---
title: "Hotel chains in New Zealand: Which brands are most popular in search?"
description: "Compare the hotel groups and chains travellers book with in New Zealand. Share of Search among IHG, Sudima Hotels, Hilton, Accor, Millennium Hotels, Distinction Hotels, Heritage Hotels, Scenic Hotel Group and Quest Apartment Hotels, the hotel chains Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-hotel-chains"
publisher: "Brandwave"
---

# Hotel chains in New Zealand: Which brands are most popular in search?

Compare the hotel groups and chains travellers book with in New Zealand. Share of Search among IHG, Sudima Hotels, Hilton, Accor, Millennium Hotels, Distinction Hotels, Heritage Hotels, Scenic Hotel Group and Quest Apartment Hotels, the hotel chains Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hotel chains
- **Market**: New Zealand
- **Brands compared**: 9
- **Month measured**: Aug 2026
- **Highest Share of Search**: IHG, 27.5%

## Which brand is most popular in search among hotel chains in New Zealand?

- In August 2026, IHG was the most searched among hotel chains in New Zealand, with an estimated 26.1K branded searches and 27.5% estimated Share of Search within this set.
- Sudima Hotels is in 2nd place, 6 percentage points behind at 21.5% Share of Search.
- Across the 11 months ending August 2026, IHG’s estimated Share of Search among hotel chains in New Zealand increased from 25.9% to 27.5%.
- Across the 11 months ending August 2026, Hilton’s estimated Share of Search among hotel chains in New Zealand decreased from 22.7% to 20.4%.
- Across the 11 months ending August 2026, Accor’s estimated Share of Search among hotel chains in New Zealand increased from 8.3% to 9%.
- Across the 11 months ending August 2026, Distinction Hotels’ estimated Share of Search among hotel chains in New Zealand increased from 4.7% to 5.9%.
- Across the 11 months ending August 2026, Heritage Hotels’ estimated Share of Search among hotel chains in New Zealand decreased from 5.9% to 4.8%.
- Across the 11 months ending August 2026, IHG’s estimated Share of Search among hotel chains in New Zealand peaked at 27.6% in March 2026 and was lowest at 23.1% in June 2026.
- Across the 11 months ending August 2026, Sudima Hotels’ estimated Share of Search among hotel chains in New Zealand peaked at 25.3% in December 2025 and was lowest at 20.7% in May 2026.
- Across the 11 months ending August 2026, Hilton’s estimated Share of Search among hotel chains in New Zealand peaked at 24.4% in May 2026 and was lowest at 19.6% in July 2026.
- Across the 11 months ending August 2026, Accor’s estimated Share of Search among hotel chains in New Zealand peaked at 10.7% in June 2026 and was lowest at 7% in December 2025.
- Across the 11 months ending August 2026, Millennium Hotels’ estimated Share of Search among hotel chains in New Zealand peaked at 8% in April 2026 and was lowest at 6.6% in July 2026.
- Across the 11 months ending August 2026, Distinction Hotels’ estimated Share of Search among hotel chains in New Zealand peaked at 5.9% in August 2026 and was lowest at 4% in January 2026.
- Across the 11 months ending August 2026, Heritage Hotels’ estimated Share of Search among hotel chains in New Zealand peaked at 6.2% in January 2026 and was lowest at 4.6% in March 2026.
- Across the 11 months ending August 2026, Sudima Hotels rose from 3rd to 2nd among hotel chains in New Zealand.
- Across the 11 months ending August 2026, Hilton fell from 2nd to 3rd among hotel chains in New Zealand.
- Across the 11 months ending August 2026, Distinction Hotels rose from 7th to 6th among hotel chains in New Zealand.
- Across the 11 months ending August 2026, Heritage Hotels fell from 6th to 7th among hotel chains in New Zealand.
- Across the 11 months ending August 2026, Millennium Hotels, Scenic Hotel Group and Quest Apartment Hotels held steady: their estimated Share of Search among hotel chains in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [IHG vs Sudima Hotels: compare search popularity](/demand/nz/compare/ihg-vs-sudima-hotels): 27.5% against 21.5% Share of Search.
- [IHG vs Hilton: compare search popularity](/demand/nz/compare/hilton-vs-ihg): 27.5% against 20.4% Share of Search.
- [IHG vs Accor: compare search popularity](/demand/nz/compare/accor-vs-ihg): 27.5% against 9% Share of Search.
- [IHG vs Millennium Hotels: compare search popularity](/demand/nz/compare/ihg-vs-millennium-hotels): 27.5% against 7% Share of Search.
- [Sudima Hotels vs Hilton: compare search popularity](/demand/nz/compare/hilton-vs-sudima-hotels): 21.5% against 20.4% Share of Search.
- [Sudima Hotels vs Accor: compare search popularity](/demand/nz/compare/accor-vs-sudima-hotels): 21.5% against 9% Share of Search.
- [Sudima Hotels vs Millennium Hotels: compare search popularity](/demand/nz/compare/millennium-hotels-vs-sudima-hotels): 21.5% against 7% Share of Search.
- [Hilton vs Accor: compare search popularity](/demand/nz/compare/accor-vs-hilton): 20.4% against 9% Share of Search.
- [Hilton vs Millennium Hotels: compare search popularity](/demand/nz/compare/hilton-vs-millennium-hotels): 20.4% against 7% Share of Search.
- [Accor vs Millennium Hotels: compare search popularity](/demand/nz/compare/accor-vs-millennium-hotels): 9% against 7% Share of Search.

