---
title: "Home cleaning services in New Zealand: Which brands are most popular in search?"
description: "Compare the home and office cleaning franchises New Zealanders hire. Share of Search among CrestClean, Jim's Cleaning, Absolute Domestics, Maid2Match and Spotless Cleaning, the home cleaning services Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-home-cleaning-services"
publisher: "Brandwave"
---

# Home cleaning services in New Zealand: Which brands are most popular in search?

Compare the home and office cleaning franchises New Zealanders hire. Share of Search among CrestClean, Jim's Cleaning, Absolute Domestics, Maid2Match and Spotless Cleaning, the home cleaning services Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Home cleaning services
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: CrestClean, 44.8%

## Which brand is most popular in search among home cleaning services in New Zealand?

- In August 2026, CrestClean was the most searched among home cleaning services in New Zealand, with an estimated 1.3K branded searches and 44.8% estimated Share of Search within this set.
- Jim's Cleaning is in 2nd place, 19 percentage points behind at 25.9% Share of Search.
- Across the 11 months ending August 2026, CrestClean’s estimated Share of Search among home cleaning services in New Zealand increased from 33.8% to 44.8%.
- Across the 11 months ending August 2026, Jim's Cleaning’s estimated Share of Search among home cleaning services in New Zealand decreased from 46.4% to 25.9%.
- Across the 11 months ending August 2026, Absolute Domestics’ estimated Share of Search among home cleaning services in New Zealand increased from 17.2% to 17.9%.
- Across the 11 months ending August 2026, Maid2Match’s estimated Share of Search among home cleaning services in New Zealand increased from 0.8% to 6.6%.
- Across the 11 months ending August 2026, Spotless Cleaning’s estimated Share of Search among home cleaning services in New Zealand increased from 1.9% to 4.8%.
- Across the 11 months ending August 2026, CrestClean’s estimated Share of Search among home cleaning services in New Zealand peaked at 45.3% in May 2026 and was lowest at 33.8% in October 2025.
- Across the 11 months ending August 2026, Absolute Domestics’ estimated Share of Search among home cleaning services in New Zealand peaked at 23.8% in March 2026 and was lowest at 17.2% in October 2025.
- Across the 11 months ending August 2026, Maid2Match’s estimated Share of Search among home cleaning services in New Zealand peaked at 6.6% in June 2026 and was lowest at 0.29% in January 2026.
- Across the 11 months ending August 2026, Spotless Cleaning’s estimated Share of Search among home cleaning services in New Zealand peaked at 4.8% in August 2026 and was lowest at 1.4% in November 2025.
- Across the 11 months ending August 2026, CrestClean rose from 2nd to 1st among home cleaning services in New Zealand.
- Across the 11 months ending August 2026, Jim's Cleaning fell from 1st to 2nd among home cleaning services in New Zealand.
- Across the 11 months ending August 2026, Maid2Match rose from 5th to 4th among home cleaning services in New Zealand.
- Across the 11 months ending August 2026, Spotless Cleaning fell from 4th to 5th among home cleaning services in New Zealand.

## Compare search popularity between leading brands

- [CrestClean vs Jim's Cleaning: compare search popularity](/demand/nz/compare/crestclean-vs-jims-cleaning): 44.8% against 25.9% Share of Search.
- [CrestClean vs Absolute Domestics: compare search popularity](/demand/nz/compare/absolute-domestics-vs-crestclean): 44.8% against 17.9% Share of Search.
- [CrestClean vs Maid2Match: compare search popularity](/demand/nz/compare/crestclean-vs-maid2match): 44.8% against 6.6% Share of Search.
- [CrestClean vs Spotless Cleaning: compare search popularity](/demand/nz/compare/crestclean-vs-spotless-cleaning): 44.8% against 4.8% Share of Search.
- [Jim's Cleaning vs Absolute Domestics: compare search popularity](/demand/nz/compare/absolute-domestics-vs-jims-cleaning): 25.9% against 17.9% Share of Search.
- [Jim's Cleaning vs Maid2Match: compare search popularity](/demand/nz/compare/jims-cleaning-vs-maid2match): 25.9% against 6.6% Share of Search.
- [Jim's Cleaning vs Spotless Cleaning: compare search popularity](/demand/nz/compare/jims-cleaning-vs-spotless-cleaning): 25.9% against 4.8% Share of Search.
- [Absolute Domestics vs Maid2Match: compare search popularity](/demand/nz/compare/absolute-domestics-vs-maid2match): 17.9% against 6.6% Share of Search.
- [Absolute Domestics vs Spotless Cleaning: compare search popularity](/demand/nz/compare/absolute-domestics-vs-spotless-cleaning): 17.9% against 4.8% Share of Search.
- [Maid2Match vs Spotless Cleaning: compare search popularity](/demand/nz/compare/maid2match-vs-spotless-cleaning): 6.6% against 4.8% Share of Search.

