---
title: "Hunting clothing brands in New Zealand: Which brands are most popular in search?"
description: "Compare the hunting and outdoor clothing brands New Zealand hunters wear. Share of Search among Stoney Creek, Hunters Element, Swazi, Kuiu, Ridgeline and Sitka, the hunting clothing brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-hunting-clothing-brands"
publisher: "Brandwave"
---

# Hunting clothing brands in New Zealand: Which brands are most popular in search?

Compare the hunting and outdoor clothing brands New Zealand hunters wear. Share of Search among Stoney Creek, Hunters Element, Swazi, Kuiu, Ridgeline and Sitka, the hunting clothing brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hunting clothing brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Stoney Creek, 42.3%

## Which brand is most popular in search among hunting clothing brands in New Zealand?

- In August 2026, Stoney Creek was the most searched among hunting clothing brands in New Zealand, with an estimated 17.7K branded searches and 42.3% estimated Share of Search within this set.
- Hunters Element is in 2nd place, 8.9 percentage points behind at 33.4% Share of Search.
- Across the 11 months ending August 2026, Stoney Creek’s estimated Share of Search among hunting clothing brands in New Zealand decreased from 44.5% to 42.3%.
- Across the 11 months ending August 2026, Hunters Element’s estimated Share of Search among hunting clothing brands in New Zealand increased from 28.6% to 33.4%.
- Across the 11 months ending August 2026, Kuiu’s estimated Share of Search among hunting clothing brands in New Zealand decreased from 5.4% to 2.6%.
- Across the 11 months ending August 2026, Stoney Creek’s estimated Share of Search among hunting clothing brands in New Zealand peaked at 51.6% in June 2026 and was lowest at 42.3% in August 2026.
- Across the 11 months ending August 2026, Hunters Element’s estimated Share of Search among hunting clothing brands in New Zealand peaked at 33.7% in May 2026 and was lowest at 25.9% in June 2026.
- Across the 11 months ending August 2026, Swazi’s estimated Share of Search among hunting clothing brands in New Zealand peaked at 19.8% in August 2026 and was lowest at 16.9% in December 2025.
- Across the 11 months ending August 2026, Kuiu’s estimated Share of Search among hunting clothing brands in New Zealand peaked at 5.4% in October 2025 and was lowest at 1.9% in June 2026.
- Across the 11 months ending August 2026, Ridgeline’s estimated Share of Search among hunting clothing brands in New Zealand peaked at 1.8% in July 2026 and was lowest at 0.67% in November 2025.
- Across the 11 months ending August 2026, Swazi, Ridgeline and Sitka held steady: their estimated Share of Search among hunting clothing brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Stoney Creek vs Hunters Element: compare search popularity](/demand/nz/compare/hunters-element-vs-stoney-creek): 42.3% against 33.4% Share of Search.
- [Stoney Creek vs Swazi: compare search popularity](/demand/nz/compare/stoney-creek-vs-swazi): 42.3% against 19.8% Share of Search.
- [Stoney Creek vs Kuiu: compare search popularity](/demand/nz/compare/kuiu-vs-stoney-creek): 42.3% against 2.6% Share of Search.
- [Hunters Element vs Swazi: compare search popularity](/demand/nz/compare/hunters-element-vs-swazi): 33.4% against 19.8% Share of Search.
- [Hunters Element vs Kuiu: compare search popularity](/demand/nz/compare/hunters-element-vs-kuiu): 33.4% against 2.6% Share of Search.
- [Swazi vs Kuiu: compare search popularity](/demand/nz/compare/kuiu-vs-swazi): 19.8% against 2.6% Share of Search.

