---
title: "Induction hob brands in New Zealand: Which are searched most?"
description: "Compare the induction hob brands people buy. Share of Search among Fisher & Paykel, Miele, Bosch and Samsung, the induction hob brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-induction-hob-brands"
publisher: "Brandwave"
---

# Induction hob brands in New Zealand: Which are searched most?

Compare the induction hob brands people buy. Share of Search among Fisher & Paykel, Miele, Bosch and Samsung, the induction hob brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Induction hob brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Fisher & Paykel, 84.3%

## Which brand is most popular in search among induction hob brands in New Zealand?

- In September 2026, Fisher & Paykel was the most searched among induction hob brands in New Zealand, with an estimated 20.1K branded searches, 84.3% of all searches for the four we track.
- Miele is in 2nd place, 72.2 percentage points behind at 12.1%.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among induction hob brands in New Zealand peaked at 88.1% in July 2026 and was lowest at 82.5% in November 2025.
- Across the 12 months ending September 2026, Miele’s share of searches among induction hob brands in New Zealand peaked at 14.3% in November 2025 and was lowest at 9.2% in July 2026.
- Across the 12 months ending September 2026, Fisher & Paykel, Miele, Bosch and Samsung held steady: their share of searches among induction hob brands in New Zealand each moved less than 0.5 percentage points.

## Top induction hob brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Fisher & Paykel appeared every time. Bosch was recommended most often, coming first in all four answers that gave a list. Fisher & Paykel was second, and Miele was third. Samsung, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bosch | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Fisher & Paykel | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Miele | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about induction hob brands

- Asked ChatGPT "Which induction hob brand should I buy in New Zealand?": 1. Bosch, 2. Fisher & Paykel, 3. Miele
- Asked ChatGPT "What are the best induction hob brands in New Zealand?": 1. Bosch, 2. Miele, 3. Fisher & Paykel
- Asked ChatGPT "What's the best induction hob brand in New Zealand for everyday cooking?": 1. Bosch, 2. Miele, 3. Fisher & Paykel
- Searched Google, AI Overview "induction hob nz": 1. Bosch, 2. Fisher & Paykel, 3. Miele
- Searched Google, AI Overview "built in induction hob": 1. Fisher & Paykel

Not named in any answer: Samsung.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Fisher & Paykel vs Miele: compare search popularity](/demand/nz/compare/fisher-and-paykel-vs-miele): 84.3% against 12.1% Share of Search.

