---
title: "Influencer marketing platforms in New Zealand: Which brands are most popular in search?"
description: "Compare the influencer marketing platforms New Zealand brands find and pay creators through. Share of Search among #paid, TRIBE, Modash, Upfluence, GRIN and Aspire, the influencer marketing platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-influencer-marketing-platforms"
publisher: "Brandwave"
---

# Influencer marketing platforms in New Zealand: Which brands are most popular in search?

Compare the influencer marketing platforms New Zealand brands find and pay creators through. Share of Search among #paid, TRIBE, Modash, Upfluence, GRIN and Aspire, the influencer marketing platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Influencer marketing platforms
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: #paid, 58.2%

## Which brand is most popular in search among influencer marketing platforms in New Zealand?

- In August 2026, #paid was the most searched among influencer marketing platforms in New Zealand, with an estimated 820 branded searches and 58.2% estimated Share of Search within this set.
- TRIBE is in 2nd place, 33.3 percentage points behind at 24.8% Share of Search.
- Across the 11 months ending August 2026, #paid’s estimated Share of Search among influencer marketing platforms in New Zealand decreased from 70.2% to 58.2%.
- Across the 11 months ending August 2026, TRIBE’s estimated Share of Search among influencer marketing platforms in New Zealand increased from 8.3% to 24.8%.
- Across the 11 months ending August 2026, Modash’s estimated Share of Search among influencer marketing platforms in New Zealand decreased from 13.2% to 9.9%.
- Across the 11 months ending August 2026, Upfluence’s estimated Share of Search among influencer marketing platforms in New Zealand decreased from 5% to 3.5%.
- Across the 11 months ending August 2026, GRIN’s estimated Share of Search among influencer marketing platforms in New Zealand increased from 0% to 2.1%.
- Across the 11 months ending August 2026, Aspire’s estimated Share of Search among influencer marketing platforms in New Zealand decreased from 3.3% to 1.4%.
- Across the 11 months ending August 2026, #paid’s estimated Share of Search among influencer marketing platforms in New Zealand peaked at 73% in November 2025 and was lowest at 52.2% in July 2026.
- Across the 11 months ending August 2026, TRIBE’s estimated Share of Search among influencer marketing platforms in New Zealand peaked at 28.6% in June 2026 and was lowest at 4.7% in December 2025.
- Across the 11 months ending August 2026, Modash’s estimated Share of Search among influencer marketing platforms in New Zealand peaked at 21.3% in December 2025 and was lowest at 9.6% in May 2026.
- Across the 11 months ending August 2026, Upfluence’s estimated Share of Search among influencer marketing platforms in New Zealand peaked at 6.3% in January 2026 and was lowest at 2.7% in June 2026.
- Across the 11 months ending August 2026, GRIN’s estimated Share of Search among influencer marketing platforms in New Zealand peaked at 2.5% in February 2026 and was lowest at 0% in October 2025.
- Across the 11 months ending August 2026, Aspire’s estimated Share of Search among influencer marketing platforms in New Zealand peaked at 3.3% in October 2025 and was lowest at 1.4% in June 2026.
- Across the 11 months ending August 2026, TRIBE rose from 3rd to 2nd among influencer marketing platforms in New Zealand.
- Across the 11 months ending August 2026, Modash fell from 2nd to 3rd among influencer marketing platforms in New Zealand.
- Across the 11 months ending August 2026, GRIN rose from 6th to 5th among influencer marketing platforms in New Zealand.
- Across the 11 months ending August 2026, Aspire fell from 5th to 6th among influencer marketing platforms in New Zealand.