## How did search popularity change for New Zealand home cleaning services in August 2026?

- In August 2026, Spotless Cleaning gained estimated Share of Search among home cleaning services in New Zealand, from 2.5% to 4.8%.
- In August 2026, Maid2Match gained estimated Share of Search among home cleaning services in New Zealand, from 5.4% to 6.6%.
- In August 2026, CrestClean gained estimated Share of Search among home cleaning services in New Zealand, from 44.3% to 44.8%.
- In August 2026, Absolute Domestics lost estimated Share of Search among home cleaning services in New Zealand, from 20.4% to 17.9%.
- In August 2026, Jim's Cleaning lost estimated Share of Search among home cleaning services in New Zealand, from 27.5% to 25.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | CrestClean | 44.8% | 1.3K | +4.8% | CrestClean |
| 2 | Jim's Cleaning | 25.9% | 750 | -2.6% | Jim's Cleaning |
| 3 | Absolute Domestics | 17.9% | 520 | -8.8% | Absolute Domestics |
| 4 | Maid2Match | 6.6% | 190 | +26.7% | Maid2Match |
| 5 | Spotless Cleaning | 4.8% | 140 | +100.0% | Spotless Cleaning |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Jim's Cleaning | 1.7K | 46.4% | 1 |
| Oct 2025 | CrestClean | 1.3K | 33.8% | 2 |
| Oct 2025 | Absolute Domestics | 640 | 17.2% | 3 |
| Oct 2025 | Spotless Cleaning | 70 | 1.9% | 4 |
| Oct 2025 | Maid2Match | 30 | 0.8% | 5 |
| Nov 2025 | CrestClean | 1.6K | 43.4% | 1 |
| Nov 2025 | Jim's Cleaning | 1.3K | 36% | 2 |
| Nov 2025 | Absolute Domestics | 680 | 18.7% | 3 |
| Nov 2025 | Spotless Cleaning | 50 | 1.4% | 4 |
| Nov 2025 | Maid2Match | 20 | 0.55% | 5 |
| Dec 2025 | CrestClean | 1.2K | 40.4% | 1 |
| Dec 2025 | Jim's Cleaning | 1.1K | 35.4% | 2 |
| Dec 2025 | Absolute Domestics | 640 | 21.5% | 3 |
| Dec 2025 | Spotless Cleaning | 70 | 2.4% | 4 |
| Dec 2025 | Maid2Match | 10 | 0.34% | 5 |
| Jan 2026 | CrestClean | 1.5K | 44.4% | 1 |
| Jan 2026 | Jim's Cleaning | 1.1K | 31.7% | 2 |
| Jan 2026 | Absolute Domestics | 750 | 21.6% | 3 |
| Jan 2026 | Spotless Cleaning | 70 | 2% | 4 |
| Jan 2026 | Maid2Match | 10 | 0.29% | 5 |
| Feb 2026 | CrestClean | 1.2K | 42.7% | 1 |
| Feb 2026 | Jim's Cleaning | 900 | 31.5% | 2 |
| Feb 2026 | Absolute Domestics | 640 | 22.4% | 3 |
| Feb 2026 | Spotless Cleaning | 90 | 3.1% | 4 |
| Feb 2026 | Maid2Match | 10 | 0.35% | 5 |
| Mar 2026 | CrestClean | 1.3K | 39.7% | 1 |
| Mar 2026 | Jim's Cleaning | 940 | 29.4% | 2 |
| Mar 2026 | Absolute Domestics | 760 | 23.8% | 3 |
| Mar 2026 | Maid2Match | 140 | 4.4% | 4 |
| Mar 2026 | Spotless Cleaning | 90 | 2.8% | 5 |
| Apr 2026 | CrestClean | 1.2K | 42.1% | 1 |
| Apr 2026 | Jim's Cleaning | 810 | 28.9% | 2 |
| Apr 2026 | Absolute Domestics | 620 | 22.1% | 3 |
| Apr 2026 | Maid2Match | 140 | 5% | 4 |
| Apr 2026 | Spotless Cleaning | 50 | 1.8% | 5 |
| May 2026 | CrestClean | 1.3K | 45.3% | 1 |
| May 2026 | Jim's Cleaning | 770 | 27.7% | 2 |
| May 2026 | Absolute Domestics | 650 | 23.4% | 3 |
| May 2026 | Maid2Match | 50 | 1.8% | 4 |
| May 2026 | Spotless Cleaning | 50 | 1.8% | 5 |
| Jun 2026 | CrestClean | 1.3K | 42% | 1 |
| Jun 2026 | Jim's Cleaning | 910 | 29.8% | 2 |
| Jun 2026 | Absolute Domestics | 590 | 19.3% | 3 |
| Jun 2026 | Maid2Match | 200 | 6.6% | 4 |
| Jun 2026 | Spotless Cleaning | 70 | 2.3% | 5 |
| Jul 2026 | CrestClean | 1.2K | 44.3% | 1 |
| Jul 2026 | Jim's Cleaning | 770 | 27.5% | 2 |
| Jul 2026 | Absolute Domestics | 570 | 20.4% | 3 |
| Jul 2026 | Maid2Match | 150 | 5.4% | 4 |
| Jul 2026 | Spotless Cleaning | 70 | 2.5% | 5 |
| Aug 2026 | CrestClean | 1.3K | 44.8% | 1 |
| Aug 2026 | Jim's Cleaning | 750 | 25.9% | 2 |
| Aug 2026 | Absolute Domestics | 520 | 17.9% | 3 |
| Aug 2026 | Maid2Match | 190 | 6.6% | 4 |
| Aug 2026 | Spotless Cleaning | 140 | 4.8% | 5 |
| Sep 2026 | Absolute Domestics | — | — | — |
| Sep 2026 | CrestClean | — | — | — |
| Sep 2026 | Jim's Cleaning | — | — | — |
| Sep 2026 | Maid2Match | — | — | — |
| Sep 2026 | Spotless Cleaning | — | — | — |