## How did search popularity change for New Zealand induction hob brands in September 2026?

- In September 2026, Miele gained share of searches among induction hob brands in New Zealand, from 10.1% to 12.1%.
- In September 2026, Fisher & Paykel lost share of searches among induction hob brands in New Zealand, from 86.7% to 84.3%.
- In September 2026, Bosch rose from 4th to 3rd among induction hob brands in New Zealand.
- In September 2026, Samsung fell from 3rd to 4th among induction hob brands in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fisher & Paykel | 84.3% | 20.1K | -18.8% | Fisher & Paykel |
| 2 | Miele | 12.1% | 2.9K | 0.0% | Miele |
| 3 | Bosch | 1.9% | 460 | +4.5% | Bosch |
| 4 | Samsung | 1.6% | 390 | -18.8% | Samsung |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fisher & Paykel | 20.7K | 84.5% | 1 |
| Oct 2025 | Miele | 3K | 12.1% | 2 |
| Oct 2025 | Bosch | 440 | 1.8% | 3 |
| Oct 2025 | Samsung | 390 | 1.6% | 4 |
| Nov 2025 | Fisher & Paykel | 24.8K | 82.5% | 1 |
| Nov 2025 | Miele | 4.3K | 14.3% | 2 |
| Nov 2025 | Bosch | 480 | 1.6% | 3 |
| Nov 2025 | Samsung | 480 | 1.6% | 4 |
| Dec 2025 | Fisher & Paykel | 20.2K | 84.7% | 1 |
| Dec 2025 | Miele | 2.8K | 11.7% | 2 |
| Dec 2025 | Samsung | 480 | 2% | 3 |
| Dec 2025 | Bosch | 370 | 1.6% | 4 |
| Jan 2026 | Fisher & Paykel | 20.1K | 84.4% | 1 |
| Jan 2026 | Miele | 2.9K | 12.1% | 2 |
| Jan 2026 | Bosch | 440 | 1.8% | 3 |
| Jan 2026 | Samsung | 390 | 1.6% | 4 |
| Feb 2026 | Fisher & Paykel | 20.2K | 84.4% | 1 |
| Feb 2026 | Miele | 3K | 12.5% | 2 |
| Feb 2026 | Bosch | 430 | 1.8% | 3 |
| Feb 2026 | Samsung | 320 | 1.3% | 4 |
| Mar 2026 | Fisher & Paykel | 24.7K | 85.5% | 1 |
| Mar 2026 | Miele | 3.4K | 11.8% | 2 |
| Mar 2026 | Bosch | 390 | 1.3% | 3 |
| Mar 2026 | Samsung | 390 | 1.3% | 4 |
| Apr 2026 | Fisher & Paykel | 20.7K | 84.3% | 1 |
| Apr 2026 | Miele | 3K | 12.2% | 2 |
| Apr 2026 | Bosch | 460 | 1.9% | 3 |
| Apr 2026 | Samsung | 390 | 1.6% | 4 |
| May 2026 | Fisher & Paykel | 24.4K | 84.3% | 1 |
| May 2026 | Miele | 3.7K | 12.9% | 2 |
| May 2026 | Bosch | 480 | 1.7% | 3 |
| May 2026 | Samsung | 320 | 1.1% | 4 |
| Jun 2026 | Fisher & Paykel | 24.4K | 85.1% | 1 |
| Jun 2026 | Miele | 3.5K | 12.2% | 2 |
| Jun 2026 | Bosch | 460 | 1.6% | 3 |
| Jun 2026 | Samsung | 320 | 1.1% | 4 |
| Jul 2026 | Fisher & Paykel | 27.8K | 88.1% | 1 |
| Jul 2026 | Miele | 2.9K | 9.2% | 2 |
| Jul 2026 | Bosch | 460 | 1.5% | 3 |
| Jul 2026 | Samsung | 390 | 1.2% | 4 |
| Aug 2026 | Fisher & Paykel | 24.8K | 86.7% | 1 |
| Aug 2026 | Miele | 2.9K | 10.1% | 2 |
| Aug 2026 | Samsung | 480 | 1.7% | 3 |
| Aug 2026 | Bosch | 440 | 1.5% | 4 |
| Sep 2026 | Fisher & Paykel | 20.1K | 84.3% | 1 |
| Sep 2026 | Miele | 2.9K | 12.1% | 2 |
| Sep 2026 | Bosch | 460 | 1.9% | 3 |
| Sep 2026 | Samsung | 390 | 1.6% | 4 |

## What is being compared

- **Bosch**: Measured on the search terms “bosch 10kg washing machine” and “bosch cooktop”, summed into one figure.
- **Fisher & Paykel**: Measured on the search terms “fisher & paykel”, “fisher and paykel”, “fisher paykel”, “fisher paykel dishdrawer” and “fisherpaykel”, summed into one figure.
- **Miele**: Measured on the search terms “miele”, “miele appliances” and “miele outlet”, summed into one figure.
- **Samsung**: Measured on the search term “samsung odyssey”.

- [Bosch](/demand/nz/brands/bosch)
- [Fisher & Paykel](/demand/nz/brands/fisher-and-paykel)
- [Miele](/demand/nz/brands/miele)
- [Samsung](/demand/nz/brands/samsung)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among induction hob brands in New Zealand?

In September 2026, Fisher & Paykel was the most searched among induction hob brands in New Zealand, with an estimated 20.1K branded searches, 84.3% of all searches for the four we track.

## Cite this page

Brandwave. "Induction hob brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-induction-hob-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-induction-hob-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.