---
title: "Incident management platforms in New Zealand: Which are searched most?"
description: "Compare services and tools used to coordinate responses to service incidents. Share of Search among SiteApp Pro, ecoPortal, FireHydrant, PagerDuty, Jira Service Management, Rootly, Squadcast and incident.io, the incident management platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-incident-management-platforms"
publisher: "Brandwave"
---

# Incident management platforms in New Zealand: Which are searched most?

Compare services and tools used to coordinate responses to service incidents. Share of Search among SiteApp Pro, ecoPortal, FireHydrant, PagerDuty, Jira Service Management, Rootly, Squadcast and incident.io, the incident management platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Incident management platforms
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: SiteApp Pro, 29.4%

## Which brand is most popular in search among incident management platforms in New Zealand?

- In September 2026, SiteApp Pro was the most searched among incident management platforms in New Zealand, with an estimated 1K branded searches, 29.4% of all searches for the eight we track.
- ecoPortal is in 2nd place, 3.5 percentage points behind at 25.9%.
- Across the 12 months ending September 2026, SiteApp Pro’s share of searches among incident management platforms in New Zealand increased from 26.2% to 29.4%.
- Across the 12 months ending September 2026, Rootly’s share of searches among incident management platforms in New Zealand decreased from 1.5% to 0.88%.
- Across the 12 months ending September 2026, Squadcast’s share of searches among incident management platforms in New Zealand decreased from 2.1% to 0.88%.
- Across the 12 months ending September 2026, incident.io’s share of searches among incident management platforms in New Zealand decreased from 1.2% to 0.59%.
- Across the 12 months ending September 2026, SiteApp Pro’s share of searches among incident management platforms in New Zealand peaked at 31.2% in August 2026 and was lowest at 21.7% in December 2025.
- Across the 12 months ending September 2026, ecoPortal’s share of searches among incident management platforms in New Zealand peaked at 28.8% in November 2025 and was lowest at 22.4% in August 2026.
- Across the 12 months ending September 2026, FireHydrant’s share of searches among incident management platforms in New Zealand peaked at 32.4% in December 2025 and was lowest at 24% in March 2026.
- Across the 12 months ending September 2026, PagerDuty’s share of searches among incident management platforms in New Zealand peaked at 13.3% in May 2026 and was lowest at 9.8% in July 2026.
- Across the 12 months ending September 2026, Jira Service Management’s share of searches among incident management platforms in New Zealand peaked at 6.5% in August 2026 and was lowest at 4% in December 2025.
- Across the 12 months ending September 2026, Rootly’s share of searches among incident management platforms in New Zealand peaked at 3.1% in January 2026 and was lowest at 0.88% in September 2026.
- Across the 12 months ending September 2026, Squadcast’s share of searches among incident management platforms in New Zealand peaked at 2.1% in October 2025 and was lowest at 0.3% in July 2026.
- Across the 12 months ending September 2026, SiteApp Pro rose from 3rd to 1st among incident management platforms in New Zealand.
- Across the 12 months ending September 2026, ecoPortal fell from 1st to 2nd among incident management platforms in New Zealand.
- Across the 12 months ending September 2026, FireHydrant fell from 2nd to 3rd among incident management platforms in New Zealand.
- Across the 12 months ending September 2026, Rootly rose from 7th to 6th among incident management platforms in New Zealand.
- Across the 12 months ending September 2026, Squadcast fell from 6th to 7th among incident management platforms in New Zealand.
- Across the 12 months ending September 2026, PagerDuty and Jira Service Management held steady: their share of searches among incident management platforms in New Zealand each moved less than 0.5 percentage points.