## What is being compared

- **Absolute Domestics**: Measured on the search terms “absolute domestics”, “absolute domestics cleaners”, “absolute domestics near me”, “absolute domestics nz”, “absolutedomestics” and “absolutedomestics co nz”, summed into one figure.
- **CrestClean**: Measured on the search terms “crest clean”, “crest clean hamilton”, “crestclean”, “crestclean auckland”, “crestclean christchurch”, “crestclean co nz”, “crestclean hamilton”, “crestclean near me”, “crestclean nz”, “crestclean tauranga”, “crestclean wellington” and “crestclean.co.nz”, summed into one figure.
- **Jim's Cleaning**: Measured on the search terms “jim's cleaning”, “jims cleaning”, “jims cleaning group”, “jims cleaning near me”, “jims cleaning nz”, “jimscleaning” and “jimscleaning nz”, summed into one figure.
- **Maid2Match**: Measured on the search terms “maid 2 match”, “maid2match”, “maid2match cleaning”, “maid2match near me” and “maid2match nz”, summed into one figure.
- **Spotless Cleaning**: Measured on the search term “spotless cleaning”.

- [Absolute Domestics](/demand/nz/brands/absolute-domestics)
- [CrestClean](/demand/nz/brands/crestclean)
- [Jim's Cleaning](/demand/nz/brands/jims-cleaning)
- [Maid2Match](/demand/nz/brands/maid2match)
- [Spotless Cleaning](/demand/nz/brands/spotless-cleaning)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among home cleaning services in New Zealand?

In August 2026, CrestClean was the most searched among home cleaning services in New Zealand, with an estimated 1.3K branded searches and 44.8% estimated Share of Search within this set.

## Cite this page

Brandwave. "Home cleaning services in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-home-cleaning-services

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-home-cleaning-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.