---
title: "Ice cream brands in New Zealand: Which brands are most popular in search?"
description: "Compare the ice cream brands New Zealanders buy. Share of Search among Duck Island, Ben & Jerry's, Lewis Road Creamery, Tip Top, Kāpiti, Magnum, Much Moore, Deep South and Killinchy Gold, the ice cream brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-ice-cream-brands"
publisher: "Brandwave"
---

# Ice cream brands in New Zealand: Which brands are most popular in search?

Compare the ice cream brands New Zealanders buy. Share of Search among Duck Island, Ben & Jerry's, Lewis Road Creamery, Tip Top, Kāpiti, Magnum, Much Moore, Deep South and Killinchy Gold, the ice cream brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Ice cream brands
- **Market**: New Zealand
- **Brands compared**: 9
- **Month measured**: Aug 2026
- **Highest Share of Search**: Duck Island, 60.7%

## Which brand is most popular in search among ice cream brands in New Zealand?

- In August 2026, Duck Island was the most searched among ice cream brands in New Zealand, with an estimated 53.7K branded searches and 60.7% estimated Share of Search within this set.
- Ben & Jerry's is in 2nd place, 51.8 percentage points behind at 8.8% Share of Search.
- Across the 11 months ending August 2026, Duck Island’s estimated Share of Search among ice cream brands in New Zealand decreased from 71.4% to 60.7%.
- Across the 11 months ending August 2026, Ben & Jerry's’ estimated Share of Search among ice cream brands in New Zealand increased from 6.4% to 8.8%.
- Across the 11 months ending August 2026, Lewis Road Creamery’s estimated Share of Search among ice cream brands in New Zealand increased from 5.9% to 8.8%.
- Across the 11 months ending August 2026, Tip Top’s estimated Share of Search among ice cream brands in New Zealand increased from 6.6% to 8.2%.
- Across the 11 months ending August 2026, Kāpiti’s estimated Share of Search among ice cream brands in New Zealand increased from 3.6% to 5.3%.
- Across the 11 months ending August 2026, Magnum’s estimated Share of Search among ice cream brands in New Zealand increased from 1.7% to 3.5%.
- Across the 11 months ending August 2026, Duck Island’s estimated Share of Search among ice cream brands in New Zealand peaked at 71.4% in October 2025 and was lowest at 55.4% in June 2026.
- Across the 11 months ending August 2026, Ben & Jerry's’ estimated Share of Search among ice cream brands in New Zealand peaked at 17.6% in May 2026 and was lowest at 6.3% in November 2025.
- Across the 11 months ending August 2026, Lewis Road Creamery’s estimated Share of Search among ice cream brands in New Zealand peaked at 9.7% in June 2026 and was lowest at 5.3% in November 2025.
- Across the 11 months ending August 2026, Tip Top’s estimated Share of Search among ice cream brands in New Zealand peaked at 9.1% in June 2026 and was lowest at 6.3% in May 2026.
- Across the 11 months ending August 2026, Kāpiti’s estimated Share of Search among ice cream brands in New Zealand peaked at 5.3% in August 2026 and was lowest at 3.5% in May 2026.
- Across the 11 months ending August 2026, Much Moore’s estimated Share of Search among ice cream brands in New Zealand peaked at 6.5% in June 2026 and was lowest at 2.7% in May 2026.
- Across the 11 months ending August 2026, Ben & Jerry's rose from 3rd to 2nd among ice cream brands in New Zealand.
- Across the 11 months ending August 2026, Lewis Road Creamery rose from 4th to 3rd among ice cream brands in New Zealand.
- Across the 11 months ending August 2026, Tip Top fell from 2nd to 4th among ice cream brands in New Zealand.
- Across the 11 months ending August 2026, Magnum rose from 7th to 6th among ice cream brands in New Zealand.
- Across the 11 months ending August 2026, Much Moore fell from 6th to 7th among ice cream brands in New Zealand.
- Across the 11 months ending August 2026, Deep South and Killinchy Gold held steady: their estimated Share of Search among ice cream brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Duck Island vs Ben & Jerry's: compare search popularity](/demand/nz/compare/ben-and-jerrys-vs-duck-island): 60.7% against 8.8% Share of Search.
- [Duck Island vs Lewis Road Creamery: compare search popularity](/demand/nz/compare/duck-island-vs-lewis-road-creamery): 60.7% against 8.8% Share of Search.
- [Duck Island vs Tip Top: compare search popularity](/demand/nz/compare/duck-island-vs-tip-top): 60.7% against 8.2% Share of Search.
- [Duck Island vs Kāpiti: compare search popularity](/demand/nz/compare/duck-island-vs-kapiti): 60.7% against 5.3% Share of Search.
- [Ben & Jerry's vs Lewis Road Creamery: compare search popularity](/demand/nz/compare/ben-and-jerrys-vs-lewis-road-creamery): 8.8% Share of Search each.
- [Ben & Jerry's vs Tip Top: compare search popularity](/demand/nz/compare/ben-and-jerrys-vs-tip-top): 8.8% against 8.2% Share of Search.
- [Ben & Jerry's vs Kāpiti: compare search popularity](/demand/nz/compare/ben-and-jerrys-vs-kapiti): 8.8% against 5.3% Share of Search.
- [Lewis Road Creamery vs Tip Top: compare search popularity](/demand/nz/compare/lewis-road-creamery-vs-tip-top): 8.8% against 8.2% Share of Search.
- [Lewis Road Creamery vs Kāpiti: compare search popularity](/demand/nz/compare/kapiti-vs-lewis-road-creamery): 8.8% against 5.3% Share of Search.
- [Tip Top vs Kāpiti: compare search popularity](/demand/nz/compare/kapiti-vs-tip-top): 8.2% against 5.3% Share of Search.