## Top incident management platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, PagerDuty appeared every time. PagerDuty was recommended most often, coming first in two out of five answers. ecoPortal was second, and SiteApp Pro was third. FireHydrant, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| PagerDuty | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| ecoPortal | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| SiteApp Pro | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Rootly | 4th | 0 of 3 | 2 of 2 | 2 of 5 |
| Jira Service Management | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| incident.io | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| FireHydrant | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Squadcast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about incident management platforms

- Asked ChatGPT "Which incident management platform should I use in New Zealand?": 1. ecoPortal, 2. SiteApp Pro, 3. PagerDuty
- Asked ChatGPT "What are the best incident management platforms in New Zealand?": 1. ecoPortal, 2. SiteApp Pro, 3. PagerDuty, 4. incident.io, 5. Jira Service Management
- Asked ChatGPT "What's the best incident management platform in New Zealand for a service outage?": 1. PagerDuty, 2. incident.io, 3. Jira Service Management
- Searched Google, AI Overview "incident management platforms": 1. PagerDuty, 2. Jira Service Management, 3. Rootly
- Searched Google, AI Overview "service outage software": 1. Rootly, 2. PagerDuty

Not named in any answer: FireHydrant and Squadcast.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [SiteApp Pro vs ecoPortal: compare search popularity](/demand/nz/compare/ecoportal-vs-siteapp-pro): 29.4% against 25.9% Share of Search.
- [SiteApp Pro vs FireHydrant: compare search popularity](/demand/nz/compare/firehydrant-vs-siteapp-pro): 29.4% against 25.9% Share of Search.
- [SiteApp Pro vs PagerDuty: compare search popularity](/demand/nz/compare/pagerduty-vs-siteapp-pro): 29.4% against 11.5% Share of Search.
- [SiteApp Pro vs Jira Service Management: compare search popularity](/demand/nz/compare/jira-service-management-vs-siteapp-pro): 29.4% against 5% Share of Search.
- [ecoPortal vs FireHydrant: compare search popularity](/demand/nz/compare/ecoportal-vs-firehydrant): 25.9% Share of Search each.
- [ecoPortal vs PagerDuty: compare search popularity](/demand/nz/compare/ecoportal-vs-pagerduty): 25.9% against 11.5% Share of Search.
- [ecoPortal vs Jira Service Management: compare search popularity](/demand/nz/compare/ecoportal-vs-jira-service-management): 25.9% against 5% Share of Search.
- [FireHydrant vs PagerDuty: compare search popularity](/demand/nz/compare/firehydrant-vs-pagerduty): 25.9% against 11.5% Share of Search.
- [FireHydrant vs Jira Service Management: compare search popularity](/demand/nz/compare/firehydrant-vs-jira-service-management): 25.9% against 5% Share of Search.
- [PagerDuty vs Jira Service Management: compare search popularity](/demand/nz/compare/jira-service-management-vs-pagerduty): 11.5% against 5% Share of Search.

