--- title: "Insect spray brands in New Zealand: Which brands are most popular in search?" description: "Compare the fly, ant and cockroach spray brands New Zealand homes use. Share of Search among Mortein, Raid, Baygon and Ripcord, the insect spray brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-insect-spray-brands" publisher: "Brandwave" --- # Insect spray brands in New Zealand: Which brands are most popular in search? Compare the fly, ant and cockroach spray brands New Zealand homes use. Share of Search among Mortein, Raid, Baygon and Ripcord, the insect spray brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Insect spray brands - **Market**: New Zealand - **Brands compared**: 4 - **Month measured**: Aug 2026 - **Highest Share of Search**: Mortein, 90.2% ## Which brand is most popular in search among insect spray brands in New Zealand? - In August 2026, Mortein was the most searched among insect spray brands in New Zealand, with an estimated 1.1K branded searches and 90.2% estimated Share of Search within this set. - Raid is in 2nd place, 82.9 percentage points behind at 7.3% Share of Search. - Across the 11 months ending August 2026, Mortein’s estimated Share of Search among insect spray brands in New Zealand peaked at 92.3% in May 2026 and was lowest at 88.5% in June 2026. - Across the 11 months ending August 2026, Raid’s estimated Share of Search among insect spray brands in New Zealand peaked at 8.8% in June 2026 and was lowest at 5.1% in May 2026. - Across the 11 months ending August 2026, Baygon’s estimated Share of Search among insect spray brands in New Zealand peaked at 2.7% in June 2026 and was lowest at 0.37% in January 2026. - Across the 11 months ending August 2026, Ripcord’s estimated Share of Search among insect spray brands in New Zealand peaked at 1.3% in March 2026 and was lowest at 0% in June 2026. - Across the 11 months ending August 2026, Mortein, Raid, Baygon and Ripcord held steady: their estimated Share of Search among insect spray brands in New Zealand each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Mortein vs Raid: compare search popularity](/demand/nz/compare/mortein-vs-raid): 90.2% against 7.3% Share of Search. ## How did search popularity change for New Zealand insect spray brands in August 2026? - In August 2026, Baygon gained estimated Share of Search among insect spray brands in New Zealand, from 0.83% to 1.6%. - In August 2026, Raid gained estimated Share of Search among insect spray brands in New Zealand, from 6.7% to 7.3%. - In August 2026, Mortein lost estimated Share of Search among insect spray brands in New Zealand, from 91.7% to 90.2%. - Estimated monthly branded searches for Ripcord in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Mortein | 90.2% | 1.1K | +0.9% | Mortein | | 2 | Raid | 7.3% | 90 | +12.5% | Raid | | 3 | Baygon | 1.6% | 20 | +100.0% | Baygon | | 4 | Ripcord | 0.81% | 10 | 0.0% | Ripcord | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Mortein | 2.1K | 90.1% | 1 | | Oct 2025 | Raid | 170 | 7.3% | 2 | | Oct 2025 | Baygon | 40 | 1.7% | 3 | | Oct 2025 | Ripcord | 20 | 0.86% | 4 | | Nov 2025 | Mortein | 3.5K | 91.7% | 1 | | Nov 2025 | Raid | 270 | 7% | 2 | | Nov 2025 | Baygon | 30 | 0.78% | 3 | | Nov 2025 | Ripcord | 20 | 0.52% | 4 | | Dec 2025 | Mortein | 4.5K | 92.1% | 1 | | Dec 2025 | Raid | 300 | 6.1% | 2 | | Dec 2025 | Baygon | 50 | 1% | 3 | | Dec 2025 | Ripcord | 40 | 0.81% | 4 | | Jan 2026 | Mortein | 4.9K | 91% | 1 | | Jan 2026 | Raid | 410 | 7.6% | 2 | | Jan 2026 | Ripcord | 50 | 0.93% | 3 | | Jan 2026 | Baygon | 20 | 0.37% | 4 | | Feb 2026 | Mortein | 3.6K | 90.2% | 1 | | Feb 2026 | Raid | 320 | 8.1% | 2 | | Feb 2026 | Ripcord | 50 | 1.3% | 3 | | Feb 2026 | Baygon | 20 | 0.5% | 4 | | Mar 2026 | Mortein | 3.4K | 91.5% | 1 | | Mar 2026 | Raid | 240 | 6.4% | 2 | | Mar 2026 | Ripcord | 50 | 1.3% | 3 | | Mar 2026 | Baygon | 30 | 0.8% | 4 | | Apr 2026 | Mortein | 2.1K | 90.6% | 1 | | Apr 2026 | Raid | 180 | 7.7% | 2 | | Apr 2026 | Baygon | 20 | 0.85% | 3 | | Apr 2026 | Ripcord | 20 | 0.85% | 4 | | May 2026 | Mortein | 1.4K | 92.3% | 1 | | May 2026 | Raid | 80 | 5.1% | 2 | | May 2026 | Baygon | 30 | 1.9% | 3 | | May 2026 | Ripcord | 10 | 0.64% | 4 | | Jun 2026 | Mortein | 1K | 88.5% | 1 | | Jun 2026 | Raid | 100 | 8.8% | 2 | | Jun 2026 | Baygon | 30 | 2.7% | 3 | | Jun 2026 | Ripcord | 0 | 0% | 4 | | Jul 2026 | Mortein | 1.1K | 91.7% | 1 | | Jul 2026 | Raid | 80 | 6.7% | 2 | | Jul 2026 | Baygon | 10 | 0.83% | 3 | | Jul 2026 | Ripcord | 10 | 0.83% | 4 | | Aug 2026 | Mortein | 1.1K | 90.2% | 1 | | Aug 2026 | Raid | 90 | 7.3% | 2 | | Aug 2026 | Baygon | 20 | 1.6% | 3 | | Aug 2026 | Ripcord | 10 | 0.81% | 4 | | Sep 2026 | Baygon | — | — | — | | Sep 2026 | Mortein | — | — | — | | Sep 2026 | Raid | — | — | — | | Sep 2026 | Ripcord | — | — | — | ## What is being compared - **Baygon**: Measured on the search terms “baygon ant”, “baygon cockroach”, “baygon fly spray”, “baygon insect spray” and “baygon spray”, summed into one figure. - **Mortein**: Measured on the search terms “mortein”, “mortein ant”, “mortein auto spray”, “mortein barrier spray”, “mortein bomb”, “mortein bug bomb”, “mortein bug spray”, “mortein cockroach”, “mortein cockroach bait”, “mortein com au”, “mortein control bomb”, “mortein fast knockdown multi insect killer”, “mortein flea bomb”, “mortein fly spray”, “mortein fly spray refill”, “mortein naturgard”, “mortein near me”, “mortein nz”, “mortein online”, “mortein powergard”, “mortein powergard flea & crawling insect control bomb”, “mortein refill”, “mortein repellent”, “mortein spray” and “mortein spray refill”, summed into one figure. - **Raid**: Measured on the search terms “raid ant”, “raid cockroach”, “raid fly spray” and “raid insect spray”, summed into one figure. - **Ripcord**: Measured on the search terms “ripcord fly spray” and “ripcord insect spray”, summed into one figure. - [Baygon](/demand/nz/brands/baygon) - [Mortein](/demand/nz/brands/mortein) - [Raid](/demand/nz/brands/raid) - [Ripcord](/demand/nz/brands/ripcord) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among insect spray brands in New Zealand? In August 2026, Mortein was the most searched among insect spray brands in New Zealand, with an estimated 1.1K branded searches and 90.2% estimated Share of Search within this set. ## Cite this page Brandwave. "Insect spray brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-insect-spray-brands This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-insect-spray-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.