---
title: "Home appliance brands in New Zealand: Which brands are most popular in search?"
description: "Compare the brands New Zealanders buy fridges, washing machines, dishwashers and ovens from. Share of Search among Fisher & Paykel, Smeg, Samsung, Haier, Miele, Bosch, LG, Westinghouse, Electrolux and Beko, the home appliance brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-home-appliance-brands"
publisher: "Brandwave"
---

# Home appliance brands in New Zealand: Which brands are most popular in search?

Compare the brands New Zealanders buy fridges, washing machines, dishwashers and ovens from. Share of Search among Fisher & Paykel, Smeg, Samsung, Haier, Miele, Bosch, LG, Westinghouse, Electrolux and Beko, the home appliance brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Home appliance brands
- **Market**: New Zealand
- **Brands compared**: 10
- **Month measured**: Aug 2026
- **Highest Share of Search**: Fisher & Paykel, 31.1%

## Which brand is most popular in search among home appliance brands in New Zealand?

- In August 2026, Fisher & Paykel was the most searched among home appliance brands in New Zealand, with an estimated 51.5K branded searches and 31.1% estimated Share of Search within this set.
- Smeg is in 2nd place, 17.5 percentage points behind at 13.6% Share of Search.
- Across the 11 months ending August 2026, Fisher & Paykel’s estimated Share of Search among home appliance brands in New Zealand decreased from 33.9% to 31.1%.
- Across the 11 months ending August 2026, Smeg’s estimated Share of Search among home appliance brands in New Zealand increased from 7.5% to 13.6%.
- Across the 11 months ending August 2026, Haier’s estimated Share of Search among home appliance brands in New Zealand decreased from 10% to 8.8%.
- Across the 11 months ending August 2026, Miele’s estimated Share of Search among home appliance brands in New Zealand decreased from 9.8% to 7.9%.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among home appliance brands in New Zealand decreased from 8.6% to 7.8%.
- Across the 11 months ending August 2026, LG’s estimated Share of Search among home appliance brands in New Zealand increased from 6.9% to 7.7%.
- Across the 11 months ending August 2026, Fisher & Paykel’s estimated Share of Search among home appliance brands in New Zealand peaked at 35.5% in June 2026 and was lowest at 31.1% in August 2026.
- Across the 11 months ending August 2026, Smeg’s estimated Share of Search among home appliance brands in New Zealand peaked at 13.6% in August 2026 and was lowest at 5.5% in May 2026.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among home appliance brands in New Zealand peaked at 14.1% in December 2025 and was lowest at 12.2% in July 2026.
- Across the 11 months ending August 2026, Haier’s estimated Share of Search among home appliance brands in New Zealand peaked at 10.2% in January 2026 and was lowest at 8.7% in July 2026.
- Across the 11 months ending August 2026, Miele’s estimated Share of Search among home appliance brands in New Zealand peaked at 10.4% in November 2025 and was lowest at 7.9% in August 2026.
- Across the 11 months ending August 2026, Bosch’s estimated Share of Search among home appliance brands in New Zealand peaked at 9.3% in May 2026 and was lowest at 7.8% in November 2025.
- Across the 11 months ending August 2026, LG’s estimated Share of Search among home appliance brands in New Zealand peaked at 10.1% in March 2026 and was lowest at 6.7% in November 2025.
- Across the 11 months ending August 2026, Smeg rose from 6th to 2nd among home appliance brands in New Zealand.
- Across the 11 months ending August 2026, Samsung fell from 2nd to 3rd among home appliance brands in New Zealand.
- Across the 11 months ending August 2026, Haier fell from 3rd to 4th among home appliance brands in New Zealand.
- Across the 11 months ending August 2026, Miele fell from 4th to 5th among home appliance brands in New Zealand.
- Across the 11 months ending August 2026, Bosch fell from 5th to 6th among home appliance brands in New Zealand.
- Across the 11 months ending August 2026, Westinghouse, Electrolux and Beko held steady: their estimated Share of Search among home appliance brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Fisher & Paykel vs Smeg: compare search popularity](/demand/nz/compare/fisher-and-paykel-vs-smeg): 31.1% against 13.6% Share of Search.