## How did search popularity change for New Zealand incident management platforms in September 2026?

- In September 2026, ecoPortal overtook FireHydrant to rank 2nd among incident management platforms in New Zealand, with 25.9% of the searches.
- In September 2026, PagerDuty gained share of searches among incident management platforms in New Zealand, from 10% to 11.5%.
- In September 2026, SiteApp Pro lost share of searches among incident management platforms in New Zealand, from 31.2% to 29.4%.
- In September 2026, Jira Service Management lost share of searches among incident management platforms in New Zealand, from 6.5% to 5%.
- In September 2026, FireHydrant lost share of searches among incident management platforms in New Zealand, from 27.4% to 25.9%.
- In September 2026, Squadcast rose from 8th to 7th among incident management platforms in New Zealand.
- In September 2026, incident.io fell from 7th to 8th among incident management platforms in New Zealand.
- Estimated monthly branded searches for Rootly in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | SiteApp Pro | 29.4% | 1K | 0.0% | SiteApp Pro |
| 2 | ecoPortal | 25.9% | 880 | +22.2% | ecoPortal |
| 3 | FireHydrant | 25.9% | 880 | 0.0% | FireHydrant |
| 4 | PagerDuty | 11.5% | 390 | +21.9% | PagerDuty |
| 5 | Jira Service Management | 5% | 170 | -19.0% | Atlassian |
| 6 | Rootly | 0.88% | 30 | -25.0% | Rootly |
| 7 | Squadcast | 0.88% | 30 | +50.0% | Squadcast |
| 8 | incident.io | 0.59% | 20 | 0.0% | incident.io |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | ecoPortal | 880 | 26.2% | 1 |
| Oct 2025 | FireHydrant | 880 | 26.2% | 2 |
| Oct 2025 | SiteApp Pro | 880 | 26.2% | 3 |
| Oct 2025 | PagerDuty | 390 | 11.6% | 4 |
| Oct 2025 | Jira Service Management | 170 | 5.1% | 5 |
| Oct 2025 | Squadcast | 70 | 2.1% | 6 |
| Oct 2025 | Rootly | 50 | 1.5% | 7 |
| Oct 2025 | incident.io | 40 | 1.2% | 8 |
| Nov 2025 | ecoPortal | 1K | 28.8% | 1 |
| Nov 2025 | FireHydrant | 880 | 25.4% | 2 |
| Nov 2025 | SiteApp Pro | 880 | 25.4% | 3 |
| Nov 2025 | PagerDuty | 390 | 11.2% | 4 |
| Nov 2025 | Jira Service Management | 170 | 4.9% | 5 |
| Nov 2025 | Rootly | 70 | 2% | 6 |
| Nov 2025 | Squadcast | 50 | 1.4% | 7 |
| Nov 2025 | incident.io | 30 | 0.86% | 8 |
| Dec 2025 | FireHydrant | 880 | 32.4% | 1 |
| Dec 2025 | ecoPortal | 720 | 26.5% | 2 |
| Dec 2025 | SiteApp Pro | 590 | 21.7% | 3 |
| Dec 2025 | PagerDuty | 320 | 11.8% | 4 |
| Dec 2025 | Jira Service Management | 110 | 4% | 5 |
| Dec 2025 | Rootly | 50 | 1.8% | 6 |
| Dec 2025 | Squadcast | 30 | 1.1% | 7 |
| Dec 2025 | incident.io | 20 | 0.74% | 8 |
| Jan 2026 | FireHydrant | 880 | 30.2% | 1 |
| Jan 2026 | ecoPortal | 720 | 24.7% | 2 |
| Jan 2026 | SiteApp Pro | 720 | 24.7% | 3 |
| Jan 2026 | PagerDuty | 320 | 11% | 4 |
| Jan 2026 | Jira Service Management | 140 | 4.8% | 5 |
| Jan 2026 | Rootly | 90 | 3.1% | 6 |
| Jan 2026 | Squadcast | 30 | 1% | 7 |
| Jan 2026 | incident.io | 10 | 0.34% | 8 |
| Feb 2026 | ecoPortal | 880 | 26.8% | 1 |
| Feb 2026 | FireHydrant | 880 | 26.8% | 2 |
| Feb 2026 | SiteApp Pro | 880 | 26.8% | 3 |
| Feb 2026 | PagerDuty | 390 | 11.9% | 4 |
| Feb 2026 | Jira Service Management | 170 | 5.2% | 5 |
| Feb 2026 | Squadcast | 40 | 1.2% | 6 |
| Feb 2026 | Rootly | 30 | 0.91% | 7 |
| Feb 2026 | incident.io | 10 | 0.3% | 8 |
| Mar 2026 | ecoPortal | 1K | 27.3% | 1 |
| Mar 2026 | SiteApp Pro | 1K | 27.3% | 2 |
| Mar 2026 | FireHydrant | 880 | 24% | 3 |
| Mar 2026 | PagerDuty | 480 | 13.1% | 4 |
| Mar 2026 | Jira Service Management | 170 | 4.6% | 5 |
| Mar 2026 | Rootly | 70 | 1.9% | 6 |
| Mar 2026 | incident.io | 30 | 0.82% | 7 |
| Mar 2026 | Squadcast | 30 | 0.82% | 8 |
| Apr 2026 | FireHydrant | 880 | 28.4% | 1 |
| Apr 2026 | SiteApp Pro | 880 | 28.4% | 2 |
| Apr 2026 | ecoPortal | 720 | 23.2% | 3 |
| Apr 2026 | PagerDuty | 390 | 12.6% | 4 |
| Apr 2026 | Jira Service Management | 140 | 4.5% | 5 |
| Apr 2026 | Rootly | 40 | 1.3% | 6 |
| Apr 2026 | Squadcast | 30 | 0.97% | 7 |
| Apr 2026 | incident.io | 20 | 0.65% | 8 |
| May 2026 | SiteApp Pro | 880 | 30% | 1 |
| May 2026 | ecoPortal | 720 | 24.6% | 2 |
| May 2026 | FireHydrant | 720 | 24.6% | 3 |
| May 2026 | PagerDuty | 390 | 13.3% | 4 |
| May 2026 | Jira Service Management | 140 | 4.8% | 5 |
| May 2026 | Rootly | 40 | 1.4% | 6 |
| May 2026 | incident.io | 20 | 0.68% | 7 |
| May 2026 | Squadcast | 20 | 0.68% | 8 |
| Jun 2026 | SiteApp Pro | 1K | 29.1% | 1 |
| Jun 2026 | ecoPortal | 880 | 25.6% | 2 |
| Jun 2026 | FireHydrant | 880 | 25.6% | 3 |
| Jun 2026 | PagerDuty | 390 | 11.3% | 4 |
| Jun 2026 | Jira Service Management | 210 | 6.1% | 5 |
| Jun 2026 | Rootly | 40 | 1.2% | 6 |
| Jun 2026 | incident.io | 20 | 0.58% | 7 |
| Jun 2026 | Squadcast | 20 | 0.58% | 8 |
| Jul 2026 | SiteApp Pro | 1K | 30.5% | 1 |
| Jul 2026 | ecoPortal | 880 | 26.8% | 2 |
| Jul 2026 | FireHydrant | 880 | 26.8% | 3 |
| Jul 2026 | PagerDuty | 320 | 9.8% | 4 |
| Jul 2026 | Jira Service Management | 140 | 4.3% | 5 |
| Jul 2026 | Rootly | 40 | 1.2% | 6 |
| Jul 2026 | incident.io | 10 | 0.3% | 7 |
| Jul 2026 | Squadcast | 10 | 0.3% | 8 |
| Aug 2026 | SiteApp Pro | 1K | 31.2% | 1 |
| Aug 2026 | FireHydrant | 880 | 27.4% | 2 |
| Aug 2026 | ecoPortal | 720 | 22.4% | 3 |
| Aug 2026 | PagerDuty | 320 | 10% | 4 |
| Aug 2026 | Jira Service Management | 210 | 6.5% | 5 |
| Aug 2026 | Rootly | 40 | 1.2% | 6 |
| Aug 2026 | incident.io | 20 | 0.62% | 7 |
| Aug 2026 | Squadcast | 20 | 0.62% | 8 |
| Sep 2026 | SiteApp Pro | 1K | 29.4% | 1 |
| Sep 2026 | ecoPortal | 880 | 25.9% | 2 |
| Sep 2026 | FireHydrant | 880 | 25.9% | 3 |
| Sep 2026 | PagerDuty | 390 | 11.5% | 4 |
| Sep 2026 | Jira Service Management | 170 | 5% | 5 |
| Sep 2026 | Rootly | 30 | 0.88% | 6 |
| Sep 2026 | Squadcast | 30 | 0.88% | 7 |
| Sep 2026 | incident.io | 20 | 0.59% | 8 |

