--- title: "Bosch vs Miele: Which is searched more in New Zealand?" description: "Is Bosch or Miele more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Induction hob brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-induction-hob-brands/compare/bosch-vs-miele" publisher: "Brandwave" --- # Bosch vs Miele: Which is searched more in New Zealand? Is Bosch or Miele more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Induction hob brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bosch and Miele - **Competitive set**: Induction hob brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bosch Share of Search**: 1.9% - **Miele Share of Search**: 12.1% ## Is Bosch or Miele more popular in search? - In September 2026, Miele had more branded searches than Bosch among induction hob brands in New Zealand. Miele had about 2,900 branded searches, while Bosch had 460. Miele made up 12.1% of all induction hob brand searches we track, and Bosch accounted for 1.9%. - Miele was ahead of Bosch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bosch’s share of searches among induction hob brands in New Zealand moved from 1.8% to 1.9%, and its estimated monthly branded searches moved from 440 to 460. - Across the 12 months ending September 2026, Miele’s share of searches among induction hob brands in New Zealand held steady at 12.1%, and its estimated monthly branded searches moved from 3K to 2.9K. ## Top induction hob brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bosch and Miele were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bosch was listed before Miele in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Fisher & Paykel | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Miele | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about induction hob brands - Asked ChatGPT "Which induction hob brand should I buy in New Zealand?": 1. Bosch, 2. Fisher & Paykel, 3. Miele - Asked ChatGPT "What are the best induction hob brands in New Zealand?": 1. Bosch, 2. Miele, 3. Fisher & Paykel - Asked ChatGPT "What's the best induction hob brand in New Zealand for everyday cooking?": 1. Bosch, 2. Miele, 3. Fisher & Paykel - Searched Google, AI Overview "induction hob nz": 1. Bosch, 2. Fisher & Paykel, 3. Miele - Searched Google, AI Overview "built in induction hob": 1. Fisher & Paykel Not named in any answer: Samsung. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand induction hob brands in September 2026? - In September 2026, Miele gained share of searches among induction hob brands in New Zealand, from 10.1% to 12.1%. - In September 2026, Bosch rose from 4th to 3rd among induction hob brands in New Zealand. ## Month by month | Month | Bosch estimated searches | Bosch Share of Search | Bosch rank | Miele estimated searches | Miele Share of Search | Miele rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 440 | 1.8% | 3 | 3K | 12.1% | 2 | | Nov 2025 | 480 | 1.6% | 3 | 4.3K | 14.3% | 2 | | Dec 2025 | 370 | 1.6% | 4 | 2.8K | 11.7% | 2 | | Jan 2026 | 440 | 1.8% | 3 | 2.9K | 12.1% | 2 | | Feb 2026 | 430 | 1.8% | 3 | 3K | 12.5% | 2 | | Mar 2026 | 390 | 1.3% | 3 | 3.4K | 11.8% | 2 | | Apr 2026 | 460 | 1.9% | 3 | 3K | 12.2% | 2 | | May 2026 | 480 | 1.7% | 3 | 3.7K | 12.9% | 2 | | Jun 2026 | 460 | 1.6% | 3 | 3.5K | 12.2% | 2 | | Jul 2026 | 460 | 1.5% | 3 | 2.9K | 9.2% | 2 | | Aug 2026 | 440 | 1.5% | 4 | 2.9K | 10.1% | 2 | | Sep 2026 | 460 | 1.9% | 3 | 2.9K | 12.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Bosch’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bosch**: Measured on the search terms “bosch 10kg washing machine” and “bosch cooktop”, summed into one figure. - **Miele**: Measured on the search terms “miele”, “miele appliances” and “miele outlet”, summed into one figure. - [Bosch profile](/demand/nz/brands/bosch) - [Miele profile](/demand/nz/brands/miele) - [All induction hob brands in New Zealand](/demand/nz/categories/nz-induction-hob-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bosch or Miele more popular in search? In September 2026, Miele had more branded searches than Bosch among induction hob brands in New Zealand. Miele had about 2,900 branded searches, while Bosch had 460. Miele made up 12.1% of all induction hob brand searches we track, and Bosch accounted for 1.9%. ## Cite this page Brandwave. "Bosch vs Miele: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-induction-hob-brands/compare/bosch-vs-miele This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-induction-hob-brands/compare/bosch-vs-miele. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.