---
title: "Humidifier brands in New Zealand: Which are searched most?"
description: "Compare the humidifier brands New Zealanders buy. Share of Search among Vicks, Beurer, Levoit, Breville, Boneco, Xiaomi, Dreo and Philips, the humidifier brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-humidifier-brands"
publisher: "Brandwave"
---

# Humidifier brands in New Zealand: Which are searched most?

Compare the humidifier brands New Zealanders buy. Share of Search among Vicks, Beurer, Levoit, Breville, Boneco, Xiaomi, Dreo and Philips, the humidifier brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Humidifier brands
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Vicks, 87%

## Which brand is most popular in search among humidifier brands in New Zealand?

- In September 2026, Vicks was the most searched among humidifier brands in New Zealand, with an estimated 2.9K branded searches, 87% of all searches for the eight we track.
- Beurer is in 2nd place, 79.5 percentage points behind at 7.5%.
- Across the 12 months ending September 2026, Vicks’ share of searches among humidifier brands in New Zealand increased from 84.1% to 87%.
- Across the 12 months ending September 2026, Beurer’s share of searches among humidifier brands in New Zealand decreased from 9% to 7.5%.
- Across the 12 months ending September 2026, Levoit’s share of searches among humidifier brands in New Zealand decreased from 3% to 2.1%.
- Across the 12 months ending September 2026, Breville’s share of searches among humidifier brands in New Zealand increased from 0.86% to 1.5%.
- Across the 12 months ending September 2026, Boneco’s share of searches among humidifier brands in New Zealand increased from 0% to 0.6%.
- Across the 12 months ending September 2026, Xiaomi’s share of searches among humidifier brands in New Zealand decreased from 1.3% to 0.6%.
- Across the 12 months ending September 2026, Philips’ share of searches among humidifier brands in New Zealand decreased from 1.3% to 0.3%.
- Across the 12 months ending September 2026, Vicks’ share of searches among humidifier brands in New Zealand peaked at 90.8% in August 2026 and was lowest at 76.6% in December 2025.
- Across the 12 months ending September 2026, Beurer’s share of searches among humidifier brands in New Zealand peaked at 13.3% in January 2026 and was lowest at 5% in August 2026.
- Across the 12 months ending September 2026, Levoit’s share of searches among humidifier brands in New Zealand peaked at 5.1% in December 2025 and was lowest at 1.3% in August 2026.
- Across the 12 months ending September 2026, Breville’s share of searches among humidifier brands in New Zealand peaked at 2.2% in January 2026 and was lowest at 0.79% in March 2026.
- Across the 12 months ending September 2026, Breville rose from 6th to 4th among humidifier brands in New Zealand.
- Across the 12 months ending September 2026, Boneco rose from 8th to 5th among humidifier brands in New Zealand.
- Across the 12 months ending September 2026, Xiaomi fell from 5th to 6th among humidifier brands in New Zealand.
- Across the 12 months ending September 2026, Philips fell from 4th to 8th among humidifier brands in New Zealand.
- Across the 12 months ending September 2026, Dreo held steady: its share of searches among humidifier brands in New Zealand moved less than 0.5 percentage points.

## Top humidifier brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Breville and Philips were mentioned most often, in three of the five answers. Philips was recommended most often, coming first in one out of three answers that gave a list. Breville was second, and Xiaomi was third. Beurer, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Philips | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Breville | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Xiaomi | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Levoit | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Dreo | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Vicks | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| Beurer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Boneco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about humidifier brands

- Asked ChatGPT "Which humidifier brand should I buy in New Zealand?": 1. Breville, 2. Philips, 3. Dreo
- Asked ChatGPT "What are the best humidifier brands in New Zealand?": 1. Levoit, 2. Philips, 3. Xiaomi, 4. Dreo
- Asked ChatGPT "What's the best humidifier brand in New Zealand for dry rooms?": 1. Philips, 2. Xiaomi, 3. Breville
- Searched Google, AI Overview "humidifier for bedroom": 1. Breville
- Searched Google, AI Overview "cool mist humidifier": 1. Vicks

Not named in any answer: Beurer and Boneco.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Vicks vs Beurer: compare search popularity](/demand/nz/compare/beurer-vs-vicks): 87% against 7.5% Share of Search.
- [Vicks vs Levoit: compare search popularity](/demand/nz/compare/levoit-vs-vicks): 87% against 2.1% Share of Search.
- [Beurer vs Levoit: compare search popularity](/demand/nz/compare/beurer-vs-levoit): 7.5% against 2.1% Share of Search.

