---
title: "Hot sauce brands in New Zealand: Which brands are most popular in search?"
description: "Compare the hot sauce and chilli sauce brands New Zealanders buy. Share of Search among Culley's, Tabasco, Frank's RedHot, Kaitaia Fire and Huy Fong, the hot sauce brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-hot-sauce-brands"
publisher: "Brandwave"
---

# Hot sauce brands in New Zealand: Which brands are most popular in search?

Compare the hot sauce and chilli sauce brands New Zealanders buy. Share of Search among Culley's, Tabasco, Frank's RedHot, Kaitaia Fire and Huy Fong, the hot sauce brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hot sauce brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Culley's, 36.4%

## Which brand is most popular in search among hot sauce brands in New Zealand?

- In August 2026, Culley's was the most searched among hot sauce brands in New Zealand, with an estimated 1.6K branded searches and 36.4% estimated Share of Search within this set.
- Tabasco is in 2nd place, 16.6 percentage points behind at 19.8% Share of Search.
- Across the 11 months ending August 2026, Culley's’ estimated Share of Search among hot sauce brands in New Zealand decreased from 41.9% to 36.4%.
- Across the 11 months ending August 2026, Tabasco’s estimated Share of Search among hot sauce brands in New Zealand decreased from 20.5% to 19.8%.
- Across the 11 months ending August 2026, Frank's RedHot’s estimated Share of Search among hot sauce brands in New Zealand increased from 15.4% to 19.3%.
- Across the 11 months ending August 2026, Kaitaia Fire’s estimated Share of Search among hot sauce brands in New Zealand decreased from 17.2% to 15.5%.
- Across the 11 months ending August 2026, Huy Fong’s estimated Share of Search among hot sauce brands in New Zealand increased from 5.1% to 9%.
- Across the 11 months ending August 2026, Culley's’ estimated Share of Search among hot sauce brands in New Zealand peaked at 46.2% in November 2025 and was lowest at 24.9% in May 2026.
- Across the 11 months ending August 2026, Tabasco’s estimated Share of Search among hot sauce brands in New Zealand peaked at 22% in December 2025 and was lowest at 15.6% in May 2026.
- Across the 11 months ending August 2026, Frank's RedHot’s estimated Share of Search among hot sauce brands in New Zealand peaked at 24.7% in May 2026 and was lowest at 12.4% in June 2026.
- Across the 11 months ending August 2026, Kaitaia Fire’s estimated Share of Search among hot sauce brands in New Zealand peaked at 18.1% in December 2025 and was lowest at 10.8% in June 2026.
- Across the 11 months ending August 2026, Huy Fong’s estimated Share of Search among hot sauce brands in New Zealand peaked at 24.7% in June 2026 and was lowest at 4.2% in December 2025.
- Across the 11 months ending August 2026, Frank's RedHot rose from 4th to 3rd among hot sauce brands in New Zealand.
- Across the 11 months ending August 2026, Kaitaia Fire fell from 3rd to 4th among hot sauce brands in New Zealand.

## Compare search popularity between leading brands

- [Culley's vs Tabasco: compare search popularity](/demand/nz/compare/culleys-vs-tabasco): 36.4% against 19.8% Share of Search.
- [Culley's vs Frank's RedHot: compare search popularity](/demand/nz/compare/culleys-vs-franks-redhot): 36.4% against 19.3% Share of Search.
- [Culley's vs Kaitaia Fire: compare search popularity](/demand/nz/compare/culleys-vs-kaitaia-fire): 36.4% against 15.5% Share of Search.
- [Culley's vs Huy Fong: compare search popularity](/demand/nz/compare/culleys-vs-huy-fong): 36.4% against 9% Share of Search.
- [Tabasco vs Frank's RedHot: compare search popularity](/demand/nz/compare/franks-redhot-vs-tabasco): 19.8% against 19.3% Share of Search.
- [Tabasco vs Kaitaia Fire: compare search popularity](/demand/nz/compare/kaitaia-fire-vs-tabasco): 19.8% against 15.5% Share of Search.
- [Tabasco vs Huy Fong: compare search popularity](/demand/nz/compare/huy-fong-vs-tabasco): 19.8% against 9% Share of Search.
- [Frank's RedHot vs Kaitaia Fire: compare search popularity](/demand/nz/compare/franks-redhot-vs-kaitaia-fire): 19.3% against 15.5% Share of Search.
- [Frank's RedHot vs Huy Fong: compare search popularity](/demand/nz/compare/franks-redhot-vs-huy-fong): 19.3% against 9% Share of Search.
- [Kaitaia Fire vs Huy Fong: compare search popularity](/demand/nz/compare/huy-fong-vs-kaitaia-fire): 15.5% against 9% Share of Search.

