---
title: "Hot pools in New Zealand: Which brands are most popular in search?"
description: "Compare the geothermal and hot pool complexes New Zealanders and visitors soak in. Share of Search among Polynesian Spa, Wairakei Terraces, Onsen Hot Pools, Waikite Valley Thermal Pools, Hanmer Springs Thermal Pools and Tekapo Springs, the hot pools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-hot-pools"
publisher: "Brandwave"
---

# Hot pools in New Zealand: Which brands are most popular in search?

Compare the geothermal and hot pool complexes New Zealanders and visitors soak in. Share of Search among Polynesian Spa, Wairakei Terraces, Onsen Hot Pools, Waikite Valley Thermal Pools, Hanmer Springs Thermal Pools and Tekapo Springs, the hot pools Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hot pools
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Polynesian Spa, 28.9%

## Which brand is most popular in search among hot pools in New Zealand?

- In August 2026, Polynesian Spa was the most searched among hot pools in New Zealand, with an estimated 24.8K branded searches and 28.9% estimated Share of Search within this set.
- Wairakei Terraces is in 2nd place, 4.4 percentage points behind at 24.4% Share of Search.
- Across the 11 months ending August 2026, Polynesian Spa’s estimated Share of Search among hot pools in New Zealand decreased from 32% to 28.9%.
- Across the 11 months ending August 2026, Wairakei Terraces’ estimated Share of Search among hot pools in New Zealand increased from 23% to 24.4%.
- Across the 11 months ending August 2026, Onsen Hot Pools’ estimated Share of Search among hot pools in New Zealand increased from 12.9% to 15.1%.
- Across the 11 months ending August 2026, Waikite Valley Thermal Pools’ estimated Share of Search among hot pools in New Zealand decreased from 13.7% to 11.6%.
- Across the 11 months ending August 2026, Tekapo Springs’ estimated Share of Search among hot pools in New Zealand increased from 6.8% to 8.5%.
- Across the 11 months ending August 2026, Polynesian Spa’s estimated Share of Search among hot pools in New Zealand peaked at 38.4% in December 2025 and was lowest at 28.9% in August 2026.
- Across the 11 months ending August 2026, Wairakei Terraces’ estimated Share of Search among hot pools in New Zealand peaked at 26.2% in February 2026 and was lowest at 20.6% in November 2025.
- Across the 11 months ending August 2026, Onsen Hot Pools’ estimated Share of Search among hot pools in New Zealand peaked at 19.3% in June 2026 and was lowest at 7.3% in December 2025.
- Across the 11 months ending August 2026, Waikite Valley Thermal Pools’ estimated Share of Search among hot pools in New Zealand peaked at 15.9% in April 2026 and was lowest at 11.6% in August 2026.
- Across the 11 months ending August 2026, Hanmer Springs Thermal Pools’ estimated Share of Search among hot pools in New Zealand peaked at 12.9% in January 2026 and was lowest at 9.6% in July 2026.
- Across the 11 months ending August 2026, Tekapo Springs’ estimated Share of Search among hot pools in New Zealand peaked at 8.5% in August 2026 and was lowest at 5.6% in April 2026.
- Across the 11 months ending August 2026, Onsen Hot Pools rose from 4th to 3rd among hot pools in New Zealand.
- Across the 11 months ending August 2026, Waikite Valley Thermal Pools fell from 3rd to 4th among hot pools in New Zealand.
- Across the 11 months ending August 2026, Hanmer Springs Thermal Pools held steady: its estimated Share of Search among hot pools in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Polynesian Spa vs Wairakei Terraces: compare search popularity](/demand/nz/compare/polynesian-spa-vs-wairakei-terraces): 28.9% against 24.4% Share of Search.
- [Polynesian Spa vs Onsen Hot Pools: compare search popularity](/demand/nz/compare/onsen-hot-pools-vs-polynesian-spa): 28.9% against 15.1% Share of Search.
- [Polynesian Spa vs Waikite Valley Thermal Pools: compare search popularity](/demand/nz/compare/polynesian-spa-vs-waikite-valley-thermal-pools): 28.9% against 11.6% Share of Search.
- [Polynesian Spa vs Hanmer Springs Thermal Pools: compare search popularity](/demand/nz/compare/hanmer-springs-thermal-pools-vs-polynesian-spa): 28.9% against 11.5% Share of Search.
- [Wairakei Terraces vs Onsen Hot Pools: compare search popularity](/demand/nz/compare/onsen-hot-pools-vs-wairakei-terraces): 24.4% against 15.1% Share of Search.
- [Wairakei Terraces vs Waikite Valley Thermal Pools: compare search popularity](/demand/nz/compare/waikite-valley-thermal-pools-vs-wairakei-terraces): 24.4% against 11.6% Share of Search.
- [Wairakei Terraces vs Hanmer Springs Thermal Pools: compare search popularity](/demand/nz/compare/hanmer-springs-thermal-pools-vs-wairakei-terraces): 24.4% against 11.5% Share of Search.
- [Onsen Hot Pools vs Waikite Valley Thermal Pools: compare search popularity](/demand/nz/compare/onsen-hot-pools-vs-waikite-valley-thermal-pools): 15.1% against 11.6% Share of Search.
- [Onsen Hot Pools vs Hanmer Springs Thermal Pools: compare search popularity](/demand/nz/compare/hanmer-springs-thermal-pools-vs-onsen-hot-pools): 15.1% against 11.5% Share of Search.
- [Waikite Valley Thermal Pools vs Hanmer Springs Thermal Pools: compare search popularity](/demand/nz/compare/hanmer-springs-thermal-pools-vs-waikite-valley-thermal-pools): 11.6% against 11.5% Share of Search.

