--- title: "Stoney Creek vs Swazi: Which is searched more in New Zealand?" description: "Is Stoney Creek or Swazi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hunting clothing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-hunting-clothing-brands/compare/stoney-creek-vs-swazi" publisher: "Brandwave" --- # Stoney Creek vs Swazi: Which is searched more in New Zealand? Is Stoney Creek or Swazi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hunting clothing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Stoney Creek and Swazi - **Competitive set**: Hunting clothing brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Stoney Creek Share of Search**: 33.4% - **Swazi Share of Search**: 12.8% ## Is Stoney Creek or Swazi more popular in search? - In September 2026, Stoney Creek had more branded searches than Swazi among hunting clothing brands in New Zealand. Stoney Creek had about 9,930 branded searches, while Swazi had 3,810. Stoney Creek made up 33.4% of all hunting clothing brand searches we track, and Swazi accounted for 12.8%. - Stoney Creek was ahead of Swazi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Stoney Creek’s share of searches among hunting clothing brands in New Zealand moved from 31.7% to 33.4%, and its estimated monthly branded searches moved from 8.1K to 9.9K. - Across the 12 months ending September 2026, Swazi’s share of searches among hunting clothing brands in New Zealand moved from 13.8% to 12.8%, and its estimated monthly branded searches moved from 3.5K to 3.8K. ## Top hunting clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Stoney Creek and Swazi showed up in all five answers. Swazi was listed before Stoney Creek in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Swazi | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Stoney Creek | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Hunters Element | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Ridgeline | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Huntech | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Bushbuck | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Kuiu | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Gamegear | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | First Lite | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sitka | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hunting clothing brands - Asked ChatGPT "Which hunting clothing brand should I buy in New Zealand?": 1. Stoney Creek, 2. Ridgeline, 3. Swazi, 4. Hunters Element, 5. Kuiu - Asked ChatGPT "What are the best hunting clothing brands in New Zealand?": 1. Hunters Element, 2. Stoney Creek, 3. Swazi, 4. Huntech, 5. Kuiu - Asked ChatGPT "What's the best hunting clothing brand in New Zealand for cold wet bush?": 1. Swazi, 2. Stoney Creek, 3. Ridgeline - Searched Google, AI Overview "hunting clothing brands nz": 1. Swazi, 2. Hunters Element, 3. Huntech, 4. Stoney Creek, 5. Bushbuck, 6. Ridgeline - Searched Google, AI Overview "hunting jacket nz": 1. Swazi, 2. Hunters Element, 3. Bushbuck, 4. Stoney Creek, 5. Huntech Not named in any answer: Gamegear, First Lite and Sitka. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand hunting clothing brands in September 2026? - In September 2026, Stoney Creek gained share of searches among hunting clothing brands in New Zealand, from 29.4% to 33.4%. - In September 2026, Swazi lost share of searches among hunting clothing brands in New Zealand, from 14% to 12.8%. ## Month by month | Month | Stoney Creek estimated searches | Stoney Creek Share of Search | Stoney Creek rank | Swazi estimated searches | Swazi Share of Search | Swazi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 31.7% | 1 | 3.5K | 13.8% | 4 | | Nov 2025 | 12.1K | 29.9% | 1 | 4.1K | 10.2% | 4 | | Dec 2025 | 9.9K | 33.6% | 1 | 3.4K | 11.5% | 4 | | Jan 2026 | 8.1K | 31.2% | 1 | 3.1K | 12% | 4 | | Feb 2026 | 8.1K | 32.5% | 1 | 3K | 12% | 4 | | Mar 2026 | 12.1K | 31% | 1 | 5.4K | 13.8% | 4 | | Apr 2026 | 14.8K | 32.8% | 1 | 5.8K | 12.8% | 4 | | May 2026 | 14.8K | 30.4% | 1 | 6.9K | 14% | 4 | | Jun 2026 | 18.1K | 34.8% | 1 | 7.2K | 13.7% | 4 | | Jul 2026 | 14.8K | 33.2% | 1 | 6.3K | 14.2% | 4 | | Aug 2026 | 12.1K | 29.4% | 1 | 5.8K | 14% | 4 | | Sep 2026 | 9.9K | 33.4% | 1 | 3.8K | 12.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Stoney Creek’s and Swazi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Stoney Creek**: Measured on the search terms “stoney creek”, “stoney creek camo”, “stoney creek hunting”, “stoneycreek” and “stoneycreek hunting”, summed into one figure. - **Swazi**: Measured on the search terms “swazi”, “swazi bush shirt”, “swazi camo”, “swazi coat”, “swazi fleece”, “swazi gear”, “swazi hi vis”, “swazi hunting”, “swazi hunting gear”, “swazi puffer jacket”, “swazi rain gear” and “swazi the hood”, summed into one figure. - [Stoney Creek profile](/demand/nz/brands/stoney-creek) - [Swazi profile](/demand/nz/brands/swazi) - [All hunting clothing brands in New Zealand](/demand/nz/categories/nz-hunting-clothing-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Stoney Creek or Swazi more popular in search? In September 2026, Stoney Creek had more branded searches than Swazi among hunting clothing brands in New Zealand. Stoney Creek had about 9,930 branded searches, while Swazi had 3,810. Stoney Creek made up 33.4% of all hunting clothing brand searches we track, and Swazi accounted for 12.8%. ## Cite this page Brandwave. "Stoney Creek vs Swazi: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-hunting-clothing-brands/compare/stoney-creek-vs-swazi This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hunting-clothing-brands/compare/stoney-creek-vs-swazi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.