---
title: "Ink cartridges brands in New Zealand: Which are searched most?"
description: "Compare the ink cartridges brands people buy. Share of Search among Canon, Epson, HP and Brother, the ink cartridges brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-ink-cartridges-brands"
publisher: "Brandwave"
---

# Ink cartridges brands in New Zealand: Which are searched most?

Compare the ink cartridges brands people buy. Share of Search among Canon, Epson, HP and Brother, the ink cartridges brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Ink cartridges brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Canon, 63.3%

## Which brand is most popular in search among ink cartridges brands in New Zealand?

- In September 2026, Canon was the most searched among ink cartridges brands in New Zealand, with an estimated 4.2K branded searches, 63.3% of all searches for the four we track.
- Epson is in 2nd place, 37.4 percentage points behind at 25.9%.
- Across the 12 months ending September 2026, Canon’s share of searches among ink cartridges brands in New Zealand decreased from 65.9% to 63.3%.
- Across the 12 months ending September 2026, Epson’s share of searches among ink cartridges brands in New Zealand increased from 23.4% to 25.9%.
- Across the 12 months ending September 2026, Canon’s share of searches among ink cartridges brands in New Zealand peaked at 70.7% in December 2025 and was lowest at 60.5% in April 2026.
- Across the 12 months ending September 2026, Epson’s share of searches among ink cartridges brands in New Zealand peaked at 25.9% in September 2026 and was lowest at 21.2% in December 2025.
- Across the 12 months ending September 2026, HP’s share of searches among ink cartridges brands in New Zealand peaked at 12.8% in April 2026 and was lowest at 7.5% in December 2025.
- Across the 12 months ending September 2026, HP and Brother held steady: their share of searches among ink cartridges brands in New Zealand each moved less than 0.5 percentage points.

## Top ink cartridges brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Canon, Epson and HP appeared every time. Epson was recommended most often, coming first in three out of four answers. Canon was second, and HP was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Epson | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Canon | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| HP | 3rd | 3 of 3 | 1 of 1 | 4 of 4 |
| Brother | 4th | 2 of 3 | 1 of 1 | 3 of 4 |

## Every AI answer about ink cartridges brands

- Asked ChatGPT "Which ink cartridges brand should I buy in New Zealand?": 1. Epson, 2. HP, 3. Canon, 4. Brother
- Asked ChatGPT "What are the best ink cartridges brands in New Zealand?": 1. Epson, 2. Canon, 3. HP, 4. Brother
- Asked ChatGPT "What's the best ink cartridges brand in New Zealand for a home printer?": 1. Epson, 2. HP, 3. Canon
- Searched Google, AI Overview "printer ink cartridges nz": 1. Brother, 2. Canon, 3. Epson, 4. HP

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Canon vs Epson: compare search popularity](/demand/nz/compare/canon-vs-epson): 63.3% against 25.9% Share of Search.
- [Canon vs HP: compare search popularity](/demand/nz/compare/canon-vs-hp): 63.3% against 9.7% Share of Search.
- [Epson vs HP: compare search popularity](/demand/nz/compare/epson-vs-hp): 25.9% against 9.7% Share of Search.

