---
title: "HR Software and Advisory Platforms in New Zealand: Share of Search"
description: "Share of Search among Employment Hero, MyHR, BrightHR, enableHR, Citation HR and HR Today, the HR software and advisory platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-hr-software-and-advisory-platforms"
publisher: "Brandwave"
---

# HR Software and Advisory Platforms in New Zealand: Share of Search

Share of Search among Employment Hero, MyHR, BrightHR, enableHR, Citation HR and HR Today, the HR software and advisory platforms Brandwave compares in New Zealand, using the same methodology, market, and reporting period.

## Key facts

- **Competitive set**: HR Software and Advisory Platforms
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Employment Hero, 47.7%

## Which brand has the highest Share of Search among HR software and advisory platforms in New Zealand?

- Employment Hero holds the highest estimated Share of Search among HR software and advisory platforms in New Zealand, at 47.7% in August 2026.
- MyHR is in 2nd place, 10.4 percentage points behind at 37.3% Share of Search.
- Across the 12 months ending August 2026, Employment Hero’s estimated Share of Search among HR software and advisory platforms in New Zealand increased from 42.4% to 47.7%.
- Across the 12 months ending August 2026, MyHR’s estimated Share of Search among HR software and advisory platforms in New Zealand decreased from 43.3% to 37.3%.
- Across the 12 months ending August 2026, BrightHR’s estimated Share of Search among HR software and advisory platforms in New Zealand increased from 11.4% to 12.9%.
- Across the 12 months ending August 2026, Employment Hero’s estimated Share of Search among HR software and advisory platforms in New Zealand peaked at 48.6% in May 2026 and was lowest at 42.4% in September 2025.
- Across the 12 months ending August 2026, BrightHR’s estimated Share of Search among HR software and advisory platforms in New Zealand peaked at 12.9% in August 2026 and was lowest at 9.9% in October 2025.
- Across the 12 months ending August 2026, enableHR’s estimated Share of Search among HR software and advisory platforms in New Zealand peaked at 2.2% in October 2025 and was lowest at 1.2% in December 2025.
- Across the 12 months ending August 2026, Employment Hero rose from 2nd to 1st among HR software and advisory platforms in New Zealand.
- Across the 12 months ending August 2026, MyHR fell from 1st to 2nd among HR software and advisory platforms in New Zealand.
- Across the 12 months ending August 2026, enableHR, Citation HR and HR Today held steady: their estimated Share of Search among HR software and advisory platforms in New Zealand each moved less than 0.5 percentage points.