- [Fisher & Paykel vs Samsung: compare search popularity](/demand/nz/compare/fisher-and-paykel-vs-samsung): 31.1% against 12.8% Share of Search.
- [Fisher & Paykel vs Haier: compare search popularity](/demand/nz/compare/fisher-and-paykel-vs-haier): 31.1% against 8.8% Share of Search.
- [Fisher & Paykel vs Miele: compare search popularity](/demand/nz/compare/fisher-and-paykel-vs-miele): 31.1% against 7.9% Share of Search.
- [Smeg vs Samsung: compare search popularity](/demand/nz/compare/samsung-vs-smeg): 13.6% against 12.8% Share of Search.
- [Smeg vs Haier: compare search popularity](/demand/nz/compare/haier-vs-smeg): 13.6% against 8.8% Share of Search.
- [Smeg vs Miele: compare search popularity](/demand/nz/compare/miele-vs-smeg): 13.6% against 7.9% Share of Search.
- [Samsung vs Haier: compare search popularity](/demand/nz/compare/haier-vs-samsung): 12.8% against 8.8% Share of Search.
- [Samsung vs Miele: compare search popularity](/demand/nz/compare/miele-vs-samsung): 12.8% against 7.9% Share of Search.
- [Haier vs Miele: compare search popularity](/demand/nz/compare/haier-vs-miele): 8.8% against 7.9% Share of Search.

## How did search popularity change for New Zealand home appliance brands in August 2026?

- In August 2026, Smeg overtook Samsung to rank 2nd among home appliance brands in New Zealand, at 13.6%.
- In August 2026, Samsung gained estimated Share of Search among home appliance brands in New Zealand, from 12.2% to 12.8%.
- In August 2026, Fisher & Paykel lost estimated Share of Search among home appliance brands in New Zealand, from 32.9% to 31.1%.
- In August 2026, Bosch lost estimated Share of Search among home appliance brands in New Zealand, from 8.9% to 7.8%.
- Miele’s estimated Share of Search among home appliance brands in New Zealand has lost ground for 3 months in a row, from 9% to 7.9% in August 2026.
- In August 2026, Haier rose from 5th to 4th among home appliance brands in New Zealand.
- In August 2026, Westinghouse rose from 9th to 8th among home appliance brands in New Zealand.
- In August 2026, Electrolux fell from 8th to 9th among home appliance brands in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fisher & Paykel | 31.1% | 51.5K | -8.9% | Fisher & Paykel |
| 2 | Smeg | 13.6% | 22.5K | +20.3% | Smeg |
| 3 | Samsung | 12.8% | 21.2K | +0.8% | Samsung |
| 4 | Haier | 8.8% | 14.5K | -2.2% | Haier |
| 5 | Miele | 7.9% | 13.1K | -6.6% | Miele |
| 6 | Bosch | 7.8% | 12.9K | -15.5% | Bosch |
| 7 | LG | 7.7% | 12.8K | -5.9% | LG |
| 8 | Westinghouse | 4.2% | 7K | +0.1% | Electrolux Group |
| 9 | Electrolux | 4.1% | 6.7K | -8.3% | Electrolux Group |
