--- title: "DeWalt vs Makita: Which is searched more in New Zealand?" description: "Is DeWalt or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Impact wrench brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-impact-wrench-brands/compare/dewalt-vs-makita" publisher: "Brandwave" --- # DeWalt vs Makita: Which is searched more in New Zealand? Is DeWalt or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Impact wrench brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DeWalt and Makita - **Competitive set**: Impact wrench brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **DeWalt Share of Search**: 21.5% - **Makita Share of Search**: 37.9% ## Is DeWalt or Makita more popular in search? - In September 2026, Makita had more branded searches than DeWalt among impact wrench brands in New Zealand. Makita had about 9,820 branded searches, while DeWalt had 5,580. Makita made up 37.9% of all impact wrench brand searches we track, and DeWalt accounted for 21.5%. - Makita was ahead of DeWalt in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DeWalt’s share of searches among impact wrench brands in New Zealand moved from 22% to 21.5%, and its estimated monthly branded searches moved from 4.7K to 5.6K. - Across the 12 months ending September 2026, Makita’s share of searches among impact wrench brands in New Zealand moved from 38.5% to 37.9%, and its estimated monthly branded searches moved from 8.2K to 9.8K. ## Top impact wrench brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both DeWalt and Makita showed up in all five answers. DeWalt was listed before Makita in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Milwaukee | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | DeWalt | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Makita | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Ryobi | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Bosch | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about impact wrench brands - Asked ChatGPT "Which impact wrench brand should I buy in New Zealand?": 1. Makita, 2. Milwaukee, 3. DeWalt, 4. Ryobi - Asked ChatGPT "What are the best impact wrench brands in New Zealand?": 1. Milwaukee, 2. DeWalt, 3. Makita, 4. Ryobi, 5. Bosch - Asked ChatGPT "What's the best impact wrench brand in New Zealand for wheel and bolt removal?": 1. Milwaukee, 2. DeWalt, 3. Makita, 4. Ryobi - Searched Google, AI Overview "best impact wrench": 1. DeWalt, 2. Milwaukee, 3. Ryobi, 4. Makita - Searched Google, AI Overview "cordless impact wrench": 1. Makita, 2. Milwaukee, 3. DeWalt Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand impact wrench brands in September 2026? - In September 2026, Makita gained share of searches among impact wrench brands in New Zealand, from 34.9% to 37.9%. - In September 2026, DeWalt lost share of searches among impact wrench brands in New Zealand, from 23.5% to 21.5%. ## Month by month | Month | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | Makita estimated searches | Makita Share of Search | Makita rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.7K | 22% | 3 | 8.2K | 38.5% | 1 | | Nov 2025 | 6.4K | 24.1% | 3 | 8.2K | 30.9% | 2 | | Dec 2025 | 4.6K | 19.1% | 3 | 8.1K | 33.3% | 2 | | Jan 2026 | 4.5K | 20.9% | 3 | 8K | 36.8% | 1 | | Feb 2026 | 4.6K | 22.3% | 3 | 8K | 38.3% | 1 | | Mar 2026 | 4.9K | 21.7% | 3 | 8.1K | 35.9% | 1 | | Apr 2026 | 4.8K | 22.9% | 3 | 8K | 38.1% | 1 | | May 2026 | 4.9K | 23.6% | 3 | 8.2K | 39.3% | 1 | | Jun 2026 | 5.8K | 25.9% | 2 | 8.3K | 37.5% | 1 | | Jul 2026 | 4.8K | 23.2% | 3 | 8.2K | 39.7% | 1 | | Aug 2026 | 5.7K | 23.5% | 3 | 8.5K | 34.9% | 1 | | Sep 2026 | 5.6K | 21.5% | 3 | 9.8K | 37.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using DeWalt’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DeWalt**: Measured on the search terms “dewalt”, “dewalt impact wrench” and “dewalt redemption”, summed into one figure. - **Makita**: Measured on the search terms “makita”, “makita impact wrench” and “makita tool”, summed into one figure. - [DeWalt profile](/demand/nz/brands/dewalt) - [Makita profile](/demand/nz/brands/makita) - [All impact wrench brands in New Zealand](/demand/nz/categories/nz-impact-wrench-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DeWalt or Makita more popular in search? In September 2026, Makita had more branded searches than DeWalt among impact wrench brands in New Zealand. Makita had about 9,820 branded searches, while DeWalt had 5,580. Makita made up 37.9% of all impact wrench brand searches we track, and DeWalt accounted for 21.5%. ## Cite this page Brandwave. "DeWalt vs Makita: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-impact-wrench-brands/compare/dewalt-vs-makita This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-impact-wrench-brands/compare/dewalt-vs-makita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.