---
title: "Fisher & Paykel vs Miele: Which is searched more in New Zealand?"
description: "Is Fisher & Paykel or Miele more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Induction oven brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-induction-oven-brands/compare/fisher-and-paykel-vs-miele"
publisher: "Brandwave"
---

# Fisher & Paykel vs Miele: Which is searched more in New Zealand?

Is Fisher & Paykel or Miele more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Induction oven brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fisher & Paykel and Miele
- **Competitive set**: Induction oven brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Fisher & Paykel Share of Search**: 69.4%
- **Miele Share of Search**: 1.3%

## Is Fisher & Paykel or Miele more popular in search?

- In September 2026, Fisher & Paykel had more branded searches than Miele among induction oven brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Miele had 390. Fisher & Paykel made up 69.4% of all induction oven brand searches we track, and Miele accounted for 1.3%.
- Fisher & Paykel was ahead of Miele in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among induction oven brands in New Zealand moved from 69.7% to 69.4%, and its estimated monthly branded searches moved from 20.7K to 20.1K.
- Across the 12 months ending September 2026, Miele’s share of searches among induction oven brands in New Zealand held steady at 1.3%, and its estimated monthly branded searches held steady at 390.

## Top induction oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Miele was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Miele was listed before Fisher & Paykel in three out of five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bosch | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Fisher & Paykel | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Miele | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| AEG | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| LG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about induction oven brands

- Asked ChatGPT "Which induction oven brand should I buy in New Zealand?": 1. Bosch, 2. Miele, 3. AEG, 4. Fisher & Paykel
- Asked ChatGPT "What are the best induction oven brands in New Zealand?": 1. Bosch, 2. Miele, 3. Fisher & Paykel, 4. AEG
- Asked ChatGPT "What's the best induction oven brand in New Zealand for family meals?": 1. Fisher & Paykel, 2. Bosch
- Searched Google, AI Overview "induction oven nz": 1. Bosch, 2. Fisher & Paykel
- Searched Google, AI Overview "electric oven nz": 1. Bosch, 2. Miele

Not named in any answer: KitchenAid, Samsung and LG.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand induction oven brands in September 2026?

- In September 2026, Fisher & Paykel lost share of searches among induction oven brands in New Zealand, from 73.9% to 69.4%.
- In September 2026, Miele rose from 6th to 4th among induction oven brands in New Zealand.

## Month by month

| Month | Fisher & Paykel estimated searches | Fisher & Paykel Share of Search | Fisher & Paykel rank | Miele estimated searches | Miele Share of Search | Miele rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20.7K | 69.7% | 1 | 390 | 1.3% | 4 |
| Nov 2025 | 24.8K | 64% | 1 | 390 | 1% | 5 |
| Dec 2025 | 20.2K | 59.3% | 1 | 320 | 0.94% | 5 |
| Jan 2026 | 20.1K | 66.9% | 1 | 320 | 1.1% | 5 |
| Feb 2026 | 20.2K | 71.1% | 1 | 320 | 1.1% | 4 |
| Mar 2026 | 24.7K | 73.6% | 1 | 390 | 1.2% | 4 |
| Apr 2026 | 20.7K | 69.5% | 1 | 390 | 1.3% | 4 |
| May 2026 | 24.4K | 73% | 1 | 390 | 1.2% | 4 |
| Jun 2026 | 24.4K | 73.6% | 1 | 390 | 1.2% | 4 |
| Jul 2026 | 27.8K | 75.5% | 1 | 320 | 0.87% | 6 |
| Aug 2026 | 24.8K | 73.9% | 1 | 320 | 0.95% | 6 |
| Sep 2026 | 20.1K | 69.4% | 1 | 390 | 1.3% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Fisher & Paykel’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fisher & Paykel**: Measured on the search terms “fisher & paykel”, “fisher and paykel”, “fisher paykel”, “fisher paykel dishdrawer” and “fisherpaykel”, summed into one figure.
- **Miele**: Measured on the search term “miele oven”.

- [Fisher & Paykel profile](/demand/nz/brands/fisher-and-paykel)
- [Miele profile](/demand/nz/brands/miele)
- [All induction oven brands in New Zealand](/demand/nz/categories/nz-induction-oven-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Fisher & Paykel or Miele more popular in search?

In September 2026, Fisher & Paykel had more branded searches than Miele among induction oven brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Miele had 390. Fisher & Paykel made up 69.4% of all induction oven brand searches we track, and Miele accounted for 1.3%.

## Cite this page

Brandwave. "Fisher & Paykel vs Miele: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-induction-oven-brands/compare/fisher-and-paykel-vs-miele

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-induction-oven-brands/compare/fisher-and-paykel-vs-miele. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