| 10 | Beko | 1.9% | 3.1K | -9.5% | Beko |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fisher & Paykel | 48K | 33.9% | 1 |
| Oct 2025 | Samsung | 17.8K | 12.5% | 2 |
| Oct 2025 | Haier | 14.1K | 10% | 3 |
| Oct 2025 | Miele | 13.9K | 9.8% | 4 |
| Oct 2025 | Bosch | 12.1K | 8.6% | 5 |
| Oct 2025 | Smeg | 10.6K | 7.5% | 6 |
| Oct 2025 | LG | 9.7K | 6.9% | 7 |
| Oct 2025 | Westinghouse | 6.3K | 4.5% | 8 |
| Oct 2025 | Electrolux | 6.2K | 4.4% | 9 |
| Oct 2025 | Beko | 2.9K | 2.1% | 10 |
| Nov 2025 | Fisher & Paykel | 54.9K | 35.1% | 1 |
| Nov 2025 | Samsung | 20.3K | 13% | 2 |
| Nov 2025 | Miele | 16.3K | 10.4% | 3 |
| Nov 2025 | Haier | 14.8K | 9.5% | 4 |
| Nov 2025 | Bosch | 12.1K | 7.8% | 5 |
| Nov 2025 | Smeg | 11K | 7% | 6 |
| Nov 2025 | LG | 10.4K | 6.7% | 7 |
| Nov 2025 | Electrolux | 6.8K | 4.4% | 8 |
| Nov 2025 | Westinghouse | 6.4K | 4.1% | 9 |
| Nov 2025 | Beko | 3.2K | 2.1% | 10 |
| Dec 2025 | Fisher & Paykel | 44.9K | 32.8% | 1 |
| Dec 2025 | Samsung | 19.3K | 14.1% | 2 |
| Dec 2025 | Haier | 13.4K | 9.8% | 3 |
| Dec 2025 | Miele | 13.4K | 9.8% | 4 |
| Dec 2025 | Bosch | 10.8K | 7.9% | 5 |
| Dec 2025 | Smeg | 10.1K | 7.4% | 6 |
| Dec 2025 | LG | 9.8K | 7.1% | 7 |
| Dec 2025 | Electrolux | 6.7K | 4.9% | 8 |
| Dec 2025 | Westinghouse | 5.8K | 4.2% | 9 |
| Dec 2025 | Beko | 2.8K | 2% | 10 |
| Jan 2026 | Fisher & Paykel | 47.8K | 33.6% | 1 |
| Jan 2026 | Samsung | 18.9K | 13.3% | 2 |
| Jan 2026 | Haier | 14.5K | 10.2% | 3 |
| Jan 2026 | Miele | 12.8K | 9% | 4 |
| Jan 2026 | Bosch | 11.6K | 8.1% | 5 |
| Jan 2026 | LG | 10.8K | 7.6% | 6 |
| Jan 2026 | Smeg | 9.5K | 6.7% | 7 |
| Jan 2026 | Electrolux | 7K | 4.9% | 8 |
| Jan 2026 | Westinghouse | 6.2K | 4.4% | 9 |
| Jan 2026 | Beko | 3.2K | 2.3% | 10 |
| Feb 2026 | Fisher & Paykel | 45.1K | 35.3% | 1 |
| Feb 2026 | Samsung | 16.3K | 12.7% | 2 |
| Feb 2026 | Haier | 12.4K | 9.7% | 3 |
| Feb 2026 | LG | 11K | 8.6% | 4 |
| Feb 2026 | Miele | 11K | 8.6% | 5 |
| Feb 2026 | Bosch | 10.7K | 8.4% | 6 |
| Feb 2026 | Smeg | 7.7K | 6.1% | 7 |
| Feb 2026 | Electrolux | 5.5K | 4.3% | 8 |
| Feb 2026 | Westinghouse | 5.3K | 4.1% | 9 |
| Feb 2026 | Beko | 2.8K | 2.2% | 10 |
| Mar 2026 | Fisher & Paykel | 51K | 35% | 1 |
| Mar 2026 | Samsung | 18.2K | 12.5% | 2 |
| Mar 2026 | LG | 14.8K | 10.1% | 3 |
| Mar 2026 | Haier | 12.9K | 8.9% | 4 |
| Mar 2026 | Miele | 12.9K | 8.9% | 5 |
| Mar 2026 | Bosch | 12.2K | 8.4% | 6 |
| Mar 2026 | Smeg | 8.2K | 5.6% | 7 |
| Mar 2026 | Westinghouse | 6.3K | 4.3% | 8 |
| Mar 2026 | Electrolux | 6K | 4.1% | 9 |
| Mar 2026 | Beko | 3K | 2.1% | 10 |
| Apr 2026 | Fisher & Paykel | 48.2K | 33.3% | 1 |
| Apr 2026 | Samsung | 19.6K | 13.6% | 2 |
| Apr 2026 | Haier | 14.2K | 9.8% | 3 |
