--- title: "Engel vs Icey-Tek: Which is searched more in New Zealand?" description: "Is Engel or Icey-Tek more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice box brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-ice-box-brands/compare/engel-vs-icey-tek" publisher: "Brandwave" --- # Engel vs Icey-Tek: Which is searched more in New Zealand? Is Engel or Icey-Tek more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice box brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Engel and Icey-Tek - **Competitive set**: Ice box brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Engel Share of Search**: 2.1% - **Icey-Tek Share of Search**: 62.1% ## Is Engel or Icey-Tek more popular in search? - In September 2026, Icey-Tek had more branded searches than Engel among ice box brands in New Zealand. Icey-Tek had about 590 branded searches, while Engel had 20. Icey-Tek made up 62.1% of all ice box brand searches we track, and Engel accounted for 2.1%. - Icey-Tek was ahead of Engel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Engel’s share of searches among ice box brands in New Zealand moved from 0.73% to 2.1%, and its estimated monthly branded searches moved from 10 to 20. - Across the 12 months ending September 2026, Icey-Tek’s share of searches among ice box brands in New Zealand moved from 64.2% to 62.1%, and its estimated monthly branded searches moved from 880 to 590. ## Top ice box brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Engel was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Icey-Tek was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Engel was listed before Icey-Tek in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Coleman | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Dometic | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Engel | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | YETI | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Icey-Tek | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Igloo | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about ice box brands - Asked ChatGPT "Which ice box brand should I buy in New Zealand?": 1. Coleman, 2. Engel, 3. Icey-Tek, 4. Dometic - Asked ChatGPT "What are the best ice box brands in New Zealand?": 1. YETI, 2. Dometic, 3. Coleman, 4. Engel, 5. Icey-Tek, 6. Igloo - Asked ChatGPT "What's the best ice box brand in New Zealand for keeping food cold?": 1. Dometic, 2. Engel, 3. YETI - Searched Google, AI Overview "cooler box nz": 1. Coleman, 2. Icey-Tek, 3. YETI - Searched Google, AI Overview "best ice box": 1. Dometic, 2. YETI Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand ice box brands in September 2026? - In September 2026, Engel overtook Coleman to rank 5th among ice box brands in New Zealand, with 2.1% of the searches. - In September 2026, Icey-Tek lost share of searches among ice box brands in New Zealand, from 67% to 62.1%. ## Month by month | Month | Engel estimated searches | Engel Share of Search | Engel rank | Icey-Tek estimated searches | Icey-Tek Share of Search | Icey-Tek rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.73% | 6 | 880 | 64.2% | 1 | | Nov 2025 | 20 | 0.75% | 5 | 1.9K | 70.9% | 1 | | Dec 2025 | 30 | 0.78% | 5 | 2.4K | 62% | 1 | | Jan 2026 | 10 | 0.41% | 6 | 1.6K | 65% | 1 | | Feb 2026 | 20 | 1.4% | 6 | 1K | 68% | 1 | | Mar 2026 | 10 | 0.94% | 6 | 720 | 67.9% | 1 | | Apr 2026 | 10 | 1.2% | 6 | 590 | 70.2% | 1 | | May 2026 | 10 | 1.2% | 6 | 590 | 70.2% | 1 | | Jun 2026 | 10 | 1.4% | 6 | 480 | 65.8% | 1 | | Jul 2026 | 20 | 2.6% | 5 | 480 | 62.3% | 1 | | Aug 2026 | 10 | 1.1% | 6 | 590 | 67% | 1 | | Sep 2026 | 20 | 2.1% | 5 | 590 | 62.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Engel’s and Icey-Tek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Engel**: Measured on the search term “engel cooler”. - **Icey-Tek**: Measured on the search terms “icey tek” and “iceytek”, summed into one figure. - [Engel profile](/demand/nz/brands/engel) - [Icey-Tek profile](/demand/nz/brands/icey-tek) - [All ice box brands in New Zealand](/demand/nz/categories/nz-ice-box-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Engel or Icey-Tek more popular in search? In September 2026, Icey-Tek had more branded searches than Engel among ice box brands in New Zealand. Icey-Tek had about 590 branded searches, while Engel had 20. Icey-Tek made up 62.1% of all ice box brand searches we track, and Engel accounted for 2.1%. ## Cite this page Brandwave. "Engel vs Icey-Tek: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-ice-box-brands/compare/engel-vs-icey-tek This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-ice-box-brands/compare/engel-vs-icey-tek. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.