---
title: "Ice box brands in New Zealand: Which are searched most?"
description: "Compare the ice box brands people buy. Share of Search among Icey-Tek, Igloo, Dometic, YETI, Engel and Coleman, the ice box brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-ice-box-brands"
publisher: "Brandwave"
---

# Ice box brands in New Zealand: Which are searched most?

Compare the ice box brands people buy. Share of Search among Icey-Tek, Igloo, Dometic, YETI, Engel and Coleman, the ice box brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Ice box brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Icey-Tek, 62.1%

## Which brand is most popular in search among ice box brands in New Zealand?

- In September 2026, Icey-Tek was the most searched among ice box brands in New Zealand, with an estimated 590 branded searches, 62.1% of all searches for the six we track.
- Igloo is in 2nd place, 40 percentage points behind at 22.1%.
- Across the 12 months ending September 2026, Icey-Tek’s share of searches among ice box brands in New Zealand decreased from 64.2% to 62.1%.
- Across the 12 months ending September 2026, Igloo’s share of searches among ice box brands in New Zealand decreased from 23.4% to 22.1%.
- Across the 12 months ending September 2026, Dometic’s share of searches among ice box brands in New Zealand increased from 7.3% to 8.4%.
- Across the 12 months ending September 2026, YETI’s share of searches among ice box brands in New Zealand increased from 3.6% to 4.2%.
- Across the 12 months ending September 2026, Engel’s share of searches among ice box brands in New Zealand increased from 0.73% to 2.1%.
- Across the 12 months ending September 2026, Icey-Tek’s share of searches among ice box brands in New Zealand peaked at 70.9% in November 2025 and was lowest at 62% in December 2025.
- Across the 12 months ending September 2026, Igloo’s share of searches among ice box brands in New Zealand peaked at 25.8% in December 2025 and was lowest at 13.1% in May 2026.
- Across the 12 months ending September 2026, Dometic’s share of searches among ice box brands in New Zealand peaked at 8.4% in September 2026 and was lowest at 5.2% in July 2026.
- Across the 12 months ending September 2026, YETI’s share of searches among ice box brands in New Zealand peaked at 8.3% in May 2026 and was lowest at 3.4% in November 2025.
- Across the 12 months ending September 2026, Engel’s share of searches among ice box brands in New Zealand peaked at 2.6% in July 2026 and was lowest at 0.41% in January 2026.
- Across the 12 months ending September 2026, Coleman’s share of searches among ice box brands in New Zealand peaked at 2.7% in February 2026 and was lowest at 0.26% in December 2025.
- Across the 12 months ending September 2026, Engel rose from 6th to 5th among ice box brands in New Zealand.
- Across the 12 months ending September 2026, Coleman fell from 5th to 6th among ice box brands in New Zealand.

## Top ice box brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Dometic and YETI were mentioned most often, in four of the five answers. Coleman was recommended most often, coming first in two out of four answers that gave a list. Dometic was second, and Engel was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Coleman | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Dometic | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Engel | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| YETI | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| Icey-Tek | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Igloo | 6th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about ice box brands

- Asked ChatGPT "Which ice box brand should I buy in New Zealand?": 1. Coleman, 2. Engel, 3. Icey-Tek, 4. Dometic
- Asked ChatGPT "What are the best ice box brands in New Zealand?": 1. YETI, 2. Dometic, 3. Coleman, 4. Engel, 5. Icey-Tek, 6. Igloo
- Asked ChatGPT "What's the best ice box brand in New Zealand for keeping food cold?": 1. Dometic, 2. Engel, 3. YETI
- Searched Google, AI Overview "cooler box nz": 1. Coleman, 2. Icey-Tek, 3. YETI
- Searched Google, AI Overview "best ice box": 1. Dometic, 2. YETI

