---
title: "Induction cooktop brands in New Zealand: Which are searched most?"
description: "Compare the induction cooktop brands brands people buy. Share of Search among Fisher & Paykel, Breville, KitchenAid, Electrolux, Bosch, LG, Miele and AEG, the induction cooktop brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-induction-cooktop-brands"
publisher: "Brandwave"
---

# Induction cooktop brands in New Zealand: Which are searched most?

Compare the induction cooktop brands brands people buy. Share of Search among Fisher & Paykel, Breville, KitchenAid, Electrolux, Bosch, LG, Miele and AEG, the induction cooktop brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Induction cooktop brands
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Fisher & Paykel, 47.4%

## Which brand is most popular in search among induction cooktop brands in New Zealand?

- In September 2026, Fisher & Paykel was the most searched among induction cooktop brands in New Zealand, with an estimated 20.1K branded searches, 47.4% of all searches for the eight we track.
- Breville is in 2nd place, 19 percentage points behind at 28.4%.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among induction cooktop brands in New Zealand decreased from 49.7% to 47.4%.
- Across the 12 months ending September 2026, Breville’s share of searches among induction cooktop brands in New Zealand increased from 25.2% to 28.4%.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among induction cooktop brands in New Zealand decreased from 15.9% to 15.4%.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among induction cooktop brands in New Zealand peaked at 55.8% in March 2026 and was lowest at 41.1% in December 2025.
- Across the 12 months ending September 2026, Breville’s share of searches among induction cooktop brands in New Zealand peaked at 28.4% in September 2026 and was lowest at 21.6% in February 2026.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among induction cooktop brands in New Zealand peaked at 23.9% in December 2025 and was lowest at 12.5% in July 2026.
- Across the 12 months ending September 2026, Electrolux’s share of searches among induction cooktop brands in New Zealand peaked at 7.4% in January 2026 and was lowest at 5.5% in November 2025.
- Across the 12 months ending September 2026, LG rose from 7th to 6th among induction cooktop brands in New Zealand.
- Across the 12 months ending September 2026, Miele fell from 6th to 7th among induction cooktop brands in New Zealand.
- Across the 12 months ending September 2026, Electrolux, Bosch and AEG held steady: their share of searches among induction cooktop brands in New Zealand each moved less than 0.5 percentage points.

## Top induction cooktop brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Fisher & Paykel, Bosch and Miele appeared every time. Bosch was recommended most often, coming first in two out of three answers. Fisher & Paykel was second, and Miele was third. Breville, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Bosch | 1st | 3 of 3 | 3 of 3 |
| Fisher & Paykel | 2nd | 3 of 3 | 3 of 3 |
| Miele | 3rd | 3 of 3 | 3 of 3 |
| AEG | 4th | 2 of 3 | 2 of 3 |
| Electrolux | 5th | 1 of 3 | 1 of 3 |
| Breville | Not ranked | 0 of 3 | 0 of 3 |
| KitchenAid | Not ranked | 0 of 3 | 0 of 3 |
| LG | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about induction cooktop brands

- Asked ChatGPT "Which induction cooktop brand should I buy in New Zealand?": 1. Bosch, 2. AEG, 3. Fisher & Paykel, 4. Miele
- Asked ChatGPT "What are the best induction cooktop brands in New Zealand?": 1. Miele, 2. Bosch, 3. Fisher & Paykel, 4. AEG, 5. Electrolux
- Asked ChatGPT "What's the best induction cooktop brand in New Zealand for everyday cooking?": 1. Bosch, 2. Fisher & Paykel, 3. Miele

Not named in any answer: Breville, KitchenAid and LG.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Fisher & Paykel vs Breville: compare search popularity](/demand/nz/compare/breville-vs-fisher-and-paykel): 47.4% against 28.4% Share of Search.
- [Fisher & Paykel vs KitchenAid: compare search popularity](/demand/nz/compare/fisher-and-paykel-vs-kitchenaid): 47.4% against 15.4% Share of Search.
- [Fisher & Paykel vs Electrolux: compare search popularity](/demand/nz/compare/electrolux-vs-fisher-and-paykel): 47.4% against 6.3% Share of Search.
- [Breville vs KitchenAid: compare search popularity](/demand/nz/compare/breville-vs-kitchenaid): 28.4% against 15.4% Share of Search.
- [Breville vs Electrolux: compare search popularity](/demand/nz/compare/breville-vs-electrolux): 28.4% against 6.3% Share of Search.
- [KitchenAid vs Electrolux: compare search popularity](/demand/nz/compare/electrolux-vs-kitchenaid): 15.4% against 6.3% Share of Search.

