---
title: "Induction pans brands in New Zealand: Which are searched most?"
description: "Compare the induction pans brands people buy. Share of Search among Le Creuset, Scanpan, Tefal, Ninja, Circulon, Baccarat and WMF, the induction pans brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-induction-pans-brands"
publisher: "Brandwave"
---

# Induction pans brands in New Zealand: Which are searched most?

Compare the induction pans brands people buy. Share of Search among Le Creuset, Scanpan, Tefal, Ninja, Circulon, Baccarat and WMF, the induction pans brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Induction pans brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Le Creuset, 54.7%

## Which brand is most popular in search among induction pans brands in New Zealand?

- In September 2026, Le Creuset was the most searched among induction pans brands in New Zealand, with an estimated 8.1K branded searches, 54.7% of all searches for the seven we track.
- Scanpan is in 2nd place, 34.6 percentage points behind at 20.1%.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among induction pans brands in New Zealand increased from 53.8% to 54.7%.
- Across the 12 months ending September 2026, Scanpan’s share of searches among induction pans brands in New Zealand increased from 19.2% to 20.1%.
- Across the 12 months ending September 2026, Tefal’s share of searches among induction pans brands in New Zealand decreased from 10.6% to 9.5%.
- Across the 12 months ending September 2026, Ninja’s share of searches among induction pans brands in New Zealand increased from 7.6% to 8.6%.
- Across the 12 months ending September 2026, Circulon’s share of searches among induction pans brands in New Zealand decreased from 4.6% to 3.4%.
- Across the 12 months ending September 2026, Baccarat’s share of searches among induction pans brands in New Zealand decreased from 3.5% to 2.9%.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among induction pans brands in New Zealand peaked at 63.7% in December 2025 and was lowest at 52.2% in April 2026.
- Across the 12 months ending September 2026, Scanpan’s share of searches among induction pans brands in New Zealand peaked at 20.6% in August 2026 and was lowest at 13.9% in March 2026.
- Across the 12 months ending September 2026, Tefal’s share of searches among induction pans brands in New Zealand peaked at 11.4% in August 2026 and was lowest at 7% in December 2025.
- Across the 12 months ending September 2026, Ninja’s share of searches among induction pans brands in New Zealand peaked at 8.7% in January 2026 and was lowest at 6.3% in March 2026.
- Across the 12 months ending September 2026, Circulon’s share of searches among induction pans brands in New Zealand peaked at 4.8% in January 2026 and was lowest at 3.3% in December 2025.
- Across the 12 months ending September 2026, Baccarat’s share of searches among induction pans brands in New Zealand peaked at 3.7% in April 2026 and was lowest at 2.6% in December 2025.
- Across the 12 months ending September 2026, WMF held steady: its share of searches among induction pans brands in New Zealand moved less than 0.5 percentage points.

## Top induction pans brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Scanpan and Tefal were mentioned most often, in four of the five answers. Scanpan was recommended most often, coming first in three out of four answers that gave a list. Tefal was second, and WMF was third. Ninja, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Scanpan | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Tefal | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| WMF | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Baccarat | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Le Creuset | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Circulon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about induction pans brands

- Asked ChatGPT "Which induction pan brand should I buy in New Zealand?": 1. Scanpan, 2. Tefal, 3. WMF, 4. Baccarat
- Asked ChatGPT "What are the best induction pans brands in New Zealand?": 1. Scanpan, 2. Tefal, 3. Baccarat, 4. Le Creuset
- Asked ChatGPT "What's the best induction pan brand in New Zealand for everyday cooking?": 1. Scanpan, 2. Tefal, 3. WMF
- Searched Google, AI Overview "induction cookware nz": 1. Tefal, 2. Scanpan
- Searched Google, AI Overview "pans for induction hob": 1. Le Creuset

Not named in any answer: Ninja and Circulon.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Le Creuset vs Scanpan: compare search popularity](/demand/nz/compare/le-creuset-vs-scanpan): 54.7% against 20.1% Share of Search.
- [Le Creuset vs Tefal: compare search popularity](/demand/nz/compare/le-creuset-vs-tefal): 54.7% against 9.5% Share of Search.
- [Le Creuset vs Ninja: compare search popularity](/demand/nz/compare/le-creuset-vs-ninja-kitchen): 54.7% against 8.6% Share of Search.
- [Le Creuset vs Circulon: compare search popularity](/demand/nz/compare/circulon-vs-le-creuset): 54.7% against 3.4% Share of Search.
- [Scanpan vs Tefal: compare search popularity](/demand/nz/compare/scanpan-vs-tefal): 20.1% against 9.5% Share of Search.
- [Scanpan vs Ninja: compare search popularity](/demand/nz/compare/ninja-kitchen-vs-scanpan): 20.1% against 8.6% Share of Search.
- [Scanpan vs Circulon: compare search popularity](/demand/nz/compare/circulon-vs-scanpan): 20.1% against 3.4% Share of Search.
- [Tefal vs Ninja: compare search popularity](/demand/nz/compare/ninja-kitchen-vs-tefal): 9.5% against 8.6% Share of Search.
- [Tefal vs Circulon: compare search popularity](/demand/nz/compare/circulon-vs-tefal): 9.5% against 3.4% Share of Search.
- [Ninja vs Circulon: compare search popularity](/demand/nz/compare/circulon-vs-ninja-kitchen): 8.6% against 3.4% Share of Search.

