--- title: "Coleman vs Dometic: Which is searched more in New Zealand?" description: "Is Coleman or Dometic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice box brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-ice-box-brands/compare/coleman-vs-dometic" publisher: "Brandwave" --- # Coleman vs Dometic: Which is searched more in New Zealand? Is Coleman or Dometic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice box brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Coleman and Dometic - **Competitive set**: Ice box brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Coleman Share of Search**: 1.1% - **Dometic Share of Search**: 8.4% ## Is Coleman or Dometic more popular in search? - In September 2026, Dometic had more branded searches than Coleman among ice box brands in New Zealand. Dometic had about 80 branded searches, while Coleman had 10. Dometic made up 8.4% of all ice box brand searches we track, and Coleman accounted for 1.1%. - Dometic was ahead of Coleman in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Coleman’s share of searches among ice box brands in New Zealand moved from 0.73% to 1.1%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending September 2026, Dometic’s share of searches among ice box brands in New Zealand moved from 7.3% to 8.4%, and its estimated monthly branded searches moved from 100 to 80. ## Top ice box brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dometic was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Coleman was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Coleman and Dometic were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Coleman | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Dometic | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Engel | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | YETI | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Icey-Tek | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Igloo | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about ice box brands - Asked ChatGPT "Which ice box brand should I buy in New Zealand?": 1. Coleman, 2. Engel, 3. Icey-Tek, 4. Dometic - Asked ChatGPT "What are the best ice box brands in New Zealand?": 1. YETI, 2. Dometic, 3. Coleman, 4. Engel, 5. Icey-Tek, 6. Igloo - Asked ChatGPT "What's the best ice box brand in New Zealand for keeping food cold?": 1. Dometic, 2. Engel, 3. YETI - Searched Google, AI Overview "cooler box nz": 1. Coleman, 2. Icey-Tek, 3. YETI - Searched Google, AI Overview "best ice box": 1. Dometic, 2. YETI Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand ice box brands in September 2026? - In September 2026, Engel overtook Coleman to rank 5th among ice box brands in New Zealand, with 2.1% of the searches. - In September 2026, Dometic gained share of searches among ice box brands in New Zealand, from 6.8% to 8.4%. ## Month by month | Month | Coleman estimated searches | Coleman Share of Search | Coleman rank | Dometic estimated searches | Dometic Share of Search | Dometic rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.73% | 5 | 100 | 7.3% | 3 | | Nov 2025 | 10 | 0.37% | 6 | 180 | 6.7% | 3 | | Dec 2025 | 10 | 0.26% | 6 | 290 | 7.5% | 3 | | Jan 2026 | 10 | 0.41% | 5 | 160 | 6.5% | 3 | | Feb 2026 | 40 | 2.7% | 5 | 80 | 5.4% | 3 | | Mar 2026 | 10 | 0.94% | 5 | 60 | 5.7% | 3 | | Apr 2026 | 10 | 1.2% | 5 | 50 | 6% | 3 | | May 2026 | 10 | 1.2% | 5 | 50 | 6% | 4 | | Jun 2026 | 10 | 1.4% | 5 | 50 | 6.8% | 3 | | Jul 2026 | 10 | 1.3% | 6 | 40 | 5.2% | 4 | | Aug 2026 | 10 | 1.1% | 5 | 60 | 6.8% | 3 | | Sep 2026 | 10 | 1.1% | 6 | 80 | 8.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Coleman’s and Dometic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Coleman**: Measured on the search term “coleman ice box”. - **Dometic**: Measured on the search terms “dometic cooler” and “dometic esky”, summed into one figure. - [Coleman profile](/demand/nz/brands/coleman) - [Dometic profile](/demand/nz/brands/dometic) - [All ice box brands in New Zealand](/demand/nz/categories/nz-ice-box-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Coleman or Dometic more popular in search? In September 2026, Dometic had more branded searches than Coleman among ice box brands in New Zealand. Dometic had about 80 branded searches, while Coleman had 10. Dometic made up 8.4% of all ice box brand searches we track, and Coleman accounted for 1.1%. ## Cite this page Brandwave. "Coleman vs Dometic: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-ice-box-brands/compare/coleman-vs-dometic This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-ice-box-brands/compare/coleman-vs-dometic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.