---
title: "Holiday home rentals in New Zealand: Which brands are most popular in search?"
description: "Compare the sites New Zealanders use to book baches, holiday homes and short stays. Share of Search among Airbnb, Booking.com, Bookabach, Vrbo and Holiday Houses, the holiday home rentals Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-holiday-home-rentals"
publisher: "Brandwave"
---

# Holiday home rentals in New Zealand: Which brands are most popular in search?

Compare the sites New Zealanders use to book baches, holiday homes and short stays. Share of Search among Airbnb, Booking.com, Bookabach, Vrbo and Holiday Houses, the holiday home rentals Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Holiday home rentals
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Airbnb, 61.5%

## Which brand is most popular in search among holiday home rentals in New Zealand?

- In August 2026, Airbnb was the most searched among holiday home rentals in New Zealand, with an estimated 186K branded searches and 61.5% estimated Share of Search within this set.
- Booking.com is in 2nd place, 31.5 percentage points behind at 30% Share of Search.
- Across the 11 months ending August 2026, Airbnb’s estimated Share of Search among holiday home rentals in New Zealand decreased from 68.1% to 61.5%.
- Across the 11 months ending August 2026, Booking.com’s estimated Share of Search among holiday home rentals in New Zealand increased from 21.7% to 30%.
- Across the 11 months ending August 2026, Bookabach’s estimated Share of Search among holiday home rentals in New Zealand decreased from 8.1% to 6.8%.
- Across the 11 months ending August 2026, Airbnb’s estimated Share of Search among holiday home rentals in New Zealand peaked at 70.2% in December 2025 and was lowest at 61.5% in August 2026.
- Across the 11 months ending August 2026, Booking.com’s estimated Share of Search among holiday home rentals in New Zealand peaked at 30% in August 2026 and was lowest at 20.9% in December 2025.
- Across the 11 months ending August 2026, Bookabach’s estimated Share of Search among holiday home rentals in New Zealand peaked at 8.1% in October 2025 and was lowest at 6.2% in June 2026.
- Across the 11 months ending August 2026, Vrbo rose from 5th to 4th among holiday home rentals in New Zealand.
- Across the 11 months ending August 2026, Holiday Houses fell from 4th to 5th among holiday home rentals in New Zealand.

## Compare search popularity between leading brands

- [Airbnb vs Booking.com: compare search popularity](/demand/nz/compare/airbnb-vs-booking-com): 61.5% against 30% Share of Search.
- [Airbnb vs Bookabach: compare search popularity](/demand/nz/compare/airbnb-vs-bookabach): 61.5% against 6.8% Share of Search.
- [Booking.com vs Bookabach: compare search popularity](/demand/nz/compare/bookabach-vs-booking-com): 30% against 6.8% Share of Search.