## How did search popularity change for New Zealand hot pools in August 2026?

- In August 2026, Onsen Hot Pools overtook Waikite Valley Thermal Pools to rank 3rd among hot pools in New Zealand, at 15.1%.
- In August 2026, Hanmer Springs Thermal Pools gained estimated Share of Search among hot pools in New Zealand, from 9.6% to 11.5%.
- In August 2026, Wairakei Terraces gained estimated Share of Search among hot pools in New Zealand, from 23.1% to 24.4%.
- In August 2026, Tekapo Springs gained estimated Share of Search among hot pools in New Zealand, from 7.1% to 8.5%.
- In August 2026, Waikite Valley Thermal Pools lost estimated Share of Search among hot pools in New Zealand, from 15.7% to 11.6%.
- In August 2026, Polynesian Spa lost estimated Share of Search among hot pools in New Zealand, from 32.2% to 28.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Polynesian Spa | 28.9% | 24.8K | -31.7% | Polynesian Spa |
| 2 | Wairakei Terraces | 24.4% | 21K | -19.3% | Wairakei Terraces |
| 3 | Onsen Hot Pools | 15.1% | 13K | -5.7% | Onsen Hot Pools |
| 4 | Waikite Valley Thermal Pools | 11.6% | 10K | -43.5% | Waikite Valley Thermal Pools |
| 5 | Hanmer Springs Thermal Pools | 11.5% | 9.9K | -9.4% | Hanmer Springs Thermal Pools |
| 6 | Tekapo Springs | 8.5% | 7.3K | -9.4% | Tekapo Springs |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Polynesian Spa | 29.9K | 32% | 1 |
| Oct 2025 | Wairakei Terraces | 21.5K | 23% | 2 |
| Oct 2025 | Waikite Valley Thermal Pools | 12.8K | 13.7% | 3 |
| Oct 2025 | Onsen Hot Pools | 12.1K | 12.9% | 4 |
| Oct 2025 | Hanmer Springs Thermal Pools | 10.9K | 11.7% | 5 |
| Oct 2025 | Tekapo Springs | 6.3K | 6.8% | 6 |
| Nov 2025 | Polynesian Spa | 35.6K | 37.5% | 1 |
| Nov 2025 | Wairakei Terraces | 19.6K | 20.6% | 2 |
| Nov 2025 | Waikite Valley Thermal Pools | 13K | 13.7% | 3 |
| Nov 2025 | Onsen Hot Pools | 10.2K | 10.7% | 4 |
| Nov 2025 | Hanmer Springs Thermal Pools | 10.2K | 10.7% | 5 |
| Nov 2025 | Tekapo Springs | 6.4K | 6.8% | 6 |
| Dec 2025 | Polynesian Spa | 53.4K | 38.4% | 1 |
| Dec 2025 | Wairakei Terraces | 33.6K | 24.2% | 2 |
| Dec 2025 | Waikite Valley Thermal Pools | 18.8K | 13.5% | 3 |
| Dec 2025 | Hanmer Springs Thermal Pools | 15.3K | 11% | 4 |
| Dec 2025 | Onsen Hot Pools | 10.2K | 7.3% | 5 |
| Dec 2025 | Tekapo Springs | 7.8K | 5.6% | 6 |
| Jan 2026 | Polynesian Spa | 44.6K | 31.9% | 1 |
| Jan 2026 | Wairakei Terraces | 35.8K | 25.6% | 2 |
| Jan 2026 | Waikite Valley Thermal Pools | 18.9K | 13.5% | 3 |
| Jan 2026 | Hanmer Springs Thermal Pools | 18K | 12.9% | 4 |
| Jan 2026 | Onsen Hot Pools | 13.1K | 9.3% | 5 |