## What is being compared

- **ecoPortal**: Measured on the search term “ecoportal”.
- **FireHydrant**: Measured on the search term “firehydrant”.
- **incident.io**: Measured on the search term “incidentio”.
- **Jira Service Management**: Measured on the search terms “jira service management” and “jiraservicemanagement”, summed into one figure.
- **PagerDuty**: Measured on the search term “pagerduty”.
- **Rootly**: Measured on the search term “rootly”.
- **SiteApp Pro**: Measured on the search term “site app pro”.
- **Squadcast**: Measured on the search term “squadcast”.

- [ecoPortal](/demand/nz/brands/ecoportal)
- [FireHydrant](/demand/nz/brands/firehydrant)
- [incident.io](/demand/nz/brands/incident-io)
- [Jira Service Management](/demand/nz/brands/jira-service-management)
- [PagerDuty](/demand/nz/brands/pagerduty)
- [Rootly](/demand/nz/brands/rootly)
- [SiteApp Pro](/demand/nz/brands/siteapp-pro)
- [Squadcast](/demand/nz/brands/squadcast-sre)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among incident management platforms in New Zealand?

In September 2026, SiteApp Pro was the most searched among incident management platforms in New Zealand, with an estimated 1K branded searches, 29.4% of all searches for the eight we track.

## Cite this page

Brandwave. "Incident management platforms in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-incident-management-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-incident-management-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.