. - Across the 12 months ending September 2026, McGrathNicol’s share of searches among insolvency and restructuring firms in New Zealand peaked at 15.7% in September 2026 and was lowest at 4.9% in February 2026. - Across the 12 months ending September 2026, BDO’s share of searches among insolvency and restructuring firms in New Zealand peaked at 21.2% in March 2026 and was lowest at 14.9% in September 2026. - Across the 12 months ending September 2026, Dentons’ share of searches among insolvency and restructuring firms in New Zealand peaked at 10.1% in June 2026 and was lowest at 5.7% in August 2026. - Across the 12 months ending September 2026, McDonald Vague’s share of searches among insolvency and restructuring firms in New Zealand peaked at 10.4% in January 2026 and was lowest at 4.5% in April 2026. - Across the 12 months ending September 2026, KordaMentha rose from 4th to 2nd among insolvency and restructuring firms in New Zealand. - Across the 12 months ending September 2026, McGrathNicol rose from 5th to 3rd among insolvency and restructuring firms in New Zealand. - Across the 12 months ending September 2026, BDO fell from 3rd to 4th among insolvency and restructuring firms in New Zealand. - Across the 12 months ending September 2026, Calibre Partners fell from 2nd to 5th among insolvency and restructuring firms in New Zealand. - Across the 12 months ending September 2026, Dentons held steady: its share of searches among insolvency and restructuring firms in New Zealand moved less than 0.5 percentage points. ## Top insolvency and restructuring firms in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and one Google AI Overview, Deloitte, Calibre Partners and McDonald Vague were mentioned most often, in three of the four answers. Calibre Partners was recommended most often, coming first in two out of four answers. Dentons was second, and Deloitte was third. KordaMentha, which ranked second in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Calibre Partners | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Dentons | 2nd | 1 of 3 | 1 of 1 | 2 of 4 | | Deloitte | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | McDonald Vague | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | BDO | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | McGrathNicol | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | KordaMentha | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about insolvency and restructuring firms - Asked ChatGPT "Which insolvency and restructuring firm should I hire in New Zealand?": 1. Calibre Partners, 2. BDO, 3. Deloitte, 4. McDonald Vague - Asked ChatGPT "What are the best insolvency and restructuring firms in New Zealand?": 1. Dentons, 2. Calibre Partners, 3. McGrathNicol, 4. McDonald Vague - Asked ChatGPT "What's the best insolvency and restructuring firm in New Zealand for a distressed company?": 1. Calibre Partners, 2. Deloitte, 3. BDO, 4. McGrathNicol - Searched Google, AI Overview "business restructuring firm": 1. McDonald Vague, 2. Dentons, 3. Deloitte Not named in any answer: KordaMentha. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## Compare search popularity between leading brands - [Deloitte vs KordaMentha: compare search popularity](/demand/nz/compare/deloitte-new-zealand-vs-kordamentha): 27.3% against 19.3% Share of Search. - [Deloitte vs McGrathNicol: compare search popularity](/demand/nz/compare/deloitte-new-zealand-vs-mcgrathnicol): 27.3% against 15.7% Share of Search. - [Deloitte vs BDO: compare search popularity](/demand/nz/compare/bdo-new-zealand-vs-deloitte-new-zealand): 27.3% against 14.9% Share of Search. - [Deloitte vs Calibre Partners: compare search popularity](/demand/nz/compare/calibre-partners-vs-deloitte-new-zealand): 27.3% against 10.4% Share of Search. - [KordaMentha