## How did search popularity change for New Zealand hunting clothing brands in August 2026?

- In August 2026, Hunters Element gained estimated Share of Search among hunting clothing brands in New Zealand, from 32% to 33.4%.
- In August 2026, Swazi gained estimated Share of Search among hunting clothing brands in New Zealand, from 18.5% to 19.8%.
- In August 2026, Stoney Creek lost estimated Share of Search among hunting clothing brands in New Zealand, from 44.9% to 42.3%.
- Estimated monthly branded searches for Ridgeline in New Zealand rose 67.6% over 11 measured months, from 340 to 570 in August 2026.
- Estimated monthly branded searches for Sitka in New Zealand rose 53.8% over 11 measured months, from 130 to 200 in August 2026.
- Estimated monthly branded searches for Kuiu in New Zealand fell 23.8% over 11 measured months, from 1.4K to 1.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Stoney Creek | 42.3% | 17.7K | -17.9% | Stoney Creek |
| 2 | Hunters Element | 33.4% | 14K | -9.1% | Hunters Element |
| 3 | Swazi | 19.8% | 8.3K | -6.5% | Swazi |
| 4 | Kuiu | 2.6% | 1.1K | -4.4% | Kuiu |
| 5 | Ridgeline | 1.4% | 570 | -32.9% | Ridgeline |
| 6 | Sitka | 0.48% | 200 | -4.8% | Sitka |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Stoney Creek | 11.8K | 44.5% | 1 |
| Oct 2025 | Hunters Element | 7.6K | 28.6% | 2 |
| Oct 2025 | Swazi | 5.2K | 19.7% | 3 |
| Oct 2025 | Kuiu | 1.4K | 5.4% | 4 |
| Oct 2025 | Ridgeline | 340 | 1.3% | 5 |
| Oct 2025 | Sitka | 130 | 0.49% | 6 |
| Nov 2025 | Stoney Creek | 17.6K | 49.1% | 1 |
| Nov 2025 | Hunters Element | 10.4K | 29% | 2 |
| Nov 2025 | Swazi | 6.1K | 17% | 3 |
| Nov 2025 | Kuiu | 1.3K | 3.7% | 4 |
| Nov 2025 | Ridgeline | 240 | 0.67% | 5 |
| Nov 2025 | Sitka | 190 | 0.53% | 6 |
| Dec 2025 | Stoney Creek | 14.4K | 48% | 1 |
| Dec 2025 | Hunters Element | 9.2K | 30.7% | 2 |
| Dec 2025 | Swazi | 5.1K | 16.9% | 3 |
| Dec 2025 | Kuiu | 870 | 2.9% | 4 |
| Dec 2025 | Ridgeline | 290 | 0.97% | 5 |
| Dec 2025 | Sitka | 150 | 0.5% | 6 |
| Jan 2026 | Stoney Creek | 11.8K | 45.3% | 1 |
| Jan 2026 | Hunters Element | 8.3K | 31.7% | 2 |
| Jan 2026 | Swazi | 4.5K | 17.2% | 3 |
| Jan 2026 | Kuiu | 1.1K | 4.1% | 4 |
| Jan 2026 | Ridgeline | 300 | 1.1% | 5 |
| Jan 2026 | Sitka | 150 | 0.57% | 6 |
| Feb 2026 | Stoney Creek | 11.8K | 48.1% | 1 |
| Feb 2026 | Hunters Element | 6.7K | 27.4% | 2 |
| Feb 2026 | Swazi | 4.4K | 17.8% | 3 |
| Feb 2026 | Kuiu | 1K | 4.2% | 4 |
| Feb 2026 | Ridgeline | 400 | 1.6% | 5 |
| Feb 2026 | Sitka | 220 | 0.9% | 6 |
| Mar 2026 | Stoney Creek | 17.8K | 46.1% | 1 |
| Mar 2026 | Hunters Element | 11.5K | 29.9% | 2 |
| Mar 2026 | Swazi | 7.4K | 19.2% | 3 |
| Mar 2026 | Kuiu | 1.1K | 2.9% | 4 |
| Mar 2026 | Ridgeline | 470 | 1.2% | 5 |
| Mar 2026 | Sitka | 260 | 0.67% | 6 |
| Apr 2026 | Stoney Creek | 21.7K | 46.9% | 1 |
| Apr 2026 | Hunters Element | 14K | 30.2% | 2 |
| Apr 2026 | Swazi | 8.4K | 18.2% | 3 |
| Apr 2026 | Kuiu | 1.3K | 2.7% | 4 |
| Apr 2026 | Ridgeline | 600 | 1.3% | 5 |
| Apr 2026 | Sitka | 330 | 0.71% | 6 |
| May 2026 | Stoney Creek | 21.6K | 42.4% | 1 |
| May 2026 | Hunters Element | 17.2K | 33.7% | 2 |
| May 2026 | Swazi | 9.9K | 19.4% | 3 |
| May 2026 | Kuiu | 1.3K | 2.6% | 4 |
| May 2026 | Ridgeline | 670 | 1.3% | 5 |
| May 2026 | Sitka | 320 | 0.63% | 6 |
| Jun 2026 | Stoney Creek | 28.3K | 51.6% | 1 |
| Jun 2026 | Hunters Element | 14.2K | 25.9% | 2 |
| Jun 2026 | Swazi | 10.2K | 18.7% | 3 |
| Jun 2026 | Kuiu | 1K | 1.9% | 4 |
| Jun 2026 | Ridgeline | 840 | 1.5% | 5 |
| Jun 2026 | Sitka | 220 | 0.4% | 6 |
| Jul 2026 | Stoney Creek | 21.6K | 44.9% | 1 |
| Jul 2026 | Hunters Element | 15.4K | 32% | 2 |
| Jul 2026 | Swazi | 8.9K | 18.5% | 3 |
| Jul 2026 | Kuiu | 1.1K | 2.4% | 4 |
| Jul 2026 | Ridgeline | 850 | 1.8% | 5 |
| Jul 2026 | Sitka | 210 | 0.44% | 6 |
| Aug 2026 | Stoney Creek | 17.7K | 42.3% | 1 |
| Aug 2026 | Hunters Element | 14K | 33.4% | 2 |
| Aug 2026 | Swazi | 8.3K | 19.8% | 3 |
| Aug 2026 | Kuiu | 1.1K | 2.6% | 4 |
| Aug 2026 | Ridgeline | 570 | 1.4% | 5 |
| Aug 2026 | Sitka | 200 | 0.48% | 6 |
| Sep 2026 | Hunters Element | — | — | — |
| Sep 2026 | Kuiu | — | — | — |
| Sep 2026 | Ridgeline | — | — | — |
| Sep 2026 | Sitka | — | — | — |
| Sep 2026 | Stoney Creek | — | — | — |
| Sep 2026 | Swazi | — | — | — |