| Apr 2026 | Miele | 13.1K | 9.1% | 4 |
| Apr 2026 | Bosch | 12.3K | 8.5% | 5 |
| Apr 2026 | LG | 12.3K | 8.5% | 6 |
| Apr 2026 | Smeg | 8.8K | 6.1% | 7 |
| Apr 2026 | Electrolux | 6.6K | 4.6% | 8 |
| Apr 2026 | Westinghouse | 6.4K | 4.5% | 9 |
| Apr 2026 | Beko | 3K | 2.1% | 10 |
| May 2026 | Fisher & Paykel | 56.4K | 35.2% | 1 |
| May 2026 | Samsung | 20.6K | 12.9% | 2 |
| May 2026 | Bosch | 14.9K | 9.3% | 3 |
| May 2026 | Haier | 14.4K | 9% | 4 |
| May 2026 | Miele | 14.4K | 9% | 5 |
| May 2026 | LG | 13.8K | 8.6% | 6 |
| May 2026 | Smeg | 8.9K | 5.5% | 7 |
| May 2026 | Electrolux | 6.6K | 4.1% | 8 |
| May 2026 | Westinghouse | 6.6K | 4.1% | 9 |
| May 2026 | Beko | 3.4K | 2.1% | 10 |
| Jun 2026 | Fisher & Paykel | 57.9K | 35.5% | 1 |
| Jun 2026 | Samsung | 22.1K | 13.6% | 2 |
| Jun 2026 | LG | 14.6K | 8.9% | 3 |
| Jun 2026 | Haier | 14.5K | 8.9% | 4 |
| Jun 2026 | Bosch | 13.8K | 8.5% | 5 |
| Jun 2026 | Miele | 13.8K | 8.5% | 6 |
| Jun 2026 | Smeg | 9.6K | 5.9% | 7 |
| Jun 2026 | Electrolux | 6.8K | 4.2% | 8 |
| Jun 2026 | Westinghouse | 6.4K | 3.9% | 9 |
| Jun 2026 | Beko | 3.3K | 2% | 10 |
| Jul 2026 | Fisher & Paykel | 56.5K | 32.9% | 1 |
| Jul 2026 | Samsung | 21K | 12.2% | 2 |
| Jul 2026 | Smeg | 18.7K | 10.9% | 3 |
| Jul 2026 | Bosch | 15.3K | 8.9% | 4 |
| Jul 2026 | Haier | 14.9K | 8.7% | 5 |
| Jul 2026 | Miele | 14K | 8.2% | 6 |
| Jul 2026 | LG | 13.6K | 7.9% | 7 |
| Jul 2026 | Electrolux | 7.3K | 4.3% | 8 |
| Jul 2026 | Westinghouse | 7K | 4.1% | 9 |
| Jul 2026 | Beko | 3.5K | 2% | 10 |
| Aug 2026 | Fisher & Paykel | 51.5K | 31.1% | 1 |
| Aug 2026 | Smeg | 22.5K | 13.6% | 2 |
| Aug 2026 | Samsung | 21.2K | 12.8% | 3 |
| Aug 2026 | Haier | 14.5K | 8.8% | 4 |
| Aug 2026 | Miele | 13.1K | 7.9% | 5 |
| Aug 2026 | Bosch | 12.9K | 7.8% | 6 |
| Aug 2026 | LG | 12.8K | 7.7% | 7 |
| Aug 2026 | Westinghouse | 7K | 4.2% | 8 |
| Aug 2026 | Electrolux | 6.7K | 4.1% | 9 |
| Aug 2026 | Beko | 3.1K | 1.9% | 10 |
| Sep 2026 | Beko | — | — | — |
| Sep 2026 | Bosch | — | — | — |
| Sep 2026 | Electrolux | — | — | — |
| Sep 2026 | Fisher & Paykel | — | — | — |
| Sep 2026 | Haier | — | — | — |
| Sep 2026 | LG | — | — | — |
| Sep 2026 | Miele | — | — | — |
| Sep 2026 | Samsung | — | — | — |
| Sep 2026 | Smeg | — | — | — |
| Sep 2026 | Westinghouse | — | — | — |

## What is being compared

- **Beko**: Measured on the search terms “beko”, “beko appliances”, “beko com”, “beko dishwasher”, “beko dishwasher nz”, “beko dryer”, “beko fridge”, “beko integrated dishwasher”, “beko near me”, “beko nz”, “beko online”, “beko oven”, “beko stainless steel dishwasher” and “beko washing machine”, summed into one figure.