## Compare search popularity between leading brands

- [#paid vs TRIBE: compare search popularity](/demand/nz/compare/paid-vs-tribe): 58.2% against 24.8% Share of Search.
- [#paid vs Modash: compare search popularity](/demand/nz/compare/modash-vs-paid): 58.2% against 9.9% Share of Search.
- [#paid vs Upfluence: compare search popularity](/demand/nz/compare/paid-vs-upfluence): 58.2% against 3.5% Share of Search.
- [#paid vs GRIN: compare search popularity](/demand/nz/compare/grin-vs-paid): 58.2% against 2.1% Share of Search.
- [TRIBE vs Modash: compare search popularity](/demand/nz/compare/modash-vs-tribe): 24.8% against 9.9% Share of Search.
- [TRIBE vs Upfluence: compare search popularity](/demand/nz/compare/tribe-vs-upfluence): 24.8% against 3.5% Share of Search.
- [TRIBE vs GRIN: compare search popularity](/demand/nz/compare/grin-vs-tribe): 24.8% against 2.1% Share of Search.
- [Modash vs Upfluence: compare search popularity](/demand/nz/compare/modash-vs-upfluence): 9.9% against 3.5% Share of Search.
- [Modash vs GRIN: compare search popularity](/demand/nz/compare/grin-vs-modash): 9.9% against 2.1% Share of Search.
- [Upfluence vs GRIN: compare search popularity](/demand/nz/compare/grin-vs-upfluence): 3.5% against 2.1% Share of Search.

## How did search popularity change for New Zealand influencer marketing platforms in August 2026?

- In August 2026, #paid gained estimated Share of Search among influencer marketing platforms in New Zealand, from 52.2% to 58.2%.
- In August 2026, Modash lost estimated Share of Search among influencer marketing platforms in New Zealand, from 12.7% to 9.9%.
- In August 2026, Aspire lost estimated Share of Search among influencer marketing platforms in New Zealand, from 3% to 1.4%.
- In August 2026, TRIBE lost estimated Share of Search among influencer marketing platforms in New Zealand, from 26.1% to 24.8%.
- In August 2026, GRIN rose from 6th to 5th among influencer marketing platforms in New Zealand.
- Estimated monthly branded searches for Upfluence in New Zealand fell 16.7% over 11 measured months, from 60 to 50 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | #paid | 58.2% | 820 | +17.1% | #paid |
| 2 | TRIBE | 24.8% | 350 | 0.0% | TRIBE |
| 3 | Modash | 9.9% | 140 | -17.6% | Modash |
| 4 | Upfluence | 3.5% | 50 | 0.0% | Upfluence |
| 5 | GRIN | 2.1% | 30 | 0.0% | GRIN |
| 6 | Aspire | 1.4% | 20 | -50.0% | Aspire |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | #paid | 850 | 70.2% | 1 |
| Oct 2025 | Modash | 160 | 13.2% | 2 |
| Oct 2025 | TRIBE | 100 | 8.3% | 3 |
| Oct 2025 | Upfluence | 60 | 5% | 4 |
| Oct 2025 | Aspire | 40 | 3.3% | 5 |
| Oct 2025 | GRIN | 0 | 0% | 6 |
| Nov 2025 | #paid | 840 | 73% | 1 |
| Nov 2025 | Modash | 120 | 10.4% | 2 |
| Nov 2025 | TRIBE | 90 | 7.8% | 3 |
| Nov 2025 | Upfluence | 60 | 5.2% | 4 |
| Nov 2025 | Aspire | 30 | 2.6% | 5 |
| Nov 2025 | GRIN | 10 | 0.87% | 6 |
| Dec 2025 | #paid | 810 | 63.8% | 1 |
| Dec 2025 | Modash | 270 | 21.3% | 2 |
| Dec 2025 | Upfluence | 80 | 6.3% | 3 |
| Dec 2025 | TRIBE | 60 | 4.7% | 4 |
| Dec 2025 | Aspire | 30 | 2.4% | 5 |
| Dec 2025 | GRIN | 20 | 1.6% | 6 |
| Jan 2026 | #paid | 880 | 69.8% | 1 |
| Jan 2026 | Modash | 170 | 13.5% | 2 |
| Jan 2026 | TRIBE | 80 | 6.3% | 3 |
| Jan 2026 | Upfluence | 80 | 6.3% | 4 |
| Jan 2026 | Aspire | 40 | 3.2% | 5 |
| Jan 2026 | GRIN | 10 | 0.79% | 6 |
| Feb 2026 | #paid | 850 | 69.7% | 1 |
| Feb 2026 | Modash | 130 | 10.7% | 2 |
| Feb 2026 | TRIBE | 120 | 9.8% | 3 |
| Feb 2026 | Upfluence | 50 | 4.1% | 4 |
| Feb 2026 | Aspire | 40 | 3.3% | 5 |
| Feb 2026 | GRIN | 30 | 2.5% | 6 |
| Mar 2026 | #paid | 840 | 68.3% | 1 |
| Mar 2026 | Modash | 160 | 13% | 2 |
| Mar 2026 | TRIBE | 140 | 11.4% | 3 |
| Mar 2026 | Upfluence | 60 | 4.9% | 4 |
| Mar 2026 | Aspire | 20 | 1.6% | 5 |
| Mar 2026 | GRIN | 10 | 0.81% | 6 |
| Apr 2026 | #paid | 690 | 68.3% | 1 |
| Apr 2026 | Modash | 120 | 11.9% | 2 |
| Apr 2026 | TRIBE | 120 | 11.9% | 3 |
| Apr 2026 | Upfluence | 40 | 4% | 4 |
| Apr 2026 | Aspire | 30 | 3% | 5 |
| Apr 2026 | GRIN | 10 | 0.99% | 6 |
| May 2026 | #paid | 830 | 61.5% | 1 |
| May 2026 | TRIBE | 290 | 21.5% | 2 |
| May 2026 | Modash | 130 | 9.6% | 3 |
| May 2026 | Aspire | 40 | 3% | 4 |
| May 2026 | Upfluence | 40 | 3% | 5 |
| May 2026 | GRIN | 20 | 1.5% | 6 |
| Jun 2026 | #paid | 790 | 53.7% | 1 |
| Jun 2026 | TRIBE | 420 | 28.6% | 2 |
| Jun 2026 | Modash | 190 | 12.9% | 3 |
| Jun 2026 | Upfluence | 40 | 2.7% | 4 |
| Jun 2026 | Aspire | 20 | 1.4% | 5 |
| Jun 2026 | GRIN | 10 | 0.68% | 6 |
| Jul 2026 | #paid | 700 | 52.2% | 1 |
| Jul 2026 | TRIBE | 350 | 26.1% | 2 |
| Jul 2026 | Modash | 170 | 12.7% | 3 |
| Jul 2026 | Upfluence | 50 | 3.7% | 4 |
| Jul 2026 | Aspire | 40 | 3% | 5 |
| Jul 2026 | GRIN | 30 | 2.2% | 6 |
| Aug 2026 | #paid | 820 | 58.2% | 1 |
| Aug 2026 | TRIBE | 350 | 24.8% | 2 |
| Aug 2026 | Modash | 140 | 9.9% | 3 |
| Aug 2026 | Upfluence | 50 | 3.5% | 4 |
| Aug 2026 | GRIN | 30 | 2.1% | 5 |
| Aug 2026 | Aspire | 20 | 1.4% | 6 |
| Sep 2026 | #paid | — | — | — |
| Sep 2026 | Aspire | — | — | — |
| Sep 2026 | GRIN | — | — | — |
| Sep 2026 | Modash | — | — | — |
| Sep 2026 | TRIBE | — | — | — |
| Sep 2026 | Upfluence | — | — | — |

