---
title: "Impact wrench brands in New Zealand: Which are searched most?"
description: "Compare the impact wrench brands brands people buy. Share of Search among Makita, Ryobi, DeWalt, Milwaukee and Bosch, the impact wrench brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-impact-wrench-brands"
publisher: "Brandwave"
---

# Impact wrench brands in New Zealand: Which are searched most?

Compare the impact wrench brands brands people buy. Share of Search among Makita, Ryobi, DeWalt, Milwaukee and Bosch, the impact wrench brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Impact wrench brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Makita, 37.9%

## Which brand is most popular in search among impact wrench brands in New Zealand?

- In September 2026, Makita was the most searched among impact wrench brands in New Zealand, with an estimated 9.8K branded searches, 37.9% of all searches for the five we track.
- Ryobi is in 2nd place, 9 percentage points behind at 28.9%.
- Across the 12 months ending September 2026, Makita’s share of searches among impact wrench brands in New Zealand decreased from 38.5% to 37.9%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among impact wrench brands in New Zealand increased from 10.4% to 11.4%.
- Across the 12 months ending September 2026, Makita’s share of searches among impact wrench brands in New Zealand peaked at 39.7% in July 2026 and was lowest at 30.9% in November 2025.
- Across the 12 months ending September 2026, Ryobi’s share of searches among impact wrench brands in New Zealand peaked at 38.7% in December 2025 and was lowest at 23.8% in June 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among impact wrench brands in New Zealand peaked at 25.9% in June 2026 and was lowest at 19.1% in December 2025.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among impact wrench brands in New Zealand peaked at 15.4% in August 2026 and was lowest at 8.2% in January 2026.
- Across the 12 months ending September 2026, Ryobi, DeWalt and Bosch held steady: their share of searches among impact wrench brands in New Zealand each moved less than 0.5 percentage points.

## Top impact wrench brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Makita, DeWalt and Milwaukee appeared every time. Milwaukee was recommended most often, coming first in two out of five answers. DeWalt was second, and Makita was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Milwaukee | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| DeWalt | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Makita | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Ryobi | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Bosch | 5th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about impact wrench brands

- Asked ChatGPT "Which impact wrench brand should I buy in New Zealand?": 1. Makita, 2. Milwaukee, 3. DeWalt, 4. Ryobi
- Asked ChatGPT "What are the best impact wrench brands in New Zealand?": 1. Milwaukee, 2. DeWalt, 3. Makita, 4. Ryobi, 5. Bosch
- Asked ChatGPT "What's the best impact wrench brand in New Zealand for wheel and bolt removal?": 1. Milwaukee, 2. DeWalt, 3. Makita, 4. Ryobi
- Searched Google, AI Overview "best impact wrench": 1. DeWalt, 2. Milwaukee, 3. Ryobi, 4. Makita
- Searched Google, AI Overview "cordless impact wrench": 1. Makita, 2. Milwaukee, 3. DeWalt

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Makita vs Ryobi: compare search popularity](/demand/nz/compare/makita-vs-ryobi): 37.9% against 28.9% Share of Search.
- [Makita vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-makita): 37.9% against 21.5% Share of Search.
- [Makita vs Milwaukee: compare search popularity](/demand/nz/compare/makita-vs-milwaukee): 37.9% against 11.4% Share of Search.
- [Ryobi vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-ryobi): 28.9% against 21.5% Share of Search.
- [Ryobi vs Milwaukee: compare search popularity](/demand/nz/compare/milwaukee-vs-ryobi): 28.9% against 11.4% Share of Search.
- [DeWalt vs Milwaukee: compare search popularity](/demand/nz/compare/dewalt-vs-milwaukee): 21.5% against 11.4% Share of Search.