- **Bosch**: Measured on the search terms “bosch 10kg washing machine”, “bosch 300 series washing machine”, “bosch 8kg washing machine”, “bosch 9kg washing machine”, “bosch avantixx washing machine”, “bosch classixx washing machine”, “bosch combination microwave oven”, “bosch cooktop”, “bosch dishdrawer”, “bosch dishwasher”, “bosch double oven”, “bosch dryer”, “bosch freestanding oven”, “bosch fridge”, “bosch inbuilt oven”, “bosch induction oven”, “bosch integrated dishwasher”, “bosch maxx classic washing machine”, “bosch maxx washing machine”, “bosch micro oven”, “bosch microwave oven integrated”, “bosch oven”, “bosch rangehood”, “bosch self cleaning oven”, “bosch series 2 washing machine”, “bosch series 4 oven”, “bosch series 4 washing machine”, “bosch series 4 washing machine 7kg”, “bosch series 6 oven”, “bosch series 6 washing machine”, “bosch series 8 oven”, “bosch series 8 washing machine”, “bosch top loader”, “bosch wall oven”, “bosch washing machine”, “bosch washing machine cleaning” and “bosch washing machine e18”, summed into one figure.
- **Electrolux**: Measured on the search terms “8kg electrolux washing machine”, “double electrolux oven”, “e40 electrolux washing machine”, “electrolux”, “electrolux 9kg washing machine”, “electrolux appliances”, “electrolux co nz”, “electrolux cooktop”, “electrolux dishwasher”, “electrolux dryer”, “electrolux ergorapido”, “electrolux ewf12753”, “electrolux fridge”, “electrolux induction”, “electrolux micro oven”, “electrolux nz”, “electrolux online”, “electrolux oven”, “electrolux powerforce”, “electrolux rangehood”, “electrolux robot vacuum”, “electrolux silent performer”, “electrolux stick vacuum”, “electrolux top loader”, “electrolux ultimate care 300”, “electrolux ultimate care 500”, “electrolux ultimate care 700”, “electrolux ultrasilencer”, “electrolux vacuum”, “electrolux wall oven”, “electrolux washing” and “s bag electrolux”, summed into one figure.
- **Fisher & Paykel**: Measured on the search terms “7kg fisher paykel washing machine”, “8kg fisher paykel washing machine”, “elba by fisher and paykel”, “elba fisher and paykel fridge”, “fisher & paykel”, “fisher & paykel bar fridge”, “fisher & paykel dishwasher”, “fisher & paykel double dishdrawer”, “fisher & paykel dryer”, “fisher & paykel ecosmart washing machine”, “fisher & paykel elba washing machine”, “fisher & paykel french door fridge”, “fisher & paykel french door fridge freezer”, “fisher & paykel fridge”, “fisher & paykel fridge freezer”, “fisher & paykel induction cooktop”, “fisher & paykel integrated dishwasher”, “fisher & paykel near me”, “fisher & paykel nz”, “fisher & paykel online”, “fisher & paykel oven”, “fisher & paykel quicksmart washing machine”, “fisher & paykel rangehood”, “fisher & paykel side by side fridge freezer”, “fisher & paykel single dishdrawer”, “fisher & paykel stainless steel fridge”, “fisher & paykel top loader”, “fisher & paykel top loader washing machine”, “fisher & paykel washing machine”, “fisher & paykel washsmart top loader”, “fisher and paykel”, “fisher and paykel appliance”, “fisher and paykel cooktops”, “fisher and paykel dishwasher”, “fisher and paykel dryer”, “fisher and paykel filters”, “fisher and paykel freestanding ovens”, “fisher and paykel fridge double door”, “fisher and paykel head office”, “fisher and paykel servicing”, “fisher and paykel wall ovens”, “fisher and paykel washing machine”, “fisher and paykel washing machine cleaner”, “fisher paykel”, “fisher paykel dish drawer”, “fisher paykel dishdrawer”, “fisher paykel dishwasher”, “fisher paykel dryer”, “fisher paykel fridge”, “fisher paykel fridge freezer”, “fisher paykel oven”, “fisher paykel washing machine”, “fisherpaykel”, “fisherpaykel com”, “fisherpaykel dishwasher”, “fisherpaykel dryer”, “fisherpaykel fridge”, “fisherpaykel nz”, “fisherpaykel oven”, “fisherpaykel washing machine”, “top loader fisher and paykel washing machine” and “white fisher paykel fridge”, summed into one figure.