## How did search popularity change for New Zealand hotel chains in August 2026?

- In August 2026, IHG gained estimated Share of Search among hotel chains in New Zealand, from 26.2% to 27.5%.
- In August 2026, Hilton gained estimated Share of Search among hotel chains in New Zealand, from 19.6% to 20.4%.
- In August 2026, Distinction Hotels gained estimated Share of Search among hotel chains in New Zealand, from 5.2% to 5.9%.
- In August 2026, Sudima Hotels lost estimated Share of Search among hotel chains in New Zealand, from 24.4% to 21.5%.
- In August 2026, Accor lost estimated Share of Search among hotel chains in New Zealand, from 9.5% to 9%.
- Estimated monthly branded searches for Heritage Hotels in New Zealand fell 20.9% over 11 measured months, from 5.7K to 4.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | IHG | 27.5% | 26.1K | +2.2% | IHG |
| 2 | Sudima Hotels | 21.5% | 20.4K | -14.2% | Sudima Hotels |
| 3 | Hilton | 20.4% | 19.3K | +0.8% | Hilton |
| 4 | Accor | 9% | 8.5K | -8.0% | Accor |
| 5 | Millennium Hotels | 7% | 6.6K | +3.3% | Millennium Hotels |
| 6 | Distinction Hotels | 5.9% | 5.6K | +10.7% | Distinction Hotels |
| 7 | Heritage Hotels | 4.8% | 4.5K | -7.2% | Heritage Hotels |
| 8 | Scenic Hotel Group | 2.4% | 2.3K | +23.0% | Scenic Hotel Group |
| 9 | Quest Apartment Hotels | 1.5% | 1.5K | -3.9% | Quest Apartment Hotels |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | IHG | 25.1K | 25.9% | 1 |
| Oct 2025 | Hilton | 22K | 22.7% | 2 |
| Oct 2025 | Sudima Hotels | 20.5K | 21.2% | 3 |
| Oct 2025 | Accor | 8K | 8.3% | 4 |
| Oct 2025 | Millennium Hotels | 7.2K | 7.4% | 5 |
| Oct 2025 | Heritage Hotels | 5.7K | 5.9% | 6 |
| Oct 2025 | Distinction Hotels | 4.5K | 4.7% | 7 |
| Oct 2025 | Scenic Hotel Group | 2.1K | 2.2% | 8 |
| Oct 2025 | Quest Apartment Hotels | 1.6K | 1.6% | 9 |
| Nov 2025 | IHG | 28.1K | 26.2% | 1 |
| Nov 2025 | Hilton | 25.3K | 23.6% | 2 |
| Nov 2025 | Sudima Hotels | 23.7K | 22.1% | 3 |
| Nov 2025 | Accor | 7.7K | 7.2% | 4 |
| Nov 2025 | Millennium Hotels | 7.4K | 6.9% | 5 |
| Nov 2025 | Heritage Hotels | 6.3K | 5.9% | 6 |
| Nov 2025 | Distinction Hotels | 4.5K | 4.2% | 7 |