vs McGrathNicol: compare search popularity](/demand/nz/compare/kordamentha-vs-mcgrathnicol): 19.3% against 15.7% Share of Search. - [KordaMentha vs BDO: compare search popularity](/demand/nz/compare/bdo-new-zealand-vs-kordamentha): 19.3% against 14.9% Share of Search. - [KordaMentha vs Calibre Partners: compare search popularity](/demand/nz/compare/calibre-partners-vs-kordamentha): 19.3% against 10.4% Share of Search. - [McGrathNicol vs BDO: compare search popularity](/demand/nz/compare/bdo-new-zealand-vs-mcgrathnicol): 15.7% against 14.9% Share of Search. - [McGrathNicol vs Calibre Partners: compare search popularity](/demand/nz/compare/calibre-partners-vs-mcgrathnicol): 15.7% against 10.4% Share of Search. - [BDO vs Calibre Partners: compare search popularity](/demand/nz/compare/bdo-new-zealand-vs-calibre-partners): 14.9% against 10.4% Share of Search. ## How did search popularity change for New Zealand insolvency and restructuring firms in September 2026? - In September 2026, KordaMentha overtook BDO to rank 2nd among insolvency and restructuring firms in New Zealand, with 19.3% of the searches. - In September 2026, Dentons overtook McDonald Vague to rank 6th among insolvency and restructuring firms in New Zealand, with 6.8% of the searches. - In September 2026, McGrathNicol overtook BDO and Calibre Partners to rank 3rd among insolvency and restructuring firms in New Zealand, with 15.7% of the searches. - In September 2026, Deloitte lost share of searches among insolvency and restructuring firms in New Zealand, from 32% to 27.3%. - In September 2026, BDO lost share of searches among insolvency and restructuring firms in New Zealand, from 18.6% to 14.9%. - In September 2026, McDonald Vague lost share of searches among insolvency and restructuring firms in New Zealand, from 6.9% to 5.6%. - Estimated monthly branded searches for Calibre Partners in New Zealand fell 55.9% over 12 measured months, from 590 to 260 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Deloitte | 27.3% | 680 | -13.9% | Deloitte | | 2 | KordaMentha | 19.3% | 480 | +23.1% | KordaMentha | | 3 | McGrathNicol | 15.7% | 390 | +50.0% | McGrathNicol | | 4 | BDO | 14.9% | 370 | -19.6% | BDO | | 5 | Calibre Partners | 10.4% | 260 | 0.0% | Calibre Partners | | 6 | Dentons | 6.8% | 170 | +21.4% | Dentons | | 7 | McDonald Vague | 5.6% | 140 | -17.6% | McDonald Vague | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Deloitte | 700 | 29% | 1 | | Oct 2025 | Calibre Partners | 590 | 24.5% | 2 | | Oct 2025 | BDO | 370 | 15.4% | 3 | | Oct 2025 | KordaMentha | 260 | 10.8% | 4 | | Oct 2025 | McGrathNicol | 210 | 8.7% | 5 | | Oct 2025 | Dentons | 170 | 7.1% | 6 | | Oct 2025 | McDonald Vague | 110 | 4.6% | 7 | | Nov 2025 | Deloitte | 720 | 32.3% | 1 | | Nov 2025 | BDO | 460 | 20.6% | 2 | | Nov 2025 | Calibre Partners | 320 | 14.3% | 3 | | Nov 2025 | Dentons | 210 | 9.4% | 4 | | Nov 2025 | KordaMentha | 210 | 9.4% | 5 | | Nov 2025 | McGrathNicol | 170 | 7.6% | 6 | | Nov 2025 | McDonald Vague | 140 | 6.3% | 7 | | Dec 2025 | Deloitte | 600 | 32.3% | 1 | | Dec 2025 | BDO | 350 | 18.8% | 2 | | Dec 2025 | Calibre Partners | 320 | 17.2% | 3 | | Dec 2025 | McDonald Vague | 170 | 9.1% | 4 | | Dec 2025 | Dentons | 140 | 7.5% | 5 | | Dec 2025 | KordaMentha | 140 | 7.5% | 6 | | Dec 2025 | McGrathNicol | 140 | 7.5% | 7 | | Jan 2026 | Deloitte | 570 | 35% | 1 | | Jan 2026 | BDO | 300 | 18.4% | 2 | | Jan 2026 | Calibre Partners | 260 | 16% | 3 | | Jan 2026 | McDonald Vague | 170 | 10.4% | 4 | | Jan 2026 | Dentons | 110 | 6.7% | 5 | | Jan 2026 | KordaMentha | 110 | 6.7% | 6 | | Jan 2026 | McGrathNicol | 110 | 6.7% | 7 | | Feb 2026 | Deloitte | 660 | 29.2% | 1 | | Feb 2026 | BDO | 430 | 19% | 2 | | Feb 2026 | KordaMentha | 390 | 17.3% | 3 | | Feb 2026 | Calibre Partners | 320 | 14.2% | 4 | | Feb 