## How did search popularity change for New Zealand induction cooktop brands in September 2026?

- In September 2026, Breville gained share of searches among induction cooktop brands in New Zealand, from 26.1% to 28.4%.
- In September 2026, KitchenAid gained share of searches among induction cooktop brands in New Zealand, from 13.5% to 15.4%.
- In September 2026, Electrolux gained share of searches among induction cooktop brands in New Zealand, from 5.6% to 6.3%.
- In September 2026, Fisher & Paykel lost share of searches among induction cooktop brands in New Zealand, from 52.4% to 47.4%.
- Estimated monthly branded searches for Miele in New Zealand fell 24.3% over 12 measured months, from 370 to 280 in September 2026.
- Estimated monthly branded searches for AEG in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fisher & Paykel | 47.4% | 20.1K | -18.8% | Fisher & Paykel |
| 2 | Breville | 28.4% | 12.1K | -2.5% | Breville |
| 3 | KitchenAid | 15.4% | 6.5K | +2.2% | KitchenAid |
| 4 | Electrolux | 6.3% | 2.7K | +1.9% | Electrolux Group |
| 5 | Bosch | 1.1% | 460 | +4.5% | Bosch |
| 6 | LG | 0.66% | 280 | -15.2% | LG |
| 7 | Miele | 0.66% | 280 | -6.7% | Miele |
| 8 | AEG | 0.16% | 70 | -22.2% | Electrolux |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fisher & Paykel | 20.7K | 49.7% | 1 |
| Oct 2025 | Breville | 10.5K | 25.2% | 2 |
| Oct 2025 | KitchenAid | 6.6K | 15.9% | 3 |
| Oct 2025 | Electrolux | 2.6K | 6.3% | 4 |
| Oct 2025 | Bosch | 440 | 1.1% | 5 |
| Oct 2025 | Miele | 370 | 0.89% | 6 |
| Oct 2025 | LG | 280 | 0.67% | 7 |
| Oct 2025 | AEG | 90 | 0.22% | 8 |
| Nov 2025 | Fisher & Paykel | 24.8K | 46.2% | 1 |
| Nov 2025 | Breville | 13.3K | 24.7% | 2 |
| Nov 2025 | KitchenAid | 11.5K | 21.4% | 3 |
| Nov 2025 | Electrolux | 2.9K | 5.5% | 4 |
| Nov 2025 | Bosch | 480 | 0.89% | 5 |
| Nov 2025 | LG | 360 | 0.67% | 6 |
| Nov 2025 | Miele | 300 | 0.56% | 7 |
| Nov 2025 | AEG | 70 | 0.13% | 8 |
| Dec 2025 | Fisher & Paykel | 20.2K | 41.1% | 1 |
| Dec 2025 | Breville | 13.1K | 26.8% | 2 |
| Dec 2025 | KitchenAid | 11.7K | 23.9% | 3 |
| Dec 2025 | Electrolux | 3.1K | 6.3% | 4 |
| Dec 2025 | Bosch | 370 | 0.75% | 5 |
| Dec 2025 | LG | 290 | 0.59% | 6 |
| Dec 2025 | Miele | 280 | 0.57% | 7 |
| Dec 2025 | AEG | 70 | 0.14% | 8 |
| Jan 2026 | Fisher & Paykel | 20.1K | 46.7% | 1 |
| Jan 2026 | Breville | 10.9K | 25.2% | 2 |
| Jan 2026 | KitchenAid | 7.9K | 18.2% | 3 |
| Jan 2026 | Electrolux | 3.2K | 7.4% | 4 |
| Jan 2026 | Bosch | 440 | 1% | 5 |
| Jan 2026 | LG | 280 | 0.65% | 6 |
| Jan 2026 | Miele | 280 | 0.65% | 7 |
| Jan 2026 | AEG | 110 | 0.25% | 8 |
| Feb 2026 | Fisher & Paykel | 20.2K | 52.4% | 1 |
| Feb 2026 | Breville | 8.3K | 21.6% | 2 |
| Feb 2026 | KitchenAid | 6.3K | 16.4% | 3 |
| Feb 2026 | Electrolux | 2.6K | 6.8% | 4 |
| Feb 2026 | Bosch | 430 | 1.1% | 5 |
| Feb 2026 | Miele | 300 | 0.78% | 6 |
| Feb 2026 | LG | 240 | 0.62% | 7 |
| Feb 2026 | AEG | 70 | 0.18% | 8 |
| Mar 2026 | Fisher & Paykel | 24.7K | 55.8% | 1 |
| Mar 2026 | Breville | 9.6K | 21.7% | 2 |
| Mar 2026 | KitchenAid | 6.3K | 14.3% | 3 |
| Mar 2026 | Electrolux | 2.5K | 5.7% | 4 |
| Mar 2026 | Bosch | 390 | 0.88% | 5 |
| Mar 2026 | Miele | 370 | 0.83% | 6 |
| Mar 2026 | LG | 290 | 0.65% | 7 |
| Mar 2026 | AEG | 70 | 0.16% | 8 |
| Apr 2026 | Fisher & Paykel | 20.7K | 48% | 1 |
| Apr 2026 | Breville | 11.9K | 27.7% | 2 |
| Apr 2026 | KitchenAid | 6.4K | 14.8% | 3 |
| Apr 2026 | Electrolux | 2.8K | 6.5% | 4 |
| Apr 2026 | Bosch | 460 | 1.1% | 5 |
| Apr 2026 | LG | 370 | 0.86% | 6 |
| Apr 2026 | Miele | 370 | 0.86% | 7 |
| Apr 2026 | AEG | 110 | 0.26% | 8 |
| May 2026 | Fisher & Paykel | 24.4K | 52% | 1 |
| May 2026 | Breville | 12.2K | 25.9% | 2 |
| May 2026 | KitchenAid | 6.5K | 13.8% | 3 |
| May 2026 | Electrolux | 2.7K | 5.7% | 4 |
| May 2026 | Bosch | 480 | 1% | 5 |
| May 2026 | Miele | 350 | 0.75% | 6 |
| May 2026 | LG | 300 | 0.64% | 7 |
| May 2026 | AEG | 90 | 0.19% | 8 |
| Jun 2026 | Fisher & Paykel | 24.4K | 52.8% | 1 |
| Jun 2026 | Breville | 11.3K | 24.4% | 2 |
| Jun 2026 | KitchenAid | 6.3K | 13.5% | 3 |
| Jun 2026 | Electrolux | 3K | 6.6% | 4 |
| Jun 2026 | Bosch | 460 | 0.99% | 5 |
| Jun 2026 | LG | 370 | 0.8% | 6 |
| Jun 2026 | Miele | 350 | 0.76% | 7 |
| Jun 2026 | AEG | 70 | 0.15% | 8 |
| Jul 2026 | Fisher & Paykel | 27.8K | 54.4% | 1 |
| Jul 2026 | Breville | 12.8K | 24.9% | 2 |
| Jul 2026 | KitchenAid | 6.4K | 12.5% | 3 |
| Jul 2026 | Electrolux | 2.9K | 5.7% | 4 |
| Jul 2026 | Bosch | 460 | 0.9% | 5 |
| Jul 2026 | Miele | 350 | 0.68% | 6 |
| Jul 2026 | LG | 330 | 0.65% | 7 |
| Jul 2026 | AEG | 90 | 0.18% | 8 |
| Aug 2026 | Fisher & Paykel | 24.8K | 52.4% | 1 |
| Aug 2026 | Breville | 12.4K | 26.1% | 2 |
| Aug 2026 | KitchenAid | 6.4K | 13.5% | 3 |
| Aug 2026 | Electrolux | 2.6K | 5.6% | 4 |
| Aug 2026 | Bosch | 440 | 0.93% | 5 |
| Aug 2026 | LG | 330 | 0.7% | 6 |
| Aug 2026 | Miele | 300 | 0.63% | 7 |
| Aug 2026 | AEG | 90 | 0.19% | 8 |
| Sep 2026 | Fisher & Paykel | 20.1K | 47.4% | 1 |
| Sep 2026 | Breville | 12.1K | 28.4% | 2 |
| Sep 2026 | KitchenAid | 6.5K | 15.4% | 3 |
| Sep 2026 | Electrolux | 2.7K | 6.3% | 4 |
| Sep 2026 | Bosch | 460 | 1.1% | 5 |
| Sep 2026 | LG | 280 | 0.66% | 6 |
| Sep 2026 | Miele | 280 | 0.66% | 7 |
| Sep 2026 | AEG | 70 | 0.16% | 8 |

