---
title: "Incontinence brands in New Zealand: Which brands are most popular in search?"
description: "Compare the incontinence and bladder leak brands New Zealanders buy. Share of Search among TENA, Poise, Confitex and Depend, the incontinence brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-incontinence-brands"
publisher: "Brandwave"
---

# Incontinence brands in New Zealand: Which brands are most popular in search?

Compare the incontinence and bladder leak brands New Zealanders buy. Share of Search among TENA, Poise, Confitex and Depend, the incontinence brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Incontinence brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: TENA, 53.6%

## Which brand is most popular in search among incontinence brands in New Zealand?

- In August 2026, TENA was the most searched among incontinence brands in New Zealand, with an estimated 2.2K branded searches and 53.6% estimated Share of Search within this set.
- Poise is in 2nd place, 15.2 percentage points behind at 38.4% Share of Search.
- Across the 11 months ending August 2026, TENA’s estimated Share of Search among incontinence brands in New Zealand decreased from 58.9% to 53.6%.
- Across the 11 months ending August 2026, Poise’s estimated Share of Search among incontinence brands in New Zealand increased from 32.2% to 38.4%.
- Across the 11 months ending August 2026, Confitex’s estimated Share of Search among incontinence brands in New Zealand decreased from 8.6% to 7.7%.
- Across the 11 months ending August 2026, TENA’s estimated Share of Search among incontinence brands in New Zealand peaked at 62% in May 2026 and was lowest at 52.7% in January 2026.
- Across the 11 months ending August 2026, Poise’s estimated Share of Search among incontinence brands in New Zealand peaked at 38.4% in August 2026 and was lowest at 29% in November 2025.
- Across the 11 months ending August 2026, Confitex’s estimated Share of Search among incontinence brands in New Zealand peaked at 14.3% in November 2025 and was lowest at 5.6% in May 2026.
- Across the 11 months ending August 2026, Depend held steady: its estimated Share of Search among incontinence brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [TENA vs Poise: compare search popularity](/demand/nz/compare/poise-vs-tena): 53.6% against 38.4% Share of Search.
- [TENA vs Confitex: compare search popularity](/demand/nz/compare/confitex-vs-tena): 53.6% against 7.7% Share of Search.
- [Poise vs Confitex: compare search popularity](/demand/nz/compare/confitex-vs-poise): 38.4% against 7.7% Share of Search.

