--- title: "Gardena vs Hozelock: Which is searched more in New Zealand?" description: "Is Gardena or Hozelock more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hose fittings brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-hose-fittings-brands/compare/gardena-vs-hozelock" publisher: "Brandwave" --- # Gardena vs Hozelock: Which is searched more in New Zealand? Is Gardena or Hozelock more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hose fittings brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Gardena and Hozelock - **Competitive set**: Hose fittings brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Gardena Share of Search**: 71.1% - **Hozelock Share of Search**: 22.4% ## Is Gardena or Hozelock more popular in search? - In September 2026, Gardena had more branded searches than Hozelock among hose fittings brands in New Zealand. Gardena had about 540 branded searches, while Hozelock had 170. Gardena made up 71.1% of all hose fittings brand searches we track, and Hozelock accounted for 22.4%. - Gardena was ahead of Hozelock in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Gardena’s share of searches among hose fittings brands in New Zealand moved from 67.9% to 71.1%, and its estimated monthly branded searches moved from 740 to 540. - Across the 12 months ending September 2026, Hozelock’s share of searches among hose fittings brands in New Zealand moved from 23.9% to 22.4%, and its estimated monthly branded searches moved from 260 to 170. ## Top hose fittings brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Gardena appeared in all four answers. Hozelock was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Gardena was listed before Hozelock in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gardena | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Hozelock | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Holman | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Pope | 4th | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about hose fittings brands - Asked ChatGPT "Which hose fittings brand should I buy in New Zealand?": 1. Gardena, 2. Holman - Asked ChatGPT "What are the best hose fittings brands in New Zealand?": 1. Gardena, 2. Hozelock, 3. Holman, 4. Pope - Asked ChatGPT "What's the best hose fittings brand in New Zealand for a garden hose?": 1. Gardena, 2. Hozelock - Searched Google, AI Overview "garden hose fittings": 1. Gardena, 2. Hozelock, 3. Holman, 4. Pope Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand hose fittings brands in September 2026? - In September 2026, Gardena gained share of searches among hose fittings brands in New Zealand, from 67.2% to 71.1%. - In September 2026, Hozelock lost share of searches among hose fittings brands in New Zealand, from 24.1% to 22.4%. ## Month by month | Month | Gardena estimated searches | Gardena Share of Search | Gardena rank | Hozelock estimated searches | Hozelock Share of Search | Hozelock rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 740 | 67.9% | 1 | 260 | 23.9% | 2 | | Nov 2025 | 1.1K | 71.4% | 1 | 320 | 19.9% | 2 | | Dec 2025 | 1.2K | 74.3% | 1 | 320 | 19.2% | 2 | | Jan 2026 | 760 | 66.7% | 1 | 260 | 22.8% | 2 | | Feb 2026 | 450 | 65.2% | 1 | 170 | 24.6% | 2 | | Mar 2026 | 550 | 73.3% | 1 | 140 | 18.7% | 2 | | Apr 2026 | 330 | 70.2% | 1 | 90 | 19.1% | 2 | | May 2026 | 410 | 71.9% | 1 | 110 | 19.3% | 2 | | Jun 2026 | 300 | 69.8% | 1 | 90 | 20.9% | 2 | | Jul 2026 | 280 | 65.1% | 1 | 110 | 25.6% | 2 | | Aug 2026 | 390 | 67.2% | 1 | 140 | 24.1% | 2 | | Sep 2026 | 540 | 71.1% | 1 | 170 | 22.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Gardena’s and Hozelock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Gardena**: Measured on the search terms “gardena”, “gardena sprayer”, “gardena timer”, “gardena water distributor”, “gardena water timer” and “gardena weed puller”, summed into one figure. - **Hozelock**: Measured on the search term “hozelock”. - [Gardena profile](/demand/nz/brands/gardena) - [Hozelock profile](/demand/nz/brands/hozelock) - [All hose fittings brands in New Zealand](/demand/nz/categories/nz-hose-fittings-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Gardena or Hozelock more popular in search? In September 2026, Gardena had more branded searches than Hozelock among hose fittings brands in New Zealand. Gardena had about 540 branded searches, while Hozelock had 170. Gardena made up 71.1% of all hose fittings brand searches we track, and Hozelock accounted for 22.4%. ## Cite this page Brandwave. "Gardena vs Hozelock: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-hose-fittings-brands/compare/gardena-vs-hozelock This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hose-fittings-brands/compare/gardena-vs-hozelock. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.