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Icey-Tek vs Igloo: compare search popularity](/demand/nz/compare/icey-tek-vs-igloo): 62.1% against 22.1% Share of Search.
- [Icey-Tek vs Dometic: compare search popularity](/demand/nz/compare/dometic-vs-icey-tek): 62.1% against 8.4% Share of Search.
- [Icey-Tek vs YETI: compare search popularity](/demand/nz/compare/icey-tek-vs-yeti): 62.1% against 4.2% Share of Search.
- [Icey-Tek vs Engel: compare search popularity](/demand/nz/compare/engel-vs-icey-tek): 62.1% against 2.1% Share of Search.
- [Igloo vs Dometic: compare search popularity](/demand/nz/compare/dometic-vs-igloo): 22.1% against 8.4% Share of Search.
- [Igloo vs YETI: compare search popularity](/demand/nz/compare/igloo-vs-yeti): 22.1% against 4.2% Share of Search.
- [Igloo vs Engel: compare search popularity](/demand/nz/compare/engel-vs-igloo): 22.1% against 2.1% Share of Search.
- [Dometic vs YETI: compare search popularity](/demand/nz/compare/dometic-vs-yeti): 8.4% against 4.2% Share of Search.
- [Dometic vs Engel: compare search popularity](/demand/nz/compare/dometic-vs-engel): 8.4% against 2.1% Share of Search.
- [YETI vs Engel: compare search popularity](/demand/nz/compare/engel-vs-yeti): 4.2% against 2.1% Share of Search.

