---
title: "Holiday park chains in New Zealand: Which brands are most popular in search?"
description: "Compare the holiday park and campground chains New Zealanders and visitors stay at. Share of Search among TOP 10 Holiday Parks, NZMCA, Holiday Parks New Zealand, Kiwi Holiday Parks and Discovery Parks, the holiday park chains Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-holiday-park-chains"
publisher: "Brandwave"
---

# Holiday park chains in New Zealand: Which brands are most popular in search?

Compare the holiday park and campground chains New Zealanders and visitors stay at. Share of Search among TOP 10 Holiday Parks, NZMCA, Holiday Parks New Zealand, Kiwi Holiday Parks and Discovery Parks, the holiday park chains Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Holiday park chains
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: TOP 10 Holiday Parks, 83.4%

## Which brand is most popular in search among holiday park chains in New Zealand?

- In August 2026, TOP 10 Holiday Parks was the most searched among holiday park chains in New Zealand, with an estimated 34K branded searches and 83.4% estimated Share of Search within this set.
- NZMCA is in 2nd place, 69.3 percentage points behind at 14.2% Share of Search.
- Across the 11 months ending August 2026, TOP 10 Holiday Parks’ estimated Share of Search among holiday park chains in New Zealand decreased from 85.1% to 83.4%.
- Across the 11 months ending August 2026, NZMCA’s estimated Share of Search among holiday park chains in New Zealand increased from 12.8% to 14.2%.
- Across the 11 months ending August 2026, TOP 10 Holiday Parks’ estimated Share of Search among holiday park chains in New Zealand peaked at 87.5% in December 2025 and was lowest at 82% in June 2026.
- Across the 11 months ending August 2026, NZMCA’s estimated Share of Search among holiday park chains in New Zealand peaked at 15.9% in June 2026 and was lowest at 10.6% in December 2025.
- Across the 11 months ending August 2026, Holiday Parks New Zealand, Kiwi Holiday Parks and Discovery Parks held steady: their estimated Share of Search among holiday park chains in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [TOP 10 Holiday Parks vs NZMCA: compare search popularity](/demand/nz/compare/nzmca-vs-top-10-holiday-parks): 83.4% against 14.2% Share of Search.
- [TOP 10 Holiday Parks vs Holiday Parks New Zealand: compare search popularity](/demand/nz/compare/holiday-parks-new-zealand-vs-top-10-holiday-parks): 83.4% against 2% Share of Search.
- [NZMCA vs Holiday Parks New Zealand: compare search popularity](/demand/nz/compare/holiday-parks-new-zealand-vs-nzmca): 14.2% against 2% Share of Search.