## How did search popularity change for New Zealand ice cream brands in August 2026?

- In August 2026, Magnum overtook Much Moore to rank 6th among ice cream brands in New Zealand, at 3.5%.
- In August 2026, Lewis Road Creamery gained estimated Share of Search among ice cream brands in New Zealand, from 7.7% to 8.8%.
- In August 2026, Tip Top gained estimated Share of Search among ice cream brands in New Zealand, from 7.3% to 8.2%.
- In August 2026, Kāpiti gained estimated Share of Search among ice cream brands in New Zealand, from 4.7% to 5.3%.
- In August 2026, Duck Island lost estimated Share of Search among ice cream brands in New Zealand, from 63.6% to 60.7%.
- Estimated monthly branded searches for Killinchy Gold in New Zealand rose 32.4% over 11 measured months, from 370 to 490 in August 2026.
- Estimated monthly branded searches for Deep South in New Zealand fell 18.7% over 11 measured months, from 910 to 740 in August 2026.
- Estimated monthly branded searches for Much Moore in New Zealand fell 18.6% over 11 measured months, from 3.6K to 2.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Duck Island | 60.7% | 53.7K | -0.1% | Duck Island |
| 2 | Ben & Jerry's | 8.8% | 7.8K | +5.4% | Unilever |
| 3 | Lewis Road Creamery | 8.8% | 7.8K | +20.1% | Lewis Road Creamery |
| 4 | Tip Top | 8.2% | 7.3K | +17.1% | Tip Top |
| 5 | Kāpiti | 5.3% | 4.7K | +18.3% | Kāpiti |
| 6 | Magnum | 3.5% | 3.1K | +24.8% | Unilever |
| 7 | Much Moore | 3.3% | 2.9K | -3.0% | Much Moore |
| 8 | Deep South | 0.84% | 740 | 0.0% | Deep South |
| 9 | Killinchy Gold | 0.55% | 490 | +4.3% | Killinchy Gold |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Duck Island | 79.6K | 71.4% | 1 |
| Oct 2025 | Tip Top | 7.3K | 6.6% | 2 |
| Oct 2025 | Ben & Jerry's | 7.1K | 6.4% | 3 |
| Oct 2025 | Lewis Road Creamery | 6.6K | 5.9% | 4 |
| Oct 2025 | Kāpiti | 4K | 3.6% | 5 |
| Oct 2025 | Much Moore | 3.6K | 3.2% | 6 |
| Oct 2025 | Magnum | 1.9K | 1.7% | 7 |
| Oct 2025 | Deep South | 910 | 0.82% | 8 |
| Oct 2025 | Killinchy Gold | 370 | 0.33% | 9 |
| Nov 2025 | Duck Island | 76.7K | 70.1% | 1 |
| Nov 2025 | Tip Top | 8.4K | 7.6% | 2 |