| Nov 2025 | Scenic Hotel Group | 2.5K | 2.3% | 8 |
| Nov 2025 | Quest Apartment Hotels | 1.6K | 1.5% | 9 |
| Dec 2025 | IHG | 27.2K | 26.3% | 1 |
| Dec 2025 | Sudima Hotels | 26.1K | 25.3% | 2 |
| Dec 2025 | Hilton | 21.6K | 20.9% | 3 |
| Dec 2025 | Millennium Hotels | 7.5K | 7.3% | 4 |
| Dec 2025 | Accor | 7.3K | 7% | 5 |
| Dec 2025 | Heritage Hotels | 5.8K | 5.6% | 6 |
| Dec 2025 | Distinction Hotels | 4.1K | 4% | 7 |
| Dec 2025 | Scenic Hotel Group | 2.4K | 2.4% | 8 |
| Dec 2025 | Quest Apartment Hotels | 1.2K | 1.2% | 9 |
| Jan 2026 | IHG | 29.5K | 26.2% | 1 |
| Jan 2026 | Sudima Hotels | 26.4K | 23.5% | 2 |
| Jan 2026 | Hilton | 23.9K | 21.2% | 3 |
| Jan 2026 | Accor | 9K | 8% | 4 |
| Jan 2026 | Millennium Hotels | 7.9K | 7% | 5 |
| Jan 2026 | Heritage Hotels | 7K | 6.2% | 6 |
| Jan 2026 | Distinction Hotels | 4.5K | 4% | 7 |
| Jan 2026 | Scenic Hotel Group | 3K | 2.6% | 8 |
| Jan 2026 | Quest Apartment Hotels | 1.6K | 1.4% | 9 |
| Feb 2026 | IHG | 28.5K | 27% | 1 |
| Feb 2026 | Sudima Hotels | 24.8K | 23.5% | 2 |
| Feb 2026 | Hilton | 21.3K | 20.2% | 3 |
| Feb 2026 | Accor | 8.6K | 8.1% | 4 |
| Feb 2026 | Millennium Hotels | 7.5K | 7.1% | 5 |
| Feb 2026 | Distinction Hotels | 5.5K | 5.2% | 6 |
| Feb 2026 | Heritage Hotels | 5.4K | 5.1% | 7 |
| Feb 2026 | Scenic Hotel Group | 2.5K | 2.4% | 8 |
| Feb 2026 | Quest Apartment Hotels | 1.4K | 1.4% | 9 |
| Mar 2026 | IHG | 28.6K | 27.6% | 1 |
| Mar 2026 | Sudima Hotels | 24K | 23.2% | 2 |
| Mar 2026 | Hilton | 21.9K | 21.2% | 3 |
| Mar 2026 | Accor | 7.6K | 7.4% | 4 |
| Mar 2026 | Millennium Hotels | 6.9K | 6.7% | 5 |
| Mar 2026 | Distinction Hotels | 5.5K | 5.3% | 6 |
| Mar 2026 | Heritage Hotels | 4.7K | 4.6% | 7 |
| Mar 2026 | Scenic Hotel Group | 2.7K | 2.6% | 8 |
| Mar 2026 | Quest Apartment Hotels | 1.4K | 1.4% | 9 |
| Apr 2026 | IHG | 22.8K | 24.1% | 1 |
| Apr 2026 | Hilton | 22.2K | 23.5% | 2 |
| Apr 2026 | Sudima Hotels | 21.3K | 22.5% | 3 |
| Apr 2026 | Millennium Hotels | 7.5K | 8% | 4 |
| Apr 2026 | Accor | 7.4K | 7.8% | 5 |
| Apr 2026 | Heritage Hotels | 5.1K | 5.4% | 6 |
| Apr 2026 | Distinction Hotels | 4.7K | 5% | 7 |
