---
title: "Hose fittings brands in New Zealand: Which are searched most?"
description: "Compare the hose fittings brands people buy. Share of Search among Gardena, Hozelock, Holman and Pope, the hose fittings brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-hose-fittings-brands"
publisher: "Brandwave"
---

# Hose fittings brands in New Zealand: Which are searched most?

Compare the hose fittings brands people buy. Share of Search among Gardena, Hozelock, Holman and Pope, the hose fittings brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hose fittings brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Gardena, 71.1%

## Which brand is most popular in search among hose fittings brands in New Zealand?

- In September 2026, Gardena was the most searched among hose fittings brands in New Zealand, with an estimated 540 branded searches, 71.1% of all searches for the four we track.
- Hozelock is in 2nd place, 48.7 percentage points behind at 22.4%.
- Across the 12 months ending September 2026, Gardena’s share of searches among hose fittings brands in New Zealand increased from 67.9% to 71.1%.
- Across the 12 months ending September 2026, Hozelock’s share of searches among hose fittings brands in New Zealand decreased from 23.9% to 22.4%.
- Across the 12 months ending September 2026, Holman’s share of searches among hose fittings brands in New Zealand decreased from 4.6% to 3.9%.
- Across the 12 months ending September 2026, Pope’s share of searches among hose fittings brands in New Zealand decreased from 3.7% to 2.6%.
- Across the 12 months ending September 2026, Gardena’s share of searches among hose fittings brands in New Zealand peaked at 74.3% in December 2025 and was lowest at 65.1% in July 2026.
- Across the 12 months ending September 2026, Hozelock’s share of searches among hose fittings brands in New Zealand peaked at 25.6% in July 2026 and was lowest at 18.7% in March 2026.
- Across the 12 months ending September 2026, Holman’s share of searches among hose fittings brands in New Zealand peaked at 7% in July 2026 and was lowest at 3.9% in September 2026.
- Across the 12 months ending September 2026, Pope’s share of searches among hose fittings brands in New Zealand peaked at 4.7% in June 2026 and was lowest at 2.3% in July 2026.

## Top hose fittings brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Gardena appeared every time. Gardena was recommended most often, coming first in every answer. Hozelock was second, and Holman was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Gardena | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Hozelock | 2nd | 2 of 3 | 1 of 1 | 3 of 4 |
| Holman | 3rd | 2 of 3 | 1 of 1 | 3 of 4 |
| Pope | 4th | 1 of 3 | 1 of 1 | 2 of 4 |

## Every AI answer about hose fittings brands

- Asked ChatGPT "Which hose fittings brand should I buy in New Zealand?": 1. Gardena, 2. Holman
- Asked ChatGPT "What are the best hose fittings brands in New Zealand?": 1. Gardena, 2. Hozelock, 3. Holman, 4. Pope
- Asked ChatGPT "What's the best hose fittings brand in New Zealand for a garden hose?": 1. Gardena, 2. Hozelock
- Searched Google, AI Overview "garden hose fittings": 1. Gardena, 2. Hozelock, 3. Holman, 4. Pope

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## Compare search popularity between leading brands

- [Gardena vs Hozelock: compare search popularity](/demand/nz/compare/gardena-vs-hozelock): 71.1% against 22.4% Share of Search.
- [Gardena vs Holman: compare search popularity](/demand/nz/compare/gardena-vs-holman): 71.1% against 3.9% Share of Search.
- [Gardena vs Pope: compare search popularity](/demand/nz/compare/gardena-vs-pope): 71.1% against 2.6% Share of Search.
- [Hozelock vs Holman: compare search popularity](/demand/nz/compare/holman-vs-hozelock): 22.4% against 3.9% Share of Search.
- [Hozelock vs Pope: compare search popularity](/demand/nz/compare/hozelock-vs-pope): 22.4% against 2.6% Share of Search.
- [Holman vs Pope: compare search popularity](/demand/nz/compare/holman-vs-pope): 3.9% against 2.6% Share of Search.