## How did search popularity change for New Zealand ice box brands in September 2026?

- In September 2026, Engel overtook Coleman to rank 5th among ice box brands in New Zealand, with 2.1% of the searches.
- In September 2026, Igloo gained share of searches among ice box brands in New Zealand, from 19.3% to 22.1%.
- In September 2026, Dometic gained share of searches among ice box brands in New Zealand, from 6.8% to 8.4%.
- In September 2026, Icey-Tek lost share of searches among ice box brands in New Zealand, from 67% to 62.1%.
- Estimated monthly branded searches for YETI in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Icey-Tek | 62.1% | 590 | 0.0% | Icey-Tek |
| 2 | Igloo | 22.1% | 210 | +23.5% | Igloo |
| 3 | Dometic | 8.4% | 80 | +33.3% | Dometic |
| 4 | YETI | 4.2% | 40 | 0.0% | YETI |
| 5 | Engel | 2.1% | 20 | +100.0% | Engel |
| 6 | Coleman | 1.1% | 10 | 0.0% | Coleman |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Icey-Tek | 880 | 64.2% | 1 |
| Oct 2025 | Igloo | 320 | 23.4% | 2 |
| Oct 2025 | Dometic | 100 | 7.3% | 3 |
| Oct 2025 | YETI | 50 | 3.6% | 4 |
| Oct 2025 | Coleman | 10 | 0.73% | 5 |
| Oct 2025 | Engel | 10 | 0.73% | 6 |
| Nov 2025 | Icey-Tek | 1.9K | 70.9% | 1 |
| Nov 2025 | Igloo | 480 | 17.9% | 2 |
| Nov 2025 | Dometic | 180 | 6.7% | 3 |
| Nov 2025 | YETI | 90 | 3.4% | 4 |
| Nov 2025 | Engel | 20 | 0.75% | 5 |
| Nov 2025 | Coleman | 10 | 0.37% | 6 |
| Dec 2025 | Icey-Tek | 2.4K | 62% | 1 |
| Dec 2025 | Igloo | 1K | 25.8% | 2 |
| Dec 2025 | Dometic | 290 | 7.5% | 3 |
| Dec 2025 | YETI | 140 | 3.6% | 4 |
| Dec 2025 | Engel | 30 | 0.78% | 5 |
| Dec 2025 | Coleman | 10 | 0.26% | 6 |
| Jan 2026 | Icey-Tek | 1.6K | 65% | 1 |
| Jan 2026 | Igloo | 590 | 24% | 2 |
| Jan 2026 | Dometic | 160 | 6.5% | 3 |
| Jan 2026 | YETI | 90 | 3.7% | 4 |
| Jan 2026 | Coleman | 10 | 0.41% | 5 |
| Jan 2026 | Engel | 10 | 0.41% | 6 |
| Feb 2026 | Icey-Tek | 1K | 68% | 1 |
| Feb 2026 | Igloo | 260 | 17.7% | 2 |
| Feb 2026 | Dometic | 80 | 5.4% | 3 |
| Feb 2026 | YETI | 70 | 4.8% | 4 |
| Feb 2026 | Coleman | 40 | 2.7% | 5 |
| Feb 2026 | Engel | 20 | 1.4% | 6 |
| Mar 2026 | Icey-Tek | 720 | 67.9% | 1 |
| Mar 2026 | Igloo | 210 | 19.8% | 2 |
| Mar 2026 | Dometic | 60 | 5.7% | 3 |
| Mar 2026 | YETI | 50 | 4.7% | 4 |
| Mar 2026 | Coleman | 10 | 0.94% | 5 |
| Mar 2026 | Engel | 10 | 0.94% | 6 |
| Apr 2026 | Icey-Tek | 590 | 70.2% | 1 |
| Apr 2026 | Igloo | 140 | 16.7% | 2 |
| Apr 2026 | Dometic | 50 | 6% | 3 |
| Apr 2026 | YETI | 40 | 4.8% | 4 |
| Apr 2026 | Coleman | 10 | 1.2% | 5 |
| Apr 2026 | Engel | 10 | 1.2% | 6 |
| May 2026 | Icey-Tek | 590 | 70.2% | 1 |
| May 2026 | Igloo | 110 | 13.1% | 2 |
| May 2026 | YETI | 70 | 8.3% | 3 |
| May 2026 | Dometic | 50 | 6% | 4 |
| May 2026 | Coleman | 10 | 1.2% | 5 |
| May 2026 | Engel | 10 | 1.2% | 6 |
| Jun 2026 | Icey-Tek | 480 | 65.8% | 1 |
| Jun 2026 | Igloo | 140 | 19.2% | 2 |
| Jun 2026 | Dometic | 50 | 6.8% | 3 |
| Jun 2026 | YETI | 40 | 5.5% | 4 |
| Jun 2026 | Coleman | 10 | 1.4% | 5 |
| Jun 2026 | Engel | 10 | 1.4% | 6 |
| Jul 2026 | Icey-Tek | 480 | 62.3% | 1 |
| Jul 2026 | Igloo | 170 | 22.1% | 2 |
| Jul 2026 | YETI | 50 | 6.5% | 3 |
| Jul 2026 | Dometic | 40 | 5.2% | 4 |
| Jul 2026 | Engel | 20 | 2.6% | 5 |
| Jul 2026 | Coleman | 10 | 1.3% | 6 |
| Aug 2026 | Icey-Tek | 590 | 67% | 1 |
| Aug 2026 | Igloo | 170 | 19.3% | 2 |
| Aug 2026 | Dometic | 60 | 6.8% | 3 |
| Aug 2026 | YETI | 40 | 4.5% | 4 |
| Aug 2026 | Coleman | 10 | 1.1% | 5 |
| Aug 2026 | Engel | 10 | 1.1% | 6 |
| Sep 2026 | Icey-Tek | 590 | 62.1% | 1 |
| Sep 2026 | Igloo | 210 | 22.1% | 2 |
| Sep 2026 | Dometic | 80 | 8.4% | 3 |
| Sep 2026 | YETI | 40 | 4.2% | 4 |
| Sep 2026 | Engel | 20 | 2.1% | 5 |
| Sep 2026 | Coleman | 10 | 1.1% | 6 |

## What is being compared

- **Coleman**: Measured on the search term “coleman ice box”.
- **Dometic**: Measured on the search terms “dometic cooler” and “dometic esky”, summed into one figure.
- **Engel**: Measured on the search term “engel cooler”.
- **Icey-Tek**: Measured on the search terms “icey tek” and “iceytek”, summed into one figure.
- **Igloo**: Measured on the search term “igloo chilly bin”.
- **YETI**: Measured on the search term “yeti tundra”.

- [Coleman](/demand/nz/brands/coleman)
- [Dometic](/demand/nz/brands/dometic)
- [Engel](/demand/nz/brands/engel)
- [Icey-Tek](/demand/nz/brands/icey-tek)
- [Igloo](/demand/nz/brands/igloo)
- [YETI](/demand/nz/brands/yeti)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among ice box brands in New Zealand?

In September 2026, Icey-Tek was the most searched among ice box brands in New Zealand, with an estimated 590 branded searches, 62.1% of all searches for the six we track.

## Cite this page

Brandwave. "Ice box brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-ice-box-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-ice-box-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.