---
title: "Insect repellent brands in New Zealand: Which brands are most popular in search?"
description: "Compare the insect and sandfly repellent brands New Zealanders take outdoors. Share of Search among Bushman, Off!, Goodbye Sandfly, Aerogard and Rid, the insect repellent brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-insect-repellent-brands"
publisher: "Brandwave"
---

# Insect repellent brands in New Zealand: Which brands are most popular in search?

Compare the insect and sandfly repellent brands New Zealanders take outdoors. Share of Search among Bushman, Off!, Goodbye Sandfly, Aerogard and Rid, the insect repellent brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Insect repellent brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Bushman, 49%

## Which brand is most popular in search among insect repellent brands in New Zealand?

- In August 2026, Bushman was the most searched among insect repellent brands in New Zealand, with an estimated 490 branded searches and 49% estimated Share of Search within this set.
- Off! is in 2nd place, 29 percentage points behind at 20% Share of Search.
- Across the 11 months ending August 2026, Bushman’s estimated Share of Search among insect repellent brands in New Zealand increased from 48% to 49%.
- Across the 11 months ending August 2026, Off!’s estimated Share of Search among insect repellent brands in New Zealand increased from 5.9% to 20%.
- Across the 11 months ending August 2026, Goodbye Sandfly’s estimated Share of Search among insect repellent brands in New Zealand decreased from 22.5% to 15%.
- Across the 11 months ending August 2026, Aerogard’s estimated Share of Search among insect repellent brands in New Zealand decreased from 18.6% to 14%.
- Across the 11 months ending August 2026, Rid’s estimated Share of Search among insect repellent brands in New Zealand decreased from 4.9% to 2%.
- Across the 11 months ending August 2026, Bushman’s estimated Share of Search among insect repellent brands in New Zealand peaked at 49% in August 2026 and was lowest at 29.5% in November 2025.
- Across the 11 months ending August 2026, Off!’s estimated Share of Search among insect repellent brands in New Zealand peaked at 35.1% in June 2026 and was lowest at 3% in December 2025.
- Across the 11 months ending August 2026, Goodbye Sandfly’s estimated Share of Search among insect repellent brands in New Zealand peaked at 23.8% in March 2026 and was lowest at 9.3% in June 2026.
- Across the 11 months ending August 2026, Aerogard’s estimated Share of Search among insect repellent brands in New Zealand peaked at 44.7% in November 2025 and was lowest at 13.2% in June 2026.
- Across the 11 months ending August 2026, Rid’s estimated Share of Search among insect repellent brands in New Zealand peaked at 4.9% in October 2025 and was lowest at 2% in December 2025.
- Across the 11 months ending August 2026, Off! rose from 4th to 2nd among insect repellent brands in New Zealand.
- Across the 11 months ending August 2026, Goodbye Sandfly fell from 2nd to 3rd among insect repellent brands in New Zealand.
- Across the 11 months ending August 2026, Aerogard fell from 3rd to 4th among insect repellent brands in New Zealand.

## Compare search popularity between leading brands

- [Bushman vs Off!: compare search popularity](/demand/nz/compare/bushman-vs-off): 49% against 20% Share of Search.
- [Bushman vs Goodbye Sandfly: compare search popularity](/demand/nz/compare/bushman-vs-goodbye-sandfly): 49% against 15% Share of Search.
- [Bushman vs Aerogard: compare search popularity](/demand/nz/compare/aerogard-vs-bushman): 49% against 14% Share of Search.
- [Bushman vs Rid: compare search popularity](/demand/nz/compare/bushman-vs-rid): 49% against 2% Share of Search.
- [Off! vs Goodbye Sandfly: compare search popularity](/demand/nz/compare/goodbye-sandfly-vs-off): 20% against 15% Share of Search.
- [Off! vs Aerogard: compare search popularity](/demand/nz/compare/aerogard-vs-off): 20% against 14% Share of Search.
- [Off! vs Rid: compare search popularity](/demand/nz/compare/off-vs-rid): 20% against 2% Share of Search.
- [Goodbye Sandfly vs Aerogard: compare search popularity](/demand/nz/compare/aerogard-vs-goodbye-sandfly): 15% against 14% Share of Search.
- [Goodbye Sandfly vs Rid: compare search popularity](/demand/nz/compare/goodbye-sandfly-vs-rid): 15% against 2% Share of Search.
- [Aerogard vs Rid: compare search popularity](/demand/nz/compare/aerogard-vs-rid): 14% against 2% Share of Search.