## How did search popularity change for New Zealand hose fittings brands in September 2026?

- In September 2026, Gardena gained share of searches among hose fittings brands in New Zealand, from 67.2% to 71.1%.
- In September 2026, Hozelock lost share of searches among hose fittings brands in New Zealand, from 24.1% to 22.4%.
- In September 2026, Holman lost share of searches among hose fittings brands in New Zealand, from 5.2% to 3.9%.
- In September 2026, Pope lost share of searches among hose fittings brands in New Zealand, from 3.4% to 2.6%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Gardena | 71.1% | 540 | +38.5% | Gardena |
| 2 | Hozelock | 22.4% | 170 | +21.4% | Hozelock |
| 3 | Holman | 3.9% | 30 | 0.0% | Holman |
| 4 | Pope | 2.6% | 20 | 0.0% | Pope |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gardena | 740 | 67.9% | 1 |
| Oct 2025 | Hozelock | 260 | 23.9% | 2 |
| Oct 2025 | Holman | 50 | 4.6% | 3 |
| Oct 2025 | Pope | 40 | 3.7% | 4 |
| Nov 2025 | Gardena | 1.1K | 71.4% | 1 |
| Nov 2025 | Hozelock | 320 | 19.9% | 2 |
| Nov 2025 | Holman | 90 | 5.6% | 3 |
| Nov 2025 | Pope | 50 | 3.1% | 4 |
| Dec 2025 | Gardena | 1.2K | 74.3% | 1 |
| Dec 2025 | Hozelock | 320 | 19.2% | 2 |
| Dec 2025 | Holman | 70 | 4.2% | 3 |
| Dec 2025 | Pope | 40 | 2.4% | 4 |
| Jan 2026 | Gardena | 760 | 66.7% | 1 |
| Jan 2026 | Hozelock | 260 | 22.8% | 2 |
| Jan 2026 | Holman | 70 | 6.1% | 3 |
| Jan 2026 | Pope | 50 | 4.4% | 4 |
| Feb 2026 | Gardena | 450 | 65.2% | 1 |
| Feb 2026 | Hozelock | 170 | 24.6% | 2 |
| Feb 2026 | Holman | 40 | 5.8% | 3 |
| Feb 2026 | Pope | 30 | 4.3% | 4 |
| Mar 2026 | Gardena | 550 | 73.3% | 1 |
| Mar 2026 | Hozelock | 140 | 18.7% | 2 |
| Mar 2026 | Holman | 40 | 5.3% | 3 |
| Mar 2026 | Pope | 20 | 2.7% | 4 |
| Apr 2026 | Gardena | 330 | 70.2% | 1 |
| Apr 2026 | Hozelock | 90 | 19.1% | 2 |
| Apr 2026 | Holman | 30 | 6.4% | 3 |
| Apr 2026 | Pope | 20 | 4.3% | 4 |
| May 2026 | Gardena | 410 | 71.9% | 1 |
| May 2026 | Hozelock | 110 | 19.3% | 2 |
| May 2026 | Holman | 30 | 5.3% | 3 |
| May 2026 | Pope | 20 | 3.5% | 4 |
| Jun 2026 | Gardena | 300 | 69.8% | 1 |
| Jun 2026 | Hozelock | 90 | 20.9% | 2 |
| Jun 2026 | Holman | 20 | 4.7% | 3 |
| Jun 2026 | Pope | 20 | 4.7% | 4 |
| Jul 2026 | Gardena | 280 | 65.1% | 1 |
| Jul 2026 | Hozelock | 110 | 25.6% | 2 |
| Jul 2026 | Holman | 30 | 7% | 3 |
| Jul 2026 | Pope | 10 | 2.3% | 4 |
| Aug 2026 | Gardena | 390 | 67.2% | 1 |
| Aug 2026 | Hozelock | 140 | 24.1% | 2 |
| Aug 2026 | Holman | 30 | 5.2% | 3 |
| Aug 2026 | Pope | 20 | 3.4% | 4 |
| Sep 2026 | Gardena | 540 | 71.1% | 1 |
| Sep 2026 | Hozelock | 170 | 22.4% | 2 |
| Sep 2026 | Holman | 30 | 3.9% | 3 |
| Sep 2026 | Pope | 20 | 2.6% | 4 |

## What is being compared

- **Gardena**: Measured on the search terms “gardena”, “gardena sprayer”, “gardena timer”, “gardena water distributor”, “gardena water timer” and “gardena weed puller”, summed into one figure.
- **Holman**: Measured on the search term “holman hose”.
- **Hozelock**: Measured on the search term “hozelock”.
- **Pope**: Measured on the search term “pope hose”.

- [Gardena](/demand/nz/brands/gardena)
- [Holman](/demand/nz/brands/holman)
- [Hozelock](/demand/nz/brands/hozelock)
- [Pope](/demand/nz/brands/pope)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hose fittings brands in New Zealand?

In September 2026, Gardena was the most searched among hose fittings brands in New Zealand, with an estimated 540 branded searches, 71.1% of all searches for the four we track.

## Cite this page

Brandwave. "Hose fittings brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-hose-fittings-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-hose-fittings-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.