| Nov 2025 | Ben & Jerry's | 6.8K | 6.3% | 3 |
| Nov 2025 | Lewis Road Creamery | 5.8K | 5.3% | 4 |
| Nov 2025 | Kāpiti | 4.9K | 4.4% | 5 |
| Nov 2025 | Much Moore | 3.6K | 3.3% | 6 |
| Nov 2025 | Magnum | 1.9K | 1.8% | 7 |
| Nov 2025 | Deep South | 1K | 0.94% | 8 |
| Nov 2025 | Killinchy Gold | 340 | 0.31% | 9 |
| Dec 2025 | Duck Island | 76.7K | 68.8% | 1 |
| Dec 2025 | Ben & Jerry's | 9K | 8.1% | 2 |
| Dec 2025 | Tip Top | 8.7K | 7.8% | 3 |
| Dec 2025 | Lewis Road Creamery | 6.1K | 5.5% | 4 |
| Dec 2025 | Kāpiti | 4.2K | 3.8% | 5 |
| Dec 2025 | Much Moore | 3K | 2.7% | 6 |
| Dec 2025 | Magnum | 2K | 1.8% | 7 |
| Dec 2025 | Deep South | 1.3K | 1.2% | 8 |
| Dec 2025 | Killinchy Gold | 420 | 0.38% | 9 |
| Jan 2026 | Duck Island | 74K | 68.2% | 1 |
| Jan 2026 | Tip Top | 8.8K | 8.1% | 2 |
| Jan 2026 | Ben & Jerry's | 8.3K | 7.6% | 3 |
| Jan 2026 | Lewis Road Creamery | 6.2K | 5.7% | 4 |
| Jan 2026 | Kāpiti | 4.1K | 3.8% | 5 |
| Jan 2026 | Much Moore | 3K | 2.8% | 6 |
| Jan 2026 | Magnum | 2.3K | 2.1% | 7 |
| Jan 2026 | Deep South | 1.3K | 1.2% | 8 |
| Jan 2026 | Killinchy Gold | 420 | 0.39% | 9 |
| Feb 2026 | Duck Island | 74K | 69.2% | 1 |
| Feb 2026 | Ben & Jerry's | 7.6K | 7.1% | 2 |
| Feb 2026 | Tip Top | 7.4K | 6.9% | 3 |
| Feb 2026 | Lewis Road Creamery | 6K | 5.6% | 4 |
| Feb 2026 | Much Moore | 4.3K | 4% | 5 |
| Feb 2026 | Kāpiti | 4K | 3.7% | 6 |
| Feb 2026 | Magnum | 2.3K | 2.2% | 7 |
| Feb 2026 | Deep South | 1K | 0.95% | 8 |
| Feb 2026 | Killinchy Gold | 340 | 0.32% | 9 |
| Mar 2026 | Duck Island | 60.8K | 64.3% | 1 |
| Mar 2026 | Ben & Jerry's | 8.7K | 9.1% | 2 |
| Mar 2026 | Tip Top | 7.2K | 7.6% | 3 |
| Mar 2026 | Lewis Road Creamery | 6.8K | 7.2% | 4 |
| Mar 2026 | Kāpiti | 4K | 4.2% | 5 |
| Mar 2026 | Much Moore | 3.6K | 3.8% | 6 |
| Mar 2026 | Magnum | 2K | 2.1% | 7 |
| Mar 2026 | Deep South | 1K | 1.1% | 8 |
| Mar 2026 | Killinchy Gold | 380 | 0.4% | 9 |
| Apr 2026 | Duck Island | 51.5K | 63.6% | 1 |
| Apr 2026 | Ben & Jerry's | 8.7K | 10.8% | 2 |
| Apr 2026 | Lewis Road Creamery | 6K | 7.5% | 3 |
| Apr 2026 | Tip Top | 5.9K | 7.3% | 4 |
| Apr 2026 | Kāpiti | 3.3K | 4.1% | 5 |