## How did search popularity change for New Zealand holiday home rentals in August 2026?

- In August 2026, Booking.com gained estimated Share of Search among holiday home rentals in New Zealand, from 27.6% to 30%.
- In August 2026, Airbnb lost estimated Share of Search among holiday home rentals in New Zealand, from 63.9% to 61.5%.
- In August 2026, Vrbo rose from 5th to 4th among holiday home rentals in New Zealand.
- In August 2026, Holiday Houses fell from 4th to 5th among holiday home rentals in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Airbnb | 61.5% | 186K | +0.1% | Airbnb |
| 2 | Booking.com | 30% | 90.6K | +13.0% | Booking Holdings |
| 3 | Bookabach | 6.8% | 20.4K | +0.1% | Bookabach |
| 4 | Vrbo | 0.92% | 2.8K | +28.1% | Vrbo |
| 5 | Holiday Houses | 0.74% | 2.2K | -0.9% | Holiday Houses |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Airbnb | 183K | 68.1% | 1 |
| Oct 2025 | Booking.com | 58.2K | 21.7% | 2 |
| Oct 2025 | Bookabach | 21.6K | 8.1% | 3 |
| Oct 2025 | Holiday Houses | 2.9K | 1.1% | 4 |
| Oct 2025 | Vrbo | 2.8K | 1% | 5 |
| Nov 2025 | Airbnb | 183K | 68.4% | 1 |
| Nov 2025 | Booking.com | 58.4K | 21.8% | 2 |
| Nov 2025 | Bookabach | 20.4K | 7.6% | 3 |
| Nov 2025 | Vrbo | 2.9K | 1.1% | 4 |
| Nov 2025 | Holiday Houses | 2.9K | 1.1% | 5 |
| Dec 2025 | Airbnb | 220K | 70.2% | 1 |
| Dec 2025 | Booking.com | 65.4K | 20.9% | 2 |
| Dec 2025 | Bookabach | 21.7K | 6.9% | 3 |
| Dec 2025 | Vrbo | 3.4K | 1.1% | 4 |
| Dec 2025 | Holiday Houses | 3K | 0.95% | 5 |
| Jan 2026 | Airbnb | 268K | 68.4% | 1 |
| Jan 2026 | Booking.com | 86K | 22% | 2 |
| Jan 2026 | Bookabach | 28.4K | 7.2% | 3 |
| Jan 2026 | Holiday Houses | 5.1K | 1.3% | 4 |
| Jan 2026 | Vrbo | 4.3K | 1.1% | 5 |
| Feb 2026 | Airbnb | 219K | 66.8% | 1 |
| Feb 2026 | Booking.com | 80.3K | 24.4% | 2 |
| Feb 2026 | Bookabach | 21.7K | 6.6% | 3 |
| Feb 2026 | Vrbo | 4.1K | 1.3% | 4 |
| Feb 2026 | Holiday Houses | 2.9K | 0.87% | 5 |
| Mar 2026 | Airbnb | 216K | 66.7% | 1 |
| Mar 2026 | Booking.com | 80.3K | 24.8% | 2 |
| Mar 2026 | Bookabach | 21.8K | 6.7% | 3 |
| Mar 2026 | Vrbo | 3.5K | 1.1% | 4 |
| Mar 2026 | Holiday Houses | 2.4K | 0.73% | 5 |
| Apr 2026 | Airbnb | 182K | 67.8% | 1 |
| Apr 2026 | Booking.com | 65.7K | 24.4% | 2 |
| Apr 2026 | Bookabach | 16.7K | 6.2% | 3 |
| Apr 2026 | Vrbo | 2.3K | 0.86% | 4 |
| Apr 2026 | Holiday Houses | 1.9K | 0.72% | 5 |
| May 2026 | Airbnb | 186K | 65.7% | 1 |
| May 2026 | Booking.com | 74.8K | 26.5% | 2 |
| May 2026 | Bookabach | 17.7K | 6.3% | 3 |
| May 2026 | Vrbo | 2.5K | 0.87% | 4 |
| May 2026 | Holiday Houses | 1.9K | 0.69% | 5 |
| Jun 2026 | Airbnb | 185K | 64.6% | 1 |
| Jun 2026 | Booking.com | 79.4K | 27.7% | 2 |
| Jun 2026 | Bookabach | 17.7K | 6.2% | 3 |
| Jun 2026 | Holiday Houses | 2.3K | 0.79% | 4 |
| Jun 2026 | Vrbo | 2.3K | 0.78% | 5 |
| Jul 2026 | Airbnb | 186K | 63.9% | 1 |
| Jul 2026 | Booking.com | 80.1K | 27.6% | 2 |
| Jul 2026 | Bookabach | 20.4K | 7% | 3 |
| Jul 2026 | Holiday Houses | 2.3K | 0.78% | 4 |
| Jul 2026 | Vrbo | 2.2K | 0.75% | 5 |
| Aug 2026 | Airbnb | 186K | 61.5% | 1 |
| Aug 2026 | Booking.com | 90.6K | 30% | 2 |
| Aug 2026 | Bookabach | 20.4K | 6.8% | 3 |
| Aug 2026 | Vrbo | 2.8K | 0.92% | 4 |
| Aug 2026 | Holiday Houses | 2.2K | 0.74% | 5 |
| Sep 2026 | Airbnb | — | — | — |
| Sep 2026 | Bookabach | — | — | — |
| Sep 2026 | Booking.com | — | — | — |
| Sep 2026 | Holiday Houses | — | — | — |
| Sep 2026 | Vrbo | — | — | — |

## What is being compared

- **Airbnb**: Measured on the search terms “airbnb”, “airbnb accommodation”, “airbnb app”, “airbnb ca”, “airbnb co nz”, “airbnb experiences”, “airbnb gift cards”, “airbnb holiday homes”, “airbnb host”, “airbnb house”, “airbnb ie”, “airbnb long term rentals”, “airbnb near me”, “airbnb new zealand”, “airbnb nz”, “airbnb online”, “airbnb paekakariki”, “airbnb rentals”, “airbnb voucher”, “airbnb web”, “beach airbnb”, “booking airbnb”, “long term airbnb” and “www airbnb com”, summed into one figure.
- **Bookabach**: Measured on the search terms “bookabach”, “bookabach app”, “bookabach co nz”, “bookabach com”, “bookabach holiday homes”, “bookabach near me”, “bookabach new zealand”, “bookabach nz”, “bookabach pohara” and “omaha bookabach”, summed into one figure.
- **Booking.com**: Measured on the search terms “admin booking com”, “app booking com”, “booking com”, “booking com accommodation”, “booking com admin”, “booking com car rental”, “booking com flights”, “booking com holiday homes”, “booking com hotels”, “booking com near me”, “booking com online”, “booking com rentals”, “booking com tel”, “Booking.com”, “Booking.com hotels”, “Booking.com New Zealand”, “Booking.com NZ”, “bookingcom” and “www booking com”, summed into one figure.
- **Holiday Houses**: Measured on the search terms “holiday houses nz”, “holiday houses rentals”, “holidayhouses” and “holidayhouses co nz”, summed into one figure.
- **Vrbo**: Measured on the search terms “vrbo”, “vrbo cabins”, “vrbo com”, “vrbo holiday homes”, “vrbo home rentals”, “vrbo near me”, “vrbo new zealand”, “vrbo nz” and “vrbo rentals”, summed into one figure.

- [Airbnb](/demand/nz/brands/airbnb)
- [Bookabach](/demand/nz/brands/bookabach)
- [Booking.com](/demand/nz/brands/booking-com)
- [Holiday Houses](/demand/nz/brands/holiday-houses)
- [Vrbo](/demand/nz/brands/vrbo)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among holiday home rentals in New Zealand?

In August 2026, Airbnb was the most searched among holiday home rentals in New Zealand, with an estimated 186K branded searches and 61.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Holiday home rentals in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-holiday-home-rentals

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-holiday-home-rentals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.