2026 | Dentons | 210 | 9.3% | 5 | | Feb 2026 | McDonald Vague | 140 | 6.2% | 6 | | Feb 2026 | McGrathNicol | 110 | 4.9% | 7 | | Mar 2026 | Deloitte | 990 | 27.6% | 1 | | Mar 2026 | BDO | 760 | 21.2% | 2 | | Mar 2026 | Calibre Partners | 720 | 20.1% | 3 | | Mar 2026 | KordaMentha | 480 | 13.4% | 4 | | Mar 2026 | Dentons | 260 | 7.2% | 5 | | Mar 2026 | McGrathNicol | 210 | 5.8% | 6 | | Mar 2026 | McDonald Vague | 170 | 4.7% | 7 | | Apr 2026 | Deloitte | 570 | 28.4% | 1 | | Apr 2026 | Calibre Partners | 390 | 19.4% | 2 | | Apr 2026 | BDO | 370 | 18.4% | 3 | | Apr 2026 | KordaMentha | 210 | 10.4% | 4 | | Apr 2026 | McGrathNicol | 210 | 10.4% | 5 | | Apr 2026 | Dentons | 170 | 8.5% | 6 | | Apr 2026 | McDonald Vague | 90 | 4.5% | 7 | | May 2026 | Deloitte | 610 | 29.6% | 1 | | May 2026 | BDO | 430 | 20.9% | 2 | | May 2026 | Calibre Partners | 320 | 15.5% | 3 | | May 2026 | KordaMentha | 210 | 10.2% | 4 | | May 2026 | McGrathNicol | 210 | 10.2% | 5 | | May 2026 | Dentons | 170 | 8.3% | 6 | | May 2026 | McDonald Vague | 110 | 5.3% | 7 | | Jun 2026 | Deloitte | 630 | 30.3% | 1 | | Jun 2026 | BDO | 370 | 17.8% | 2 | | Jun 2026 | Calibre Partners | 320 | 15.4% | 3 | | Jun 2026 | Dentons | 210 | 10.1% | 4 | | Jun 2026 | McGrathNicol | 210 | 10.1% | 5 | | Jun 2026 | KordaMentha | 170 | 8.2% | 6 | | Jun 2026 | McDonald Vague | 170 | 8.2% | 7 | | Jul 2026 | Deloitte | 610 | 30.7% | 1 | | Jul 2026 | Calibre Partners | 390 | 19.6% | 2 | | Jul 2026 | BDO | 370 | 18.6% | 3 | | Jul 2026 | Dentons | 170 | 8.5% | 4 | | Jul 2026 | KordaMentha | 170 | 8.5% | 5 | | Jul 2026 | McDonald Vague | 140 | 7% | 6 | | Jul 2026 | McGrathNicol | 140 | 7% | 7 | | Aug 2026 | Deloitte | 790 | 32% | 1 | | Aug 2026 | BDO | 460 | 18.6% | 2 | | Aug 2026 | KordaMentha | 390 | 15.8% | 3 | | Aug 2026 | Calibre Partners | 260 | 10.5% | 4 | | Aug 2026 | McGrathNicol | 260 | 10.5% | 5 | | Aug 2026 | McDonald Vague | 170 | 6.9% | 6 | | Aug 2026 | Dentons | 140 | 5.7% | 7 | | Sep 2026 | Deloitte | 680 | 27.3% | 1 | | Sep 2026 | KordaMentha | 480 | 19.3% | 2 | | Sep 2026 | McGrathNicol | 390 | 15.7% | 3 | | Sep 2026 | BDO | 370 | 14.9% | 4 | | Sep 2026 | Calibre Partners | 260 | 10.4% | 5 | | Sep 2026 | Dentons | 170 | 6.8% | 6 | | Sep 2026 | McDonald Vague | 140 | 5.6% | 7 | ## What is being compared - **BDO**: Measured on the search terms “BDO New Zealand” and “bdo nz”, summed into one figure. - **Calibre Partners**: Measured on the search term “calibre partners”. - **Deloitte**: Measured on the search terms “Deloitte Dunedin”, “Deloitte Hamilton”, “Deloitte New Zealand” and “Deloitte Tauranga”, summed into one figure. - **Dentons**: Measured on the search term “dentons nz”. - **KordaMentha**: Measured on the search term “kordamentha”. - **McDonald Vague**: Measured on the search term “mcdonald vague”. - **McGrathNicol**: Measured on the search term “mcgrathnicol”. - [BDO](/demand/nz/brands/bdo-new-zealand) - [Calibre Partners](/demand/nz/brands/calibre-partners) - [Deloitte](/demand/nz/brands/deloitte-new-zealand) - [Dentons](/demand/nz/brands/dentons) - [KordaMentha](/demand/nz/brands/kordamentha) - [McDonald Vague](/demand/nz/brands/mcdonald-vague) - [McGrathNicol](/demand/nz/brands/mcgrathnicol) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among insolvency and restructuring firms in New Zealand? In September 2026, Deloitte was the most searched among insolvency and restructuring firms in New Zealand, with an estimated 680 branded searches, 27.3% of all searches for the seven we track. ## Cite this page Brandwave. "Insolvency and restructuring firms in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-insolvency-and-restructuring-firms This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-insolvency-and-restructuring-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.