--- title: "Epson vs HP: Which is searched more in New Zealand?" description: "Is Epson or HP more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ink cartridges brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-ink-cartridges-brands/compare/epson-vs-hp" publisher: "Brandwave" --- # Epson vs HP: Which is searched more in New Zealand? Is Epson or HP more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ink cartridges brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Epson and HP - **Competitive set**: Ink cartridges brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Epson Share of Search**: 25.9% - **HP Share of Search**: 9.7% ## Is Epson or HP more popular in search? - In September 2026, Epson had more branded searches than HP among ink cartridges brands in New Zealand. Epson had about 1,720 branded searches, while HP had 640. Epson made up 25.9% of all ink cartridges brand searches we track, and HP accounted for 9.7%. - Epson was ahead of HP in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Epson’s share of searches among ink cartridges brands in New Zealand moved from 23.4% to 25.9%, and its estimated monthly branded searches moved from 1.6K to 1.7K. - Across the 12 months ending September 2026, HP’s share of searches among ink cartridges brands in New Zealand moved from 9.4% to 9.7%, and its estimated monthly branded searches held steady at 640. ## Top ink cartridges brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, both Epson and HP showed up in all four answers. Epson was listed before HP in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Epson | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Canon | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | HP | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Brother | 4th | 2 of 3 | 1 of 1 | 3 of 4 | ## Every AI answer about ink cartridges brands - Asked ChatGPT "Which ink cartridges brand should I buy in New Zealand?": 1. Epson, 2. HP, 3. Canon, 4. Brother - Asked ChatGPT "What are the best ink cartridges brands in New Zealand?": 1. Epson, 2. Canon, 3. HP, 4. Brother - Asked ChatGPT "What's the best ink cartridges brand in New Zealand for a home printer?": 1. Epson, 2. HP, 3. Canon - Searched Google, AI Overview "printer ink cartridges nz": 1. Brother, 2. Canon, 3. Epson, 4. HP Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand ink cartridges brands in September 2026? - In September 2026, HP lost share of searches among ink cartridges brands in New Zealand, from 10.2% to 9.7%. - Epson’s share of searches among ink cartridges brands in New Zealand has gained ground for 3 months in a row, from 24% to 25.9% in September 2026. ## Month by month | Month | Epson estimated searches | Epson Share of Search | Epson rank | HP estimated searches | HP Share of Search | HP rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 23.4% | 2 | 640 | 9.4% | 3 | | Nov 2025 | 1.6K | 22.2% | 2 | 580 | 8.1% | 3 | | Dec 2025 | 1.5K | 21.2% | 2 | 520 | 7.5% | 3 | | Jan 2026 | 1.8K | 23.7% | 2 | 710 | 9.5% | 3 | | Feb 2026 | 1.5K | 24.6% | 2 | 650 | 10.9% | 3 | | Mar 2026 | 1.6K | 22.8% | 2 | 800 | 11.5% | 3 | | Apr 2026 | 1.6K | 25.6% | 2 | 800 | 12.8% | 3 | | May 2026 | 1.5K | 21.7% | 2 | 650 | 9.6% | 3 | | Jun 2026 | 1.6K | 24% | 2 | 800 | 12% | 3 | | Jul 2026 | 1.8K | 25% | 2 | 710 | 10.1% | 3 | | Aug 2026 | 2K | 25.8% | 2 | 800 | 10.2% | 3 | | Sep 2026 | 1.7K | 25.9% | 2 | 640 | 9.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Epson’s and HP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Epson**: Measured on the search terms “epson” and “epson et”, summed into one figure. - **HP**: Measured on the search terms “hp ink” and “hp ink cartridges”, summed into one figure. - [Epson profile](/demand/nz/brands/epson) - [HP profile](/demand/nz/brands/hp) - [All ink cartridges brands in New Zealand](/demand/nz/categories/nz-ink-cartridges-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Epson or HP more popular in search? In September 2026, Epson had more branded searches than HP among ink cartridges brands in New Zealand. Epson had about 1,720 branded searches, while HP had 640. Epson made up 25.9% of all ink cartridges brand searches we track, and HP accounted for 9.7%. ## Cite this page Brandwave. "Epson vs HP: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-ink-cartridges-brands/compare/epson-vs-hp This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-ink-cartridges-brands/compare/epson-vs-hp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.