## How did search popularity change for New Zealand humidifier brands in September 2026?

- In September 2026, Levoit overtook Breville to rank 3rd among humidifier brands in New Zealand, with 2.1% of the searches.
- In September 2026, Beurer gained share of searches among humidifier brands in New Zealand, from 5% to 7.5%.
- In September 2026, Vicks lost share of searches among humidifier brands in New Zealand, from 90.8% to 87%.
- In September 2026, Boneco rose from 7th to 5th among humidifier brands in New Zealand.
- In September 2026, Dreo rose from 8th to 7th among humidifier brands in New Zealand.
- In September 2026, Philips fell from 5th to 8th among humidifier brands in New Zealand.
- Estimated monthly branded searches for Breville in New Zealand rose 150% over 12 measured months, from 20 to 50 in September 2026.
- Estimated monthly branded searches for Xiaomi in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Vicks | 87% | 2.9K | -46.6% | Vicks |
| 2 | Beurer | 7.5% | 250 | -16.7% | Beurer |
| 3 | Levoit | 2.1% | 70 | -12.5% | Levoit |
| 4 | Breville | 1.5% | 50 | -44.4% | Breville |
| 5 | Boneco | 0.6% | 20 | 0.0% | Boneco |
| 6 | Xiaomi | 0.6% | 20 | -33.3% | Xiaomi |
| 7 | Dreo | 0.3% | 10 | — | Dreo |
| 8 | Philips | 0.3% | 10 | -66.7% | Philips |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Vicks | 2K | 84.1% | 1 |
| Oct 2025 | Beurer | 210 | 9% | 2 |
| Oct 2025 | Levoit | 70 | 3% | 3 |
| Oct 2025 | Philips | 30 | 1.3% | 4 |
| Oct 2025 | Xiaomi | 30 | 1.3% | 5 |
| Oct 2025 | Breville | 20 | 0.86% | 6 |
| Oct 2025 | Dreo | 10 | 0.43% | 7 |
| Oct 2025 | Boneco | 0 | 0% | 8 |
| Nov 2025 | Vicks | 1.6K | 78.8% | 1 |
| Nov 2025 | Beurer | 240 | 11.5% | 2 |
| Nov 2025 | Levoit | 100 | 4.8% | 3 |
| Nov 2025 | Breville | 40 | 1.9% | 4 |
| Nov 2025 | Boneco | 20 | 0.96% | 5 |
| Nov 2025 | Philips | 20 | 0.96% | 6 |
| Nov 2025 | Dreo | 10 | 0.48% | 7 |
| Nov 2025 | Xiaomi | 10 | 0.48% | 8 |
| Dec 2025 | Vicks | 1.6K | 76.6% | 1 |
| Dec 2025 | Beurer | 280 | 13.1% | 2 |
| Dec 2025 | Levoit | 110 | 5.1% | 3 |
| Dec 2025 | Breville | 40 | 1.9% | 4 |
| Dec 2025 | Xiaomi | 30 | 1.4% | 5 |
| Dec 2025 | Philips | 20 | 0.93% | 6 |
| Dec 2025 | Boneco | 10 | 0.47% | 7 |
| Dec 2025 | Dreo | 10 | 0.47% | 8 |
| Jan 2026 | Vicks | 1.4K | 77.8% | 1 |
| Jan 2026 | Beurer | 240 | 13.3% | 2 |
| Jan 2026 | Levoit | 70 | 3.9% | 3 |
| Jan 2026 | Breville | 40 | 2.2% | 4 |
| Jan 2026 | Xiaomi | 20 | 1.1% | 5 |
| Jan 2026 | Boneco | 10 | 0.56% | 6 |
| Jan 2026 | Dreo | 10 | 0.56% | 7 |
| Jan 2026 | Philips | 10 | 0.56% | 8 |
| Feb 2026 | Vicks | 1.8K | 81.7% | 1 |
| Feb 2026 | Beurer | 230 | 10.5% | 2 |
| Feb 2026 | Levoit | 80 | 3.7% | 3 |
| Feb 2026 | Breville | 40 | 1.8% | 4 |
| Feb 2026 | Boneco | 20 | 0.91% | 5 |
| Feb 2026 | Dreo | 10 | 0.46% | 6 |
| Feb 2026 | Philips | 10 | 0.46% | 7 |
| Feb 2026 | Xiaomi | 10 | 0.46% | 8 |
| Mar 2026 | Vicks | 2.1K | 83.9% | 1 |
| Mar 2026 | Beurer | 240 | 9.4% | 2 |
| Mar 2026 | Levoit | 80 | 3.1% | 3 |
| Mar 2026 | Xiaomi | 30 | 1.2% | 4 |
| Mar 2026 | Breville | 20 | 0.79% | 5 |
| Mar 2026 | Philips | 20 | 0.79% | 6 |
| Mar 2026 | Boneco | 10 | 0.39% | 7 |
| Mar 2026 | Dreo | 10 | 0.39% | 8 |
| Apr 2026 | Vicks | 2K | 82.5% | 1 |
| Apr 2026 | Beurer | 230 | 9.6% | 2 |
| Apr 2026 | Levoit | 70 | 2.9% | 3 |
| Apr 2026 | Breville | 40 | 1.7% | 4 |
| Apr 2026 | Xiaomi | 30 | 1.3% | 5 |
| Apr 2026 | Boneco | 20 | 0.83% | 6 |
| Apr 2026 | Philips | 20 | 0.83% | 7 |
| Apr 2026 | Dreo | 10 | 0.42% | 8 |
| May 2026 | Vicks | 3K | 87.1% | 1 |
| May 2026 | Beurer | 240 | 6.9% | 2 |
| May 2026 | Levoit | 80 | 2.3% | 3 |
| May 2026 | Breville | 50 | 1.4% | 4 |
| May 2026 | Xiaomi | 30 | 0.86% | 5 |
| May 2026 | Boneco | 20 | 0.57% | 6 |
| May 2026 | Philips | 20 | 0.57% | 7 |
| May 2026 | Dreo | 10 | 0.29% | 8 |
| Jun 2026 | Vicks | 3.1K | 87.5% | 1 |
| Jun 2026 | Beurer | 190 | 5.4% | 2 |
| Jun 2026 | Levoit | 100 | 2.8% | 3 |
| Jun 2026 | Breville | 70 | 2% | 4 |
| Jun 2026 | Xiaomi | 30 | 0.85% | 5 |
| Jun 2026 | Boneco | 20 | 0.57% | 6 |
| Jun 2026 | Philips | 20 | 0.57% | 7 |
| Jun 2026 | Dreo | 10 | 0.28% | 8 |
| Jul 2026 | Vicks | 3.9K | 87.6% | 1 |
| Jul 2026 | Beurer | 280 | 6.3% | 2 |
| Jul 2026 | Levoit | 90 | 2% | 3 |
| Jul 2026 | Breville | 70 | 1.6% | 4 |
| Jul 2026 | Philips | 50 | 1.1% | 5 |
| Jul 2026 | Xiaomi | 40 | 0.9% | 6 |
| Jul 2026 | Boneco | 10 | 0.23% | 7 |
| Jul 2026 | Dreo | 10 | 0.23% | 8 |
| Aug 2026 | Vicks | 5.4K | 90.8% | 1 |
| Aug 2026 | Beurer | 300 | 5% | 2 |
| Aug 2026 | Breville | 90 | 1.5% | 3 |
| Aug 2026 | Levoit | 80 | 1.3% | 4 |
| Aug 2026 | Philips | 30 | 0.5% | 5 |
| Aug 2026 | Xiaomi | 30 | 0.5% | 6 |
| Aug 2026 | Boneco | 20 | 0.34% | 7 |
| Aug 2026 | Dreo | 0 | 0% | 8 |
| Sep 2026 | Vicks | 2.9K | 87% | 1 |
| Sep 2026 | Beurer | 250 | 7.5% | 2 |
| Sep 2026 | Levoit | 70 | 2.1% | 3 |
| Sep 2026 | Breville | 50 | 1.5% | 4 |
| Sep 2026 | Boneco | 20 | 0.6% | 5 |
| Sep 2026 | Xiaomi | 20 | 0.6% | 6 |
| Sep 2026 | Dreo | 10 | 0.3% | 7 |
| Sep 2026 | Philips | 10 | 0.3% | 8 |