## What is being compared

- **AEG**: Measured on the search terms “aeg induction” and “aeg induction cooktop”, summed into one figure.
- **Bosch**: Measured on the search terms “bosch 10kg washing machine” and “bosch cooktop”, summed into one figure.
- **Breville**: Measured on the search terms “breville”, “breville barista express”, “breville barista pro”, “breville barista touch”, “breville bread maker”, “breville descaler”, “breville double boiler” and “breville oracle”, summed into one figure.
- **Electrolux**: Measured on the search terms “electrolux”, “electrolux appliances”, “electrolux ergorapido”, “electrolux induction”, “electrolux powerforce”, “electrolux silent performer”, “electrolux ultrasilencer”, “electrolux washing” and “s bag electrolux”, summed into one figure.
- **Fisher & Paykel**: Measured on the search terms “fisher & paykel”, “fisher and paykel”, “fisher paykel”, “fisher paykel dishdrawer” and “fisherpaykel”, summed into one figure.
- **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid attachments”, “kitchenaid bowls”, “kitchenaid foodprosessor”, “kitchenaid mincer” and “kitchenaid sausage grinder”, summed into one figure.
- **LG**: Measured on the search terms “lg ultragear” and “lg ultragear 27”, summed into one figure.
- **Miele**: Measured on the search terms “miele cooktop”, “miele induction” and “miele induction cooktop”, summed into one figure.

- [AEG](/demand/nz/brands/aeg)
- [Bosch](/demand/nz/brands/bosch)
- [Breville](/demand/nz/brands/breville)
- [Electrolux](/demand/nz/brands/electrolux)
- [Fisher & Paykel](/demand/nz/brands/fisher-and-paykel)
- [KitchenAid](/demand/nz/brands/kitchenaid)
- [LG](/demand/nz/brands/lg)
- [Miele](/demand/nz/brands/miele)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among induction cooktop brands in New Zealand?

In September 2026, Fisher & Paykel was the most searched among induction cooktop brands in New Zealand, with an estimated 20.1K branded searches, 47.4% of all searches for the eight we track.

## Cite this page

Brandwave. "Induction cooktop brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-induction-cooktop-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-induction-cooktop-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.