--- title: "Circulon vs Le Creuset: Which is searched more in New Zealand?" description: "Is Circulon or Le Creuset more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Induction pans brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-induction-pans-brands/compare/circulon-vs-le-creuset" publisher: "Brandwave" --- # Circulon vs Le Creuset: Which is searched more in New Zealand? Is Circulon or Le Creuset more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Induction pans brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Circulon and Le Creuset - **Competitive set**: Induction pans brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Circulon Share of Search**: 3.4% - **Le Creuset Share of Search**: 54.7% ## Is Circulon or Le Creuset more popular in search? - In September 2026, Le Creuset had more branded searches than Circulon among induction pans brands in New Zealand. Le Creuset had about 8,090 branded searches, while Circulon had 500. Le Creuset made up 54.7% of all induction pans brand searches we track, and Circulon accounted for 3.4%. - Le Creuset was ahead of Circulon in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Circulon’s share of searches among induction pans brands in New Zealand moved from 4.6% to 3.4%, and its estimated monthly branded searches moved from 570 to 500. - Across the 12 months ending September 2026, Le Creuset’s share of searches among induction pans brands in New Zealand moved from 53.8% to 54.7%, and its estimated monthly branded searches moved from 6.6K to 8.1K. ## Top induction pans brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Le Creuset was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Circulon did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Scanpan | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Tefal | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | WMF | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Baccarat | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Le Creuset | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Circulon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about induction pans brands - Asked ChatGPT "Which induction pan brand should I buy in New Zealand?": 1. Scanpan, 2. Tefal, 3. WMF, 4. Baccarat - Asked ChatGPT "What are the best induction pans brands in New Zealand?": 1. Scanpan, 2. Tefal, 3. Baccarat, 4. Le Creuset - Asked ChatGPT "What's the best induction pan brand in New Zealand for everyday cooking?": 1. Scanpan, 2. Tefal, 3. WMF - Searched Google, AI Overview "induction cookware nz": 1. Tefal, 2. Scanpan - Searched Google, AI Overview "pans for induction hob": 1. Le Creuset Not named in any answer: Ninja and Circulon. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand induction pans brands in September 2026? - In September 2026, Le Creuset gained share of searches among induction pans brands in New Zealand, from 53.4% to 54.7%. - Circulon’s share of searches among induction pans brands in New Zealand has lost ground for 3 months in a row, from 4% to 3.4% in September 2026. ## Month by month | Month | Circulon estimated searches | Circulon Share of Search | Circulon rank | Le Creuset estimated searches | Le Creuset Share of Search | Le Creuset rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 570 | 4.6% | 5 | 6.6K | 53.8% | 1 | | Nov 2025 | 620 | 3.7% | 5 | 9.9K | 58.6% | 1 | | Dec 2025 | 620 | 3.3% | 5 | 12.1K | 63.7% | 1 | | Jan 2026 | 700 | 4.8% | 5 | 8K | 55.2% | 1 | | Feb 2026 | 460 | 4.2% | 5 | 6.5K | 59.1% | 1 | | Mar 2026 | 510 | 4% | 5 | 8K | 62.1% | 1 | | Apr 2026 | 550 | 4.2% | 5 | 6.8K | 52.2% | 1 | | May 2026 | 600 | 4.2% | 5 | 8K | 55.7% | 1 | | Jun 2026 | 590 | 4% | 5 | 8.1K | 55.5% | 1 | | Jul 2026 | 570 | 3.7% | 5 | 8.4K | 53.9% | 1 | | Aug 2026 | 560 | 3.6% | 5 | 8.3K | 53.4% | 1 | | Sep 2026 | 500 | 3.4% | 5 | 8.1K | 54.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Circulon’s and Le Creuset’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Circulon**: Measured on the search terms “circulon”, “circulon bakeware”, “circulon frypans” and “circulon pans”, summed into one figure. - **Le Creuset**: Measured on the search terms “le creuset”, “le creuset kettle”, “le creuset mugs”, “le creuset outlet”, “le creuset pot”, “le creuset sale” and “lecreuset”, summed into one figure. - [Circulon profile](/demand/nz/brands/circulon) - [Le Creuset profile](/demand/nz/brands/le-creuset) - [All induction pans brands in New Zealand](/demand/nz/categories/nz-induction-pans-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Circulon or Le Creuset more popular in search? In September 2026, Le Creuset had more branded searches than Circulon among induction pans brands in New Zealand. Le Creuset had about 8,090 branded searches, while Circulon had 500. Le Creuset made up 54.7% of all induction pans brand searches we track, and Circulon accounted for 3.4%. ## Cite this page Brandwave. "Circulon vs Le Creuset: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-induction-pans-brands/compare/circulon-vs-le-creuset This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-induction-pans-brands/compare/circulon-vs-le-creuset. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.