## What changed among HR software and advisory platforms in New Zealand?

- In August 2026, BrightHR gained estimated Share of Search among HR software and advisory platforms in New Zealand, from 10.6% to 12.9%.
- In August 2026, MyHR lost estimated Share of Search among HR software and advisory platforms in New Zealand, from 38.4% to 37.3%.
- In August 2026, Employment Hero lost estimated Share of Search among HR software and advisory platforms in New Zealand, from 48.5% to 47.7%.
- Estimated monthly branded searches for HR Today in New Zealand rose 33.3% over 12 measured months, from 30 to 40 in August 2026.
- Estimated monthly branded searches for Citation HR in New Zealand fell 33.3% over 12 measured months, from 180 to 120 in August 2026.
- Estimated monthly branded searches for enableHR in New Zealand fell 17.5% over 12 measured months, from 400 to 330 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Employment Hero | 47.7% | 10.9K | +1.4% | Employment Hero |
| 2 | MyHR | 37.3% | 8.5K | 0.0% | MyHR |
| 3 | BrightHR | 12.9% | 3K | +26.0% | Bright HR |
| 4 | enableHR | 1.4% | 330 | -19.5% | Citation Group |
| 5 | Citation HR | 0.52% | 120 | +50.0% | Citation Group |
| 6 | HR Today | 0.17% | 40 | -20.0% | EQ Consultants |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Sep 2025 | MyHR | 9K | 43.3% | 1 |
| Sep 2025 | Employment Hero | 8.8K | 42.4% | 2 |
| Sep 2025 | BrightHR | 2.4K | 11.4% | 3 |
| Sep 2025 | enableHR | 400 | 1.9% | 4 |
| Sep 2025 | Citation HR | 180 | 0.86% | 5 |
| Sep 2025 | HR Today | 30 | 0.14% | 6 |
| Oct 2025 | Employment Hero | 10.7K | 47.5% | 1 |
| Oct 2025 | MyHR | 8.9K | 39.5% | 2 |
| Oct 2025 | BrightHR | 2.2K | 9.9% | 3 |
| Oct 2025 | enableHR | 500 | 2.2% | 4 |
| Oct 2025 | Citation HR | 160 | 0.71% | 5 |
| Oct 2025 | HR Today | 30 | 0.13% | 6 |
| Nov 2025 | Employment Hero | 10.8K | 47.4% | 1 |
| Nov 2025 | MyHR | 8.7K | 38.3% | 2 |
| Nov 2025 | BrightHR | 2.7K | 11.7% | 3 |
| Nov 2025 | enableHR | 420 | 1.8% | 4 |
| Nov 2025 | Citation HR | 120 | 0.53% | 5 |
| Nov 2025 | HR Today | 30 | 0.13% | 6 |
| Dec 2025 | Employment Hero | 8.8K | 47.6% | 1 |
| Dec 2025 | MyHR | 7.1K | 38.5% | 2 |
| Dec 2025 | BrightHR | 2.2K | 12% | 3 |
| Dec 2025 | enableHR | 220 | 1.2% | 4 |
| Dec 2025 | Citation HR | 80 | 0.43% | 5 |
| Dec 2025 | HR Today | 30 | 0.16% | 6 |
| Jan 2026 | Employment Hero | 8.9K | 47% | 1 |
| Jan 2026 | MyHR | 7.2K | 38.1% | 2 |
| Jan 2026 | BrightHR | 2.4K | 12.5% | 3 |
| Jan 2026 | enableHR | 330 | 1.7% | 4 |
| Jan 2026 | Citation HR | 120 | 0.63% | 5 |
| Jan 2026 | HR Today | 20 | 0.11% | 6 |
| Feb 2026 | Employment Hero | 8.9K | 47.1% | 1 |
| Feb 2026 | MyHR | 7.2K | 38.4% | 2 |
| Feb 2026 | BrightHR | 2.2K | 11.9% | 3 |
| Feb 2026 | enableHR | 330 | 1.8% | 4 |
| Feb 2026 | Citation HR | 120 | 0.64% | 5 |
| Feb 2026 | HR Today | 40 | 0.21% | 6 |
| Mar 2026 | Employment Hero | 10.8K | 46.8% | 1 |
| Mar 2026 | MyHR | 8.7K | 37.6% | 2 |
| Mar 2026 | BrightHR | 3K | 12.8% | 3 |
| Mar 2026 | enableHR | 410 | 1.8% | 4 |
| Mar 2026 | Citation HR | 180 | 0.78% | 5 |
| Mar 2026 | HR Today | 40 | 0.17% | 6 |
| Apr 2026 | Employment Hero | 8.9K | 47.4% | 1 |
| Apr 2026 | MyHR | 7K | 37.3% | 2 |
| Apr 2026 | BrightHR | 2.4K | 12.7% | 3 |
| Apr 2026 | enableHR | 340 | 1.8% | 4 |
| Apr 2026 | Citation HR | 120 | 0.64% | 5 |
| Apr 2026 | HR Today | 40 | 0.21% | 6 |
| May 2026 | Employment Hero | 10.8K | 48.6% | 1 |
| May 2026 | MyHR | 8.6K | 38.7% | 2 |
| May 2026 | BrightHR | 2.4K | 10.6% | 3 |
| May 2026 | enableHR | 330 | 1.5% | 4 |
| May 2026 | Citation HR | 120 | 0.54% | 5 |
| May 2026 | HR Today | 20 | 0.09% | 6 |
| Jun 2026 | Employment Hero | 10.8K | 48.1% | 1 |
| Jun 2026 | MyHR | 8.6K | 38.3% | 2 |
| Jun 2026 | BrightHR | 2.6K | 11.8% | 3 |
| Jun 2026 | enableHR | 270 | 1.2% | 4 |
| Jun 2026 | Citation HR | 100 | 0.45% | 5 |
| Jun 2026 | HR Today | 30 | 0.13% | 6 |
| Jul 2026 | Employment Hero | 10.8K | 48.5% | 1 |
| Jul 2026 | MyHR | 8.5K | 38.4% | 2 |
| Jul 2026 | BrightHR | 2.4K | 10.6% | 3 |
| Jul 2026 | enableHR | 410 | 1.9% | 4 |
| Jul 2026 | Citation HR | 80 | 0.36% | 5 |
| Jul 2026 | HR Today | 50 | 0.23% | 6 |
| Aug 2026 | Employment Hero | 10.9K | 47.7% | 1 |
| Aug 2026 | MyHR | 8.5K | 37.3% | 2 |
| Aug 2026 | BrightHR | 3K | 12.9% | 3 |
| Aug 2026 | enableHR | 330 | 1.4% | 4 |
| Aug 2026 | Citation HR | 120 | 0.52% | 5 |
| Aug 2026 | HR Today | 40 | 0.17% | 6 |

## Compare two brands head-to-head

- [Employment Hero vs MyHR](/demand/nz/compare/employment-hero-vs-myhr): 47.7% against 37.3% Share of Search.
- [Employment Hero vs BrightHR](/demand/nz/compare/brighthr-vs-employment-hero): 47.7% against 12.9% Share of Search.
- [MyHR vs BrightHR](/demand/nz/compare/brighthr-vs-myhr): 37.3% against 12.9% Share of Search.