## How did search popularity change for New Zealand hot sauce brands in August 2026?

- In August 2026, Tabasco overtook Huy Fong to rank 2nd among hot sauce brands in New Zealand, at 19.8%.
- In August 2026, Kaitaia Fire overtook Huy Fong to rank 4th among hot sauce brands in New Zealand, at 15.5%.
- In August 2026, Culley's gained estimated Share of Search among hot sauce brands in New Zealand, from 30.4% to 36.4%.
- In August 2026, Huy Fong lost estimated Share of Search among hot sauce brands in New Zealand, from 20.7% to 9%.
- Estimated monthly branded searches for Frank's RedHot in New Zealand rose 68.6% over 11 measured months, from 510 to 860 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Culley's | 36.4% | 1.6K | +10.2% | Culley's |
| 2 | Tabasco | 19.8% | 880 | +1.1% | Tabasco |
| 3 | Frank's RedHot | 19.3% | 860 | -8.5% | Frank's RedHot |
| 4 | Kaitaia Fire | 15.5% | 690 | +23.2% | Kaitaia Fire |
| 5 | Huy Fong | 9% | 400 | -60.0% | Huy Fong |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Culley's | 1.4K | 41.9% | 1 |
| Oct 2025 | Tabasco | 680 | 20.5% | 2 |
| Oct 2025 | Kaitaia Fire | 570 | 17.2% | 3 |
| Oct 2025 | Frank's RedHot | 510 | 15.4% | 4 |
| Oct 2025 | Huy Fong | 170 | 5.1% | 5 |
| Nov 2025 | Culley's | 1.7K | 46.2% | 1 |
| Nov 2025 | Tabasco | 680 | 18.9% | 2 |
| Nov 2025 | Kaitaia Fire | 590 | 16.4% | 3 |
| Nov 2025 | Frank's RedHot | 490 | 13.6% | 4 |
| Nov 2025 | Huy Fong | 170 | 4.7% | 5 |
| Dec 2025 | Culley's | 1.4K | 42.2% | 1 |
| Dec 2025 | Tabasco | 730 | 22% | 2 |
| Dec 2025 | Kaitaia Fire | 600 | 18.1% | 3 |
| Dec 2025 | Frank's RedHot | 450 | 13.6% | 4 |
| Dec 2025 | Huy Fong | 140 | 4.2% | 5 |
| Jan 2026 | Culley's | 1.6K | 44.4% | 1 |
| Jan 2026 | Tabasco | 710 | 19.3% | 2 |
| Jan 2026 | Kaitaia Fire | 660 | 18% | 3 |
| Jan 2026 | Frank's RedHot | 480 | 13.1% | 4 |
| Jan 2026 | Huy Fong | 190 | 5.2% | 5 |
| Feb 2026 | Culley's | 1.3K | 34.9% | 1 |
| Feb 2026 | Tabasco | 780 | 21.4% | 2 |
| Feb 2026 | Kaitaia Fire | 590 | 16.2% | 3 |
| Feb 2026 | Frank's RedHot | 570 | 15.7% | 4 |
| Feb 2026 | Huy Fong | 430 | 11.8% | 5 |
| Mar 2026 | Culley's | 1.3K | 31.1% | 1 |
| Mar 2026 | Tabasco | 770 | 18.7% | 2 |
| Mar 2026 | Huy Fong | 740 | 18% | 3 |
| Mar 2026 | Kaitaia Fire | 710 | 17.3% | 4 |
| Mar 2026 | Frank's RedHot | 610 | 14.8% | 5 |
| Apr 2026 | Culley's | 1.2K | 29.9% | 1 |
| Apr 2026 | Frank's RedHot | 850 | 20.6% | 2 |
| Apr 2026 | Huy Fong | 740 | 18% | 3 |
| Apr 2026 | Tabasco | 740 | 18% | 4 |
| Apr 2026 | Kaitaia Fire | 560 | 13.6% | 5 |
| May 2026 | Culley's | 1.3K | 24.9% | 1 |
| May 2026 | Frank's RedHot | 1.3K | 24.7% | 2 |
| May 2026 | Huy Fong | 1.2K | 23.9% | 3 |
| May 2026 | Tabasco | 800 | 15.6% | 4 |
| May 2026 | Kaitaia Fire | 560 | 10.9% | 5 |
| Jun 2026 | Culley's | 1.7K | 33.5% | 1 |
| Jun 2026 | Huy Fong | 1.3K | 24.7% | 2 |
| Jun 2026 | Tabasco | 950 | 18.6% | 3 |
| Jun 2026 | Frank's RedHot | 630 | 12.4% | 4 |
| Jun 2026 | Kaitaia Fire | 550 | 10.8% | 5 |
| Jul 2026 | Culley's | 1.5K | 30.4% | 1 |
| Jul 2026 | Huy Fong | 1K | 20.7% | 2 |
| Jul 2026 | Frank's RedHot | 940 | 19.4% | 3 |
| Jul 2026 | Tabasco | 870 | 18% | 4 |
| Jul 2026 | Kaitaia Fire | 560 | 11.6% | 5 |
| Aug 2026 | Culley's | 1.6K | 36.4% | 1 |
| Aug 2026 | Tabasco | 880 | 19.8% | 2 |
| Aug 2026 | Frank's RedHot | 860 | 19.3% | 3 |
| Aug 2026 | Kaitaia Fire | 690 | 15.5% | 4 |
| Aug 2026 | Huy Fong | 400 | 9% | 5 |
| Sep 2026 | Culley's | — | — | — |
| Sep 2026 | Frank's RedHot | — | — | — |
| Sep 2026 | Huy Fong | — | — | — |
| Sep 2026 | Kaitaia Fire | — | — | — |
| Sep 2026 | Tabasco | — | — | — |