- **Haier**: Measured on the search terms “7kg haier washing machine”, “french door haier fridge”, “haier”, “haier 10kg washing machine”, “haier 12 kg washing machine”, “haier 230l bottom mount fridge freezer”, “haier 230l fridge freezer”, “haier 6kg dryer”, “haier 6kg washing machine”, “haier 8kg washing machine”, “haier 9kg washing machine”, “haier ac”, “haier appliances”, “haier bar fridge”, “haier beverage fridge”, “haier co nz”, “haier cooktop”, “haier dishwasher”, “haier dryer”, “haier freezer”, “haier french door fridge freezer”, “haier fridge”, “haier fridge freezer”, “haier hwt60fvw2”, “haier induction cooktop”, “haier integrated dishwasher”, “haier near me”, “haier nz”, “haier online”, “haier oven”, “haier quad door fridge freezer”, “haier refrigerator”, “haier small fridge”, “haier top loader”, “haier top loader washing machine”, “haier two door fridge”, “haier upright freezer”, “haier wash machine”, “haier washer dryer”, “haier washing machine hwt60fvw2”, “haier wine fridge” and “top load haier washing machine”, summed into one figure.
- **LG**: Measured on the search terms “lg 10kg washing machine”, “lg 24 inch monitor”, “lg 32 inch monitor”, “lg 34 inch ultrawide monitor”, “lg 4k monitor”, “lg 5k monitor”, “lg 7 5 kg washing machine”, “lg curved monitor”, “lg direct drive washing machine”, “lg dishwasher”, “lg dryer”, “lg dryer washer”, “lg french door fridge”, “lg fridge”, “lg fridge freezer”, “lg gaming monitor”, “lg inverter direct drive washing machine”, “lg monitor”, “lg monitor 27 inch”, “lg oled monitor”, “lg oled tv”, “lg oven”, “lg stackable washer dryer”, “lg thinq washing machine”, “lg top load washing machine”, “lg top loader”, “lg tv”, “lg ultrafine monitor”, “lg ultragear”, “lg ultragear 27”, “lg ultragear gaming monitor”, “lg ultragear monitor”, “lg ultrawide monitor”, “lg washing dryer combo”, “lg washing machine”, “lg washing machine 7kg”, “lg washing machine 8kg”, “lg washing machine 9 kg” and “lg washing machine repairing”, summed into one figure.
- **Miele**: Measured on the search terms “miele”, “miele appliances”, “miele blizzard cx1”, “miele boost cx1”, “miele c1”, “miele c3”, “miele c3 cat & dog”, “miele cat and dog”, “miele co nz”, “miele compact c2”, “miele complete c3”, “miele complete c3 cat & dog”, “miele cooktop”, “miele cx1”, “miele cx1 cat and dog”, “miele dishdrawer”, “miele dishwasher”, “miele dryer”, “miele freestanding oven”, “miele fridge”, “miele induction oven”, “miele integrated dishwasher”, “miele m1”, “miele microwave oven”, “miele near me”, “miele nz”, “miele online”, “miele outlet”, “miele oven”, “miele rangehood”, “miele robot vacuum”, “miele stick vacuum”, “miele triflex hx1”, “miele vacuum”, “miele wall oven” and “miele washing machine”, summed into one figure.