## How did search popularity change for New Zealand induction pans brands in September 2026?

- In September 2026, Le Creuset gained share of searches among induction pans brands in New Zealand, from 53.4% to 54.7%.
- In September 2026, Ninja gained share of searches among induction pans brands in New Zealand, from 7.4% to 8.6%.
- In September 2026, Tefal lost share of searches among induction pans brands in New Zealand, from 11.4% to 9.5%.
- Circulon’s share of searches among induction pans brands in New Zealand has lost ground for 3 months in a row, from 4% to 3.4% in September 2026.
- Estimated monthly branded searches for Scanpan in New Zealand rose 26.8% over 12 measured months, from 2.4K to 3K in September 2026.
- Estimated monthly branded searches for WMF in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Le Creuset | 54.7% | 8.1K | -2.1% | Le Creuset |
| 2 | Scanpan | 20.1% | 3K | -6.6% | Scanpan |
| 3 | Tefal | 9.5% | 1.4K | -19.9% | Tefal |
| 4 | Ninja | 8.6% | 1.3K | +11.4% | SharkNinja |
| 5 | Circulon | 3.4% | 500 | -10.7% | Circulon |
| 6 | Baccarat | 2.9% | 430 | -6.5% | Baccarat |
| 7 | WMF | 0.74% | 110 | 0.0% | WMF |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Le Creuset | 6.6K | 53.8% | 1 |
| Oct 2025 | Scanpan | 2.4K | 19.2% | 2 |
| Oct 2025 | Tefal | 1.3K | 10.6% | 3 |
| Oct 2025 | Ninja | 930 | 7.6% | 4 |
| Oct 2025 | Circulon | 570 | 4.6% | 5 |
| Oct 2025 | Baccarat | 430 | 3.5% | 6 |
| Oct 2025 | WMF | 90 | 0.73% | 7 |
| Nov 2025 | Le Creuset | 9.9K | 58.6% | 1 |
| Nov 2025 | Scanpan | 2.8K | 16.5% | 2 |
| Nov 2025 | Tefal | 1.6K | 9.2% | 3 |
| Nov 2025 | Ninja | 1.5K | 8.7% | 4 |
| Nov 2025 | Circulon | 620 | 3.7% | 5 |
| Nov 2025 | Baccarat | 460 | 2.7% | 6 |
| Nov 2025 | WMF | 110 | 0.65% | 7 |
| Dec 2025 | Le Creuset | 12.1K | 63.7% | 1 |
| Dec 2025 | Scanpan | 2.9K | 15.4% | 2 |
| Dec 2025 | Ninja | 1.5K | 7.7% | 3 |
| Dec 2025 | Tefal | 1.3K | 7% | 4 |
| Dec 2025 | Circulon | 620 | 3.3% | 5 |
| Dec 2025 | Baccarat | 490 | 2.6% | 6 |
| Dec 2025 | WMF | 70 | 0.37% | 7 |
| Jan 2026 | Le Creuset | 8K | 55.2% | 1 |
| Jan 2026 | Scanpan | 2.8K | 19.3% | 2 |
| Jan 2026 | Ninja | 1.3K | 8.7% | 3 |
| Jan 2026 | Tefal | 1.2K | 8% | 4 |
| Jan 2026 | Circulon | 700 | 4.8% | 5 |
| Jan 2026 | Baccarat | 490 | 3.4% | 6 |
| Jan 2026 | WMF | 90 | 0.62% | 7 |
| Feb 2026 | Le Creuset | 6.5K | 59.1% | 1 |
| Feb 2026 | Scanpan | 1.8K | 16.5% | 2 |
| Feb 2026 | Tefal | 940 | 8.5% | 3 |
| Feb 2026 | Ninja | 930 | 8.4% | 4 |
| Feb 2026 | Circulon | 460 | 4.2% | 5 |
| Feb 2026 | Baccarat | 300 | 2.7% | 6 |
| Feb 2026 | WMF | 70 | 0.63% | 7 |
| Mar 2026 | Le Creuset | 8K | 62.1% | 1 |
| Mar 2026 | Scanpan | 1.8K | 13.9% | 2 |
| Mar 2026 | Tefal | 1.3K | 10.2% | 3 |
| Mar 2026 | Ninja | 800 | 6.3% | 4 |
| Mar 2026 | Circulon | 510 | 4% | 5 |
| Mar 2026 | Baccarat | 370 | 2.9% | 6 |
| Mar 2026 | WMF | 90 | 0.7% | 7 |
| Apr 2026 | Le Creuset | 6.8K | 52.2% | 1 |
| Apr 2026 | Scanpan | 2.7K | 20.5% | 2 |
| Apr 2026 | Tefal | 1.3K | 9.8% | 3 |
| Apr 2026 | Ninja | 1.1K | 8.7% | 4 |
| Apr 2026 | Circulon | 550 | 4.2% | 5 |
| Apr 2026 | Baccarat | 490 | 3.7% | 6 |
| Apr 2026 | WMF | 110 | 0.84% | 7 |
| May 2026 | Le Creuset | 8K | 55.7% | 1 |
| May 2026 | Scanpan | 2.6K | 18.3% | 2 |
| May 2026 | Tefal | 1.4K | 9.9% | 3 |
| May 2026 | Ninja | 1.1K | 7.9% | 4 |
| May 2026 | Circulon | 600 | 4.2% | 5 |
| May 2026 | Baccarat | 490 | 3.4% | 6 |
| May 2026 | WMF | 110 | 0.76% | 7 |
| Jun 2026 | Le Creuset | 8.1K | 55.5% | 1 |
| Jun 2026 | Scanpan | 2.7K | 18.3% | 2 |
| Jun 2026 | Tefal | 1.5K | 10.3% | 3 |
| Jun 2026 | Ninja | 1.1K | 7.8% | 4 |
| Jun 2026 | Circulon | 590 | 4% | 5 |
| Jun 2026 | Baccarat | 490 | 3.3% | 6 |
| Jun 2026 | WMF | 110 | 0.75% | 7 |
| Jul 2026 | Le Creuset | 8.4K | 53.9% | 1 |
| Jul 2026 | Scanpan | 3.1K | 19.8% | 2 |
| Jul 2026 | Tefal | 1.6K | 10% | 3 |
| Jul 2026 | Ninja | 1.3K | 8.1% | 4 |
| Jul 2026 | Circulon | 570 | 3.7% | 5 |
| Jul 2026 | Baccarat | 530 | 3.4% | 6 |
| Jul 2026 | WMF | 170 | 1.1% | 7 |
| Aug 2026 | Le Creuset | 8.3K | 53.4% | 1 |
| Aug 2026 | Scanpan | 3.2K | 20.6% | 2 |
| Aug 2026 | Tefal | 1.8K | 11.4% | 3 |
| Aug 2026 | Ninja | 1.1K | 7.4% | 4 |
| Aug 2026 | Circulon | 560 | 3.6% | 5 |
| Aug 2026 | Baccarat | 460 | 3% | 6 |
| Aug 2026 | WMF | 110 | 0.71% | 7 |
| Sep 2026 | Le Creuset | 8.1K | 54.7% | 1 |
| Sep 2026 | Scanpan | 3K | 20.1% | 2 |
| Sep 2026 | Tefal | 1.4K | 9.5% | 3 |
| Sep 2026 | Ninja | 1.3K | 8.6% | 4 |
| Sep 2026 | Circulon | 500 | 3.4% | 5 |
| Sep 2026 | Baccarat | 430 | 2.9% | 6 |
| Sep 2026 | WMF | 110 | 0.74% | 7 |

