--- title: "Holman vs Hozelock: Which is searched more in New Zealand?" description: "Is Holman or Hozelock more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hose fittings brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-hose-fittings-brands/compare/holman-vs-hozelock" publisher: "Brandwave" --- # Holman vs Hozelock: Which is searched more in New Zealand? Is Holman or Hozelock more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hose fittings brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Holman and Hozelock - **Competitive set**: Hose fittings brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Holman Share of Search**: 3.9% - **Hozelock Share of Search**: 22.4% ## Is Holman or Hozelock more popular in search? - In September 2026, Hozelock had more branded searches than Holman among hose fittings brands in New Zealand. Hozelock had about 170 branded searches, while Holman had 30. Hozelock made up 22.4% of all hose fittings brand searches we track, and Holman accounted for 3.9%. - Hozelock was ahead of Holman in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Holman’s share of searches among hose fittings brands in New Zealand moved from 4.6% to 3.9%, and its estimated monthly branded searches moved from 50 to 30. - Across the 12 months ending September 2026, Hozelock’s share of searches among hose fittings brands in New Zealand moved from 23.9% to 22.4%, and its estimated monthly branded searches moved from 260 to 170. ## Top hose fittings brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Holman and Hozelock were each mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Hozelock was listed before Holman in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gardena | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Hozelock | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Holman | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Pope | 4th | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about hose fittings brands - Asked ChatGPT "Which hose fittings brand should I buy in New Zealand?": 1. Gardena, 2. Holman - Asked ChatGPT "What are the best hose fittings brands in New Zealand?": 1. Gardena, 2. Hozelock, 3. Holman, 4. Pope - Asked ChatGPT "What's the best hose fittings brand in New Zealand for a garden hose?": 1. Gardena, 2. Hozelock - Searched Google, AI Overview "garden hose fittings": 1. Gardena, 2. Hozelock, 3. Holman, 4. Pope Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand hose fittings brands in September 2026? - In September 2026, Hozelock lost share of searches among hose fittings brands in New Zealand, from 24.1% to 22.4%. - In September 2026, Holman lost share of searches among hose fittings brands in New Zealand, from 5.2% to 3.9%. ## Month by month | Month | Holman estimated searches | Holman Share of Search | Holman rank | Hozelock estimated searches | Hozelock Share of Search | Hozelock rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 4.6% | 3 | 260 | 23.9% | 2 | | Nov 2025 | 90 | 5.6% | 3 | 320 | 19.9% | 2 | | Dec 2025 | 70 | 4.2% | 3 | 320 | 19.2% | 2 | | Jan 2026 | 70 | 6.1% | 3 | 260 | 22.8% | 2 | | Feb 2026 | 40 | 5.8% | 3 | 170 | 24.6% | 2 | | Mar 2026 | 40 | 5.3% | 3 | 140 | 18.7% | 2 | | Apr 2026 | 30 | 6.4% | 3 | 90 | 19.1% | 2 | | May 2026 | 30 | 5.3% | 3 | 110 | 19.3% | 2 | | Jun 2026 | 20 | 4.7% | 3 | 90 | 20.9% | 2 | | Jul 2026 | 30 | 7% | 3 | 110 | 25.6% | 2 | | Aug 2026 | 30 | 5.2% | 3 | 140 | 24.1% | 2 | | Sep 2026 | 30 | 3.9% | 3 | 170 | 22.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Holman’s and Hozelock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Holman**: Measured on the search term “holman hose”. - **Hozelock**: Measured on the search term “hozelock”. - [Holman profile](/demand/nz/brands/holman) - [Hozelock profile](/demand/nz/brands/hozelock) - [All hose fittings brands in New Zealand](/demand/nz/categories/nz-hose-fittings-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Holman or Hozelock more popular in search? In September 2026, Hozelock had more branded searches than Holman among hose fittings brands in New Zealand. Hozelock had about 170 branded searches, while Holman had 30. Hozelock made up 22.4% of all hose fittings brand searches we track, and Holman accounted for 3.9%. ## Cite this page Brandwave. "Holman vs Hozelock: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-hose-fittings-brands/compare/holman-vs-hozelock This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hose-fittings-brands/compare/holman-vs-hozelock. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.