---
title: "Candle and home fragrance brands in New Zealand: Which brands are most popular in search?"
description: "Compare the candle and home fragrance brands New Zealanders buy. Share of Search among Ecoya, Aesop, Jo Malone, Diptyque and Glasshouse Fragrances, the candle and home fragrance brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-home-fragrance-brands"
publisher: "Brandwave"
---

# Candle and home fragrance brands in New Zealand: Which brands are most popular in search?

Compare the candle and home fragrance brands New Zealanders buy. Share of Search among Ecoya, Aesop, Jo Malone, Diptyque and Glasshouse Fragrances, the candle and home fragrance brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Candle and home fragrance brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Ecoya, 30.4%

## Which brand is most popular in search among candle and home fragrance brands in New Zealand?

- In August 2026, Ecoya was the most searched among candle and home fragrance brands in New Zealand, with an estimated 12.5K branded searches and 30.4% estimated Share of Search within this set.
- Aesop is in 2nd place, 2.3 percentage points behind at 28.1% Share of Search.
- Across the 11 months ending August 2026, Aesop’s estimated Share of Search among candle and home fragrance brands in New Zealand increased from 26.7% to 28.1%.
- Across the 11 months ending August 2026, Diptyque’s estimated Share of Search among candle and home fragrance brands in New Zealand increased from 12% to 15.2%.
- Across the 11 months ending August 2026, Glasshouse Fragrances’ estimated Share of Search among candle and home fragrance brands in New Zealand decreased from 13.6% to 9%.
- Across the 11 months ending August 2026, Ecoya’s estimated Share of Search among candle and home fragrance brands in New Zealand peaked at 45.7% in July 2026 and was lowest at 27.4% in February 2026.
- Across the 11 months ending August 2026, Aesop’s estimated Share of Search among candle and home fragrance brands in New Zealand peaked at 31.3% in March 2026 and was lowest at 21.9% in July 2026.
- Across the 11 months ending August 2026, Jo Malone’s estimated Share of Search among candle and home fragrance brands in New Zealand peaked at 19.1% in March 2026 and was lowest at 11.4% in November 2025.
- Across the 11 months ending August 2026, Diptyque’s estimated Share of Search among candle and home fragrance brands in New Zealand peaked at 15.2% in August 2026 and was lowest at 6.5% in November 2025.
- Across the 11 months ending August 2026, Glasshouse Fragrances’ estimated Share of Search among candle and home fragrance brands in New Zealand peaked at 15.9% in December 2025 and was lowest at 6.8% in July 2026.
- Across the 11 months ending August 2026, Diptyque rose from 5th to 4th among candle and home fragrance brands in New Zealand.
- Across the 11 months ending August 2026, Glasshouse Fragrances fell from 4th to 5th among candle and home fragrance brands in New Zealand.
- Across the 11 months ending August 2026, Ecoya and Jo Malone held steady: their estimated Share of Search among candle and home fragrance brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Ecoya vs Aesop: compare search popularity](/demand/nz/compare/aesop-vs-ecoya): 30.4% against 28.1% Share of Search.
- [Ecoya vs Jo Malone: compare search popularity](/demand/nz/compare/ecoya-vs-jo-malone): 30.4% against 17.3% Share of Search.
- [Ecoya vs Diptyque: compare search popularity](/demand/nz/compare/diptyque-vs-ecoya): 30.4% against 15.2% Share of Search.
- [Ecoya vs Glasshouse Fragrances: compare search popularity](/demand/nz/compare/ecoya-vs-glasshouse-fragrances): 30.4% against 9% Share of Search.
- [Aesop vs Jo Malone: compare search popularity](/demand/nz/compare/aesop-vs-jo-malone): 28.1% against 17.3% Share of Search.
- [Aesop vs Diptyque: compare search popularity](/demand/nz/compare/aesop-vs-diptyque): 28.1% against 15.2% Share of Search.
- [Aesop vs Glasshouse Fragrances: compare search popularity](/demand/nz/compare/aesop-vs-glasshouse-fragrances): 28.1% against 9% Share of Search.
- [Jo Malone vs Diptyque: compare search popularity](/demand/nz/compare/diptyque-vs-jo-malone): 17.3% against 15.2% Share of Search.
- [Jo Malone vs Glasshouse Fragrances: compare search popularity](/demand/nz/compare/glasshouse-fragrances-vs-jo-malone): 17.3% against 9% Share of Search.
- [Diptyque vs Glasshouse Fragrances: compare search popularity](/demand/nz/compare/diptyque-vs-glasshouse-fragrances): 15.2% against 9% Share of Search.