## What is being compared

- **Beurer**: Measured on the search terms “beurer” and “beurer thermometer”, summed into one figure.
- **Boneco**: Measured on the search terms “boneco” and “boneco humidifier”, summed into one figure.
- **Breville**: Measured on the search term “breville humidifier”.
- **Dreo**: Measured on the search term “dreo humidifier”.
- **Levoit**: Measured on the search terms “levoit”, “levoit core” and “levoit humidifier”, summed into one figure.
- **Philips**: Measured on the search term “philips humidifier”.
- **Vicks**: Measured on the search terms “vicks inhaler”, “vicks vaporub” and “vicks vaporub newborn”, summed into one figure.
- **Xiaomi**: Measured on the search term “xiaomi humidifier”.

- [Beurer](/demand/nz/brands/beurer)
- [Boneco](/demand/nz/brands/boneco)
- [Breville](/demand/nz/brands/breville)
- [Dreo](/demand/nz/brands/dreo)
- [Levoit](/demand/nz/brands/levoit)
- [Philips](/demand/nz/brands/philips)
- [Vicks](/demand/nz/brands/vicks)
- [Xiaomi](/demand/nz/brands/xiaomi)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among humidifier brands in New Zealand?

In September 2026, Vicks was the most searched among humidifier brands in New Zealand, with an estimated 2.9K branded searches, 87% of all searches for the eight we track.

## Cite this page

Brandwave. "Humidifier brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-humidifier-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-humidifier-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.