## How did search popularity change for New Zealand ink cartridges brands in September 2026?

- In September 2026, Canon gained share of searches among ink cartridges brands in New Zealand, from 62.6% to 63.3%.
- In September 2026, HP lost share of searches among ink cartridges brands in New Zealand, from 10.2% to 9.7%.
- Epson’s share of searches among ink cartridges brands in New Zealand has gained ground for 3 months in a row, from 24% to 25.9% in September 2026.
- Estimated monthly branded searches for Brother in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Canon | 63.3% | 4.2K | -14.3% | Canon |
| 2 | Epson | 25.9% | 1.7K | -14.9% | Epson |
| 3 | HP | 9.7% | 640 | -20.0% | HP |
| 4 | Brother | 1.1% | 70 | -36.4% | Brother |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Canon | 4.5K | 65.9% | 1 |
| Oct 2025 | Epson | 1.6K | 23.4% | 2 |
| Oct 2025 | HP | 640 | 9.4% | 3 |
| Oct 2025 | Brother | 90 | 1.3% | 4 |
| Nov 2025 | Canon | 4.9K | 68.4% | 1 |
| Nov 2025 | Epson | 1.6K | 22.2% | 2 |
| Nov 2025 | HP | 580 | 8.1% | 3 |
| Nov 2025 | Brother | 90 | 1.3% | 4 |
| Dec 2025 | Canon | 4.9K | 70.7% | 1 |
| Dec 2025 | Epson | 1.5K | 21.2% | 2 |
| Dec 2025 | HP | 520 | 7.5% | 3 |
| Dec 2025 | Brother | 40 | 0.58% | 4 |
| Jan 2026 | Canon | 4.9K | 65.9% | 1 |
| Jan 2026 | Epson | 1.8K | 23.7% | 2 |
| Jan 2026 | HP | 710 | 9.5% | 3 |
| Jan 2026 | Brother | 70 | 0.94% | 4 |
| Feb 2026 | Canon | 3.8K | 63.3% | 1 |
| Feb 2026 | Epson | 1.5K | 24.6% | 2 |
| Feb 2026 | HP | 650 | 10.9% | 3 |
| Feb 2026 | Brother | 70 | 1.2% | 4 |
| Mar 2026 | Canon | 4.5K | 64.4% | 1 |
| Mar 2026 | Epson | 1.6K | 22.8% | 2 |
| Mar 2026 | HP | 800 | 11.5% | 3 |
| Mar 2026 | Brother | 90 | 1.3% | 4 |
| Apr 2026 | Canon | 3.8K | 60.5% | 1 |
| Apr 2026 | Epson | 1.6K | 25.6% | 2 |
| Apr 2026 | HP | 800 | 12.8% | 3 |
| Apr 2026 | Brother | 70 | 1.1% | 4 |
| May 2026 | Canon | 4.6K | 67.9% | 1 |
| May 2026 | Epson | 1.5K | 21.7% | 2 |
| May 2026 | HP | 650 | 9.6% | 3 |
| May 2026 | Brother | 50 | 0.74% | 4 |
| Jun 2026 | Canon | 4.2K | 63% | 1 |
| Jun 2026 | Epson | 1.6K | 24% | 2 |
| Jun 2026 | HP | 800 | 12% | 3 |
| Jun 2026 | Brother | 70 | 1% | 4 |
| Jul 2026 | Canon | 4.5K | 63.9% | 1 |
| Jul 2026 | Epson | 1.8K | 25% | 2 |
| Jul 2026 | HP | 710 | 10.1% | 3 |
| Jul 2026 | Brother | 70 | 0.99% | 4 |
| Aug 2026 | Canon | 4.9K | 62.6% | 1 |
| Aug 2026 | Epson | 2K | 25.8% | 2 |
| Aug 2026 | HP | 800 | 10.2% | 3 |
| Aug 2026 | Brother | 110 | 1.4% | 4 |
| Sep 2026 | Canon | 4.2K | 63.3% | 1 |
| Sep 2026 | Epson | 1.7K | 25.9% | 2 |
| Sep 2026 | HP | 640 | 9.7% | 3 |
| Sep 2026 | Brother | 70 | 1.1% | 4 |

## What is being compared

- **Brother**: Measured on the search term “brother a3 printer”.
- **Canon**: Measured on the search terms “canon” and “canon powershot”, summed into one figure.
- **Epson**: Measured on the search terms “epson” and “epson et”, summed into one figure.
- **HP**: Measured on the search terms “hp ink” and “hp ink cartridges”, summed into one figure.

- [Brother](/demand/nz/brands/brother)
- [Canon](/demand/nz/brands/canon)
- [Epson](/demand/nz/brands/epson)
- [HP](/demand/nz/brands/hp)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among ink cartridges brands in New Zealand?

In September 2026, Canon was the most searched among ink cartridges brands in New Zealand, with an estimated 4.2K branded searches, 63.3% of all searches for the four we track.

## Cite this page

Brandwave. "Ink cartridges brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-ink-cartridges-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-ink-cartridges-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.