| Apr 2026 | Scenic Hotel Group | 2.2K | 2.3% | 8 |
| Apr 2026 | Quest Apartment Hotels | 1.2K | 1.3% | 9 |
| May 2026 | IHG | 24K | 24.9% | 1 |
| May 2026 | Hilton | 23.6K | 24.4% | 2 |
| May 2026 | Sudima Hotels | 20K | 20.7% | 3 |
| May 2026 | Accor | 8.9K | 9.2% | 4 |
| May 2026 | Millennium Hotels | 7.7K | 7.9% | 5 |
| May 2026 | Distinction Hotels | 4.8K | 4.9% | 6 |
| May 2026 | Heritage Hotels | 4.5K | 4.6% | 7 |
| May 2026 | Scenic Hotel Group | 1.9K | 2% | 8 |
| May 2026 | Quest Apartment Hotels | 1.4K | 1.4% | 9 |
| Jun 2026 | IHG | 20.5K | 23.1% | 1 |
| Jun 2026 | Hilton | 20.3K | 23% | 2 |
| Jun 2026 | Sudima Hotels | 19.6K | 22.2% | 3 |
| Jun 2026 | Accor | 9.5K | 10.7% | 4 |
| Jun 2026 | Millennium Hotels | 6.3K | 7.1% | 5 |
| Jun 2026 | Distinction Hotels | 5K | 5.7% | 6 |
| Jun 2026 | Heritage Hotels | 4.4K | 5% | 7 |
| Jun 2026 | Scenic Hotel Group | 1.6K | 1.9% | 8 |
| Jun 2026 | Quest Apartment Hotels | 1.2K | 1.4% | 9 |
| Jul 2026 | IHG | 25.6K | 26.2% | 1 |
| Jul 2026 | Sudima Hotels | 23.8K | 24.4% | 2 |
| Jul 2026 | Hilton | 19.2K | 19.6% | 3 |
| Jul 2026 | Accor | 9.3K | 9.5% | 4 |
| Jul 2026 | Millennium Hotels | 6.4K | 6.6% | 5 |
| Jul 2026 | Distinction Hotels | 5.1K | 5.2% | 6 |
| Jul 2026 | Heritage Hotels | 4.9K | 5% | 7 |
| Jul 2026 | Scenic Hotel Group | 1.8K | 1.9% | 8 |
| Jul 2026 | Quest Apartment Hotels | 1.5K | 1.6% | 9 |
| Aug 2026 | IHG | 26.1K | 27.5% | 1 |
| Aug 2026 | Sudima Hotels | 20.4K | 21.5% | 2 |
| Aug 2026 | Hilton | 19.3K | 20.4% | 3 |
| Aug 2026 | Accor | 8.5K | 9% | 4 |
| Aug 2026 | Millennium Hotels | 6.6K | 7% | 5 |
| Aug 2026 | Distinction Hotels | 5.6K | 5.9% | 6 |
| Aug 2026 | Heritage Hotels | 4.5K | 4.8% | 7 |
| Aug 2026 | Scenic Hotel Group | 2.3K | 2.4% | 8 |
| Aug 2026 | Quest Apartment Hotels | 1.5K | 1.5% | 9 |
| Sep 2026 | Accor | — | — | — |
| Sep 2026 | Distinction Hotels | — | — | — |
| Sep 2026 | Heritage Hotels | — | — | — |
| Sep 2026 | Hilton | — | — | — |
| Sep 2026 | IHG | — | — | — |
| Sep 2026 | Millennium Hotels | — | — | — |
| Sep 2026 | Quest Apartment Hotels | — | — | — |
| Sep 2026 | Scenic Hotel Group | — | — | — |
| Sep 2026 | Sudima Hotels | — | — | — |