## How did search popularity change for New Zealand candle and home fragrance brands in August 2026?

- In August 2026, Aesop gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 21.9% to 28.1%.
- In August 2026, Diptyque gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 11.4% to 15.2%.
- In August 2026, Jo Malone gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 14.2% to 17.3%.
- In August 2026, Glasshouse Fragrances gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 6.8% to 9%.
- In August 2026, Ecoya lost estimated Share of Search among candle and home fragrance brands in New Zealand, from 45.7% to 30.4%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ecoya | 30.4% | 12.5K | -48.1% | Ecoya |
| 2 | Aesop | 28.1% | 11.6K | +0.3% | Aesop |
| 3 | Jo Malone | 17.3% | 7.1K | -5.1% | Jo Malone |
| 4 | Diptyque | 15.2% | 6.3K | +4.3% | Diptyque |
| 5 | Glasshouse Fragrances | 9% | 3.7K | +3.6% | Glasshouse Fragrances |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ecoya | 11.8K | 30.3% | 1 |
| Oct 2025 | Aesop | 10.4K | 26.7% | 2 |
| Oct 2025 | Jo Malone | 6.8K | 17.5% | 3 |
| Oct 2025 | Glasshouse Fragrances | 5.3K | 13.6% | 4 |
| Oct 2025 | Diptyque | 4.7K | 12% | 5 |
| Nov 2025 | Ecoya | 34.8K | 40.5% | 1 |
| Nov 2025 | Aesop | 25.2K | 29.3% | 2 |
| Nov 2025 | Glasshouse Fragrances | 10.6K | 12.3% | 3 |
| Nov 2025 | Jo Malone | 9.8K | 11.4% | 4 |
| Nov 2025 | Diptyque | 5.5K | 6.5% | 5 |
| Dec 2025 | Ecoya | 25.2K | 35.1% | 1 |
| Dec 2025 | Aesop | 17.3K | 24.1% | 2 |
| Dec 2025 | Jo Malone | 11.8K | 16.4% | 3 |
| Dec 2025 | Glasshouse Fragrances | 11.4K | 15.9% | 4 |
| Dec 2025 | Diptyque | 6.2K | 8.6% | 5 |
| Jan 2026 | Ecoya | 9.8K | 28.9% | 1 |
| Jan 2026 | Aesop | 9.6K | 28.2% | 2 |
| Jan 2026 | Jo Malone | 5.8K | 17% | 3 |
| Jan 2026 | Diptyque | 5.1K | 14.9% | 4 |
| Jan 2026 | Glasshouse Fragrances | 3.8K | 11.1% | 5 |
| Feb 2026 | Aesop | 9.1K | 31.1% | 1 |
| Feb 2026 | Ecoya | 8K | 27.4% | 2 |
| Feb 2026 | Jo Malone | 5.5K | 18.7% | 3 |
| Feb 2026 | Diptyque | 4.1K | 13.9% | 4 |
| Feb 2026 | Glasshouse Fragrances | 2.6K | 8.9% | 5 |
| Mar 2026 | Aesop | 10.7K | 31.3% | 1 |
| Mar 2026 | Ecoya | 9.8K | 28.9% | 2 |
| Mar 2026 | Jo Malone | 6.5K | 19.1% | 3 |
| Mar 2026 | Diptyque | 4.4K | 12.8% | 4 |
| Mar 2026 | Glasshouse Fragrances | 2.7K | 7.8% | 5 |
| Apr 2026 | Ecoya | 10.3K | 30.3% | 1 |
| Apr 2026 | Aesop | 9K | 26.5% | 2 |
| Apr 2026 | Jo Malone | 6.4K | 19% | 3 |
| Apr 2026 | Diptyque | 5.1K | 14.9% | 4 |
| Apr 2026 | Glasshouse Fragrances | 3.1K | 9.3% | 5 |
| May 2026 | Ecoya | 11.6K | 29.8% | 1 |
| May 2026 | Aesop | 11.5K | 29.4% | 2 |
| May 2026 | Jo Malone | 7K | 18% | 3 |
| May 2026 | Diptyque | 5.3K | 13.7% | 4 |
| May 2026 | Glasshouse Fragrances | 3.5K | 9% | 5 |
| Jun 2026 | Ecoya | 11.6K | 29.5% | 1 |
| Jun 2026 | Aesop | 11.5K | 29.5% | 2 |
| Jun 2026 | Jo Malone | 6.3K | 16.1% | 3 |
| Jun 2026 | Diptyque | 5.5K | 14% | 4 |
| Jun 2026 | Glasshouse Fragrances | 4.3K | 11% | 5 |
| Jul 2026 | Ecoya | 24.1K | 45.7% | 1 |
| Jul 2026 | Aesop | 11.6K | 21.9% | 2 |
| Jul 2026 | Jo Malone | 7.5K | 14.2% | 3 |
| Jul 2026 | Diptyque | 6K | 11.4% | 4 |
| Jul 2026 | Glasshouse Fragrances | 3.6K | 6.8% | 5 |
| Aug 2026 | Ecoya | 12.5K | 30.4% | 1 |
| Aug 2026 | Aesop | 11.6K | 28.1% | 2 |
| Aug 2026 | Jo Malone | 7.1K | 17.3% | 3 |
| Aug 2026 | Diptyque | 6.3K | 15.2% | 4 |
| Aug 2026 | Glasshouse Fragrances | 3.7K | 9% | 5 |
| Sep 2026 | Aesop | — | — | — |
| Sep 2026 | Diptyque | — | — | — |
| Sep 2026 | Ecoya | — | — | — |
| Sep 2026 | Glasshouse Fragrances | — | — | — |
| Sep 2026 | Jo Malone | — | — | — |