## What is being compared

- **Hunters Element**: Measured on the search terms “hunters element”, “hunters element boot”, “hunters element camo”, “hunters element clothing”, “hunters element gloves”, “hunters element hi vis”, “hunters element hoodie”, “hunters element jackets”, “hunters element lima boot”, “hunters element near me”, “hunters element nz”, “hunters element outlet”, “hunters element sale”, “hunters element stores” and “hunterselement”, summed into one figure.
- **Kuiu**: Measured on the search terms “kuiu”, “kuiu camo”, “kuiu com”, “kuiu hunting”, “kuiu hunting gear”, “kuiu hunting jacket”, “kuiu near me” and “kuiu nz”, summed into one figure.
- **Ridgeline**: Measured on the search terms “ridgeline camo”, “ridgeline clothing”, “ridgeline hunting”, “ridgeline hunting gear”, “ridgeline hunting jacket” and “ridgeline jacket”, summed into one figure.
- **Sitka**: Measured on the search terms “sitka camo”, “sitka gear”, “sitka hunting”, “sitka hunting gear”, “sitka hunting jacket” and “sitka jacket”, summed into one figure.
- **Stoney Creek**: Measured on the search terms “stoney creek”, “stoney creek camo”, “stoney creek hunting”, “stoney creek hunting gear”, “stoney creek hunting jacket”, “stoney creek near me”, “stoney creek nz”, “stoney creek online”, “stoneycreek”, “stoneycreek co nz”, “stoneycreek hunting” and “stoneycreek nz”, summed into one figure.
- **Swazi**: Measured on the search terms “swazi”, “swazi bush shirt”, “swazi camo”, “swazi clothing sale”, “swazi co nz”, “swazi coat”, “swazi fleece”, “swazi gear”, “swazi hi vis”, “swazi hunting”, “swazi hunting gear”, “swazi near me”, “swazi new zealand”, “swazi nz”, “swazi online”, “swazi puffer jacket”, “swazi rain gear” and “swazi the hood”, summed into one figure.

- [Hunters Element](/demand/nz/brands/hunters-element)
- [Kuiu](/demand/nz/brands/kuiu)
- [Ridgeline](/demand/nz/brands/ridgeline)
- [Sitka](/demand/nz/brands/sitka)
- [Stoney Creek](/demand/nz/brands/stoney-creek)
- [Swazi](/demand/nz/brands/swazi)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hunting clothing brands in New Zealand?

In August 2026, Stoney Creek was the most searched among hunting clothing brands in New Zealand, with an estimated 17.7K branded searches and 42.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Hunting clothing brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-hunting-clothing-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hunting-clothing-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.