- **Samsung**: Measured on the search terms “8kg samsung washing machine”, “monitor samsung gaming”, “samsung 11kg washing machine”, “samsung 12kg washing machine”, “samsung 27 curved monitor”, “samsung 27 inch monitor”, “samsung 4k monitor”, “samsung 9kg washing machine”, “samsung curved monitor”, “samsung digital inverter washing machine”, “samsung dishdrawer”, “samsung dishwasher”, “samsung dryer”, “samsung french door fridge”, “samsung fridge”, “samsung fridge freezer”, “samsung integrated dishwasher”, “samsung monitor”, “samsung odyssey”, “samsung odyssey g3”, “samsung odyssey g5”, “samsung odyssey g5 27”, “samsung odyssey g5 32”, “samsung odyssey g6”, “samsung odyssey g7”, “samsung odyssey g9”, “samsung oled tv”, “samsung oven”, “samsung top load washing machine”, “samsung top loader”, “samsung tv”, “samsung washer dryer”, “samsung washer dryer combo”, “samsung washing machine” and “samsung washing machine repairing”, summed into one figure.
- **Smeg**: Measured on the search terms “pink smeg”, “smeg”, “smeg 4 slice”, “smeg 60cm freestanding oven”, “smeg 60cm oven”, “smeg 900 freestanding oven”, “smeg 90cm freestanding oven”, “smeg 90cm oven”, “smeg appliances”, “smeg aus”, “smeg cocotte”, “smeg coffee machine”, “smeg com”, “smeg cooktop”, “smeg dishwasher”, “smeg double oven”, “smeg freestanding oven”, “smeg fridge”, “smeg gas oven”, “smeg home appliances”, “smeg induction oven”, “smeg kitchen”, “smeg microwaves”, “smeg mixer”, “smeg mixer nz”, “smeg near me”, “smeg nz”, “smeg online”, “smeg oven”, “smeg promotions”, “smeg range hoods”, “smeg sale”, “smeg stand mixer”, “smeg stoves”, “smeg victoria oven”, “smeg wall oven” and “smeg washing machine”, summed into one figure.
- **Westinghouse**: Measured on the search terms “westinghouse”, “westinghouse 308l bottom mount fridge”, “westinghouse 8kg washing machine”, “westinghouse bar fridge”, “westinghouse co nz”, “westinghouse cooktop”, “westinghouse dishwasher”, “westinghouse dryer”, “westinghouse french door fridge”, “westinghouse fridge”, “westinghouse fridge freezer”, “westinghouse fridge freezer virtuoso”, “westinghouse induction cooktop”, “westinghouse near me”, “westinghouse nz”, “westinghouse online”, “westinghouse oven”, “westinghouse rangehood”, “westinghouse saturn”, “westinghouse two door fridge”, “westinghouse washing machine”, “westinghouse washing machine 7kg” and “westinghouse wdh804n7wa”, summed into one figure.

- [Beko](/demand/nz/brands/beko)
- [Bosch](/demand/nz/brands/bosch)
- [Electrolux](/demand/nz/brands/electrolux)
- [Fisher & Paykel](/demand/nz/brands/fisher-and-paykel)
- [Haier](/demand/nz/brands/haier)
- [LG](/demand/nz/brands/lg)
- [Miele](/demand/nz/brands/miele)
- [Samsung](/demand/nz/brands/samsung)
- [Smeg](/demand/nz/brands/smeg)
- [Westinghouse](/demand/nz/brands/westinghouse)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among home appliance brands in New Zealand?

In August 2026, Fisher & Paykel was the most searched among home appliance brands in New Zealand, with an estimated 51.5K branded searches and 31.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Home appliance brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-home-appliance-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-home-appliance-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.