## How did search popularity change for New Zealand holiday park chains in August 2026?

- In August 2026, NZMCA gained estimated Share of Search among holiday park chains in New Zealand, from 12.3% to 14.2%.
- In August 2026, TOP 10 Holiday Parks lost estimated Share of Search among holiday park chains in New Zealand, from 85.5% to 83.4%.
- Holiday Parks New Zealand’s estimated Share of Search among holiday park chains in New Zealand has gained ground for 3 months in a row, from 1.3% to 2% in August 2026.
- Estimated monthly branded searches for Kiwi Holiday Parks in New Zealand fell 67.9% over 11 measured months, from 280 to 90 in August 2026.
- Estimated monthly branded searches for Discovery Parks in New Zealand fell 25% over 11 measured months, from 80 to 60 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | TOP 10 Holiday Parks | 83.4% | 34K | -8.5% | TOP 10 Holiday Parks |
| 2 | NZMCA | 14.2% | 5.8K | +7.9% | NZMCA |
| 3 | Holiday Parks New Zealand | 2% | 820 | +10.8% | Holiday Parks New Zealand |
| 4 | Kiwi Holiday Parks | 0.22% | 90 | -25.0% | Kiwi Holiday Parks |
| 5 | Discovery Parks | 0.15% | 60 | -14.3% | Discovery Parks |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | TOP 10 Holiday Parks | 65.2K | 85.1% | 1 |
| Oct 2025 | NZMCA | 9.8K | 12.8% | 2 |
| Oct 2025 | Holiday Parks New Zealand | 1.3K | 1.6% | 3 |
| Oct 2025 | Kiwi Holiday Parks | 280 | 0.37% | 4 |
| Oct 2025 | Discovery Parks | 80 | 0.1% | 5 |
| Nov 2025 | TOP 10 Holiday Parks | 82.8K | 86.7% | 1 |
| Nov 2025 | NZMCA | 10.9K | 11.5% | 2 |
| Nov 2025 | Holiday Parks New Zealand | 1.5K | 1.6% | 3 |
| Nov 2025 | Kiwi Holiday Parks | 210 | 0.22% | 4 |
| Nov 2025 | Discovery Parks | 70 | 0.07% | 5 |
| Dec 2025 | TOP 10 Holiday Parks | 102K | 87.5% | 1 |
| Dec 2025 | NZMCA | 12.4K | 10.6% | 2 |
| Dec 2025 | Holiday Parks New Zealand | 1.7K | 1.4% | 3 |
| Dec 2025 | Kiwi Holiday Parks | 400 | 0.34% | 4 |
| Dec 2025 | Discovery Parks | 70 | 0.06% | 5 |
| Jan 2026 | TOP 10 Holiday Parks | 113K | 87.1% | 1 |
| Jan 2026 | NZMCA | 14.3K | 11.1% | 2 |
| Jan 2026 | Holiday Parks New Zealand | 1.9K | 1.4% | 3 |
| Jan 2026 | Kiwi Holiday Parks | 350 | 0.27% | 4 |
| Jan 2026 | Discovery Parks | 100 | 0.08% | 5 |
| Feb 2026 | TOP 10 Holiday Parks | 87.8K | 86.7% | 1 |
| Feb 2026 | NZMCA | 12.1K | 12% | 2 |
| Feb 2026 | Holiday Parks New Zealand | 1.1K | 1.1% | 3 |
| Feb 2026 | Kiwi Holiday Parks | 190 | 0.19% | 4 |
| Feb 2026 | Discovery Parks | 100 | 0.1% | 5 |
| Mar 2026 | TOP 10 Holiday Parks | 79.6K | 85.3% | 1 |
| Mar 2026 | NZMCA | 12.3K | 13.2% | 2 |
| Mar 2026 | Holiday Parks New Zealand | 1K | 1.1% | 3 |
| Mar 2026 | Kiwi Holiday Parks | 290 | 0.31% | 4 |
| Mar 2026 | Discovery Parks | 100 | 0.11% | 5 |
| Apr 2026 | TOP 10 Holiday Parks | 55.7K | 84.7% | 1 |
| Apr 2026 | NZMCA | 9.2K | 14% | 2 |
| Apr 2026 | Holiday Parks New Zealand | 680 | 1% | 3 |
| Apr 2026 | Kiwi Holiday Parks | 120 | 0.18% | 4 |
| Apr 2026 | Discovery Parks | 70 | 0.11% | 5 |
| May 2026 | TOP 10 Holiday Parks | 38.2K | 83.5% | 1 |
| May 2026 | NZMCA | 6.7K | 14.7% | 2 |
| May 2026 | Holiday Parks New Zealand | 610 | 1.3% | 3 |
| May 2026 | Kiwi Holiday Parks | 120 | 0.26% | 4 |
| May 2026 | Discovery Parks | 90 | 0.2% | 5 |
| Jun 2026 | TOP 10 Holiday Parks | 28K | 82% | 1 |
| Jun 2026 | NZMCA | 5.4K | 15.9% | 2 |
| Jun 2026 | Holiday Parks New Zealand | 550 | 1.6% | 3 |
| Jun 2026 | Kiwi Holiday Parks | 90 | 0.26% | 4 |
| Jun 2026 | Discovery Parks | 60 | 0.18% | 5 |
| Jul 2026 | TOP 10 Holiday Parks | 37.1K | 85.5% | 1 |
| Jul 2026 | NZMCA | 5.3K | 12.3% | 2 |
| Jul 2026 | Holiday Parks New Zealand | 740 | 1.7% | 3 |
| Jul 2026 | Kiwi Holiday Parks | 120 | 0.28% | 4 |
| Jul 2026 | Discovery Parks | 70 | 0.16% | 5 |
| Aug 2026 | TOP 10 Holiday Parks | 34K | 83.4% | 1 |
| Aug 2026 | NZMCA | 5.8K | 14.2% | 2 |
| Aug 2026 | Holiday Parks New Zealand | 820 | 2% | 3 |
| Aug 2026 | Kiwi Holiday Parks | 90 | 0.22% | 4 |
| Aug 2026 | Discovery Parks | 60 | 0.15% | 5 |
| Sep 2026 | Discovery Parks | — | — | — |
| Sep 2026 | Holiday Parks New Zealand | — | — | — |
| Sep 2026 | Kiwi Holiday Parks | — | — | — |
| Sep 2026 | NZMCA | — | — | — |
| Sep 2026 | TOP 10 Holiday Parks | — | — | — |

## What is being compared

- **Discovery Parks**: Measured on the search terms “discovery parks” and “perth discovery parks”, summed into one figure.
- **Holiday Parks New Zealand**: Measured on the search terms “best holiday parks new zealand”, “holiday parks new zealand” and “top ten holiday parks new zealand”, summed into one figure.
- **Kiwi Holiday Parks**: Measured on the search terms “kiwi holiday parks”, “kiwi holiday parks nz”, “kiwiholidayparks” and “kiwiholidayparks com”, summed into one figure.
- **NZMCA**: Measured on the search terms “campsaver nzmca”, “covi nzmca insurance”, “foxton nzmca park”, “gisborne nzmca park”, “kaikoura nzmca park”, “lake tekapo nzmca park”, “new zealand motor caravan association inc nzmca”, “nzmca”, “nzmca camping”, “nzmca discounts”, “nzmca motorhomes for sale”, “nzmca parks”, “nzmca sites”, “nzmca website” and “wireless nation nzmca”, summed into one figure.
- **TOP 10 Holiday Parks**: Measured on the search terms “akaroa top 10 holiday park”, “fox glacier top 10 holiday park”, “hot water beach top 10 holiday park”, “hot water top 10 holiday park”, “motueka top 10 holiday park”, “oamaru top 10 holiday park nz”, “pohara beach top 10 holiday park”, “queenstown top 10 holiday park”, “taupo top 10 holiday park”, “te anau top 10 holiday park”, “top 10 holiday park”, “top 10 holiday park greymouth”, “top 10 holiday park hanmer springs”, “top 10 holiday park timaru”, “top 10 holiday parks near me”, “top 10 holiday parks nz”, “top10 co nz”, “top10holidayparks” and “wanaka top 10 holiday park”, summed into one figure.

- [Discovery Parks](/demand/nz/brands/discovery-parks)
- [Holiday Parks New Zealand](/demand/nz/brands/holiday-parks-new-zealand)
- [Kiwi Holiday Parks](/demand/nz/brands/kiwi-holiday-parks)
- [NZMCA](/demand/nz/brands/nzmca)
- [TOP 10 Holiday Parks](/demand/nz/brands/top-10-holiday-parks)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among holiday park chains in New Zealand?

In August 2026, TOP 10 Holiday Parks was the most searched among holiday park chains in New Zealand, with an estimated 34K branded searches and 83.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Holiday park chains in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-holiday-park-chains

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-holiday-park-chains. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.