| Jan 2026 | Tekapo Springs | 9.5K | 6.8% | 6 |
| Feb 2026 | Polynesian Spa | 36.5K | 34.9% | 1 |
| Feb 2026 | Wairakei Terraces | 27.3K | 26.2% | 2 |
| Feb 2026 | Waikite Valley Thermal Pools | 12.3K | 11.8% | 3 |
| Feb 2026 | Hanmer Springs Thermal Pools | 11.8K | 11.3% | 4 |
| Feb 2026 | Onsen Hot Pools | 10.2K | 9.7% | 5 |
| Feb 2026 | Tekapo Springs | 6.3K | 6.1% | 6 |
| Mar 2026 | Polynesian Spa | 37K | 34.6% | 1 |
| Mar 2026 | Wairakei Terraces | 23.9K | 22.4% | 2 |
| Mar 2026 | Waikite Valley Thermal Pools | 16K | 14.9% | 3 |
| Mar 2026 | Hanmer Springs Thermal Pools | 12.8K | 12% | 4 |
| Mar 2026 | Onsen Hot Pools | 10.7K | 10% | 5 |
| Mar 2026 | Tekapo Springs | 6.5K | 6% | 6 |
| Apr 2026 | Polynesian Spa | 36.8K | 32.3% | 1 |
| Apr 2026 | Wairakei Terraces | 26.1K | 22.9% | 2 |
| Apr 2026 | Waikite Valley Thermal Pools | 18.1K | 15.9% | 3 |
| Apr 2026 | Hanmer Springs Thermal Pools | 13.5K | 11.9% | 4 |
| Apr 2026 | Onsen Hot Pools | 13.1K | 11.5% | 5 |
| Apr 2026 | Tekapo Springs | 6.3K | 5.6% | 6 |
| May 2026 | Polynesian Spa | 30.4K | 34.1% | 1 |
| May 2026 | Wairakei Terraces | 19.2K | 21.6% | 2 |
| May 2026 | Onsen Hot Pools | 13.1K | 14.6% | 3 |
| May 2026 | Waikite Valley Thermal Pools | 12.2K | 13.6% | 4 |
| May 2026 | Hanmer Springs Thermal Pools | 9.2K | 10.3% | 5 |
| May 2026 | Tekapo Springs | 5.2K | 5.8% | 6 |
| Jun 2026 | Polynesian Spa | 24.9K | 29.9% | 1 |
| Jun 2026 | Wairakei Terraces | 17.4K | 20.9% | 2 |
| Jun 2026 | Onsen Hot Pools | 16K | 19.3% | 3 |
| Jun 2026 | Waikite Valley Thermal Pools | 9.9K | 11.9% | 4 |
| Jun 2026 | Hanmer Springs Thermal Pools | 8.8K | 10.5% | 5 |
| Jun 2026 | Tekapo Springs | 6.2K | 7.5% | 6 |
| Jul 2026 | Polynesian Spa | 36.4K | 32.2% | 1 |
| Jul 2026 | Wairakei Terraces | 26K | 23.1% | 2 |
| Jul 2026 | Waikite Valley Thermal Pools | 17.7K | 15.7% | 3 |
| Jul 2026 | Onsen Hot Pools | 13.8K | 12.2% | 4 |
| Jul 2026 | Hanmer Springs Thermal Pools | 10.9K | 9.6% | 5 |
| Jul 2026 | Tekapo Springs | 8K | 7.1% | 6 |
| Aug 2026 | Polynesian Spa | 24.8K | 28.9% | 1 |
| Aug 2026 | Wairakei Terraces | 21K | 24.4% | 2 |
| Aug 2026 | Onsen Hot Pools | 13K | 15.1% | 3 |
| Aug 2026 | Waikite Valley Thermal Pools | 10K | 11.6% | 4 |
| Aug 2026 | Hanmer Springs Thermal Pools | 9.9K | 11.5% | 5 |
| Aug 2026 | Tekapo Springs | 7.3K | 8.5% | 6 |
| Sep 2026 | Hanmer Springs Thermal Pools | — | — | — |
| Sep 2026 | Onsen Hot Pools | — | — | — |
| Sep 2026 | Polynesian Spa | — | — | — |
| Sep 2026 | Tekapo Springs | — | — | — |
| Sep 2026 | Waikite Valley Thermal Pools | — | — | — |
| Sep 2026 | Wairakei Terraces | — | — | — |

