--- title: "Icey-Tek vs Igloo: Which is searched more in New Zealand?" description: "Is Icey-Tek or Igloo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice box brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-ice-box-brands/compare/icey-tek-vs-igloo" publisher: "Brandwave" --- # Icey-Tek vs Igloo: Which is searched more in New Zealand? Is Icey-Tek or Igloo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice box brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Icey-Tek and Igloo - **Competitive set**: Ice box brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Icey-Tek Share of Search**: 62.1% - **Igloo Share of Search**: 22.1% ## Is Icey-Tek or Igloo more popular in search? - In September 2026, Icey-Tek had more branded searches than Igloo among ice box brands in New Zealand. Icey-Tek had about 590 branded searches, while Igloo had 210. Icey-Tek made up 62.1% of all ice box brand searches we track, and Igloo accounted for 22.1%. - Icey-Tek was ahead of Igloo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Icey-Tek’s share of searches among ice box brands in New Zealand moved from 64.2% to 62.1%, and its estimated monthly branded searches moved from 880 to 590. - Across the 12 months ending September 2026, Igloo’s share of searches among ice box brands in New Zealand moved from 23.4% to 22.1%, and its estimated monthly branded searches moved from 320 to 210. ## Top ice box brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Icey-Tek was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Igloo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Icey-Tek was listed before Igloo in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Coleman | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Dometic | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Engel | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | YETI | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Icey-Tek | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Igloo | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about ice box brands - Asked ChatGPT "Which ice box brand should I buy in New Zealand?": 1. Coleman, 2. Engel, 3. Icey-Tek, 4. Dometic - Asked ChatGPT "What are the best ice box brands in New Zealand?": 1. YETI, 2. Dometic, 3. Coleman, 4. Engel, 5. Icey-Tek, 6. Igloo - Asked ChatGPT "What's the best ice box brand in New Zealand for keeping food cold?": 1. Dometic, 2. Engel, 3. YETI - Searched Google, AI Overview "cooler box nz": 1. Coleman, 2. Icey-Tek, 3. YETI - Searched Google, AI Overview "best ice box": 1. Dometic, 2. YETI Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand ice box brands in September 2026? - In September 2026, Igloo gained share of searches among ice box brands in New Zealand, from 19.3% to 22.1%. - In September 2026, Icey-Tek lost share of searches among ice box brands in New Zealand, from 67% to 62.1%. ## Month by month | Month | Icey-Tek estimated searches | Icey-Tek Share of Search | Icey-Tek rank | Igloo estimated searches | Igloo Share of Search | Igloo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 64.2% | 1 | 320 | 23.4% | 2 | | Nov 2025 | 1.9K | 70.9% | 1 | 480 | 17.9% | 2 | | Dec 2025 | 2.4K | 62% | 1 | 1K | 25.8% | 2 | | Jan 2026 | 1.6K | 65% | 1 | 590 | 24% | 2 | | Feb 2026 | 1K | 68% | 1 | 260 | 17.7% | 2 | | Mar 2026 | 720 | 67.9% | 1 | 210 | 19.8% | 2 | | Apr 2026 | 590 | 70.2% | 1 | 140 | 16.7% | 2 | | May 2026 | 590 | 70.2% | 1 | 110 | 13.1% | 2 | | Jun 2026 | 480 | 65.8% | 1 | 140 | 19.2% | 2 | | Jul 2026 | 480 | 62.3% | 1 | 170 | 22.1% | 2 | | Aug 2026 | 590 | 67% | 1 | 170 | 19.3% | 2 | | Sep 2026 | 590 | 62.1% | 1 | 210 | 22.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Icey-Tek’s and Igloo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Icey-Tek**: Measured on the search terms “icey tek” and “iceytek”, summed into one figure. - **Igloo**: Measured on the search term “igloo chilly bin”. - [Icey-Tek profile](/demand/nz/brands/icey-tek) - [Igloo profile](/demand/nz/brands/igloo) - [All ice box brands in New Zealand](/demand/nz/categories/nz-ice-box-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Icey-Tek or Igloo more popular in search? In September 2026, Icey-Tek had more branded searches than Igloo among ice box brands in New Zealand. Icey-Tek had about 590 branded searches, while Igloo had 210. Icey-Tek made up 62.1% of all ice box brand searches we track, and Igloo accounted for 22.1%. ## Cite this page Brandwave. "Icey-Tek vs Igloo: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-ice-box-brands/compare/icey-tek-vs-igloo This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-ice-box-brands/compare/icey-tek-vs-igloo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.