---
title: "Bosch vs Fisher & Paykel: Which is searched more in New Zealand?"
description: "Is Bosch or Fisher & Paykel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Induction stove brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-induction-stove-brands/compare/bosch-vs-fisher-and-paykel"
publisher: "Brandwave"
---

# Bosch vs Fisher & Paykel: Which is searched more in New Zealand?

Is Bosch or Fisher & Paykel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Induction stove brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bosch and Fisher & Paykel
- **Competitive set**: Induction stove brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Bosch Share of Search**: 1.6%
- **Fisher & Paykel Share of Search**: 71.9%

## Is Bosch or Fisher & Paykel more popular in search?

- In September 2026, Fisher & Paykel had more branded searches than Bosch among induction stove brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Bosch had 460. Fisher & Paykel made up 71.9% of all induction stove brand searches we track, and Bosch accounted for 1.6%.
- Fisher & Paykel was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among induction stove brands in New Zealand moved from 1.5% to 1.6%, and its estimated monthly branded searches moved from 440 to 460.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among induction stove brands in New Zealand moved from 72.2% to 71.9%, and its estimated monthly branded searches moved from 20.7K to 20.1K.

## Top induction stove brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Bosch and Fisher & Paykel showed up in all five answers. Bosch was listed before Fisher & Paykel in four of them.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bosch | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Fisher & Paykel | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Miele | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| LG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about induction stove brands

- Asked ChatGPT "Which induction stove brand should I buy in New Zealand?": 1. Bosch, 2. Fisher & Paykel, 3. Miele
- Asked ChatGPT "What are the best induction stove brands in New Zealand?": 1. Bosch, 2. Fisher & Paykel, 3. Miele
- Asked ChatGPT "What's the best induction stove brand in New Zealand for a family kitchen?": 1. Bosch, 2. Miele, 3. Fisher & Paykel
- Searched Google, AI Overview "induction cooktop nz": 1. Bosch, 2. Fisher & Paykel, 3. Miele
- Searched Google, AI Overview "best induction stove": 1. Fisher & Paykel, 2. Bosch

Not named in any answer: KitchenAid, Samsung and LG.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand induction stove brands in September 2026?

- In September 2026, Fisher & Paykel lost share of searches among induction stove brands in New Zealand, from 76% to 71.9%.
- In September 2026, Bosch rose from 4th to 3rd among induction stove brands in New Zealand.

## Month by month

| Month | Bosch estimated searches | Bosch Share of Search | Bosch rank | Fisher & Paykel estimated searches | Fisher & Paykel Share of Search | Fisher & Paykel rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 440 | 1.5% | 3 | 20.7K | 72.2% | 1 |
| Nov 2025 | 480 | 1.3% | 3 | 24.8K | 65.6% | 1 |
| Dec 2025 | 370 | 1.1% | 4 | 20.2K | 60.7% | 1 |
| Jan 2026 | 440 | 1.5% | 3 | 20.1K | 68.7% | 1 |
| Feb 2026 | 430 | 1.6% | 3 | 20.2K | 72.9% | 1 |
| Mar 2026 | 390 | 1.2% | 3 | 24.7K | 76.3% | 1 |
| Apr 2026 | 460 | 1.6% | 3 | 20.7K | 72.5% | 1 |
| May 2026 | 480 | 1.5% | 3 | 24.4K | 75.7% | 1 |
| Jun 2026 | 460 | 1.4% | 3 | 24.4K | 76.1% | 1 |
| Jul 2026 | 460 | 1.3% | 3 | 27.8K | 78% | 1 |
| Aug 2026 | 440 | 1.3% | 4 | 24.8K | 76% | 1 |
| Sep 2026 | 460 | 1.6% | 3 | 20.1K | 71.9% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Bosch’s and Fisher & Paykel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bosch**: Measured on the search terms “bosch 10kg washing machine” and “bosch cooktop”, summed into one figure.
- **Fisher & Paykel**: Measured on the search terms “fisher & paykel”, “fisher and paykel”, “fisher paykel”, “fisher paykel dishdrawer” and “fisherpaykel”, summed into one figure.

- [Bosch profile](/demand/nz/brands/bosch)
- [Fisher & Paykel profile](/demand/nz/brands/fisher-and-paykel)
- [All induction stove brands in New Zealand](/demand/nz/categories/nz-induction-stove-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Bosch or Fisher & Paykel more popular in search?

In September 2026, Fisher & Paykel had more branded searches than Bosch among induction stove brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Bosch had 460. Fisher & Paykel made up 71.9% of all induction stove brand searches we track, and Bosch accounted for 1.6%.

## Cite this page

Brandwave. "Bosch vs Fisher & Paykel: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-induction-stove-brands/compare/bosch-vs-fisher-and-paykel

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-induction-stove-brands/compare/bosch-vs-fisher-and-paykel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