## What is being compared

- **Hanmer Springs Thermal Pools**: Measured on the search terms “hanmer springs hot pools”, “hanmer springs hot pools deals”, “hanmer springs thermal pools”, “hanmer springs thermal pools amuri avenue hanmer springs”, “hanmer springs thermal pools deals” and “hanmersprings co nz”, summed into one figure.
- **Onsen Hot Pools**: Measured on the search terms “onsen co nz”, “onsen hot pools”, “onsen hot pools discount”, “onsen hot pools photos”, “onsen hot pools price”, “onsen queenstown” and “onsenhotpools”, summed into one figure.
- **Polynesian Spa**: Measured on the search terms “bookme polynesian spa”, “polynesian spa”, “polynesian spa bookme”, “polynesian spa deals”, “polynesian spa deluxe lake spa”, “polynesian spa discount”, “polynesian spa family pool”, “polynesian spa hours”, “polynesian spa massage”, “polynesian spa near me”, “polynesian spa opening hours”, “polynesian spa prices”, “polynesian spa private pool”, “polynesian spa reviews”, “polynesian spa tickets”, “polynesianspa”, “polynesianspa co nz” and “the polynesian spa”, summed into one figure.
- **Tekapo Springs**: Measured on the search terms “accommodation tekapo springs”, “bookme tekapo springs”, “lake tekapo springs”, “tekapo springs”, “tekapo springs deals”, “tekapo springs hot pools”, “tekapo springs near me”, “tekapo springs photos”, “tekapo springs price”, “tekapo springs reviews”, “tekapo springs spa”, “tekapo springs star gazing”, “tekapo springs tickets” and “tekaposprings”, summed into one figure.
- **Waikite Valley Thermal Pools**: Measured on the search terms “hotpools co nz”, “waikite valley”, “waikite valley accommodation”, “waikite valley camping”, “waikite valley hot pools”, “waikite valley hot pools campsite”, “waikite valley hot springs”, “waikite valley lodge”, “waikite valley pool” and “waikite valley road”, summed into one figure.
- **Wairakei Terraces**: Measured on the search terms “bookme wairakei terraces”, “grabone wairakei terraces”, “wairakei terraces”, “wairakei terraces & thermal health spa”, “wairakei terraces accommodation”, “wairakei terraces and thermal health spa”, “wairakei terraces bookme”, “wairakei terraces deals”, “wairakei terraces grab one”, “wairakei terraces hot pools”, “wairakei terraces near me”, “wairakei terraces opening hours”, “wairakei terraces prices”, “wairakei terraces spa”, “wairakei terraces thermal hot pools”, “wairakei terraces thermal pools”, “wairakei terraces walkway” and “wairakeiterraces”, summed into one figure.

- [Hanmer Springs Thermal Pools](/demand/nz/brands/hanmer-springs-thermal-pools)
- [Onsen Hot Pools](/demand/nz/brands/onsen-hot-pools)
- [Polynesian Spa](/demand/nz/brands/polynesian-spa)
- [Tekapo Springs](/demand/nz/brands/tekapo-springs)
- [Waikite Valley Thermal Pools](/demand/nz/brands/waikite-valley-thermal-pools)
- [Wairakei Terraces](/demand/nz/brands/wairakei-terraces)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hot pools in New Zealand?

In August 2026, Polynesian Spa was the most searched among hot pools in New Zealand, with an estimated 24.8K branded searches and 28.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Hot pools in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-hot-pools

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hot-pools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.