## What is being compared

- **Baccarat**: Measured on the search terms “baccarat cookware” and “baccarat pans”, summed into one figure.
- **Circulon**: Measured on the search terms “circulon”, “circulon bakeware”, “circulon frypans” and “circulon pans”, summed into one figure.
- **Le Creuset**: Measured on the search terms “le creuset”, “le creuset kettle”, “le creuset mugs”, “le creuset outlet”, “le creuset pot”, “le creuset sale” and “lecreuset”, summed into one figure.
- **Ninja**: Measured on the search terms “ninja blast” and “ninja foodi”, summed into one figure.
- **Scanpan**: Measured on the search terms “fry pan scanpan”, “scanpan”, “scanpan impact”, “scanpan pans”, “scanpan saucepan”, “scanpan saute”, “scanpan set”, “scanpan stainless”, “scanpan stockpot” and “scanpan wok”, summed into one figure.
- **Tefal**: Measured on the search terms “multicooker tefal”, “tefal”, “tefal actifry”, “tefal cook set”, “tefal cookware”, “tefal ingenio”, “tefal jamie oliver”, “tefal saucepans”, “tefal set”, “tefal thermosignal”, “tefal ultimate”, “tefal unlimited” and “tefal vok”, summed into one figure.
- **WMF**: Measured on the search terms “wmf cookware” and “wmf pans”, summed into one figure.

- [Baccarat](/demand/nz/brands/baccarat)
- [Circulon](/demand/nz/brands/circulon)
- [Le Creuset](/demand/nz/brands/le-creuset)
- [Ninja](/demand/nz/brands/ninja-kitchen)
- [Scanpan](/demand/nz/brands/scanpan)
- [Tefal](/demand/nz/brands/tefal)
- [WMF](/demand/nz/brands/wmf)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among induction pans brands in New Zealand?

In September 2026, Le Creuset was the most searched among induction pans brands in New Zealand, with an estimated 8.1K branded searches, 54.7% of all searches for the seven we track.

## Cite this page

Brandwave. "Induction pans brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-induction-pans-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-induction-pans-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.