--- title: "Dettol vs ecostore: Which is searched more in New Zealand?" description: "Is Dettol or ecostore more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Household cleaning brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-household-cleaning-brands/compare/dettol-vs-ecostore" publisher: "Brandwave" --- # Dettol vs ecostore: Which is searched more in New Zealand? Is Dettol or ecostore more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Household cleaning brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dettol and ecostore - **Competitive set**: Household cleaning brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Dettol Share of Search**: 46.5% - **ecostore Share of Search**: 23.8% ## Is Dettol or ecostore more popular in search? - In September 2026, Dettol had more branded searches than ecostore among household cleaning brands in New Zealand. Dettol had about 4,200 branded searches, while ecostore had 2,150. Dettol made up 46.5% of all household cleaning brand searches we track, and ecostore accounted for 23.8%. - Dettol was ahead of ecostore in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dettol’s share of searches among household cleaning brands in New Zealand moved from 39.9% to 46.5%, and its estimated monthly branded searches moved from 2.9K to 4.2K. - Across the 12 months ending September 2026, ecostore’s share of searches among household cleaning brands in New Zealand moved from 31.1% to 23.8%, and its estimated monthly branded searches moved from 2.3K to 2.1K. ## Top household cleaning brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ecostore appeared in all five answers. Dettol was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ecostore was listed before Dettol in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ecostore | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Earthwise | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Jif | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Dettol | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Selleys | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Janola | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Morning Fresh | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Harpic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Domex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | White King | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ajax | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pine O Cleen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about household cleaning brands - Asked ChatGPT "Which household cleaning brand should I buy in New Zealand?": 1. Earthwise, 2. ecostore, 3. Selleys, 4. Dettol - Asked ChatGPT "What are the best household cleaning brands in New Zealand?": 1. ecostore, 2. Earthwise, 3. Jif, 4. Dettol, 5. Selleys - Asked ChatGPT "What's the best household cleaning brand in New Zealand for everyday cleaning?": 1. ecostore, 2. Jif, 3. Earthwise, 4. Dettol - Searched Google, AI Overview "best cleaning products": 1. ecostore, 2. Dettol, 3. Selleys, 4. Jif - Searched Google, AI Overview "home cleaning products": 1. ecostore Not named in any answer: Janola, Morning Fresh, Harpic, Domex, White King, Ajax and Pine O Cleen. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand household cleaning brands in September 2026? - In September 2026, Dettol gained share of searches among household cleaning brands in New Zealand, from 45.8% to 46.5%. - In September 2026, ecostore lost share of searches among household cleaning brands in New Zealand, from 25.6% to 23.8%. ## Month by month | Month | Dettol estimated searches | Dettol Share of Search | Dettol rank | ecostore estimated searches | ecostore Share of Search | ecostore rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 39.9% | 1 | 2.3K | 31.1% | 2 | | Nov 2025 | 3K | 37.3% | 1 | 2.8K | 35.5% | 2 | | Dec 2025 | 2.8K | 39.2% | 1 | 2.3K | 32.2% | 2 | | Jan 2026 | 3.5K | 42.6% | 1 | 2.4K | 28.8% | 2 | | Feb 2026 | 3K | 40.7% | 1 | 2.3K | 30.9% | 2 | | Mar 2026 | 3.5K | 43.6% | 1 | 2.3K | 27.9% | 2 | | Apr 2026 | 3.1K | 41.6% | 1 | 2.3K | 30.1% | 2 | | May 2026 | 3.3K | 41.2% | 1 | 2.3K | 29% | 2 | | Jun 2026 | 3.3K | 43% | 1 | 2.3K | 29.2% | 2 | | Jul 2026 | 3.8K | 46% | 1 | 2.1K | 25% | 2 | | Aug 2026 | 4.3K | 45.8% | 1 | 2.4K | 25.6% | 2 | | Sep 2026 | 4.2K | 46.5% | 1 | 2.1K | 23.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Dettol’s and ecostore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dettol**: Measured on the search terms “dettol”, “dettol antibacterial”, “dettol disinfectant”, “dettol laundry liquid”, “dettol laundry sanitiser”, “dettol laundry sanitizer”, “dettol liquid”, “dettol sanitizer” and “dettol wipes”, summed into one figure. - **ecostore**: Measured on the search terms “eco store”, “ecostore”, “ecostore nappy balm”, “ecostore refill”, “ecostore rinse aid”, “ecostore ultra power”, “ecostore ultra sensitive” and “the ecostore”, summed into one figure. - [Dettol profile](/demand/nz/brands/dettol) - [ecostore profile](/demand/nz/brands/ecostore) - [All household cleaning brands in New Zealand](/demand/nz/categories/nz-household-cleaning-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dettol or ecostore more popular in search? In September 2026, Dettol had more branded searches than ecostore among household cleaning brands in New Zealand. Dettol had about 4,200 branded searches, while ecostore had 2,150. Dettol made up 46.5% of all household cleaning brand searches we track, and ecostore accounted for 23.8%. ## Cite this page Brandwave. "Dettol vs ecostore: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-household-cleaning-brands/compare/dettol-vs-ecostore This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-household-cleaning-brands/compare/dettol-vs-ecostore. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.