## What is being compared

- **Culley's**: Measured on the search terms “culleys”, “culleys buffalo sauce”, “culleys buffalo wing sauce”, “culleys burger sauce”, “culleys butter chicken”, “culleys chilli sauce”, “culleys chipotle sauce”, “culleys hot sauce”, “culleys kitchen”, “culleys nz”, “culleys onion dip”, “culleys picklenaise”, “culleys sauce” and “culleys tomato sauce”, summed into one figure.
- **Frank's RedHot**: Measured on the search terms “franks hot sauce”, “franks redhot hot sauce”, “franks redhot nz”, “franks redhot sauce”, “franksredhot” and “franksredhot com”, summed into one figure.
- **Huy Fong**: Measured on the search terms “huy fong”, “huy fong chilli sauce”, “huy fong hot sauce”, “huy fong sambal”, “huy fong sauce” and “huy fong sriracha sauce”, summed into one figure.
- **Kaitaia Fire**: Measured on the search terms “kaitaia fire”, “kaitaia fire chilli sauce”, “kaitaia fire hot sauce”, “kaitaia fire ltd”, “kaitaia fire near me” and “kaitaia fire nz”, summed into one figure.
- **Tabasco**: Measured on the search terms “tabasco”, “tabasco chilli sauce”, “tabasco com”, “tabasco hot sauce”, “tabasco near me”, “tabasco nz”, “tabasco online” and “tabasco sriracha”, summed into one figure.

- [Culley's](/demand/nz/brands/culleys)
- [Frank's RedHot](/demand/nz/brands/franks-redhot)
- [Huy Fong](/demand/nz/brands/huy-fong)
- [Kaitaia Fire](/demand/nz/brands/kaitaia-fire)
- [Tabasco](/demand/nz/brands/tabasco)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hot sauce brands in New Zealand?

In August 2026, Culley's was the most searched among hot sauce brands in New Zealand, with an estimated 1.6K branded searches and 36.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Hot sauce brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-hot-sauce-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hot-sauce-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.