| Apr 2026 | Much Moore | 2.4K | 2.9% | 6 |
| Apr 2026 | Magnum | 2K | 2.4% | 7 |
| Apr 2026 | Deep South | 740 | 0.92% | 8 |
| Apr 2026 | Killinchy Gold | 420 | 0.52% | 9 |
| May 2026 | Duck Island | 54K | 57.9% | 1 |
| May 2026 | Ben & Jerry's | 16.4K | 17.6% | 2 |
| May 2026 | Lewis Road Creamery | 7.8K | 8.4% | 3 |
| May 2026 | Tip Top | 5.8K | 6.3% | 4 |
| May 2026 | Kāpiti | 3.3K | 3.5% | 5 |
| May 2026 | Much Moore | 2.5K | 2.7% | 6 |
| May 2026 | Magnum | 2.1K | 2.2% | 7 |
| May 2026 | Deep South | 890 | 0.96% | 8 |
| May 2026 | Killinchy Gold | 430 | 0.46% | 9 |
| Jun 2026 | Duck Island | 36K | 55.4% | 1 |
| Jun 2026 | Lewis Road Creamery | 6.3K | 9.7% | 2 |
| Jun 2026 | Ben & Jerry's | 6K | 9.2% | 3 |
| Jun 2026 | Tip Top | 5.9K | 9.1% | 4 |
| Jun 2026 | Much Moore | 4.2K | 6.5% | 5 |
| Jun 2026 | Kāpiti | 3.3K | 5% | 6 |
| Jun 2026 | Magnum | 2.2K | 3.3% | 7 |
| Jun 2026 | Deep South | 730 | 1.1% | 8 |
| Jun 2026 | Killinchy Gold | 340 | 0.52% | 9 |
| Jul 2026 | Duck Island | 53.7K | 63.6% | 1 |
| Jul 2026 | Ben & Jerry's | 7.4K | 8.8% | 2 |
| Jul 2026 | Lewis Road Creamery | 6.5K | 7.7% | 3 |
| Jul 2026 | Tip Top | 6.2K | 7.3% | 4 |
| Jul 2026 | Kāpiti | 4K | 4.7% | 5 |
| Jul 2026 | Much Moore | 3K | 3.6% | 6 |
| Jul 2026 | Magnum | 2.5K | 2.9% | 7 |
| Jul 2026 | Deep South | 740 | 0.88% | 8 |
| Jul 2026 | Killinchy Gold | 470 | 0.56% | 9 |
| Aug 2026 | Duck Island | 53.7K | 60.7% | 1 |
| Aug 2026 | Ben & Jerry's | 7.8K | 8.8% | 2 |
| Aug 2026 | Lewis Road Creamery | 7.8K | 8.8% | 3 |
| Aug 2026 | Tip Top | 7.3K | 8.2% | 4 |
| Aug 2026 | Kāpiti | 4.7K | 5.3% | 5 |
| Aug 2026 | Magnum | 3.1K | 3.5% | 6 |
| Aug 2026 | Much Moore | 2.9K | 3.3% | 7 |
| Aug 2026 | Deep South | 740 | 0.84% | 8 |
| Aug 2026 | Killinchy Gold | 490 | 0.55% | 9 |
| Sep 2026 | Ben & Jerry's | — | — | — |
| Sep 2026 | Deep South | — | — | — |
| Sep 2026 | Duck Island | — | — | — |
| Sep 2026 | Kāpiti | — | — | — |
| Sep 2026 | Killinchy Gold | — | — | — |
| Sep 2026 | Lewis Road Creamery | — | — | — |
| Sep 2026 | Magnum | — | — | — |
| Sep 2026 | Much Moore | — | — | — |
| Sep 2026 | Tip Top | — | — | — |