## How did search popularity change for New Zealand impact wrench brands in September 2026?

- In September 2026, Ryobi gained share of searches among impact wrench brands in New Zealand, from 25.8% to 28.9%.
- In September 2026, Makita gained share of searches among impact wrench brands in New Zealand, from 34.9% to 37.9%.
- In September 2026, Milwaukee lost share of searches among impact wrench brands in New Zealand, from 15.4% to 11.4%.
- In September 2026, DeWalt lost share of searches among impact wrench brands in New Zealand, from 23.5% to 21.5%.
- Estimated monthly branded searches for Bosch in New Zealand rose 28.6% over 12 measured months, from 70 to 90 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Makita | 37.9% | 9.8K | +15.8% | Makita |
| 2 | Ryobi | 28.9% | 7.5K | +19.1% | Ryobi |
| 3 | DeWalt | 21.5% | 5.6K | -2.3% | DeWalt |
| 4 | Milwaukee | 11.4% | 3K | -21.3% | Milwaukee |
| 5 | Bosch | 0.35% | 90 | 0.0% | Bosch |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Makita | 8.2K | 38.5% | 1 |
| Oct 2025 | Ryobi | 6.1K | 28.8% | 2 |
| Oct 2025 | DeWalt | 4.7K | 22% | 3 |
| Oct 2025 | Milwaukee | 2.2K | 10.4% | 4 |
| Oct 2025 | Bosch | 70 | 0.33% | 5 |
| Nov 2025 | Ryobi | 9.4K | 35.5% | 1 |
| Nov 2025 | Makita | 8.2K | 30.9% | 2 |
| Nov 2025 | DeWalt | 6.4K | 24.1% | 3 |
| Nov 2025 | Milwaukee | 2.5K | 9.2% | 4 |
| Nov 2025 | Bosch | 70 | 0.26% | 5 |
| Dec 2025 | Ryobi | 9.4K | 38.7% | 1 |
| Dec 2025 | Makita | 8.1K | 33.3% | 2 |
| Dec 2025 | DeWalt | 4.6K | 19.1% | 3 |
| Dec 2025 | Milwaukee | 2.1K | 8.8% | 4 |
| Dec 2025 | Bosch | 50 | 0.21% | 5 |
| Jan 2026 | Makita | 8K | 36.8% | 1 |
| Jan 2026 | Ryobi | 7.3K | 33.8% | 2 |
| Jan 2026 | DeWalt | 4.5K | 20.9% | 3 |
| Jan 2026 | Milwaukee | 1.8K | 8.2% | 4 |
| Jan 2026 | Bosch | 70 | 0.32% | 5 |
| Feb 2026 | Makita | 8K | 38.3% | 1 |
| Feb 2026 | Ryobi | 6K | 28.8% | 2 |
| Feb 2026 | DeWalt | 4.6K | 22.3% | 3 |
| Feb 2026 | Milwaukee | 2.1K | 10.3% | 4 |
| Feb 2026 | Bosch | 50 | 0.24% | 5 |
| Mar 2026 | Makita | 8.1K | 35.9% | 1 |
| Mar 2026 | Ryobi | 7.2K | 32% | 2 |
| Mar 2026 | DeWalt | 4.9K | 21.7% | 3 |
| Mar 2026 | Milwaukee | 2.3K | 10.1% | 4 |
| Mar 2026 | Bosch | 70 | 0.31% | 5 |
| Apr 2026 | Makita | 8K | 38.1% | 1 |
| Apr 2026 | Ryobi | 6K | 28.6% | 2 |
| Apr 2026 | DeWalt | 4.8K | 22.9% | 3 |
| Apr 2026 | Milwaukee | 2.1K | 10.1% | 4 |
| Apr 2026 | Bosch | 70 | 0.33% | 5 |
| May 2026 | Makita | 8.2K | 39.3% | 1 |
| May 2026 | Ryobi | 5K | 23.9% | 2 |
| May 2026 | DeWalt | 4.9K | 23.6% | 3 |
| May 2026 | Milwaukee | 2.7K | 13% | 4 |
| May 2026 | Bosch | 50 | 0.24% | 5 |
| Jun 2026 | Makita | 8.3K | 37.5% | 1 |
| Jun 2026 | DeWalt | 5.8K | 25.9% | 2 |
| Jun 2026 | Ryobi | 5.3K | 23.8% | 3 |
| Jun 2026 | Milwaukee | 2.8K | 12.5% | 4 |
| Jun 2026 | Bosch | 70 | 0.32% | 5 |
| Jul 2026 | Makita | 8.2K | 39.7% | 1 |
| Jul 2026 | Ryobi | 5K | 24.1% | 2 |
| Jul 2026 | DeWalt | 4.8K | 23.2% | 3 |
| Jul 2026 | Milwaukee | 2.6K | 12.5% | 4 |
| Jul 2026 | Bosch | 90 | 0.44% | 5 |
| Aug 2026 | Makita | 8.5K | 34.9% | 1 |
| Aug 2026 | Ryobi | 6.3K | 25.8% | 2 |
| Aug 2026 | DeWalt | 5.7K | 23.5% | 3 |
| Aug 2026 | Milwaukee | 3.8K | 15.4% | 4 |
| Aug 2026 | Bosch | 90 | 0.37% | 5 |
| Sep 2026 | Makita | 9.8K | 37.9% | 1 |
| Sep 2026 | Ryobi | 7.5K | 28.9% | 2 |
| Sep 2026 | DeWalt | 5.6K | 21.5% | 3 |
| Sep 2026 | Milwaukee | 3K | 11.4% | 4 |
| Sep 2026 | Bosch | 90 | 0.35% | 5 |

## What is being compared

- **Bosch**: Measured on the search term “bosch impact wrench”.
- **DeWalt**: Measured on the search terms “dewalt”, “dewalt impact wrench” and “dewalt redemption”, summed into one figure.
- **Makita**: Measured on the search terms “makita”, “makita impact wrench” and “makita tool”, summed into one figure.
- **Milwaukee**: Measured on the search terms “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool kit” and “milwaukee tool set”, summed into one figure.
- **Ryobi**: Measured on the search terms “ryobi” and “ryobi tool”, summed into one figure.

- [Bosch](/demand/nz/brands/bosch)
- [DeWalt](/demand/nz/brands/dewalt)
- [Makita](/demand/nz/brands/makita)
- [Milwaukee](/demand/nz/brands/milwaukee)
- [Ryobi](/demand/nz/brands/ryobi)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among impact wrench brands in New Zealand?

In September 2026, Makita was the most searched among impact wrench brands in New Zealand, with an estimated 9.8K branded searches, 37.9% of all searches for the five we track.

## Cite this page

Brandwave. "Impact wrench brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-impact-wrench-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-impact-wrench-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.