## What is being compared

- **BrightHR**: Measured on the search terms “bright hr”, “bright hr advice”, “bright hr software”, “brighthr”, “brighthr nz” and “brighthr software”, summed into one figure.
- **Citation HR**: Measured on the search terms “citation hr”, “citation hr advice” and “HR Assured”, summed into one figure.
- **Employment Hero**: Measured on the search terms “employment hero”, “employment hero hr”, “employment hero nz”, “employment hero payroll”, “employment hero pricing” and “employment hero review”, summed into one figure.
- **enableHR**: Measured on the search terms “enable hr”, “enable hr nz” and “enablehr”, summed into one figure.
- **HR Today**: Measured on the search term “hr today”.
- **MyHR**: Measured on the search terms “my hr”, “myhr”, “myhr nz”, “myhr payroll”, “myhr software” and “myhr works”, summed into one figure.

- [BrightHR](/demand/nz/brands/brighthr)
- [Citation HR](/demand/nz/brands/citation-hr)
- [Employment Hero](/demand/nz/brands/employment-hero)
- [enableHR](/demand/nz/brands/enablehr)
- [HR Today](/demand/nz/brands/hr-today)
- [MyHR](/demand/nz/brands/myhr)

## How is branded search demand measured?

### Where do these numbers come from?

Brandwave organizes categories, branded terms, and competitor groups using publicly available information about companies and brands. We obtain third-party modeled search-volume estimates from external search-data providers, then store and keep them up to date. Our Brand Demand Index shares this curated information with everyone for free. The figures cover the 12 months ending Aug 2026.

### What exactly is being compared?

We estimate branded-search demand in New Zealand for BrightHR, Citation HR, Employment Hero, enableHR, HR Today and MyHR using modeled search-volume estimates for each brand’s name or related terms. This approach has limitations, but it provides a directional view of relative branded-search interest and how it changes over time.

### Is Share of Search the same as market share?

No, Share of Search compares a brand’s estimated search volume with the estimated search volume of other brands in the same group. It measures searches for branded terms, not purchases, so it is not the same as market share, revenue share, or customer share. A brand might have a high Share of Search but still sell less than a competitor, and brands that people buy out of habit might be searched for less than brands people are still considering. Branded-search demand can provide an early signal that interest in a brand is changing. Watching for sustained shifts can help you spot trends sooner, but the metric does not establish what will happen to revenue.

### How reliable are modeled search volumes?

These numbers are estimates and should be seen as a general trend, not an exact count. The figures show rounded monthly search volumes, and a single month’s result might change for reasons unrelated to the brand. Smaller brands are rounded more roughly than larger ones. Search volume estimates searches, not unique people. The real value of these figures is in comparison: every brand in the group is measured the same way, in the same market, and in the same month. This means the differences between brands, and how those differences change over time, are more meaningful than any single number.

### Does a rise in branded searches mean a campaign worked?

Not always. It depends on what your campaign was meant to do. Our public marketing data shows when branded search demand changes, but it doesn’t tell you why. Branded search volume can rise or fall for many reasons. For example, a competitor’s campaign, a news story, a price change, the season, or more people shopping in your category can all play a part. Checking the timing of these changes can give you useful clues, so it helps to see what else was happening at the same time. Brandwave lets you track all your marketing activity and branded search volume together on one timeline, making this much easier.

### Can I use the Brand Demand Index data?

Yes. Anyone may use, share, adapt, and redistribute data published in the Brandwave Brand Demand Index, including for commercial purposes, under the Creative Commons Attribution 4.0 International licence (CC BY 4.0). Give appropriate credit to Brandwave, link to the source page and https://creativecommons.org/licenses/by/4.0/, and indicate if you made changes. This permission covers Brandwave’s published compilation and measurements; it does not grant rights to third-party trademarks or logos. Automated access must use the public pages or API and respect published rate limits.

### Does appearing here mean a company uses Brandwave?

Not necessarily. Brandwave maintains these brand profiles using publicly available information and data sources. Brandwave never exposes private customer data publicly.

## Cite this page

Brandwave. "HR Software and Advisory Platforms in New Zealand: Share of Search". https://gobrandwave.com/demand/nz/categories/nz-hr-software-and-advisory-platforms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hr-software-and-advisory-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.