## What is being compared

- **Accor**: Measured on the search terms “accor auckland”, “accor group hotels”, “accor hotel”, “accor hotel booking”, “accor hotel club”, “accor hotel member”, “accor hotel s”, “accor hotels app”, “accor hotels near me”, “accor nz”, “all accor”, “all accor com”, “all accor hotels”, “all accor member”, “all accor plus”, “breakfree on cashel an accor hotel”, “hotel near accor stadium” and “novotel accor hotels”, summed into one figure.
- **Distinction Hotels**: Measured on the search terms “distinction hotel”, “distinction hotel auckland”, “distinction hotel chch”, “distinction hotel group”, “distinction hotel nz”, “distinction hotel restaurant” and “the distinction hotel”, summed into one figure.
- **Heritage Hotels**: Measured on the search terms “geraldine heritage hotel”, “heritage hotel”, “heritage hotel auckland”, “heritage hotel hotel”, “heritage hotel hotels”, “heritage hotel mt cook”, “heritage hotel nz”, “heritage hotels near me”, “huachang heritage hotel”, “manila heritage hotel”, “the devon hotel a heritage hotel”, “the heritage hotel” and “the kuta beach heritage hotel”, summed into one figure.
- **Hilton**: Measured on the search terms “beverly hilton hotel”, “hilton auckland”, “hilton brand hotels”, “hilton honors hotels”, “hilton hotel”, “hilton hotel spa”, “hilton nz”, “hilton queenstown”, “hilton tokyo hotel”, “hotel doubletree by hilton”, “hotel hilton bali”, “hotel hilton garden inn”, “parc 55 san francisco a hilton hotel”, “paris hilton hotel” and “the hilton hotel”, summed into one figure.
- **IHG**: Measured on the search terms “crowne plaza auckland”, “holiday inn auckland”, “ihg”, “ihg ambassador”, “ihg auckland”, “ihg brands”, “ihg com”, “ihg hotel”, “ihg hotels & resorts”, “ihg membership”, “ihg merlin”, “ihg near me”, “ihg new zealand”, “ihg nz”, “ihg one rewards”, “ihg online”, “ihg plc”, “ihg points”, “ihg rewards”, “ihg sanctuary cove” and “ihg webmail”, summed into one figure.
- **Millennium Hotels**: Measured on the search terms “airport millennium hotel”, “grand millennium hotel”, “millennium hotel”, “millennium hotel and resorts”, “millennium hotel auckland”, “millennium hotel nz”, “millennium hotels & resorts”, “millennium hotels near me”, “millenniumhotels com”, “the grand millennium hotel” and “the millennium hotel”, summed into one figure.
- **Quest Apartment Hotels**: Measured on the search terms “quest apartment hotels”, “quest apartments”, “quest hotel”, “quest hotel highbrook”, “quest hotel queen street”, “quest serviced apartments” and “the quest hotel”, summed into one figure.
- **Scenic Hotel Group**: Measured on the search terms “scenic hotel”, “scenic hotel auckland”, “scenic hotel group”, “scenic hotel group auckland”, “scenic hotel group near me”, “scenic hotel group nz”, “scenic hotel nz”, “scenichotelgroup” and “scenichotelgroup co nz”, summed into one figure.
- **Sudima Hotels**: Measured on the search terms “sudima”, “sudima 5 mile”, “sudima airport”, “sudima auckland”, “sudima city”, “sudima five mile”, “sudima hotel”, “sudima hotel nz”, “sudima hotels near me”, “sudima lake”, “sudima lake hotel”, “sudima nelson street” and “sudima wellington”, summed into one figure.

- [Accor](/demand/nz/brands/accor)
- [Distinction Hotels](/demand/nz/brands/distinction-hotels)
- [Heritage Hotels](/demand/nz/brands/heritage-hotels)
- [Hilton](/demand/nz/brands/hilton)
- [IHG](/demand/nz/brands/ihg)
- [Millennium Hotels](/demand/nz/brands/millennium-hotels)
- [Quest Apartment Hotels](/demand/nz/brands/quest-apartment-hotels)
- [Scenic Hotel Group](/demand/nz/brands/scenic-hotel-group)
- [Sudima Hotels](/demand/nz/brands/sudima-hotels)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hotel chains in New Zealand?

In August 2026, IHG was the most searched among hotel chains in New Zealand, with an estimated 26.1K branded searches and 27.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Hotel chains in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-hotel-chains

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hotel-chains. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.