## What is being compared

- **Aesop**: Measured on the search terms “aesop”, “aesop animal”, “aesop aromatique”, “aesop body care”, “aesop body wash”, “aesop candle”, “aesop com”, “aesop deo”, “aesop diffuser”, “aesop gift set”, “aesop hand wash”, “aesop handbalm”, “aesop high street”, “aesop hwyl”, “aesop incense”, “aesop lip balm”, “aesop marrakech”, “aesop near me”, “aesop nz”, “aesop online”, “aesop parfum”, “aesop room spray”, “aesop sale”, “aesop skincare” and “aesop tacit”, summed into one figure.
- **Diptyque**: Measured on the search terms “diptyque”, “diptyque baies candle”, “diptyque candle”, “diptyque diffuser”, “diptyque do son”, “diptyque eau duelle”, “diptyque fleur de peau”, “diptyque leau papier”, “diptyque near me”, “diptyque nz”, “diptyque online”, “diptyque orpheon”, “diptyque orpheon eau de parfum”, “diptyque perfume”, “diptyque philosykos”, “diptyque philosykos parfum”, “diptyque solid perfume”, “diptyque tam dao”, “diptyqueparis com”, “fleur de peau diptyque” and “orpheon diptyque”, summed into one figure.
- **Ecoya**: Measured on the search terms “briscoes ecoya”, “ecoya”, “ecoya black friday sale”, “ecoya body care”, “ecoya candle”, “ecoya candles sale”, “ecoya car diffusers”, “ecoya co nz”, “ecoya diffuser”, “ecoya gift set”, “ecoya hand cream”, “ecoya hand wash”, “ecoya lotion”, “ecoya lychee guava”, “ecoya near me”, “ecoya nz”, “ecoya nz sale”, “ecoya online”, “ecoya outlet”, “ecoya reed diffusers” and “ecoya sale”, summed into one figure.
- **Glasshouse Fragrances**: Measured on the search terms “glasshouse candles”, “glasshouse candles caramel”, “glasshouse candles sale”, “glasshouse candles vanilla caramel”, “glasshouse fragrances”, “glasshouse fragrances candle”, “glasshouse fragrances diffuser”, “glasshouse fragrances near me”, “glasshouse fragrances nz”, “glasshouse fragrances online”, “glasshousefragrances”, “glasshousefragrances com” and “peter alexander glasshouse candles”, summed into one figure.
- **Jo Malone**: Measured on the search terms “english pear freesia jo malone”, “jo malone candle”, “jo malone cologne”, “jo malone diffuser”, “jo malone eau de parfum”, “jo malone london”, “jo malone london cologne”, “jo malone near me”, “jo malone nz”, “jo malone online”, “jo malone peony & blush suede”, “jo malone scents”, “jo malone wood sage and sea salt”, “jomalone”, “jomalone co nz”, “jomalone cologne”, “jomalone diffuser”, “jomalone fragrance” and “jomalone nz”, summed into one figure.

- [Aesop](/demand/nz/brands/aesop)
- [Diptyque](/demand/nz/brands/diptyque)
- [Ecoya](/demand/nz/brands/ecoya)
- [Glasshouse Fragrances](/demand/nz/brands/glasshouse-fragrances)
- [Jo Malone](/demand/nz/brands/jo-malone)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among candle and home fragrance brands in New Zealand?

In August 2026, Ecoya was the most searched among candle and home fragrance brands in New Zealand, with an estimated 12.5K branded searches and 30.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Candle and home fragrance brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-home-fragrance-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-home-fragrance-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.