## How did search popularity change for New Zealand insect repellent brands in August 2026?

- In August 2026, Goodbye Sandfly overtook Aerogard to rank 3rd among insect repellent brands in New Zealand, at 15%.
- In August 2026, Bushman gained estimated Share of Search among insect repellent brands in New Zealand, from 45.4% to 49%.
- In August 2026, Aerogard lost estimated Share of Search among insect repellent brands in New Zealand, from 19.4% to 14%.
- In August 2026, Rid lost estimated Share of Search among insect repellent brands in New Zealand, from 3.7% to 2%.
- Estimated monthly branded searches for Off! in New Zealand rose 233.3% over 11 measured months, from 60 to 200 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bushman | 49% | 490 | 0.0% | Bushman |
| 2 | Off! | 20% | 200 | -9.1% | Off! |
| 3 | Goodbye Sandfly | 15% | 150 | +25.0% | Goodbye Sandfly |
| 4 | Aerogard | 14% | 140 | -33.3% | Aerogard |
| 5 | Rid | 2% | 20 | -50.0% | Rid |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bushman | 490 | 48% | 1 |
| Oct 2025 | Goodbye Sandfly | 230 | 22.5% | 2 |
| Oct 2025 | Aerogard | 190 | 18.6% | 3 |
| Oct 2025 | Off! | 60 | 5.9% | 4 |
| Oct 2025 | Rid | 50 | 4.9% | 5 |
| Nov 2025 | Aerogard | 1.1K | 44.7% | 1 |
| Nov 2025 | Bushman | 720 | 29.5% | 2 |
| Nov 2025 | Goodbye Sandfly | 490 | 20.1% | 3 |
| Nov 2025 | Off! | 80 | 3.3% | 4 |
| Nov 2025 | Rid | 60 | 2.5% | 5 |
| Dec 2025 | Aerogard | 1.3K | 43.2% | 1 |
| Dec 2025 | Bushman | 1K | 33.3% | 2 |
| Dec 2025 | Goodbye Sandfly | 560 | 18.5% | 3 |
| Dec 2025 | Off! | 90 | 3% | 4 |
| Dec 2025 | Rid | 60 | 2% | 5 |
| Jan 2026 | Bushman | 1K | 37.3% | 1 |
| Jan 2026 | Aerogard | 910 | 33.6% | 2 |
| Jan 2026 | Goodbye Sandfly | 600 | 22.1% | 3 |
| Jan 2026 | Off! | 110 | 4.1% | 4 |
| Jan 2026 | Rid | 80 | 3% | 5 |
| Feb 2026 | Bushman | 1K | 42.4% | 1 |
| Feb 2026 | Aerogard | 650 | 27.3% | 2 |
| Feb 2026 | Goodbye Sandfly | 530 | 22.3% | 3 |
| Feb 2026 | Off! | 140 | 5.9% | 4 |
| Feb 2026 | Rid | 50 | 2.1% | 5 |
| Mar 2026 | Bushman | 730 | 42.4% | 1 |
| Mar 2026 | Goodbye Sandfly | 410 | 23.8% | 2 |
| Mar 2026 | Aerogard | 390 | 22.7% | 3 |
| Mar 2026 | Off! | 140 | 8.1% | 4 |
| Mar 2026 | Rid | 50 | 2.9% | 5 |
| Apr 2026 | Bushman | 480 | 40.3% | 1 |
| Apr 2026 | Aerogard | 260 | 21.8% | 2 |
| Apr 2026 | Goodbye Sandfly | 260 | 21.8% | 3 |
| Apr 2026 | Off! | 160 | 13.4% | 4 |
| Apr 2026 | Rid | 30 | 2.5% | 5 |
| May 2026 | Bushman | 590 | 37.3% | 1 |
| May 2026 | Off! | 540 | 34.2% | 2 |
| May 2026 | Aerogard | 230 | 14.6% | 3 |
| May 2026 | Goodbye Sandfly | 170 | 10.8% | 4 |
| May 2026 | Rid | 50 | 3.2% | 5 |
| Jun 2026 | Bushman | 590 | 39.1% | 1 |
| Jun 2026 | Off! | 530 | 35.1% | 2 |
| Jun 2026 | Aerogard | 200 | 13.2% | 3 |
| Jun 2026 | Goodbye Sandfly | 140 | 9.3% | 4 |
| Jun 2026 | Rid | 50 | 3.3% | 5 |
| Jul 2026 | Bushman | 490 | 45.4% | 1 |
| Jul 2026 | Off! | 220 | 20.4% | 2 |
| Jul 2026 | Aerogard | 210 | 19.4% | 3 |
| Jul 2026 | Goodbye Sandfly | 120 | 11.1% | 4 |
| Jul 2026 | Rid | 40 | 3.7% | 5 |
| Aug 2026 | Bushman | 490 | 49% | 1 |
| Aug 2026 | Off! | 200 | 20% | 2 |
| Aug 2026 | Goodbye Sandfly | 150 | 15% | 3 |
| Aug 2026 | Aerogard | 140 | 14% | 4 |
| Aug 2026 | Rid | 20 | 2% | 5 |
| Sep 2026 | Aerogard | — | — | — |
| Sep 2026 | Bushman | — | — | — |
| Sep 2026 | Goodbye Sandfly | — | — | — |
| Sep 2026 | Off! | — | — | — |
| Sep 2026 | Rid | — | — | — |

## What is being compared

- **Aerogard**: Measured on the search terms “aerogard”, “aerogard com au”, “aerogard mosquito”, “aerogard near me”, “aerogard nz”, “aerogard repellent” and “aerogard tropical strength”, summed into one figure.
- **Bushman**: Measured on the search terms “bushman mosquito” and “bushman repellent”, summed into one figure.
- **Goodbye Sandfly**: Measured on the search terms “goodbye sandfly”, “goodbye sandfly insect repellent”, “goodbye sandfly nz”, “goodbye sandfly repellent”, “goodbye sandfly repellent review”, “goodbyesandfly” and “goodbyesandfly co nz”, summed into one figure.
- **Off!**: Measured on the search terms “deep woods off repellent”, “off bug repellent”, “off mosquito” and “off repellent”, summed into one figure.
- **Rid**: Measured on the search terms “rid mosquito” and “rid repellent”, summed into one figure.

- [Aerogard](/demand/nz/brands/aerogard)
- [Bushman](/demand/nz/brands/bushman)
- [Goodbye Sandfly](/demand/nz/brands/goodbye-sandfly)
- [Off!](/demand/nz/brands/off)
- [Rid](/demand/nz/brands/rid)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among insect repellent brands in New Zealand?

In August 2026, Bushman was the most searched among insect repellent brands in New Zealand, with an estimated 490 branded searches and 49% estimated Share of Search within this set.

## Cite this page

Brandwave. "Insect repellent brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-insect-repellent-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-insect-repellent-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.