## What is being compared

- **Ben & Jerry's**: Measured on the search terms “ben & jerry's ice cream”, “ben & jerrys”, “ben & jerrys half baked”, “ben & jerrys ice cream”, “ben & jerrys ice cream cake”, “ben & jerrys ice cream near me”, “ben & jerrys near me”, “ben & jerrys nz”, “ben & jerrys phish food”, “ben & jerrys pint”, “ben and jerrys cake”, “ben and jerrys chunky monkey ice cream”, “ben and jerrys countdown”, “ben and jerrys half baked”, “ben and jerrys ice cream cake”, “ben and jerrys near me”, “ben and jerrys nz”, “ben and jerrys pint”, “ben and jerrys strawberry cheesecake”, “ben and jerrys woolies”, “ben jerrys”, “ben jerrys ice cream”, “benjerrys” and “strawberry cheesecake ice cream ben and jerrys”, summed into one figure.
- **Deep South**: Measured on the search terms “deep south ice cream” and “deep south nz”, summed into one figure.
- **Duck Island**: Measured on the search terms “duck island”, “duck island ice cream”, “duck island near me” and “duck island nz”, summed into one figure.
- **Kāpiti**: Measured on the search terms “kapiti aged cheddar”, “kapiti blue cheese”, “kapiti cheese”, “kapiti ice cream”, “kapiti icecream” and “kapiti nz”, summed into one figure.
- **Killinchy Gold**: Measured on the search terms “killinchy gold” and “killinchy gold ice cream”, summed into one figure.
- **Lewis Road Creamery**: Measured on the search terms “lewis road”, “lewis road a2 milk”, “lewis road butter”, “lewis road chocolate”, “lewis road chocolate milk”, “lewis road cream”, “lewis road creamery”, “lewis road creamery double cream”, “lewis road creamery flavoured milk”, “lewis road creamery iced coffee”, “lewis road creamery near me”, “lewis road creamery nz”, “lewis road creamery strawberry milk”, “lewis road double cream”, “lewis road flavoured milk”, “lewis road ice cream”, “lewis road iced coffee”, “lewis road milk”, “lewis road nz”, “lewis road organic milk”, “lewis road strawberry milk” and “lewisroadcreamery”, summed into one figure.
- **Magnum**: Measured on the search terms “magnum almond ice cream”, “magnum classic ice cream”, “magnum ice cream bars”, “magnum ice cream company”, “magnum ice cream price”, “magnum ice cream tub”, “magnum icecream”, “magnum nz” and “vegan magnum ice cream”, summed into one figure.
- **Much Moore**: Measured on the search terms “much moore”, “much moore cookie dough ice cream”, “much moore ice blocks”, “much moore ice cream countdown”, “much moore ice cream flavours”, “much moore ice cream outlet”, “much moore ice cream pak n save”, “much moore near me”, “much moore premium ice cream”, “much moore rum and raisin ice cream”, “much moore salted caramel ice cream”, “much moore vanilla ice cream”, “muchmoore” and “muchmoore co nz”, summed into one figure.
- **Tip Top**: Measured on the search terms “tip top 2l ice cream”, “tip top boysenberry ice cream”, “tip top chocolate ice cream”, “tip top cookies and cream ice cream”, “tip top crave ice cream”, “tip top dairy free ice cream”, “tip top gluten free ice cream”, “tip top gold rush ice cream”, “tip top hokey pokey ice cream”, “tip top ice cream”, “tip top ice cream countdown”, “tip top ice cream near me”, “tip top ice cream pak n save”, “tip top jelly tip ice cream”, “tip top neapolitan ice cream”, “tip top nz”, “tip top peanut butter ice cream”, “tip top strawberry ice cream”, “tip top vanilla ice cream” and “tiptop ice cream”, summed into one figure.

- [Ben & Jerry's](/demand/nz/brands/ben-and-jerrys)
- [Deep South](/demand/nz/brands/deep-south)
- [Duck Island](/demand/nz/brands/duck-island)
- [Kāpiti](/demand/nz/brands/kapiti)
- [Killinchy Gold](/demand/nz/brands/killinchy-gold)
- [Lewis Road Creamery](/demand/nz/brands/lewis-road-creamery)
- [Magnum](/demand/nz/brands/magnum)
- [Much Moore](/demand/nz/brands/much-moore)
- [Tip Top](/demand/nz/brands/tip-top)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among ice cream brands in New Zealand?

In August 2026, Duck Island was the most searched among ice cream brands in New Zealand, with an estimated 53.7K branded searches and 60.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "Ice cream brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-ice-cream-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-ice-cream-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.