## How did search popularity change for New Zealand incontinence brands in August 2026?

- In August 2026, Poise gained estimated Share of Search among incontinence brands in New Zealand, from 34.7% to 38.4%.
- In August 2026, Confitex gained estimated Share of Search among incontinence brands in New Zealand, from 6.7% to 7.7%.
- In August 2026, TENA lost estimated Share of Search among incontinence brands in New Zealand, from 58.3% to 53.6%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | TENA | 53.6% | 2.2K | +2.3% | TENA |
| 2 | Poise | 38.4% | 1.6K | +23.3% | Poise |
| 3 | Confitex | 7.7% | 320 | +28.0% | Confitex |
| 4 | Depend | 0.24% | 10 | 0.0% | Depend |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | TENA | 1.7K | 58.9% | 1 |
| Oct 2025 | Poise | 940 | 32.2% | 2 |
| Oct 2025 | Confitex | 250 | 8.6% | 3 |
| Oct 2025 | Depend | 10 | 0.34% | 4 |
| Nov 2025 | TENA | 1.6K | 56.3% | 1 |
| Nov 2025 | Poise | 830 | 29% | 2 |
| Nov 2025 | Confitex | 410 | 14.3% | 3 |
| Nov 2025 | Depend | 10 | 0.35% | 4 |
| Dec 2025 | TENA | 1.3K | 56.8% | 1 |
| Dec 2025 | Poise | 690 | 31.1% | 2 |
| Dec 2025 | Confitex | 260 | 11.7% | 3 |
| Dec 2025 | Depend | 10 | 0.45% | 4 |
| Jan 2026 | TENA | 1.4K | 52.7% | 1 |
| Jan 2026 | Poise | 950 | 36.3% | 2 |
| Jan 2026 | Confitex | 280 | 10.7% | 3 |
| Jan 2026 | Depend | 10 | 0.38% | 4 |
| Feb 2026 | TENA | 1.5K | 56.3% | 1 |
| Feb 2026 | Poise | 840 | 31.3% | 2 |
| Feb 2026 | Confitex | 320 | 11.9% | 3 |
| Feb 2026 | Depend | 10 | 0.37% | 4 |
| Mar 2026 | TENA | 2.1K | 61.4% | 1 |
| Mar 2026 | Poise | 1.1K | 31% | 2 |
| Mar 2026 | Confitex | 250 | 7.4% | 3 |
| Mar 2026 | Depend | 10 | 0.29% | 4 |
| Apr 2026 | TENA | 2K | 60.4% | 1 |
| Apr 2026 | Poise | 1.1K | 32.5% | 2 |
| Apr 2026 | Confitex | 230 | 6.8% | 3 |
| Apr 2026 | Depend | 10 | 0.3% | 4 |
| May 2026 | TENA | 2.1K | 62% | 1 |
| May 2026 | Poise | 1.1K | 32.2% | 2 |
| May 2026 | Confitex | 190 | 5.6% | 3 |
| May 2026 | Depend | 10 | 0.29% | 4 |
| Jun 2026 | TENA | 2.2K | 60.2% | 1 |
| Jun 2026 | Poise | 1.2K | 32.6% | 2 |
| Jun 2026 | Confitex | 250 | 7% | 3 |
| Jun 2026 | Depend | 10 | 0.28% | 4 |
| Jul 2026 | TENA | 2.2K | 58.3% | 1 |
| Jul 2026 | Poise | 1.3K | 34.7% | 2 |
| Jul 2026 | Confitex | 250 | 6.7% | 3 |
| Jul 2026 | Depend | 10 | 0.27% | 4 |
| Aug 2026 | TENA | 2.2K | 53.6% | 1 |
| Aug 2026 | Poise | 1.6K | 38.4% | 2 |
| Aug 2026 | Confitex | 320 | 7.7% | 3 |
| Aug 2026 | Depend | 10 | 0.24% | 4 |
| Sep 2026 | Confitex | — | — | — |
| Sep 2026 | Depend | — | — | — |
| Sep 2026 | Poise | — | — | — |
| Sep 2026 | TENA | — | — | — |

## What is being compared

- **Confitex**: Measured on the search terms “confitex”, “confitex com”, “confitex for men”, “confitex incontinence”, “confitex near me”, “confitex new zealand”, “confitex nz”, “confitex pads” and “confitex pants”, summed into one figure.
- **Depend**: Measured on the search term “depend pads”.
- **Poise**: Measured on the search terms “poise extra plus pads”, “poise incontinence”, “poise liners”, “poise overnight pads”, “poise pads”, “poise pads nz”, “poise pants” and “poise urinary pads”, summed into one figure.
- **TENA**: Measured on the search terms “mens tena incontinence pads”, “mens tena underwear”, “pads tena”, “pants tena”, “tena”, “tena adult diapers”, “tena bladder pads”, “tena co nz”, “tena liners”, “tena men”, “tena near me”, “tena nz”, “tena online”, “tena pads for men” and “tena pads women”, summed into one figure.

- [Confitex](/demand/nz/brands/confitex)
- [Depend](/demand/nz/brands/depend)
- [Poise](/demand/nz/brands/poise)
- [TENA](/demand/nz/brands/tena)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among incontinence brands in New Zealand?

In August 2026, TENA was the most searched among incontinence brands in New Zealand, with an estimated 2.2K branded searches and 53.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "Incontinence brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-incontinence-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-incontinence-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.