## What is being compared

- **#paid**: Measured on the search terms “hashtag paid”, “hashtagpaid com”, “paid”, “paid creators”, “paid in advance”, “paid in arrears”, “paid influencer marketing”, “paid influencers”, “paid near me” and “paid online”, summed into one figure.
- **Aspire**: Measured on the search terms “aspire creators”, “aspire influencer”, “aspire influencer marketing” and “aspire iq”, summed into one figure.
- **GRIN**: Measured on the search terms “grin creator”, “grin influencer” and “grin influencer marketing”, summed into one figure.
- **Modash**: Measured on the search terms “modash”, “modash influencer marketing”, “modash influencers” and “modash io”, summed into one figure.
- **TRIBE**: Measured on the search terms “tribe creators”, “tribe group”, “tribe influencer” and “tribe influencer marketing”, summed into one figure.
- **Upfluence**: Measured on the search terms “upfluence”, “upfluence com”, “upfluence creators” and “upfluence influencer marketing”, summed into one figure.

- [#paid](/demand/nz/brands/paid)
- [Aspire](/demand/nz/brands/aspire)
- [GRIN](/demand/nz/brands/grin)
- [Modash](/demand/nz/brands/modash)
- [TRIBE](/demand/nz/brands/tribe)
- [Upfluence](/demand/nz/brands/upfluence)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among influencer marketing platforms in New Zealand?

In August 2026, #paid was the most searched among influencer marketing platforms in New Zealand, with an estimated 820 branded searches and 58.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Influencer marketing platforms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-influencer-marketing-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-influencer-marketing-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.